Avant Healthcare: Building Competitive Advantages From Customer Service
This case examines the importance of customer service in the modern economy. In order to do so, it presents the findings from a case study on Avant Healthcare. In-depth interviews were conducted with two executives from the firm and then the interviews were systemically analyzed. The results give a clear example of how firms can build competitive advantages from customer service.
2020 ◽
Vol 5
(6)
◽
pp. 590-596
2016 ◽
Vol 7
(2)
◽
pp. 190-211
◽
2019 ◽
Vol 2
(1)
◽
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