scholarly journals The Influence of Social Networks in Travel Decisions

ECONOMICS ◽  
2021 ◽  
Vol 9 (2) ◽  
pp. 35-48
Author(s):  
Iulia Elena Varga ◽  
Manuela Rozalia Gabor
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Consumer Behaviour ◽  
Social Media Marketing ◽  
Main Hypothesis ◽  
Social Marketing Campaign ◽  
Travel Decisions ◽  
A Company ◽  
Personal Decision

Abstract Social networks are not the same as they were 10 years ago. Now, in addition to the role of “socialization”, their basic role, marketing has also intervened. Marketing can be defined as the art of identifying and satisfying customer needs while producing profit. Nowadays, through social media marketing, a company can promote itself or present products and services very easily, while being able to target exactly the desired people, which translates into making more profit. Our paper provides arguments on the influence of social media in travel decisions, and it’s based on a study of consumer behaviour in this field. The study began from our interest in the way social networks influence our personal decision to travel, to visit a certain area or a certain landmark, so we wanted to find out more information about how this “hypnosis” works. The main hypothesis of the study was that people are influenced by social networks in their travel decisions and according to the results, the hypothesis was confirmed. 91.35% of the total participants in the study were tempted to travel because of a photo seen on a social network, therefore, a good social marketing campaign could really make a difference in travel decisions.

Deriving Psychodynamics Among Consumers Through Social Media

2018 ◽  
pp. 251-264
Author(s):  
Natasha Patricia Bojorges Moctezuma
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Online Social Networks ◽  
Consumer Behaviour ◽  
The Social ◽  
Research Findings ◽  
Online Consumer ◽  
A Company ◽  
Online Consumer Behaviour

Despite an increasing interest in understanding consumer behaviour through social media, there is paucity of research concerning psychodynamics among consumers derived by online social networks in emerging economies. The aim of this paper is to explore the role of vloggers (video bloggers) as key network performers to derive consumer psychodynamics (consumers' interactions reflected in a company) through social media, specifically YouTube, through the lens of the experiential view and the Social Network Theory. This work will contribute to the extant literature by determining (1) the relevance of the experiential view approach in online social networks' performance, (2) how psychodynamics among consumers are conducted through social media, specifically YouTube, and (3) how key network performers as YouTube's vloggers derive psychodynamics among consumers. Using an inductive approach and grounded theory to analyse the results, the research findings provide a more comprehensive understanding of online consumer behaviour, therefore, yields more valuable information by examining the experiential view in a digital environment.

scholarly journals Strategies of SMM Management, Comparison of Instagram and Facebook Social Networks

2017 ◽  
Vol 3 (5) ◽  
pp. 51
Author(s):  
Ramis Akhmedov
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Customer Relationship ◽  
Social Media Marketing ◽  
Crm System ◽  
Research Questions ◽  
Short Time ◽  
A Company ◽  
Potential Customers ◽  
The Ideal

<p class="Default">SMM occupies an important role in the lives of people and so many people are represented in social networks, it provides the ideal platform for companies so they can communicate with their current and potential customers. This study continues to explore how companies can use social media marketing to build and maintain relationships with customers. This investigates through conducted research questions. How SMM is effective in terms of CRM? Can Facebook replace CRM system? Why do people choose to follow a company on Instagram? To analyze more clearly the focus will be on Instagram and Facebook applications, which in a short time acquired great popularity among private users as well as among the companies. The purpose of this study is to indicate the integration of customer relationship management (CRM) with social media marketing (SMM) strategies, and defines its benefits for business.</p><p class="Default"> </p>

scholarly journals THE USE OF SOCIAL MEDIA MARKETING IN PERSONAL SELLING

2020 ◽  
pp. 121-129
Author(s):  
NUGZAR TODUA ◽  
BEKA VASHAKIDZE
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Consumer Behavior ◽  
Marketing Research ◽  
Customer Relationships ◽  
Social Media Marketing ◽  
Customer Engagement ◽  
Survey Method ◽  
Interview Methods

The article shows that the global network, Internet, is socializing at a very high speed, and this is one of the main trends in the modern online system. The audience of social mеdia growing rapidly both in the world and in Georgia. This growth was facilitated by the fact that social media went beyond teen entertainment. Social media today is a platform for communication, study and work where people of different generations began to join. This article explores the importance of social media for marketing. It is noted that nowadays social media marketing has become an important component of online marketing, which has shown its effectiveness for companies targeted at the target audience. Social media marketing applications and platforms drive customer engagement, collaboration, and content sharing. The role of social media marketing in personal sales is also analyzed and the main problems associated with it are identified. With social media technology, sellers have a unique opportunity to build, influence and manage individual relationships with customers. Social media technologies help sellers engage customers through information sharing, interactivity, and problem-solving. Social media is an essential tool for salespeople to use to build customer relationships. However, there are not enough criteria for determining the effectiveness of the use of social networks by sales personnel. In this regard, studying the role of social media marketing in personal sales is one of the most pressing issues. Although some work has been done recently in the area of consumer behavior in Georgia, the issues of consumer behavior concerning personal sales in the Georgian market are still poorly understood and requires proper scientific development. Based on the above, the purpose of this work was to determine the attitude of Georgian consumers to social media marketing activities carried out by personal sellers, for which marketing research was conducted. The research was carried out in two stages based on qualitative and quantitative research methods. At the first stage, a qualitative study was carried out, which included a focus group and in-depth interview methods. At this stage, hypotheses were formulated and priorities were set for further research. In the second stage, we used the customer survey method, and as a research tool, we chose a questionnaire consisting of several structured questions. The survey was conducted using electronic and personal interview methods. A systematic random sampling method was used. The confidence interval is 95% and the margin of errors is set to be equal to 4%. The survey was carried out with 1022 respondents aged 18 years and more, which represent 0.03% of the total population of Georgia. The study area was different cities of Georgia: Tbilisi, Kutaisi, Batumi, Rustavi, Sachkhere, Ambrolauri, Gori, Zugdidi, Senaki, Poti, and Kvareli. Based on this the survey results were analyzed using statistical software SPSS (version 21.0) for windows. Marketing survey showed that the majority of respondents (70%) actively use social media for personal sales. In this regard, Facebook is the leader among the most used social media platforms. The survey showed interest, reliability, and satisfaction of the respondents from the information provided by the websites related to personal sales. Marketing research has shown that the social media activity of salespeople is a very important factor for consumers when making a purchasing decision. Based on the analysis of variance, statistically significant values were obtained, which reflect the influence of consumer interest, awareness, trust and satisfaction on social networks associated with personal sales on their purchasing decisions.

scholarly journals Social Media Marketing Strategies and the Possibility of Investing It in the Marketing of Information Services

2022 ◽  
pp. 50-72
Author(s):  
طلال ناظم الزهيري
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Information Services ◽  
Marketing Strategies ◽  
Information Resources ◽  
Social Media Marketing ◽  
The Internet ◽  
Digital Environment ◽  
Marketing Methods

Libraries institutions are responsible for collecting and organizing information resources, and simplifying ways to benefit from it through traditional and electronic tools. Libraries today face many technical challenges, such as open access initiatives. Therefore, in order to preserve its role and contribute to the development of its performance, this study came to try to employ some innovative marketing methods that are compatible with the requirements of the digital environment, especially those followed by social networks, and try to invest them in activating the role of libraries. We believe that the best marketing methods are related to the services themselves, especially those services that are difficult to obtain from the Internet.

Influence of social networks on business processes’ development

2020 ◽  
Vol 19 (12) ◽  
pp. 2225-2252
Author(s):  
E.V. Popov ◽  
V.L. Simonova ◽  
O.V. Komarova ◽  
S.S. Kaigorodova
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Business Models ◽  
Business Processes ◽  
Digital Economy ◽  
Theoretical Understanding ◽  
Sales Channels ◽  
A Value ◽  
The Impact

Subject. The emergence of new ways of interaction between sellers and buyers, the formation of new sales channels and product promotion based on the use of digital economy tools is at the heart of improving the business processes. Social networks became a tool for development; their rapid growth necessitates theoretical understanding and identification of potential application in enterprise's business process digitalization. Objectives. We explore the role of social media in the digitalization of business processes, systematize the impact of social networks on business processes of enterprises in the digital economy. Methods. The theoretical and methodological analysis of social networks as a tool for digitalization of company's business processes rests on the content analysis of domestic and foreign scientific studies, comparison, generalization and systematization. Results. We highlight the key effects of the impact of social networks on the business processes of the company; show that the digitalization of business processes should be considered in the context of a value-based approach, aimed at creating a value through the algorithmization of company operations. We determine that social networks are one of the most important tools for digitalization of company's business processes, as they have a high organizational and management potential. We also systematize the effects of social media on company's business processes. Conclusions. We present theoretical provisions of the impact of social networks on business processes of enterprises, which will enable to model and organize ideas about the development of digital ecosystems and the formation of business models.

The features of transnational corporations’ advertisement in social networks

2019 ◽  
pp. 89-92
Author(s):  
Daniella Mushka ◽  
Yeva Erfan
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Wide Spectrum ◽  
Subsequent Development ◽  
Transnational Corporations ◽  
Target Audience ◽  
Social Media Marketing ◽  
Scientific Article ◽  
The Social ◽  
The Given

This scientific article considers all aspects, modern importance and growing role of the social media marketing and advertisement in the general spectrum of marketing activity for developed and developing brands. Investigational actuality and basic directions of application of all spectrum of instruments of social networks for the sake of advancement of product and the processes of forming perception of trade mark and forming the image of brand are analyzed by the authors of the article. The given scientific article highlights the most popular trends and patterns of goods and trademarks’ promotion in the world in the context of updating the concept of advertising on social networks. The bigger and more engaged your target audience is on social media networks (Instagram, Facebook, Twitter, YouTube etc), the easier it will be for you to achieve every other marketing or business goal. The importance of social media marketing’s assistance in attracting new potential clients and customers to the company is also considered in the given article. Besides that, the authors of the article list and analyse wide spectrum of basic trends considering promotion and advertising in 2019 among the well-known brands. In addition to this all, the list of the most successful publicity advertisement campaigns of this year and brands which were promoted with their assistance are listed and analysed. In the context of the study, it shows up that advertising campaigns play a significant role not only in reaching sales but also in generating overall customer loyalty to the brand. This makes it possible to argue that the most reputable brands should have an important social goal that will be positively accepted by society and target audience in addition to the high quality and usability of the products or services. Social networking is the easiest way to see the social response to your promotion and lead to an instant purchase. Therefore, relying on the experience of the already well-known multinational and transnational corporations, social media marketing should take a significant share of the overall promotion of the company. The connection between the brand and potential customer should be built on the emotions that accompany consumers when viewing ads and using products. This scientific article eventually declares conclusions and prognoses in relation to subsequent development of these instruments and platforms for advancement and branding of small and large enterprises in future. It states that emotional connection between person and brand is much more effective for the company than an expensive ad.

Communication in social networks of St. Petersburg as a means of adaptation of ethnocultural communities

Litera ◽  
2021 ◽  
pp. 38-55
Author(s):  
Rivaa Mukhammad Salem Alsalibi
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Ethnic Communities ◽  
Sense Of Security ◽  
The Social ◽  
The Subject ◽  
Development Prospects

The subject of this research is the specifics, forms and functions of interaction in social media groups between the representatives of ethnic communities. The goal consists in determination of the role of social networks in adaptation of ethnocultural communities of St. Petersburg. The research is based on the polling technique for acquisition of information on the cognitive, emotional, and behavioral state of a person. The survey was conducted via distribution of questionnaires among the representatives of ethnic groups. The article also employs the method of systematic scientific observation over the social media groups, topic raised therein, as well as reading and analysis of the comments. The scientific novelty of this work consists in outlining of the nature, trends and development prospects of cross-cultural communications as the channel for ethnocultural interaction. &nbsp;The main conclusions, which touch upon users from various ethnic communities who do not have enough experience in organization of activity of social media groups, demonstrate that it causes the loss of the sense of security, accumulation of prejudices and escalation of interethnic conflicts, as well as preference of the with restricted access, which contributes to lock down of the group and impedes adaptation in the accepting society. Stabilization of situation can be achieved by improvement of the quality of content posted in the social media, as well as level of their administration.

From campfire to coliseum: motivations for using social networks

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Paula Castro Pires de Souza Chimenti ◽  
Marco Aurelio de Souza Rodrigues ◽  
Marcelo Guedes Carneiro ◽  
Roberta Dias Campos
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Exploratory Study ◽  
Design Methodology ◽  
Qualitative Approach ◽  
Content Type ◽  
Media Usage ◽  
Practical Implications ◽  
Collective Narrative

Purpose Through a literature review, a gap has been identified regarding the role of competition as a driver of social network (SN) usage. This study aims to design to address this gap, seeking motivators for SN usage based on how SN consumption may be related to users’ experience of competition. Therefore, the purpose of this study is to investigate the influence of competition in social media usage. Design/methodology/approach The authors used an exploratory qualitative approach, conducting a set of focus groups with young social media users. Data was analyzed with software. Findings Two new drivers for SN use are proposed, namely, competition and collective narrative. Research limitations/implications This is an exploratory study, and it does not seek to generalize results or quantify causal relationships among variables. Practical implications This paper offers SN managers a deeper understanding of key growth drivers for these media. Social implications This research can help society understand and debate the impacts of SNs on users’ lives, providing insights into drivers of excessive usage. Originality/value This paper proposes the following two SN usage drivers yet to be described in the literature: competition and collective narrative.

scholarly journals Social Media Addiction and Personality: A Review of Research

2021 ◽  
Vol 18 (3) ◽  
pp. 607-630
Author(s):  
Viktor P. Sheinov
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Foreign Language ◽  
Self Esteem ◽  
Way Of Life ◽  
Face To Face ◽  
Social Media Addiction ◽  
Physical Health Problems ◽  
Negative Links

Social networks are taking up more and more place in the daily life of modern people, becoming an integral part of our existence. At the same time, the role of social networks is constantly growing along with the rapid growth in the number of their active users. As online interaction for many has become more used than face-to-face communication, social networks have begun to seriously affect the way of life, communication, interests and psychology of people. The use of social networks is growing exponentially and has covered more than a third of the worlds population; therefore, researchers from different countries are actively studying social networks. Considerable empirical data has been accumulated that requires generalization and understanding, which is the purpose of this review. We found positive links between social media addiction and depression, anxiety, stress, neuroticism, emotional problems, low self-esteem, cyber-victimization, physical health problems, mental disorders, loneliness, procrastination, smartphone and internet addiction, and infidelity in relationships. Negative links were revealed between social media addiction and life satisfaction, academic performance of schoolchildren and students, labor productivity and commitment to the organization of its employees, social capital, and age. The main reason for social media addiction is the need for communication, and women are generally more active in social networks than men. This review provides only those links of social media addiction that have been established in a number of studies conducted in different countries. The presented results were obtained abroad using foreign language questionnaires that determine social media addiction. The lack of such a reliable and valid tool among Russian-speaking psychologists has become a serious factor hindering the conduct of similar domestic research. With this in view, the author developed a specially designed social media addiction questionnaire.

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