Beneficial E-Personalization and Related Technological Innovations Applied to E-Tailing

2017 ◽  
pp. 1572-1599
Author(s):  
Alan D. Smith
Keyword(s):  
Quality Assurance ◽  
Customer Service ◽  
Competitive Advantages ◽  
Chain Store ◽  
Business Professionals ◽  
Web Presence ◽  
Goods And Services ◽  
Global Recession ◽  
Reduction Techniques ◽  
Online Retailers

The numerous advancements in electronic-personalization communication have generated both benefits and challenges as online retailers try to regain competitive advantages in the current global recession. A literature review of personalization strategies was used to generate a survey instrument to examine the important characteristics of such programs from business professionals. Through appropriate multivariate analyses and data-reduction techniques, the basic elements e-personalization, namely online purchasing behaviors, personalized communications, information retrieval services, degree of personal Web presence, quality assurance of customer service, and the promotion of customization services, were found to be conceptually and statistically related to retailer benefits of e-personalization (increased buying and creates customer loyalty) from the viewpoint of managers for a large goods and services chain store headquartered in Pittsburgh, Pennsylvania.

Beneficial E-Personalization and Related Technological Innovations Applied to E-Tailing

2014 ◽  
pp. 20-46
Author(s):  
Alan D. Smith
Keyword(s):  
Quality Assurance ◽  
Customer Service ◽  
Competitive Advantages ◽  
Chain Store ◽  
Business Professionals ◽  
Web Presence ◽  
Goods And Services ◽  
Global Recession ◽  
Reduction Techniques ◽  
Online Retailers

The numerous advancements in electronic-personalization communication have generated both benefits and challenges as online retailers try to regain competitive advantages in the current global recession. A literature review of personalization strategies was used to generate a survey instrument to examine the important characteristics of such programs from business professionals. Through appropriate multivariate analyses and data-reduction techniques, the basic elements e-personalization, namely online purchasing behaviors, personalized communications, information retrieval services, degree of personal Web presence, quality assurance of customer service, and the promotion of customization services, were found to be conceptually and statistically related to retailer benefits of e-personalization (increased buying and creates customer loyalty) from the viewpoint of managers for a large goods and services chain store headquartered in Pittsburgh, Pennsylvania.

E-Personalization and Its Tactical and Beneficial Relationships to E-Tailing

2012 ◽  
Vol 4 (2) ◽  
pp. 48-71 ◽  
Author(s):  
Alan D. Smith
Keyword(s):  
Customer Service ◽  
Customer Loyalty ◽  
Multivariate Analyses ◽  
Competitive Advantages ◽  
Chain Store ◽  
Web Presence ◽  
Goods And Services ◽  
Global Recession ◽  
Reduction Techniques ◽  
Online Retailers

The numerous advancements in electronic-personalization communication have generated both benefits and challenges as online retailers try to regain competitive advantages in the current global recession. Through appropriate multivariate analyses and data-reduction techniques, the basic elements e-personalization, namely online purchasing behaviors, personalized communications, information retrieval services, degree of personal web presence, quality assurance of customer service, and the promotion of customization services, were found to be conceptually and statistically related to retailer benefits of e-personalization (increased buying and creates customer loyalty) from the viewpoint of managers for a large goods and services chain store headquartered in Pittsburgh, Pennsylvania.

Digital Marketing and E-Tailing Technological Innovations

2020 ◽  
pp. 37-65
Author(s):  
Alan D. Smith
Keyword(s):  
Data Mining ◽  
Quality Assurance ◽  
Big Data ◽  
Information Retrieval ◽  
Customer Service ◽  
Middle Level ◽  
Purchase Decision ◽  
Product Reviews ◽  
Privacy Concerns ◽  
Web Presence

In an age of public mistrust of the most basic institutions, businesses are not exempted. Essentially all e-tailers want to deliver personalized and real-time communications to customers that are tailored to their interests and preferences, and are based on big data mining that customers will value over privacy concerns. This is an era in which e-commerce retailers continue to dominate the marketplace and it is integral that consumers are able to trust the manufacturers, retailers, and the service/product reviews that they read online. Such trust is particularly important if their ultimate purchase decision is a successful one. A survey of middle-level managers was analyzed to identity the basic elements: e-personalization, namely online purchasing behaviors, personalized communications, information-retrieval services, degree of personal web presence, quality assurance of customer service, and the promotion of customization services. These elements were found to be conceptually and statistically related to retailer benefits of increased buying and customer loyalty.

Exploring the Inherent Growth of e-Tailing via e-Personalization and Technological Innovations

2017 ◽  
Vol 8 (1) ◽  
pp. 19-46 ◽  
Author(s):  
Alan D. Smith
Keyword(s):  
Customer Service ◽  
Customer Loyalty ◽  
Multivariate Analyses ◽  
Technological Innovations ◽  
Interaction Data ◽  
Value Proposition ◽  
Privacy Concerns ◽  
Web Presence ◽  
Big Data Mining ◽  
Reduction Techniques

It is the hope of essentially all e-tailers to deliver personalized and real-time communications to customers that are tailored to their interests, preferences, based on big data mining that customers will value over privacy concerns. The technology (e.g., interaction data from segmentation marketing, transactions data, and sophisticated analytics) should optimize the customer's journey through the array of brands via unique identifiers from customer's profiles that provide enrichment, not just enlargement, of each brand's value proposition. These interactions can vary from simple transactional e-mails to conversations with product experts and recommended selections based on previous purchases from a variety of websites. Through appropriate multivariate analyses and data-reduction techniques, the basic elements e-personalization, namely online purchasing behaviors, personalized communications, information retrieval services, degree of personal web presence, quality assurance of customer service, and the promotion of customization services, were found to be conceptually and statistically related to retailer benefits of e-personalization (e.g., increased buying and creates customer loyalty).

QUALITY ASSURANCE IMPLEMENTATION IN HIGHER EDUCATION TO STRENGTHEN THE INNOVATION STRATEGY IN FACING GLOBALIZATION: A CASE STUDY

2018 ◽  
Author(s):  
Rorim Panday
Keyword(s):  
Quality Assurance ◽  
Competitive Advantage ◽  
Group Discussion ◽  
Quality Measurement ◽  
Innovation Strategy ◽  
Internal Quality ◽  
Competitive Advantages ◽  
Innovative Strategy ◽  
Continuous Innovation ◽  
Goods And Services

Innovation not only in terms of how to produce, but it covers varieties of things to make changes and differences of goods and services, those can be ideas, processes, managements, outputs, outcomes, rules, etc. So, the resulting goods and services are in the different looks and can be improve and increase the competitiveness as well as the competitive advantage. The universities in Indonesia which willing to the higher recognition shall do continuous innovation, by conducting all 11 standard of educations such as: the content of education, teaching learning process, assessment, management, faculty and staff, facilities and infrastructure, competency of graduates, financing, research, service to the community and partnership. Internal Quality Evaluation (EMI) is one of the innovation instruments for quality measurement and also as a quality assurance tools. By using EMI, university can identify the competitiveness and competitive advantages in achieving continuous improvement gradually through process of implementation the innovative strategy. The case studies of XYZ university, using the Focus Group discussion (FGD), resulting the quality of university, then it can be made the innovation strategy to strengthen the competitiveness and competitive advantage. The findings of this study indicate the implementation EMI of university found there are some shortcomings: process standard, facilities and infrastructure standard, assessment standard, research standard, community service standard and partnership standard. Results of EMI found 11 innovation strategies to recommend to the university in the coming year in order to strengthen competitiveness to the higher accreditation level and the competitive advantages in facing the globalization.

A Study on Online Buying Behaviour of Consumers at Bhopal

2014 ◽  
Vol 4 (2) ◽  
Author(s):  
Arun Mishra ◽  
Dr. P. K. Chopra
Keyword(s):  
Young Generation ◽  
Small Cities ◽  
Demand And Supply ◽  
Goods And Services ◽  
Tier Ii ◽  
Product Pricing ◽  
Online Retailers ◽  
Youth Population ◽  
Buying Behaviour ◽  
Online Buying

Internet and its growing usage by young generation in India have changed the way consumers shop and buy goods and services. The Indian retail market is witnessing a revolution i.e. young consumers are playing important role in online shopping and looking towards Internet as a unique platform for selling online. In India the visitors of e-tailing sites are accounted to be 40% of youth population, which comprises of youngsters between 15 to 34 years of age. These visitors are part of Indian Internet Population. Not only metros but tier II and III cities are also attracting online retailers. Brand awareness and gap in demand and supply are the main reasons for popularity of online retailers in small cities like Bhopal in India. The study focuses on factors that online buyers consider while shopping online. Some of the factors identified in this research are; scarcity of time with the buyer, availability of payment options like COD, variety of products availability, product pricing, discounts and offers etc. The data is collected using a questionnaire on the sample of 100 people in the age bracket of 15 to 60 years and percentage analysis is done for analyzing the collected data.

scholarly journals Avant Healthcare: Building Competitive Advantages From Customer Service

2011 ◽  
Vol 6 (2) ◽  
Author(s):  
Jon Carrick
Keyword(s):  
Customer Service ◽  
Competitive Advantages ◽  
Modern Economy ◽  
Depth Interviews ◽  
Do So

This case examines the importance of customer service in the modern economy. In order to do so, it presents the findings from a case study on Avant Healthcare. In-depth interviews were conducted with two executives from the firm and then the interviews were systemically analyzed. The results give a clear example of how firms can build competitive advantages from customer service.

scholarly journals PEDAGOGICAL EDUCATION IN RUSSIA: CHALLENGES, PROSPECTS, AND QUALITY ASSURANCE

2015 ◽  
Vol 3 ◽  
pp. 335-340
Author(s):  
Irina Kulikovskaya ◽  
Anna Andrienko
Keyword(s):  
Quality Assurance ◽  
World Market ◽  
Quality Education ◽  
Quality Of Education ◽  
Special Importance ◽  
Global Trends ◽  
Higher Education System ◽  
Goods And Services ◽  
Russian State

The development of education and science is a priority for Russian state policy. Global trends define the main goals of the Russian higher school modernization. However, these also identify the need to overcome a number of contradictions in Russia’s national higher-education system. Pedagogical, or teacher-training, education is of special importance in the development of the entire educational system in the country. Quality education at all steps – preschool, primary, secondary (general and professional) and higher – depends mainly on the quality of pedagogical education. The modern market of educational services recognizes high quality of education and competences of students as the only advantage point for an academic institution over its competitors. Quality is the only universal commodity in the world market that increases the value of all other goods and services. The authors refer to the category of quality management in relation to higher pedagogical education, and describe the key principles of the system of quality assurance applied at Southern Federal University.

scholarly journals THE INFRASTRUCTURE OF PUBLIC CATERING IN THE CONTEXT OF TOURIST CITY SPACE DEVELOPMENT

2019 ◽  
Vol 7 (5) ◽  
pp. 975-981
Author(s):  
Ekaterina V. Vishnevskaya ◽  
Tatiana B. Klimova ◽  
Inna S. Koroleva ◽  
Olga K. Slinkova ◽  
Svetlana N. Yasenok
Keyword(s):  
Environmental Factors ◽  
Customer Service ◽  
Urban Space ◽  
Swot Analysis ◽  
Complex Structure ◽  
Goods And Services ◽  
City Space ◽  
Public Catering ◽  
The Impact ◽  
The City

Purpose: The modern city with its complex structure and dynamics is an important part of the tourist space, which has become especially attractive for travelers who tirelessly exploring the cultural heritage. Hotels, restaurants, amusement parks and other tourist infrastructure actively invading the urban environment changed the usual composition of the city. During the trip, tourists buy not only goods and services, they perceive the image of the city as a synthesis of impressions from the movement in the urban space, exploring it from different points of view, at different times of the day and in different seasons. Methodology: To assess the impact of environmental factors on the activities of catering enterprises of the Belgorod region and the quality of customer service, the authors proposed a method using STEP-analysis and SWOT-analysis. The analysis of environmental factors was carried out on the basis of the expert evaluation results conducted in two stages. Result: In tourism, the food infrastructure acts as an important element of entertainment and knowledge of local culture. Food is not just a common need of every person; tourists see it as entertainment and pleasure. Food of different peoples and even areas is usually very peculiar, so attractive to tourists. Catering infrastructure as an integral part of the hospitality industry should have a significant potential for adaptability, providing an opportunity for catering enterprises to respond quickly to frequent changes in the situation of the unstable tourism market, as well as to comply with the requirements of the destination brand. Applications: This research can be used for universities, teachers, and students. Novelty/Originality: In this research, the model of The Infrastructure of Public Catering In the Context of Tourist City Space Development is presented in a comprehensive and complete manner.

Multi-Channel Retailing and Customer Satisfaction

2011 ◽  
pp. 47-58
Author(s):  
Patricia T. Warrington ◽  
Elizabeth Gangstad ◽  
Richard Feinberg ◽  
Ko de Ruyter
Keyword(s):  
Experimental Design ◽  
Customer Satisfaction ◽  
Cultural Differences ◽  
Customer Service ◽  
Customer Loyalty ◽  
Purchase Intentions ◽  
Necessary Condition ◽  
Competitive Advantages ◽  
Retail Channel ◽  
Shopping Experience

Multi-channel retailers that utilize an e-CRM approach stand to benefit in multiple arenas by providing targeted customer service as well as gaining operational and competitive advantages. To that end, it is inherent that multi-channel retailers better understand how satisfaction—a necessary condition for building customer loyalty—influences consumers’ decisions to shop in one retail channel or another. The purpose of this study was to examine the influence of shopping experience on customers’ future purchase intentions, both for the retailer and for the channel. Using a controlled experimental design, U.S. and European subjects responded to a series of questions regarding the likelihood making a future purchase following either a positive or negative shopping encounter. Results suggest that shopping intentions vary based on the shopping channel as well as cultural differences.

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