Strategi Promosi Pariwisata Dalam Rangka Mempertahankan Objek Wisata Bamboo Rafting Loksado Dimasa Pandemi COVID-19 (Studi Deskriptif Kualitatif pada Dinas Pemuda Olahraga dan Pariwisata Hulu Sungai Selatan)

The Covid 19 pandemic has had a major impact on Indonesia's tourism sector, including Hulu Sungai Selatan (HSS) Regency in South Kalimantan Province. HSS Regency has a potential tourist attraction that is a mainstay of South Kalimantan, namely the Bamboo Rafting Loksado tour. After having stopped operating due to the pandemic for 8 months, this tour was reopened by making changes to its operational system. This study aims to describe the tourism promotion strategy carried out by DISPORAPAR HSS in maintaining Bamboo Rafting tourism objects during the pandemic using descriptive qualitative research methods. DISPORAPAR HSS, which houses this tourist attraction, has compiled strategic steps to promote safe tourism for visitors by socializing the implementation of national health protocol standards and health protocol standards based on the Indonesian Rafting Federation using educational videos on new normal tours, inviting local people to participate in supporting new normal tourism, using social media facilities as an effective and efficient means of promotion, and continuing to carry out evaluation stages to realize Bamboo Rafting tourism objects to attract visitors again.

Peran Aplikasi “Visiting Jogja” dalam Mengembalikan Kepercayaan Wisatawan untuk Berwisata ke Yogyakarta

Covid-19 made several countries adopt lock-down policies as an effort to break the chain of spreading the virus. However, this policy greatly affects sectors related to the daily mobility of people, especially the tourism sector which has been most significantly affected by Covid-19. One of the provinces in Indonesia that has experienced a major loss in the tourism sector due to Covid-19 is the Yogyakarta Special Region (DIY). Therefore, the DIY government gradually continues to encourage the tourism sector to resume operations, one of which is by releasing new applications for tourists, namely "Jogja Pass" and "Visiting Jogja" to monitor visitors to tourism destinations in DIY. In this study the author will focus on studying the application "Visiting Jogja". The purpose of this research is to examine the advantages and disadvantages of the "Visiting Jogja" application from the user's point of view, and to find out whether the "Visiting Jogja" application can help restore the confidence of tourists to travel to Yogyakarta. This study uses qualitative research methods, with data collection techniques through direct interviews with 10 respondents as a sample who is determined randomly. The results show that the application "Visiting Jogja" can provide assurance for tourists, which helps generate confidence in users to visit more tourism attractions in Yogyakarta. However, the government's efforts in socializing and promoting the “Visiting Jogja” application to the public are still lacking.

Efektivitas Penyampaian Konten Edukasi Agrowisata Terhadap Pemahaman Wisatawan di Merapi Farma Herbal Farm Sleman

During the COVID-19 pandemic, herbal agro-tourism became very popular in Indonesia. Agrotourism is closely related to edu-tourism. To build an edu-tourism business, business actors must apply the concept of creativity so that tourists can gain more useful and educative knowledge. One of the herbal agro-tourism locations in Sleman is Merapi Farma Herbal Farm. Even though educational content, facilities, and completeness of resources in the implementation of agro-tourism packages are already available and well managed, managers still must know whether the implementation of the tour packages run at Merapi Farma Herbal Farm has been effective in delivering educational content to the tourist. This research aimed to determine the types of educational content contained in Merapi Farma Herbal Farm Sleman, and to determine the effectiveness of delivering agro-tourism educational content at Merapi Farma Herbal Farm Sleman to tourists' understanding. The research methods in this study are descriptive method and survey method, and direct observation, interviews with sources, literature studies, and documentation were conducted to find out the types of educational content provided by Merapi Farma Herbal Farm. Meanwhile, to determine the effectiveness of delivering agro-tourism educational content, this research conducted a hypothesis test to tourists/visitors at Merapi Farma Herbal Farm Sleman as the research sample. The tool used to collect data is questionnaires. The analytical tool used to test the hypothesis is the Wilcoxon Test. The results showed that the types of educational content contained at Merapi Farma Herbal Farm Sleman were education about types of herbal plants, how to cultivate herbal plants, the benefits of herbal plants, the history of herbal medicine inIndonesia, and how to mix herbs traditionally. The results of the analysis used the Wilcoxon Test also show that the delivery of agrotourism educational content at Merapi Farma Herbal Farm Sleman can provide tourists with an understanding of herbal plants.

Analisis Deskriptif Potensi Pariwisata di Desa Sekitar Kawasan Ekonomi Khusus (KEK) Likupang

Perkembangan pariwisata Provinsi Sulawesi Utara dalam lima tahun terakhir telah mengalami peningkatan yang signifikan. Kabupaten Minahasa Utara, salah satu wilayah administratif, telah ditetapkan sebagai Zona Ekonomi Khusus, tepatnya di wilayah Likupang Timur oleh pemerintah pusat pada akhir tahun 2019. Penelitian ini bertujuan untuk menganalisis dan menggambarkan potensi sumber daya pariwisata di sekitar Likupang Zona Ekonomi Khusus (KEK Likupang). Fokus analisis adalah Tujuan, Fasilitas, dan Aksesibilitas. Dengan menggunakan analisis kualitatif deskriptif, observasi, dan wawancara untuk pengambilan data. Hasil penelitian menunjukkan bahwa beberapa destinasi menarik bagi wisatawan asing dan lokal di Sulawesi Utara karena Destinasi menawarkan pantai yang indah dengan fasilitas dan kemudahan aksesibilitas. Daerah ini juga sangat potensial sebagai pedalaman dan untuk mendukung KEK. Namun, masih ada banyak kendala bagi masyarakat untuk mengembangkan sumber daya yang ada karena terbatasnya kapasitas sumber daya manusia.

Understanding the Multiple Factor Determining of Z Generation to Hotel Staycation During Covid-19 Pandemic

The impact of the Covid-19 pandemic on restricted mobility, as well as a devastating economic development in various sectors, have change renewed interest in the future of tourism, especially in Hospitality Industry. This study sought to examine the Theory of Planned Behavior in the context of hotel staycation during the Covid-19 pandemic. Paired t-tests and the structural equation modelling were applied to assess the 246 responses of Z generations in Indonesia for the first and second quarters of 2021. The finding showed that attitude, perceived behavioral control, and subjective norms affect the hotel staycation intention during a pandemic for Z generations. Perceived behavioral control plays the most significant part. Several findings are provided on how the generation perceives traveling during the COVID-19 pandemic and how to encourage them to resume traveling after the travel restriction is lifted. Theoretical and practical implications are discussed. The viewpoint proffered in this study provides scopes of the hospitality industry in terms of hotel staycation programs to maintain a resilient economic strategy during the pandemic.

Identifikasi Potensi Wisata di Desa Banjaran Wetan

Desa Banjaran Wetan merupakan salah satu desa di wilayah Kecamatan Banjaran Kabupaten Bandung yang belum memiliki destinasi pariwisata. Secara geografis, Desa Banjaran Wetan memiliki wilayah yang paling luas di Kecamatan Banjaran. Salah satu potensi alam di wilayah Desa Banjaran Wetan yang dapat dikembangkan menjadi sebuah destinasi pariwisata berkelanjutan adalah Situ Cimeuhmal. Situ Cimeuhmal terletak di kaki Pegunungan Malabar dengan luas wilayah kawasan hutan lindung sebesar 46,5 hektar dan ketinggian 1.200 mdpl. Pemangku kepentingan yang terlibat dalam pengelolaan kawasan Situ Cimeuhmal terdiri dari PT. Perhutani, BBWS Citarum, PT Jasa Tirta, Komunitas Anak Peduli Alam Semesta, dan Kelompok Peduli Lingkungan Situ Cimeuhmal. Pengembangan Situ Cimeuhmal menjadi destinasi pariwisata berbasis konservasi air terkendala kordinasi dan role sharing diantara pemangku kepentingan. Tujuan penelitian ini untuk mengidentifikasi potensi wisata di Desa Banjaran Wetan serta strategi pengembangan destinasi pariwisata Situ Cimeuhmal yang sejalan dengan prinsip pariwisata berkelanjutan. Metode penelitian dilakukan secara kualitatif dengan teknik pengumpulan data melalui observasi, wawancara, dan studi literatur. Hasil penelitian menunjukkan bahwa Desa Banjaran Wetan memiliki potensi wisata alam dan non alam yang dapat dikembangkan menjadi destinasi pariwisata. Berdasarkan hasil analisasi SWOT, Situ Cimeuhmal memiliki potensi alam yang menarik untuk dijadikan destinasi pariwisata berbasis konservasi sumber daya air meskipun dari tinjauan atribut pariwisata belum memenuhi kriteria dengan baik. Atraksi yang ditawarkan kepada wisatawan masih terbatas pada keindahan kawasan yang asri, sejuk dengan kolam air dan event yang diselenggarakan tahunan kawin cai. Akses menuju lokasi destinasi kurang baik. Fasilitas untuk kenyamanan wisatawan seperti homestay atau pondokan belum tersedia. Potensi non alam yang dapat dikembangkan di Desa Banjaran Wetan adalah produk makanan ringan kerupuk, kopi dan beragam produk olahannya.

Dampak Pengembangan Desa Wisata Wukirsari Terhadap Peningkatan Ekonomi Masyarakat Lokal Tahun 2017-2018

Desa wisata Wukirsari merupakan salah satu alternatif pariwisata yang berada di Kabupaten Bantul. Dengan memanfaatkan potensi yang beragam Desa Wisata Wukirsari mampu menarik wisatawan untuk berkunjung. Pada tahun 2017, kunjungan wisatawan mencapai 20.714 dan pada tahun 2018 mengalami peningkatan kunjungan wisatawan yang mencapai 20.830. Meningkatnya jumlah pengunjung setiap tahunnya dapat meningkatkan pendapatan masyarakat sekitar terutama yang terlibat langsung dalam pengelolaan desa wisata. Penelitian ini menggunakan pendekatan kualitatif deskriptif sehingga dapat memberikan gambaran masalah dari hasil penelitian di lapangan berdasarkan data yang ada. Pengumpulan data yang digunakan dalam penelitian ini adalah observasi, wawancara, kuesioner dan dokumen.

Persepsi Wisatawan Domestik dan Mancanegara terhadap Pengelolaan Daya Tarik Wisata Jatiluwih, Kabupaten Tabanan, Provinsi Bali

Jatiluwih Tourism Attraction as part of the World Cultural Heritage is a tourist product consumed by tourists. Perception of tourists is important to be studied as a reference in the management of tourist attractions. Data collection techniques using survey methods are used to determine tourists' perception of Jatiluwih Tourism Attraction as part of the World Cultural Heritage. Questionnaires are used as research instruments to obtain information from tourists. After the data is collected, then the measurement is done using the Likert Scale. In determining the number of tourist samples used Slovin formula. Based on Slovin formula with a tolerance limit of 5%, the number of samples for foreign tourists as many as 204 people, and the number of samples for domestic tourists as many as 52 people. The total sample count was 256 people. Domestic and foreign tourists give the highest perception of employment opportunities for the community from the management of tourist attractions. Good perception of tourists is also given to the friendliness of the staff in providing service, naturalness and beauty of the scenery around the tourist attraction. The perception of tourists is not good given to the price of souvenirs, ease of access to the internet, availability of souvenirs with local characteristics, and smooth traffic around tourist attractions.

Partisipasi Masyarakat Dalam Pengembangan Desa Wisata (Studi Kasus Desa Menang Kecamatan Pagu Kabupaten Kediri)

The village won has tourism potential, namely Petilasan Sri Aji Jaya Baya and star fruit. The purpose of this study was to determine community participation in the development of a tourist village in Menang Village which eventually became one of the sources of economic improvement for the surrounding community. The method used in this research is qualitative because it can provide an overview of community participation in the development of a tourist village. The analysis uses Max Weber's theory of rationality. Max Weber's rationality theory can explain community participation in developing tourist villages. Collecting information by means of interviews, observation, and documentation. Based on the research results, there is community participation in the form of ideas, energy, and creativity. This is done by the community to work together to develop the star fruit tourism village in an effort to improve the community's economy.

Analysis of Food Quality and Price in Increasing Customer Satisfaction at Anantara Uluwatu Bali Resort

The purpose of this research was to analyze the effect of food quality, and price in increasing customer satisfaction at Anantara Uluwatu Bali Resort. This research was conducted at Anantara Uluwatu Bali Resort at Botol Biru Bar & Grill using 30 visitors as research samples. The data collection method used a questionnaire and observation, where the data collected was then analyzed using Multiple Linear Regression Analysis. The results showed that the variables of food quality, and price had a positive and significant effect on customer satisfaction at Anantara Uluwatu Bali Resort. Anantara Uluwatu Bali Resort is expected to be able to maintain food quality and prices and be able to improve food quality ranging from variety, appearance, food health, taste, and temperature to food, and to increase prices according to food quality during the pandemic.