Different Ways of Cycling?

Author(s):  
Marella Magris ◽  
Dolores Ross

The study aims at comparing the ways in which different cultures perceive the experience of cycling holidays by analysing texts that promote this kind of tourism, i.e., website texts produced in three linguistic and cultural realities: Germany, Italy, and The Netherlands. The underlying assumption is that promotional tourism texts are influenced by the cultural peculiarities of their target groups: in order to produce functionally effective texts, authors must take into account their readers' attitudes and expectations towards a specific destination or – as in this case – a specific activity. The comparison focuses on the different profiles of potential clients addressed by the texts and on the main topics used as “promotional levers”. Some translations in German and Dutch are then analysed to ascertain whether they reflect the same differences and cultural characteristics found between the original texts. Finally, the benefits of linking Translation Studies and Imagology are briefly discussed.

2021 ◽  
Vol 13 (2) ◽  
pp. 23-34
Author(s):  
Michal Beňo

Globalisation and increasing digitisation mean that companies must increasingly orientate themselves internationally in order to become (more) competitive or to remain competitive. Promoting e-working can revitalise rural development. The issue involved is always interaction between people from different cultures, between people who, according to their cultural backgrounds, feel, think and act differently. When cultural diversity and differences are taken into account, greater creativity, more diverse ideas and faster problem solving are achieved. The cultural dimensions, according to Geert Hofstede, offer a comprehensive model for capturing the various expressions of intercultural values. This paper examines the motives for applying e-working in selected European countries in 2018 according to Hofstede’s six dimensions of national culture. Twenty-eight countries from the Eurostat database were analysed (Finland and the Netherlands were excluded, and software detected them in the e-working variable as outliers). Correlation with e-working is statistically significant at PDI (power distance index - negative: the lower the PDI index, the higher the proportion of e-working) and IVR index (indulgence versus restraint - positive: the higher the IVR index, the higher the proportion of e-working).


2019 ◽  
Vol 13 (1) ◽  
pp. 119-140 ◽  
Author(s):  
Dhoha A. Alsaleh ◽  
Michael T. Elliott ◽  
Frank Q. Fu ◽  
Ramendra Thakur

PurposeAs social media have become very popular and an integral part of the world economy in recent years, identifying factors that influence consumers’ attitudes toward social media sites has become a major goal of many researchers in academia and industry. This paper aims to identify factors that predict consumers’ attitudes and intentions toward usage of Instagram, a relatively new social media tool. In addition, it examines the role of an important dimension of culture – individualism vs collectivism –to determine cultural influences on the adoption of social media in the USA (i.e. an individualistic culture) and Kuwait (i.e. a collectivist culture).Design/methodology/approachData were collected from a convenience sample of undergraduate business and MBA students from Kuwait and the USA. To validate the measures for the constructs depicted in the conceptual model, the authors conducted an exploratory factor analysis using all items. They then conducted a confirmatory factor analysis to further evaluate the adequacy and validity of the measurement model. They also tested the hypotheses using structural equation modeling (SEM).FindingsOut of the nine hypotheses that were tested for significance, the SEM results indicated that seven hypotheses were significant. The results indicated a non-significant result between perceived critical mass is not a predictor of perceived usefulness and social influence to attitude.Research limitations/implicationsThe current study has some limitations that need to be recognized and can be used as guidelines for future research. First, college students represent only a portion of online users and may impact the external validity of our study. Hence, a more diverse sample with a broader range of ages, incomes, education levels, cultures and national origins would be advisable. Second, this study featured a dynamically continuous innovation (Instagram) rather than a discontinuous innovation. Third, other factors can be carried out to see other variables other than those described in this study to predict consumer’s attitude and intention to use the social media.Practical implicationsCultural characteristics such as individualism/collectivism would seem to be potentially useful when segmenting countries. The results of the current study indicate that the modified model is applicable to a cross-national group of social media users. This study demonstrates the impact of cultural characteristics on various technology adoption. Hence, managers must be aware that countries can be grouped according to the type of cultural effect within each. Each social media category, clusters can be formed consisting of countries that are expected to have similar usage patterns based on technological capability and social norms. By understanding the factors that influence each cluster of countries, firms can design customized social media programs.Social implicationsThis research provides valuable information to better understand the consumers’ attitudes and intentions toward the emerging social media landscape. Indeed, the popularity of social media has greatly changed the way in which people communicate in today’s world. In particular, Instagram has gradually become a major communication media for both social and business purposes. This research shed light into the factors that influence intentions to adopt social media across different cultures. It empirically examines the role of culture – individualism vs collectivism – by using two samples (i.e. Kuwait and the USA) to determine cultural influences on the adoption of social media in different cultures.Originality/valueUsing data drawn from Kuwait and US samples, this current study draws upon the theory of reasoned action (Fishbein and Ajzen, 1975) and the technology acceptance model (Davis, 1989). The results of the analysis indicate that the modified model is applicable to a cross-national group of social media users. Moreover, this study demonstrates the impact of cultural characteristics on various technology adoption constructs in the model.


2017 ◽  
Author(s):  
Vincent Gouttebarge ◽  
Victor Zuidema

BACKGROUND Field hockey is associated with a risk for musculoskeletal injuries, especially in the lower extremities. At present time, no measures focussing on the prevention of lower extremity injuries exist in the Netherlands. Consequently, a scientific research project has been initiated in the Netherlands aimed at developing and implementing an evidence-based intervention to prevent the occurrence of lower extremity injuries among young and adult recreational field hockey players. OBJECTIVE This article describes: (i) the systematic development of the intervention; and (ii) the assessment of its feasibility in terms of relevancy, suitability, satisfaction and usability. METHODS The intervention was developed according to the first four steps of the Intervention Mapping and Knowledge Transfer Scheme processes, namely: needs assessment; objective and target groups; content selection; development. Subsequently, a quasi-experimental research (one-group post-test design) was conducted among 35 young field hockey players and seven coaches. Participants were asked to use the intervention for three weeks and the degrees of relevancy, suitability, satisfaction and usability of the intervention were assessed by means of a questionnaire and a group interview. RESULTS First, the needs assessment conducted among the main actors within recreational field hockey revealed that an injury prevention intervention was needed, ideally delivered through videos via an application for smartphone/tablet or website. Second, the objective and target groups of the intervention were defined, namely to prevent or reduce the occurrence of lower extremity injuries among both young and adult recreational field hockey players. Third, preventive measures and strategies (e.g. core stability, strength, coordination) were selected in order to accomplish a decrease in injury incidence. Last, the ‘Warming-Up Hockey’ intervention ‘was developed, consisting of a warm-up programme (16 minutes) delivered by coaches including more than 50 unique exercises. The relevancy, satisfaction and usability of ‘Warming-Up Hockey’ were positively evaluated. Group interviews revealed especially that the warm-up programme in its current form was not suitable as a pre-match warm-up. CONCLUSIONS The feasibility of ‘Warming-Up Hockey’ was positively assessed by players and coaches. In accordance with the feasibility study, the duration of the intervention was reduced to 12 minutes, while a match-specific warm-up was developed. ‘Warming-Up Hockey’ was made available through an application for smartphone/tablet and a website. Prior to its nationwide implementation, the effectiveness of the intervention on injury reduction among field hockey players should be conducted.


2019 ◽  
Vol 8 (1) ◽  
pp. 28
Author(s):  
Eko Saputra

This study examines the behaviors, interactions and alkururation of intercultural communication with students Faculty of Adab dan Ilmu Budaya at the Sunan Kalijaga State Islamic University in Yogyakarta (UIN-SUKA).  Intercultural communication for new students at the Faculty Adab dan Ilmu Budaya UIN-SUKA has become an annual tradition for them to get to know each other, learn and understand the cultural characteristics of their respective faculty friends.  In this paper, the author will explore the intercultural communication of local ethnicities with ethnic migrants in the Faculty of Adab and Ilmu Budaya at UIN-SUKA which covers the introduction, adaptation, symbolic interactionalism and cultural accuracy. Answer these various questions, the author made a qualitative methodological approach by conducting interviews and observations to some of the Faculty of Adab dan Ilmu Budaya UIN-SUKA of Culture students. The results of this study show that their intercultural communication is very intensive to their friends who are of different cultures.  They communicate between their cultures in classrooms, halls, lobbies, canteens, seats, and campus grounds.  Then, it is not uncommon for them to do intercultural collaboration at certain events, for example Pekan Budya, Disaster Care Students, and Social Solidarity.  The contribution of this study is to provide readers with literature about intercultural communication with new students who have cultural differences, because every year new students experience the same case.


Target ◽  
2005 ◽  
Vol 17 (1) ◽  
pp. 27-48 ◽  
Author(s):  
Martha P.Y. Cheung

This paper analyzes several terms used in ancient China to refer to the activity/activities now called ‘fanyi’ in Chinese, or ‘translation’ in English. By tracing the pattern behind the semantic and ideological jogging amongst these terms, the paper offers a new interpretation of the earliest Chinese attempts to define translation (‘fanyi’). The purpose is to highlight the constructed nature of the prevailing notion of ‘fanyi’ and unsettle its established meaning, the better to provoke theoretical discussions on and about ‘fanyi’. The final purpose is to provide a response to the recent call for a non-Eurocentric, international Translation Studies by advocating for a concerted effort to study the conceptualisations of ‘translation’ as they evolved in different cultures, with the view to eventually developing a general theory of translation that truly has general relevance.


2016 ◽  
Vol 6 (3) ◽  
pp. 37-42
Author(s):  
Natalia Shumeiko

AbstractThe article is devoted to the content analysis of peculiarities of Master’s professional foreign language training in Translation Studies and Interpretation at the universities of Slovakia. In the context of globalization and integration processes the study of European countries’ experience, in particular, of the Slovak Republic has been actualized. The possibility of implementing progressive ideas of Slovak experience in university level foreign language training of specialists in humanities has been pointed out. The structure and content of the Master’s curricula in Translation Studies and Interpretation have been analyzed. The communicative and intercultural approaches have been defined as the principle approaches of training. It has been noted that university level foreign language training of future specialists in humanities contributes to the forming of students’ linguistic and socio-cultural knowledge. It has been indicated that students acquire conceptual knowledge of the problem on the coexistence of different cultures in socio-cultural space. The general positive characteristics of Master’s professional foreign language training have been defined.


2018 ◽  
Vol 24 (1) ◽  
pp. 45-57 ◽  
Author(s):  
David Pearson ◽  
Anji Perera

This article specifies behavior changes and identifies content for an integrated social marketing communication campaign to reduce amount of food wasted by individuals. The findings are based on a review of literature and discussions with experts. After gaining attention, the campaign will need to inform individuals of negative environmental impact, social injustice, and economic costs of wasting food. Individual behavior changes required are to plan purchases and store correctly, which will reduce amount of spoilage, and to prepare appropriate amounts, which will reduce food waste from leftovers. In addition, individuals are required to redistribute or recycle inevitable food waste rather than throwing it out as rubbish. Identification of these behavior changes will be useful for practitioners in industry, government, and not-for-profit sectors who are engaging in activities encouraging individuals to reduce food waste. Due to wide variations in food provisioning behaviors across different cultures and geographies, additional market research on the population of interest is required to design content for the campaign. This will allow for framing message and selection of media to appeal to identified target groups of individuals who both waste large amounts of food and, importantly, are receptive to changing their behaviors to reduce amount of food wasted. And finally, the success of any such “downstream” behavior change campaign will be increased when it is supported by enabling “upstream” contextual influences associated with supportive social networks, communities, infrastructure, and regulation.


BMJ Open ◽  
2021 ◽  
Vol 11 (12) ◽  
pp. e056077
Author(s):  
Scott A McDonald ◽  
Lucia C Soetens ◽  
C Maarten A Schipper ◽  
Ingrid Friesema ◽  
Cees C van den Wijngaard ◽  
...  

ObjectivesWe aimed to identify populations at a high risk for SARS-CoV-2 infection but who are less likely to present for testing, by determining which sociodemographic and household factors are associated with a lower propensity to be tested and, if tested, with a higher risk of a positive test result.Design and settingInternet-based participatory surveillance data from the general population of the Netherlands.ParticipantsWeekly survey data collected over a 5-month period (17 November 2020 to 18 April 2021) from a total of 12 026 participants who had contributed at least 2 weekly surveys was analysed.MethodsMultivariable analyses using generalised estimating equations for binomial outcomes were conducted to estimate the adjusted ORs of testing and of test positivity associated with participant and household characteristics.ResultsMale sex (adjusted OR for testing (ORt): 0.92; adjusted OR for positivity (ORp): 1.30, age groups<20 (ORt: 0.89; ORp: 1.27), 50–64 years (ORt: 0.94; ORp: 1.06) and 65+ years (ORt: 0.78; ORp: 1.24), diabetics (ORt: 0.97; ORp: 1.06) and sales/administrative employees (ORt: 0.93; ORp: 1.90) were distinguished as lower test propensity/higher test positivity factors.ConclusionsThe factors identified using this approach can help identify potential target groups for improving communication and encouraging testing among those with symptoms, and thus increase the effectiveness of testing, which is essential for the response to the COVID-19 pandemic and for public health strategies in the longer term.


2019 ◽  
Vol 22 (13) ◽  
pp. 2419-2435 ◽  
Author(s):  
Elizabeth Brink ◽  
Caroline van Rossum ◽  
Astrid Postma-Smeets ◽  
Annette Stafleu ◽  
Danielle Wolvers ◽  
...  

AbstractObjective:To derive healthy and sustainable food-based dietary guidelines (FBDG) for different target groups in the Netherlands and describe the process.Design:Optimised dietary patterns for children, adolescents, adults and the elderly were calculated using an optimisation model. Foods high in saturated and trans-fatty acids, salt and sugar, and low in dietary fibre, were excluded. The dietary patterns resembled the current food consumption as closely as possible, while simultaneously meeting recommendations for food groups, nutrients, maximum limits for foods with a high environmental impact, and within 85 % of the energy requirement. Recommended daily amounts of food groups were based on the optimised dietary patterns and expert judgement.Setting:The Netherlands.Participants:FBDG were derived for Dutch people with different ages, genders, activity levels and food preferences.Results:For most target groups the optimisation model provided dietary patterns that complied with all requirements. For some food groups, the optimised amounts varied largely between target groups. For consistent messages to consumers, the optimised dietary patterns were adjusted to uniform recommendations per target group. Recommendations were visualised in the Wheel of Five. The advice is to eat the recommended amounts of foods according to the Wheel of Five and limit consumption of other foods.Conclusions:Based on an optimisation model, scientific evidence, information on dietary patterns and expert knowledge, we derived FBDG for different target groups. The Wheel of Five is a key food-counselling model that can help Dutch consumers to make their diets healthier and more environmentally sustainable.


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