Digital Platforms

2018 ◽  
pp. 44-71
Keyword(s):  
Business Models ◽  
Technology Leadership ◽  
Digital Platforms ◽  
Organization And Management

This chapter focusses on the necessary platform components like technology, leadership, talent and skills, delivery, trust, marketing, ecosystem, and business models required to support the capabilities of digital business innovations. The multidimensional platform organization and management is discussed.

An old friend is better than two new ones? Approaches to market research in the context of digital transformation for the antitrust laws enforcement

2020 ◽  
pp. 37-55 ◽  
Author(s):  
A. E. Shastitko ◽  
O. A. Markova
Keyword(s):  
Business Models ◽  
Rapid Development ◽  
Digital Transformation ◽  
Market Definition ◽  
Type I ◽  
Type Ii ◽  
Digital Platforms ◽  
Advantages And Disadvantages ◽  
Pass Through ◽  
Type Ii Errors

Digital transformation has led to changes in business models of traditional players in the existing markets. What is more, new entrants and new markets appeared, in particular platforms and multisided markets. The emergence and rapid development of platforms are caused primarily by the existence of so called indirect network externalities. Regarding to this, a question arises of whether the existing instruments of competition law enforcement and market analysis are still relevant when analyzing markets with digital platforms? This paper aims at discussing advantages and disadvantages of using various tools to define markets with platforms. In particular, we define the features of the SSNIP test when being applyed to markets with platforms. Furthermore, we analyze adjustment in tests for platform market definition in terms of possible type I and type II errors. All in all, it turns out that to reduce the likelihood of type I and type II errors while applying market definition technique to markets with platforms one should consider the type of platform analyzed: transaction platforms without pass-through and non-transaction matching platforms should be tackled as players in a multisided market, whereas non-transaction platforms should be analyzed as players in several interrelated markets. However, if the platform is allowed to adjust prices, there emerges additional challenge that the regulator and companies may manipulate the results of SSNIP test by applying different models of competition.

scholarly journals Democratizing ownership and participation in the 4th Industrial Revolution: challenges and opportunities in cellular agriculture

2021 ◽  
Author(s):  
Robert M. Chiles ◽  
Garrett Broad ◽  
Mark Gagnon ◽  
Nicole Negowetti ◽  
Leland Glenna ◽  
...  
Keyword(s):  
Business Models ◽  
Industrial Revolution ◽  
Cultured Cells ◽  
Advanced Materials ◽  
High Stakes ◽  
Digital Platforms ◽  
Challenges And Opportunities ◽  
The Status ◽  
Political Economic ◽  
Industry Sectors

AbstractThe emergence of the “4th Industrial Revolution,” i.e. the convergence of artificial intelligence, the Internet of Things, advanced materials, and bioengineering technologies, could accelerate socioeconomic insecurities and anxieties or provide beneficial alternatives to the status quo. In the post-Covid-19 era, the entities that are best positioned to capitalize on these innovations are large firms, which use digital platforms and big data to orchestrate vast ecosystems of users and extract market share across industry sectors. Nonetheless, these technologies also have the potential to democratize ownership, broaden political-economic participation, and reduce environmental harms. We articulate the potential sociotechnical pathways in this high-stakes crossroads by analyzing cellular agriculture, an exemplary 4th Industrial Revolution technology that synergizes computer science, biopharma, tissue engineering, and food science to grow cultured meat, dairy, and egg products from cultured cells and/or genetically modified yeast. Our exploration of this space involved multi-sited ethnographic research in both (a) the cellular agriculture community and (b) alternative economic organizations devoted to open source licensing, member-owned cooperatives, social financing, and platform business models. Upon discussing how these latter approaches could potentially facilitate alternative sociotechnical pathways in cellular agriculture, we reflect upon the broader implications of this work with respect to the 4th Industrial Revolution and the enduring need for public policy reform.

Measuring the Effectiveness of Social Media in a B2B Scenario in India

2021 ◽  
Vol 9 (2) ◽  
pp. 285-300
Author(s):  
Krishanu Bhattacharyya ◽  
Bikash Ranjan Debata
Keyword(s):  
Social Media ◽  
Return On Investment ◽  
Business Models ◽  
Business Owners ◽  
Digital Platforms ◽  
Four Dimensions ◽  
The Social

Digitalisation is a global phenomenon that is a worthwhile proposition for the development of any nation’s economy. Social media contributes significantly to the development of an economy by the spreading and democratisation of information through global players, such as Facebook, YouTube, LinkedIn etc. According to a Forbes report in 2017, these digital platforms create new ecosystems and business models for business owners and entrepreneurs. Whilst a report by Statista in 2020 states that there were 3.6 billion social media users worldwide and the number is expected to grow to 4.4 billion by 2025. Return on Investment (ROI) measurement of social media, which is a very important component for organisations to evaluate its success or effectiveness, remains a major challenge for organisations, despite number of attempts having been made by experts in the field. This study is aimed at understanding how the success and effectiveness of social media is measured in a B2B scenario. Various frameworks on social media ROI measurement are critically evaluated. Then, a tool for measuring social media ROI is developed, such that businesses will be able to evaluate their social media investments. The instrument covers 14 variables over four dimensions.  The results indicate that respondents perceived organic return as the most important dimension. It is also evident that brand testament is found the least perceived dimension for measuring the social media ROI.

scholarly journals DIGITAL MANAGEMENT PLATFORMS IN ECONOMIC ACTIVITY

2020 ◽  
Vol 1 (29) ◽  
pp. 81-96
Author(s):  
Leonid Sergeev ◽  
Keyword(s):  
National Economy ◽  
Economic Activity ◽  
Business Activity ◽  
Digital Platforms ◽  
Organization And Management ◽  
Production Processes ◽  
Digital Management

The mechanism of organization and management of business activity in the conditions of digitalization of the corresponding production processes is generalized. The classification of network platforms is analyzed, the architecture of the system of building digital platforms and the logic of their use in the management of sectors of the national economy is proposed. The types and features of digital platforms, the level of Informatization of Russian enterprises are considered.

scholarly journals Precarious and Productive Work in the Digital Economy

2017 ◽  
Vol 240 ◽  
pp. R5-R14 ◽  
Author(s):  
Diane Coyle
Keyword(s):  
Working Conditions ◽  
Business Models ◽  
Improve Working ◽  
Digital Platforms ◽  
High Profile ◽  
Digital Business Models ◽  
Consumer Benefits ◽  
Heated Debate ◽  
Changing Patterns ◽  
Employment Legislation

Digital platforms have the potential to create benefits for their suppliers or workers as well as their customers, yet there is a heated debate about the character of this work and whether the platforms should be more heavily regulated. Beyond the high-profile global platforms, the technology is contributing to changing patterns of work. Yet the existing framework of employment legislation and public policy more broadly – from minimum wages to benefits and pensions – is structured around the concept of ‘the firm’ as the agent of policy delivery. To reshape policies in order to protect the interests of people as workers as well as consumers, it is important to understand why digital innovators make the choices they do, and therefore how labour market policies can improve working conditions without constraining the productivity and consumer benefits enabled by digital business models.

Legitimacy building of digital platforms in the informal economy: evidence from Indonesia

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Eko Heru Prasetyo
Keyword(s):  
Informal Economy ◽  
Chief Executive Officers ◽  
Business Models ◽  
Chief Executive ◽  
Sharing Economy ◽  
Bottom Of The Pyramid ◽  
Content Type ◽  
Digital Platforms ◽  
Executive Officers ◽  
Start Ups

Purpose This study aims to investigate how digital entrepreneurs develop platforms business models under an unregulated market and what approach they take to address informal economy (IE) activities. Design/methodology/approach The author used a qualitative method by interviewing sixteen respondents, including founders, Chief Executive Officers, and managers of digital-driven start-ups in Indonesia. I then analysed the interviews into several codes and themes for further discussion. Findings This study reveals distinctive approaches performed by startups within three-level institutions, namely, users, market and regulation. Each level represents digital entrepreneurs’ unique behaviour, which the author described as collective, narrative and compliant. Research limitations/implications This paper demonstrates that digital entrepreneurs leveraging informal sectors contribute to the process of formalisation. However, the author emphasise less on how it impacts informality and who receives incentives. Practical implications This study suggests appropriate strategies for entrepreneurs who build and develop a platform beyond immature setting and unveils different directions to comprehend their legitimacy building. Social implications This study also elucidates political implications such as how the dynamics between regulators’ response and entrepreneurs’ reaction shape the new regulative environment. An idea of self-regulate – entrepreneurs as actors instead of a subject of regulation – might be suitable to reflect how they overcome the bottom of the pyramid using technology innovation. Originality/value While previous studies focused primarily on sharing economy, this study provides a different array of discussion on the digitalisation of the informal economy in emerging markets.

The globalization of TikTok: Strategies, governance and geopolitics

2021 ◽  
Vol 12 (2) ◽  
pp. 273-292
Author(s):  
Lianrui Jia ◽  
Fan Liang
Keyword(s):  
Business Models ◽  
Global Media ◽  
Digital Platforms ◽  
Government Relations ◽  
Platform Governance ◽  
The Us ◽  
Rise Of China ◽  
Global Platform ◽  
National Governments ◽  
The Rise Of China

This article examines the rise of TikTok in three aspects: globalization strategies, data and content policies, and geopolitical implications. Instead of focusing on app features and uses within the platform proper, we situate and critically analyse TikTok as a platform business in a global media policy and governance context. We first unpack TikTok’s platformization process, tracing how TikTok gradually diversifies its business models and platform affordances to serve multisided markets. To understand TikTok’s platform governance, we systematically analyse and compare its data and content policies for different regions. Crucial to its global expansion, we then look at TikTok’s lobbying efforts to maintain government relations and corporate responses after facing multiple regulatory probing by various national governments. TikTok’s case epitomizes problems and challenges faced by a slew of globalizing Chinese digital platforms in increasingly contested geopolitics that cut across the chasms and fault lines between the rise of China and India as emergent powers in the US-dominated global platform ecosystem.

Steps toward a digital ecology: ecological principles for the study of digital ecosystems

2021 ◽  
pp. 026839622110432
Author(s):  
Attila Márton
Keyword(s):  
Business Models ◽  
Boundary Crossing ◽  
Ecological Approach ◽  
Digital Ecosystems ◽  
Digital Platforms ◽  
Is Research ◽  
Ecological Principles ◽  
Mind And Body ◽  
New Business ◽  
New Business Models

The notion of digital ecosystems has become a fruitful metaphor for examining the effects of digitalization across boundaries of organization, industry, lifeworld, mind, and body. In business-economic terms, the metaphor has inspired IS research into new business models, while in engineering terms, it has led to important insights into the design and governance of digital platforms. Studying digital ecosystems in these terms, however, makes it difficult to trace and explain those effects of digitalization, which do not materialize predominantly in economic and engineering patterns. Important relationships and their effects may therefore go unnoticed. In response, I draw on the ecological epistemology of Gregory Bateson and others to contribute an ecological approach to digital ecosystems. Such an understanding, I argue, expands the possibilities for tracing and explaining the wide-reaching, boundary-crossing effects of digitalization and the runaway dynamics they may lead to. I suggest to do this based on three principles: (1) part-of-ness—phenomena are to be observed as always part of a larger ecosystem; (2) systemic wisdom—ecosystems have limits, which need to be respected; and (3) information ecology—ecosystems are not mechanical but informed, cognitive systems. As my contribution, I propose six avenues for future IS research into digital ecology.

Digital Platforms

2018 ◽  
pp. 1-43 ◽  
Keyword(s):  
Knowledge Management ◽  
Life Cycle ◽  
Business Model ◽  
Dynamic Capabilities ◽  
Business Models ◽  
Building Blocks ◽  
Management Tool ◽  
Digital Platforms ◽  
Research Platform ◽  
Key Aspects

This chapter reviews the following key aspects of platform research: platform strategy, dynamic capabilities, and business models. The main platform typologies and basic definitions are described first. It provides a brief summary of the literature relating to arguing platform strategy, platform life cycle, platform building blocks, and business models. A platform strategy categorization taxonomy and platform practical strategies of preventing platform disintermediation are developed. The main types of platform business models are introduced. The multi-sided platform business model pattern (MSP BMP) is designed. MSP BMP is used as a basic conceptual framework and knowledge management tool for describing, analyzing, and interpreting non-price instruments used by digital platforms, especially platform intermediaries.

The Transformation of Traditional TVs Into Digital Platforms

2021 ◽  
pp. 102-114
Author(s):  
Hayat Ayar Senturk
Keyword(s):  
Customer Value ◽  
Business Models ◽  
Business Processes ◽  
Digital Transformation ◽  
Competitive Strategies ◽  
Business Decisions ◽  
Digital Platforms ◽  
Competition Analysis ◽  
Growth Opportunity ◽  
New Business

Digital transformation means developing new business models, unforgettable customer experiences, and competitive strategies by using digital technologies, thus creating efficiency in business processes and providing better customer value. While digital transformation is one of the important business decisions, more specifically, the pandemic and the increase in time spent at home have created a substantial growth opportunity for digital broadcast service providers. In this regard, the fact that an already growing market has increased its growth momentum with the effect of the pandemic has made the digital transformation of traditional TV media inevitable. In this study, digital broadcasting sector in Turkey has been examined in the context of strategic marketing management. In this way, by conducting the situation and competition analysis, suggestions were made regarding marketing strategies for Turkish digital platforms that have just entered the market.

Sign in / Sign up

Export Citation Format

Share Document