Organisational and Marketing Challenges in Designing and Implementing an Omnichannel Strategy for Luxury Fashion Brands

2017 ◽  
pp. 89-107
Author(s):  
Fabrizio Maria Pini ◽  
Barbara Quaquarelli
Keyword(s):  
Supply Chain ◽  
Life Cycle ◽  
Supply Chain Management ◽  
Value Chain ◽  
Service Design ◽  
Value Proposition ◽  
Chain Management ◽  
Information Generation ◽  
And Function ◽  
Large Organisation

The adoption of omnichannel strategies by luxury fashion brands has a relevant impact on the whole value chain and generates many critical organizational implications for luxury companies. The reluctance of several fashion brands in adopting omnichannel initiatives might be related the uniqueness of luxury fashion value proposition, strongly related to rich storytelling and memorable experiences and on the need of large organisation redesign that involve collection design, physical retail role and functions, service design and inventory and supply chain management. There is no common approach to such topics within luxury fashion companies a present but it is possible to draw a sort of “ominchannel adoption curve or life cycle”, with the different evolutionary stages in which companies might be at present. These different stages are characterised by different goals for omnichannel, different level of integration between digital and traditional retail, information generation and sharing and function goals and competencies.

Analytic Research and Quantitative Models

2008 ◽  
pp. 55-81
Author(s):  
Toru Higuchi ◽  
Marvin Troutt
Keyword(s):  
Supply Chain ◽  
Life Cycle ◽  
Supply Chain Management ◽  
Operations Management ◽  
Quantitative Methods ◽  
Subject Area ◽  
Background Information ◽  
Chain Management ◽  
Reference Guide ◽  
Management Forecast

This chapter provides two kinds of background information that we consider important to the subject area. First, we surveyed the supply chain management, operations management, and management science literatures for those works contacting life-cycle issues and at the same time that use quantitative or modeling approaches. We then developed synoptic summaries of these publications and provide some analysis of their central topics, trends, and themes. Hopefully the results will be a helpful reference guide to the related literature to date for both practicing managers and researchers. In the second part of the chapter, we introduce the standard quantitative methods and models used for mathematical life-cycle models. These have been developed under the label of diffusion models and most of the work has been carried out by marketing scientists. This topic should be useful to practitioners in making forecasts, constructing estimates related to capacity, and other supply chain management forecast and planning issues. We also note that some research needs in this area.

Hidden allies for value chain responsibility? A system theory perspective on aligning sustainable supply chain management and trade compliance

2020 ◽  
Vol 50 (4) ◽  
pp. 439-456
Author(s):  
Carolin Baier ◽  
Markus Beckmann ◽  
Jens Heidingsfelder
Keyword(s):  
System Theory ◽  
Supply Chain ◽  
Supply Chain Management ◽  
Value Chain ◽  
Research Agenda ◽  
Sustainable Supply Chain ◽  
Evolutionary System ◽  
Chain Management ◽  
Content Type ◽  
Sustainable Supply Chain Management

PurposeThe paper investigates how the alignment of two corporate functions, sustainable supply chain management (SSCM) and trade compliance (TC) can help companies to take corporate value chain responsibility (VCR). In particular, the authors investigate how evolutionary system theory can explain the coevolution of two distinct VCR functions (SSCM and TC) and the potential and challenges for their future alignment.Design/methodology/approachThe authors introduce evolutionary system theory as a powerful explanatory perspective to the field of VCR, SSCM and TC. By applying evolutionary system theory to the VCR debate, the authors analyze the potential for aligning both functions. They further analyze the inherent challenges of such an alignment by discussing the concept of organizational path dependencies.FindingsThe paper spells out a research agenda and formulates testable propositions for further investigating the interplay of environment and system as well as the structural options for a functional alignment of SSCM and TC.Originality/valueThe corporate function of TC has been widely overlooked by supply chain and sustainability scholars. This paper adds the function of TC to the wider discussion on SSCM and corporate VCR. Furthermore, the paper develops a research agenda for a pioneer topic and triggers discussion in academia and corporate practice.

scholarly journals A Review of the Wood Pellet Value Chain, Modern Value/Supply Chain Management Approaches, and Value/Supply Chain Models

2014 ◽  
Vol 2014 ◽  
pp. 1-14 ◽  
Author(s):  
Natalie M. Hughes ◽  
Chander Shahi ◽  
Reino Pulkki
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Supply Chains ◽  
Value Chain ◽  
Demand Forecasting ◽  
Value Chain Analysis ◽  
Wood Pellet ◽  
Chain Management ◽  
Chain Analysis ◽  
Management Approaches

We reviewed 153 peer-reviewed sources to provide identification of modern supply chain management techniques and exploration of supply chain modeling, to offer decision support to managers. Ultimately, the review is intended to assist member-companies of supply chains, mainly producers, improve their current management approaches, by directing them to studies that may be suitable for direct application to their supply chains and value chains for improved efficiency and profitability. We found that information on supply chain management and modeling techniques in general is available. However, few Canadian-based published studies exist regarding a demand-driven modeling approach to value/supply chain management for wood pellet production. Only three papers were found specifically on wood pellet value chain analysis. We propose that more studies should be carried out on the value chain of wood pellet manufacturing, as well as demand-driven management and modeling approaches with improved demand forecasting methods.

scholarly journals How supply chain management can contribute to European integration?

2005 ◽  
pp. 92-100
Author(s):  
Werner Delfmann
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
European Integration ◽  
Economic Integration ◽  
Value Chain ◽  
Corporate Strategy ◽  
Value Chains ◽  
Cultural Integration ◽  
Chain Management ◽  
The Individual

The author wants to discuss how the dynamics of global value chains and the implementation of the concept of Supply Chain Management impact the process of European Integration. Not only the Economic Integration. He wants to explicate that and how this impact goes further into the domains of social and even cultural integration. While Value Chain research has a strong economic focus, including international trade and developing countries issues (Kaplinsky, 2004), Supply Chain Management, SCM is focused on the individual company level, vertical co-operation and corporate strategy. Both perspectives are inseparably intertwined. However, with the following reflections he wants to emphasise the inter-company perspective of SCM. In explicating the conceptual alternatives of SCM, SC Governance and their dynamics in a general way, he wants to lay the groundwork for the final conclusions regarding the potential impacts of SCM on European Integration.

Supply Chain Management

2011 ◽  
pp. 104-119
Author(s):  
Michael Quayle
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Public Sector ◽  
Value Chain ◽  
Chief Executive ◽  
Bullwhip Effect ◽  
Chain Management ◽  
Weakest Link ◽  
Private And Public

If your international supply chain management is the weakest link in your organisation, your board or chief executive will say good-bye — without a winking eye. How do you know your supply chain in the age of globalisation and internationalisation is effective? Literature in its many forms contains a lack of clarity and completeness in the how to’s of implementation. This chapter covers the nuts and bolts of what’s required and what can go wrong. I’ve been there, seen it, done it and didn’t get fired. Reality, therefore, pervades this chapter. Within this chapter, I will explore definitions and concepts of logistics and supply chain management, including the value chain, logistics management, global sourcing, and the bullwhip effect. Illustrations will be taken from the private and public sector along with a suggested interlock strategy.

Information Systems as the Key Enabler in Engineer-to-Order Supply Chain Management

2017 ◽  
pp. 426-439
Author(s):  
Arun N. Nambiar
Keyword(s):  
Supply Chain ◽  
Information Systems ◽  
Supply Chain Management ◽  
Data Storage ◽  
Value Chain ◽  
Data Exchange ◽  
Effective Means ◽  
Chain Management ◽  
Engineer To Order ◽  
Future Direction

Engineer-to-Order (ETO) environments are gaining more and more popularity these days with customers demanding custom-designed products to meet their specific needs. ETO enterprises are often having to rely on the combined design capabilities of the entire value chain in order to satisfy customer requirements. Due to the increased level of interaction with customers and between partners in the value chain, it becomes imperative to have an effective means of communication and data storage. Information systems can be leveraged to streamline the communication process and improve data exchange between the members of the value chain. This chapter will examine how information systems can be the key enabler in ETO supply chain management and identify some of the issues involved. The chapter will conclude with suggestions on future direction for research in this area.

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