scholarly journals Influence of Trust on the Spread of Mobile Terminal Products

2020 ◽  
Vol 179 ◽  
pp. 02049
Author(s):  
Wang Sailan
Keyword(s):  
Technology Acceptance ◽  
Interpersonal Communication ◽  
Influence Factors ◽  
Mobile Terminal ◽  
Mobile Commerce ◽  
Mobile Internet ◽  
Mobile Service ◽  
Data Source ◽  
Acceptance Model ◽  
Expectation Confirmation

In the era of mobile Internet, expanding the spread influence is an effective way to obtain the competitive advantage for mobile terminal products. Based on the technology acceptance model and expectation confirmation theory and combined with the characteristics of tourism mobile commerce, a theoretical model was constructed to influence the degree of trust in mobile service. The questionnaire survey of 240 users who used the tourism mobile commerce as the data source paid special attention to the establishment of the trust degree, and proved that expectation confirmation, brand recognition and interpersonal communication were the key influence factors on the degree of trust.

A Holistic Model Proposal to Better Understand Mobile Purchases

2021 ◽  
Vol 17 (3) ◽  
pp. 84-97
Author(s):  
Sinda Agrebi
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Mobile Internet ◽  
Ease Of Use ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Holistic Model ◽  
Acceptance Model

This research suggests a model to explain mobile purchase intention via smartphones based on the technology acceptance model to which specific variables to the m-commerce context were added: perceived risk, innovativeness, ubiquity, and trust in mobile internet. To that aim, a quantitative study was conducted with 400 French mobile users (200 buyers and 200 non-buyers) and was based on a purchase simulation of a train ticket on a mobile site up to the point of payment. The results show that the usefulness (explained by the innovativeness, the ubiquity and trust toward mobile Internet) and the perceived risk (explained by the innovativeness) have an impact on the intention to use unlike the perceived ease of use.

What Predicts Commercial Bank Leaders’ Intention to Use Mobile Commerce?

2013 ◽  
pp. 151-170 ◽  
Author(s):  
Maddy Halbach ◽  
Tao Gong
Keyword(s):  
Technology Acceptance ◽  
Leadership Behaviors ◽  
Resistance To Change ◽  
Mobile Commerce ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Behavioral Intent ◽  
Intent To Use ◽  
Acceptance Model

The purpose of this study was to investigate the roles leadership behaviors have on technology acceptance models, focusing on bank leaders’ intention to use mobile-commerce. The study included responses from 101 senior-level managers working at FDIC-insured commercial banks in the United States. Three instruments including Kouzes and Posner’s (1987) leadership practice inventory (LPI), Wu and Wang’s (2005) mobile commerce technology acceptance model (MC-TAM), and Oreg’s (2003) resistance to change model (RTC) were employed. A correlation analysis revealed that two transformational leadership behaviors—model the way and enabling others to act—positively relate to behavioral intent to use mobile commerce. A regression analysis found that perceived compatibility, perceived usefulness, and perceived ease of use are positively related to the behavioral intent to use m-Commerce. However, the authors found that the RTC and LPI model cannot predict the willingness to use m-Commerce.

Drivers of Mobile Application Acceptance by Consumers

2018 ◽  
pp. 42-58
Author(s):  
Francisco-Jose Molina-Castillo ◽  
Angel-Luis Meroño-Cerdan
Keyword(s):  
Technology Acceptance ◽  
Mobile Application ◽  
Mobile Services ◽  
Consumer Acceptance ◽  
Analytic Approach ◽  
Industry Evolution ◽  
Telecommunication Industry ◽  
Mobile Service ◽  
Limited Applicability ◽  
Acceptance Model

During the last decades the economy has undergone a huge transformation in terms of telecommunication industry evolution. The use of mobile applications has been generally accepted in society but still little is known about how customers use these applications and how managers can obtain high levels of return on their investments in this domain. The Technology Acceptance Model (TAM) has been used for several years to predict the attitudes and behaviours of consumers of mobile services. However, several authors have recognized the limited applicability when it comes to explaining mobile service acceptance by customers. This paper uses a meta-analytic approach to review the acceptance of mobile services and analyse the relationships between TAM variables and consumer acceptance of mobile services. The authors searched all available academic computer databases to get a deeper understanding of this topic and uncover the most significant drivers of mobile application acceptance by consumers.

Basic Concepts of Mobile Radio Technologies

2009 ◽  
pp. 113-120
Author(s):  
Christian Kaspar ◽  
Florian Resatsch ◽  
Svenja Hagenhoff
Keyword(s):  
Business Models ◽  
Service Level ◽  
Mobile Commerce ◽  
Mobile Radio ◽  
Mobile Internet ◽  
Point Of View ◽  
Mobile Technologies ◽  
Mobile Service ◽  
Service Adoption ◽  
Available Technology

Mobile radio technologies have seen a rapid growth in recent years. Sales numbers and market penetration of mobile handsets have reached new heights worldwide. With almost two billion GSM users in June 2006, and 74.7 million users of third generation devices, there is a large basis for business and product concepts in mobile commerce (GSM Association, 2006). Penetration rates average 80%, even surpassing 100% in some European countries (NetSize, 2006). The technical development laid the foundation for an increasing number of mobile service users with high mobile Web penetrations. The highest is seen in Germany and Italy (34% for each), followed by France with 28%, while in the U.S., 19% account for mobile internet usage (ComScore, 2006). One of the largest growing services is mobile games, with 59.9 million downloaded in 2006 (Telephia, 2006). Compared to the overall availability of handsets, the continuing high complexity and dynamic of mobile technologies accounts for limited mobile service adoption rates and business models in data services. Therefore, particular aspects of mobile technologies as a basis of promising business concepts within mobile commerce are illustrated in the following on three different levels: First on the network level, whereas available technology alternatives for the generation of digital radio networks need to be considered; second, on the service level, in order to compare different transfer standards for the development of mobile information services; third, on the business level, in order to identify valuable application scenarios from the customer point of view.

E-Commerce and Mobile Commerce Application Adoptions

2011 ◽  
pp. 826-836
Author(s):  
Charlie Chen ◽  
Samuel C. Yang
Keyword(s):  
Technology Acceptance ◽  
Mobile Commerce ◽  
Organizational Readiness ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Individual Level ◽  
Cognitive Beliefs ◽  
Acceptance Model ◽  
The Individual

E-commerce applications are primarily used at home and in the workplace. Utilitarian elements, including cognitive beliefs of perceived usefulness, perceived ease of use (at the individual level), industry pressure, organizational readiness, economics, and trust (at the business level) are key determinants contributing to the usage of e-commerce applications. Mobile devices redefine the meaning of workplace. The use of mobile services could be in and outside the workplace. Hedonic elements, such as fun, culture, life style, and hype are key determinants contributing to the usage of mobile commerce applications. The purpose of our article is to discuss and clarify immediate determinants of e-commerce and mobile commerce applications based on the technology acceptance model.

SMS Banking

2010 ◽  
Vol 2 (3) ◽  
pp. 19-43 ◽  
Author(s):  
Krassie Petrova ◽  
Shi Yu
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Text Messaging ◽  
Relevant Literature ◽  
Mobile Service ◽  
Mobile Banking ◽  
Group Discussions ◽  
Short Text ◽  
Handheld Device ◽  
Acceptance Model

Mobile banking is a mobile service that allows the user to perform banking transactions using a mobile handheld device and a mobile service known as short text messaging (SMS). Deploying an expanded Technology Acceptance Model (TAM), this study aims to identify the factors that influence the customer’s decision to use SMS banking. Findings from relevant literature and outcomes of the analysis of qualitative data were gathered through focus group discussions to build a model, and a survey was conducted to explore the model with respect to individuals’ behaviour when considering using SMS banking. Findings show that service quality, as well as the degree of customers’ awareness about the service, influence participants’ perceptions about the usefulness of SMS banking and their intentions to use and adopt the service in the future.

E-Commerce and Mobile Commerce Application Adoptions

2011 ◽  
pp. 284-290 ◽  
Author(s):  
Charlie Chen ◽  
Samuel C. Yang
Keyword(s):  
Technology Acceptance ◽  
Mobile Commerce ◽  
Organizational Readiness ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Individual Level ◽  
Cognitive Beliefs ◽  
Acceptance Model ◽  
The Individual

E-commerce applications are primarily used at home and in the workplace. Utilitarian elements, including cognitive beliefs of perceived usefulness, perceived ease of use (at the individual level), industry pressure, organizational readiness, economics, and trust (at the business level) are key determinants contributing to the usage of e-commerce applications. Mobile devices redefine the meaning of workplace. The use of mobile services could be in and outside the workplace. Hedonic elements, such as fun, culture, life style, and hype are key determinants contributing to the usage of mobile commerce applications. The purpose of our article is to discuss and clarify immediate determinants of e-commerce and mobile commerce applications based on the technology acceptance model.

Mobile commerce adoption among the bottom of the pyramid: a case of street vendors in Thailand

2019 ◽  
Vol 10 (1) ◽  
pp. 193-213 ◽  
Author(s):  
Tanikan Pipitwanichakarn ◽  
Nittaya Wongtada
Keyword(s):  
Technology Adoption ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Mobile Commerce ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Street Vendors ◽  
Content Type ◽  
Acceptance Model

Purpose This study aims to investigate the applicability of technology acceptance model in explaining technology adoption among street vendors in Thailand as a representation of emerging economies. Design/methodology/approach A pen-and-pencil survey was administered to 370 street vendors in Bangkok; 356 usable surveys were analyzed for a completed rate of 96.2 per cent. Structural equation modeling was used to analyze the data. Findings This study contributes to the existing technology acceptance literature as follows: First, the predictive power of the technology acceptance model is strong and holds true for street vendors. Second, it revealed that the relationship of entrepreneurial orientation and technology adoption is completely connected through the decision-making process (i.e. trust and system characteristics, otherwise known as usefulness and ease of use). Finally, the degree of product differentiation strengthens the positive relationship between perceived usefulness and the intention to use mobile commerce. Originality/value This study advances the previous research on e-commerce adoption in settings outside the formal sector. More specifically, this study developed and validated the extended technology acceptance model in the smallest-scale of entrepreneurs, street vendors, to increase the understanding of the adoption of m-commerce.

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