Deriving Psychodynamics Among Consumers Through Social Media

2018 ◽  
pp. 251-264
Author(s):  
Natasha Patricia Bojorges Moctezuma
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Online Social Networks ◽  
Consumer Behaviour ◽  
The Social ◽  
Research Findings ◽  
Online Consumer ◽  
A Company ◽  
Online Consumer Behaviour

Despite an increasing interest in understanding consumer behaviour through social media, there is paucity of research concerning psychodynamics among consumers derived by online social networks in emerging economies. The aim of this paper is to explore the role of vloggers (video bloggers) as key network performers to derive consumer psychodynamics (consumers' interactions reflected in a company) through social media, specifically YouTube, through the lens of the experiential view and the Social Network Theory. This work will contribute to the extant literature by determining (1) the relevance of the experiential view approach in online social networks' performance, (2) how psychodynamics among consumers are conducted through social media, specifically YouTube, and (3) how key network performers as YouTube's vloggers derive psychodynamics among consumers. Using an inductive approach and grounded theory to analyse the results, the research findings provide a more comprehensive understanding of online consumer behaviour, therefore, yields more valuable information by examining the experiential view in a digital environment.

scholarly journals The Influence of Social Networks in Travel Decisions

ECONOMICS ◽  
2021 ◽  
Vol 9 (2) ◽  
pp. 35-48
Author(s):  
Iulia Elena Varga ◽  
Manuela Rozalia Gabor
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Consumer Behaviour ◽  
Social Media Marketing ◽  
Main Hypothesis ◽  
Social Marketing Campaign ◽  
Travel Decisions ◽  
A Company ◽  
Personal Decision

Abstract Social networks are not the same as they were 10 years ago. Now, in addition to the role of “socialization”, their basic role, marketing has also intervened. Marketing can be defined as the art of identifying and satisfying customer needs while producing profit. Nowadays, through social media marketing, a company can promote itself or present products and services very easily, while being able to target exactly the desired people, which translates into making more profit. Our paper provides arguments on the influence of social media in travel decisions, and it’s based on a study of consumer behaviour in this field. The study began from our interest in the way social networks influence our personal decision to travel, to visit a certain area or a certain landmark, so we wanted to find out more information about how this “hypnosis” works. The main hypothesis of the study was that people are influenced by social networks in their travel decisions and according to the results, the hypothesis was confirmed. 91.35% of the total participants in the study were tempted to travel because of a photo seen on a social network, therefore, a good social marketing campaign could really make a difference in travel decisions.

The social mediation of political rumors: Examining the dynamics in social media and belief in political rumors

Journalism ◽  
2017 ◽  
Vol 21 (10) ◽  
pp. 1522-1538
Author(s):  
Soo Young Bae
Keyword(s):  
Social Networks ◽  
Social Media ◽  
South Korea ◽  
Survey Data ◽  
Online Social Networks ◽  
Network Characteristics ◽  
Social Mediation ◽  
The Social ◽  
Nuanced Understanding

Using survey data of social media users in South Korea, this study investigates the dynamics of political rumors in online social networks. Findings of this study reveal the significant connection between the users’ reliance on social media as a source for news and their beliefs in political rumors. Taking a step further, this study underscores the need to understand how users process misinformation they receive through online social networks. Drawing attention to the role of network characteristics in the construction of beliefs around political rumors, this study provides a more nuanced understanding of the conditions under which rumors and misinformation can be regarded as more believable.

Communication in social networks of St. Petersburg as a means of adaptation of ethnocultural communities

Litera ◽  
2021 ◽  
pp. 38-55
Author(s):  
Rivaa Mukhammad Salem Alsalibi
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Ethnic Communities ◽  
Sense Of Security ◽  
The Social ◽  
The Subject ◽  
Development Prospects

The subject of this research is the specifics, forms and functions of interaction in social media groups between the representatives of ethnic communities. The goal consists in determination of the role of social networks in adaptation of ethnocultural communities of St. Petersburg. The research is based on the polling technique for acquisition of information on the cognitive, emotional, and behavioral state of a person. The survey was conducted via distribution of questionnaires among the representatives of ethnic groups. The article also employs the method of systematic scientific observation over the social media groups, topic raised therein, as well as reading and analysis of the comments. The scientific novelty of this work consists in outlining of the nature, trends and development prospects of cross-cultural communications as the channel for ethnocultural interaction.  The main conclusions, which touch upon users from various ethnic communities who do not have enough experience in organization of activity of social media groups, demonstrate that it causes the loss of the sense of security, accumulation of prejudices and escalation of interethnic conflicts, as well as preference of the with restricted access, which contributes to lock down of the group and impedes adaptation in the accepting society. Stabilization of situation can be achieved by improvement of the quality of content posted in the social media, as well as level of their administration.

Towards a Unified Semantic Model for Online Social Networks to Ensure Interoperability and Aggregation for Analysis

2018 ◽  
pp. 978-1003
Author(s):  
Asmae El Kassiri ◽  
Fatima-Zahra Belouadha
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Online Social Networks ◽  
Semantic Model ◽  
Semantic Web Technologies ◽  
Web Technologies ◽  
Knowing That ◽  
The Social ◽  
Industrial Projects ◽  
Media Organizations

The Online Social Networks (OSN) have a positive evolution due to the diversity of social media and the increase in the number of users. The revenue of the social media organizations is generated from the analysis of users' profiles and behaviors, knowing that surfers maintain several accounts on different OSNs. To satisfy its users, the social media organizations have initiated projects for ensuring interoperability to allow for users creating other accounts on other OSN using an initial account, and sharing content from one media to others. Believing that the future generations of Internet will be based on the semantic web technologies, multiple academic and industrial projects have emerged with the objective of modeling semantically the OSNs to ensure interoperability or data aggregation and analysis. In this chapter, we present related works and argue the necessity of a unified semantic model (USM) for OSNs; we introduce a kernel of a USM using standard social ontologies to support the principal social media and it can be extended to support other future social media.

The Alt-social Network of Natalie Bookchin’s Testament

2016 ◽  
Vol 18 (5) ◽  
pp. 459-477
Author(s):  
Sarah Whitcomb Laiola
Keyword(s):  
Data Mining ◽  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
Online Social Networks ◽  
Social Web ◽  
User Interactions ◽  
Media Criticism ◽  
Direct Translation ◽  
The Social

This article addresses issues of user precarity and vulnerability in online social networks. As social media criticism by Jose van Dijck, Felix Stalder, and Geert Lovink describes, the social web is a predatory system that exploits users’ desires for connection. Although accurate, this critical description casts the social web as a zone where users are always already disempowered, so fails to imagine possibilities for users beyond this paradigm. This article examines Natalie Bookchin’s composite video series, Testament, as it mobilizes an alt-(ernative) social network of vernacular video on YouTube. In the first place, the alt-social network works as an iteration of “tactical media” to critically reimagine empowered user-to-user interactions on the social web. In the second place, it obfuscates YouTube’s data-mining functionality, so allows users to socialize online in a way that evades their direct translation into data and the exploitation of their social labor.

scholarly journals Emotion shapes the diffusion of moralized content in social networks

2017 ◽  
Vol 114 (28) ◽  
pp. 7313-7318 ◽  
Author(s):  
William J. Brady ◽  
Julian A. Wills ◽  
John T. Jost ◽  
Joshua A. Tucker ◽  
Jay J. Van Bavel
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Online Social Networks ◽  
Political Debate ◽  
Political Issues ◽  
Emotional Words ◽  
Social Media Networks ◽  
Political Ideas ◽  
The Social ◽  
Network Methods

Political debate concerning moralized issues is increasingly common in online social networks. However, moral psychology has yet to incorporate the study of social networks to investigate processes by which some moral ideas spread more rapidly or broadly than others. Here, we show that the expression of moral emotion is key for the spread of moral and political ideas in online social networks, a process we call “moral contagion.” Using a large sample of social media communications about three polarizing moral/political issues (n = 563,312), we observed that the presence of moral-emotional words in messages increased their diffusion by a factor of 20% for each additional word. Furthermore, we found that moral contagion was bounded by group membership; moral-emotional language increased diffusion more strongly within liberal and conservative networks, and less between them. Our results highlight the importance of emotion in the social transmission of moral ideas and also demonstrate the utility of social network methods for studying morality. These findings offer insights into how people are exposed to moral and political ideas through social networks, thus expanding models of social influence and group polarization as people become increasingly immersed in social media networks.

scholarly journals Oversharenting and family life

2020 ◽  
Vol 8 (11) ◽  
pp. 155-170
Author(s):  
Renata Soares Martins ◽  
Suely Aparecida do Nascimento Mascarenhas ◽  
Gisele Cristina Resende
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Interpersonal Relationships ◽  
Family Life ◽  
Online Social Networks ◽  
The Internet ◽  
Communications Technology ◽  
The Social ◽  
The Family ◽  
High Degree

This article invites us to reflect on oversharenting and family life that, owing to the proliferation of communications technology and the internet, is intersected by digital cyberculture. The research was carried out on the social network, using the method of searching by hashtag. The results showed that during 2018 in two weeks, 20,781 posts were made using the hashtag “minidiva” and 1,679 with the hashtag “miniblogger”, from which three posts were collected each day. Netnography was used to analyze the images and categorize them: (1) oversharenting and family life, (2) social media and child consumption, (3) child adultization. It was concluded that online social networks (Instagram) are spaces where interpersonal relationships; it was seen that the act of consuming gained relevance in the family and that the child’s exposure occurs without awareness, which can cause a high degree of exposure and consequently have adverse effects for everyone.

scholarly journals Privacy study on images uploaded in social networks

2018 ◽  
Vol 7 (1.7) ◽  
pp. 142
Author(s):  
Hemalatha D ◽  
Almas Begum ◽  
Alex David S
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Mobile Devices ◽  
Public Interest ◽  
Online Social Networks ◽  
Personal Information ◽  
Personal Characteristics ◽  
The Social ◽  
Study Results ◽  
Privacy Settings

Presently, the growth of Social media is explosive among the users. Increasingly developed social websites like Flickr, Facebook, Google+, LinkedIn etc permits the users to create, share and view the post. Confidentiality is a leading factor required in Social Networks. The social users upload their photos to the social sites that intend to gain public interest for social purposes. The exposure of personal information leads to slipping process like identity stealing, morphing etc, which are against the privacy violations. Relied upon the personal characteristics of users, the privacy settings of each user should be defined. In this paper, a relational study about the privacy settings in Online Social structure is examined. Initiated by the importance of social networks among the social users and their behavior towards Online Social Networks, which is followed by the privacy techniques suggested by other researchers are explored. At last, an overview about the merits and demerits of privacy designs and schemes for the user-uploaded images are presented. The study results a new privacy system that controls the confidential information from being accessed from different devices, including mobile devices and computers.

Social Media Usage Intensity: Impact Assessment on Buyers’ Behavioural Traits

2019 ◽  
Vol 8 (2) ◽  
pp. 161-171 ◽  
Author(s):  
Garima Gupta ◽  
Aastha Verma Vohra
Keyword(s):  
Social Media ◽  
Consumer Behaviour ◽  
Impulse Buying ◽  
Media Usage ◽  
Mediating Role ◽  
Effective Strategies ◽  
Online Purchases ◽  
The Social ◽  
Utilization Patterns

With increasing proliferation of social media, there is an urgent need to examine how people engage in the social media as well as assess its role in shaping consumers' attitude and behaviour. Though the recent years have witnessed the interest of researchers in this regard, the studies have mostly been confined to analyzing the social media utilization patterns for their impact on online purchases and less emphasis has been laid on investigating its impact on the 'down side' of consumer behaviour as reflected through traits of materialism, impulse buying and conspicuous consumption. The present work makes an attempt to bridge this gap. Specifically, the study examines the influence of social media usage intensity on three behavioural traits as well as assesses the mediating role of electronic word-of-mouth in affecting this linkage. The paper also provides insights with respect to variation in the use intensity and behavioural traits across demographic components. Inputs from the present research can be used by marketers to not only leverage the power of social media and capture the changing consumer traits in favour of their brand but also to develop targeted and effective strategies to engage with their audience on this new platform.

Entrepreneurship and Innovation in Tourism E-Businesses

2020 ◽  
pp. 159-176
Author(s):  
Pedro Álvaro Pereira Correia ◽  
Irene García Medina ◽  
Zahaira Fabiola González Romo
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Factors ◽  
Exploratory Analysis ◽  
Competitive Advantages ◽  
Strategic Vision ◽  
Tourism Sector ◽  
The Social ◽  
Share Information

The emergence of social networks has revolutionized the way people communicate and share information. Consequently, it becomes important to analyze the role of these models of collaboration and innovation through social networks in the strategic vision of the responsibility of marketing and communication in tourism industries, mainly the role of Facebook in e-business actions. This chapter presents a qualitative and exploratory analysis of the individuals in the virtual context of the social media, their behaviors, reactions, and attitudes, to perceive which social factors can enhance the appearance of competitive advantages for the organizations. There was a predilection for companies with a greater international connection at the level of clients and also at the level of the operation because there was a predominance of companies related to the tourism sector of Madeira.

Sign in / Sign up

Export Citation Format

Share Document