Conflicts Between Words, Images and Reality in Contemporary Advertising

2019 ◽  
pp. 106-125
Author(s):  
Dušan Kučera
Keyword(s):  
The Other ◽  
Media Communication ◽  
The Czech Republic ◽  
Current Trends ◽  
Original Meaning ◽  
The Media ◽  
Words And Images ◽  
The One ◽  
Changing Role

The aim of the chapter is to reflect on the contemporary trends in marketing and advertising. The discussion starts with the changes in media communication and concentrates on the changing role of marketing, its forms and especially its language, as reflected in advertising. The contribution describes the developments in marketing and advertisement in the last years, the current trends and the limits of text analysis in digital marketing communication today. The main aim is to show how far the words and images change the original meaning of words. Local examples from the Czech Republic show the shift in marketing approaches and their consequences. Selected literature sources have been consulted to deal with the abundance of information, on the one hand, and the loss of significance in the media communication, on the other hand.

Soccer Players and Their Media-Related Behavior

2016 ◽  
Vol 4 (4) ◽  
pp. 367-384 ◽  
Author(s):  
Thomas Birkner ◽  
Daniel Nölleke
Keyword(s):  
Media Coverage ◽  
Point Of View ◽  
The Other ◽  
Soccer Players ◽  
Sport Communication ◽  
The Media ◽  
The One ◽  
Tabloid Press ◽  
The Relationship

Using the concept of mediatization, in this article, we analyze the relationship between sport and media from a sport-centered perspective. Examining the autobiographies of 14 German and English soccer players, we investigate how athletes use media outlets, what they perceive as the media’s influence and its logic, and—crucially—how this usage and these perceptions affect their own media-related behavior. Our findings demonstrate the important role of the media for the sports systems from the athlete’s point of view and demonstrate the research potential of mediatization as a fruitful concept in studies on sport communication. On the one hand, the sport stars reflect in their autobiographies that their status and income depend on media coverage; and on the other hand, they complain about the omnipresence of the media, especially offside the pitch and feel unfairly treated by the tabloid press, both in England and in Germany.

Critical Discourse Analysis

1990 ◽  
Vol 11 ◽  
pp. 84-99 ◽  
Author(s):  
Gunther Kress
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
International Communication ◽  
The Other ◽  
Critical Discourse ◽  
Political Agenda ◽  
Editorial Statement ◽  
The Media ◽  
The One

The label Critical Discourse Analysis (CDA) is used by a significant number of scholars with a diverse set of concerns in a number of disciplines. It is well-exemplified by the editorial statement of the journal Discourse and Society, which defines its envisaged domain of enquiry as follows: “the reproduction of sexism and racism through discourse; the legitimation of power; the manufacture of consent; the role of politics, education and the media; the discursive reproduction of dominance relation between groups; the imbalances in international communication and information.” While some practitioners of Critical Discourse Analysis might want to amend this list here or there, the set of concerns sketched here well describes the field of CDA. The only comment I would make, a comment crucial for many practitioners of CDA, is to insist that these phenomena are to be found in the most unremarkable and everyday of texts—and not only in texts which declare their special status in some way. This scope, and the overtly political agenda, serves to set CDA off on the one hand from other kinds of discourse analysis, and from textlinguistics (as well as from pragmatics and sociolinguistics) on the other.

The Javanese Kijaji: the Changing Role of a Cultural Broker

1960 ◽  
Vol 2 (2) ◽  
pp. 228-249 ◽  
Author(s):  
Clifford Geertz
Keyword(s):  
Local Community ◽  
Community Organization ◽  
White Collar ◽  
Political Elite ◽  
The Other ◽  
Mutual Understanding ◽  
Large Cities ◽  
The One ◽  
Changing Role

One of the most serious problems facing the post-revolutionary Indonesian political élite has turned out to be the maintenance of mutual understanding between themselves and the mass of the peasant population. The attempt to build up a modern national state out of a plurality of distinct regional cultures has been hampered by the difficulty of communication between people still largely absorbed in those cultures and the metropolitan-based nationalist leadership more oriented to the international patterns of intelligentsia culture common to ruling groups in all the new Bandung countries. On the one hand, the activist white-collar nationalists of the large cities are attempting to construct an integrated Indonesian state along generally western parliamentary lines; on the other, the peasants of the Javanese, Sundanese, Achenese, Buginese, etc. culture areas cling to the patterns of local community organization and belief with which they are intimately familiar.

scholarly journals MEDIATIZATION OF ISLAMIC DOCTRINE IN A NEW ERA OF DIGITAL INDONESIA: The Case of Ḥadīth on Dajjāl

2019 ◽  
Vol 30 (2) ◽  
pp. 177
Author(s):  
D. I. Ansusa Putra ◽  
Agus Firdaus Chandra
Keyword(s):  
Digital Media ◽  
Media Studies ◽  
Media Culture ◽  
The Other ◽  
Close Link ◽  
New Era ◽  
Use Of Technology ◽  
The Media ◽  
Changing Role

<p><span lang="IN">This research is a study of the mediatization of the ḥadīth on Dajjāl (the anti-Christ) in the context of media culture. Mediatization of the ḥadīth through illustrations allows every Muslim to understand the stages and events that will occur at the </span><span>End of the Time</span><span> <span lang="IN">(<em>Ākhir al-Zamān</em>). Such ḥadīth is pre-actual doctrinal texts in Islam. This article uses the theory of mediatization that has a close link with the discipline of media studies and religiosity. </span></span><span>We</span><span lang="IN"> argue that the ḥadīth illus­tration as an expression of religious beliefs is a continuation of the massive use of technology in understanding religious doctrines. On the other hand, the illustration of the ḥadīth</span><span>.</span><span> <span lang="IN">Ḥadīth on the Dajjāl in digital media has formed a new pattern in the understanding of ḥadīth from abstract-imaginative to con</span></span><span>c</span><span lang="IN">rete-imaginative. The illustration of the Dajjāl has become an indication of the widespread role of the media in the spread of Islamic doctrines, and its changing role from being dominated by the texts to being dominated by the logic of religion. This research uses the theory of mediatization with the approach of media culture. The data is obtained from footage of such ḥadīth documentary airing on You</span><span>T</span><span lang="IN">ube accounts. These shows usually refer to preachers who are concerned with conveying the contents of the ḥadīth.</span></p>

scholarly journals Religion, Medien und die Corona-Pandemie

2021 ◽  
Keyword(s):  
Public Sphere ◽  
Digital Media ◽  
The Other ◽  
Religious Communities ◽  
Complex Relationship ◽  
The Media ◽  
New Form ◽  
The One ◽  
Unexpected Transformation

Suddenly a new virus has appeared which is threatening society. Fragility, illness and death have become fundamental topics in daily life and social distancing a new form of solidarity. In this unexpected transformation, digital media is playing a crucial role in conveying information about a public sphere that is no longer easily accessible. These changes have also influenced religious communities and their rituals. Through a broad range of selected case studies, this book addresses the complex relationship between religion and the media during the pandemic. On the one hand, it explores processes of (digitally) adapting rituals and messages; on the other hand, it highlights the ambiguous role of religious semantics and practices in addressing the crisis. With contributions by Verena Marie Eberhardt, Matthias Eder, Paulina Epischin, Hannah Griese, Anna-Katharina Höpflinger, Florian Kronawitter, Yifan Li, Michael Maderer, Katharina Luise Merkert, Jochen Mündlein, Guido Murillo, Caterina Panunzio and Daria Pezzoli-Olgiati.

scholarly journals The Media (Studies) of the Pandemic Moment: Introduction to the 20th Anniversary Issue

2020 ◽  
Vol 21 (6) ◽  
pp. 555-561
Author(s):  
Jonathan Corpus Ong ◽  
Diane Negra
Keyword(s):  
New Media ◽  
Media Studies ◽  
The Other ◽  
Current Crisis ◽  
Other Hand ◽  
Anniversary Issue ◽  
The Media ◽  
20Th Anniversary ◽  
The One

Television & New Media commemorates its 20th year anniversary with this diverse collection of short reflection pieces on the “intellectual and institutional turbulence” facing media studies and the ways our colleagues have taken up these challenges in their work. Our introduction to the anniversary issue specifically addresses the role of media and media studies in the COVID-19 pandemic moment. On the one hand, our discipline has the opportunity to reinforce and reflect on its long-held arguments as we see how the pandemic reveals key insights of the field with uncanny clarity. On the other hand, for some, there is the nagging sensation we will have to do more and better if we are to adequately account for all the features of the current crisis.

scholarly journals Polish Nationwide Catholic Opinion-Forming Weeklies on Social Media—From Theoretical Introduction to Empirical Approach

Religions ◽  
2020 ◽  
Vol 11 (4) ◽  
pp. 190 ◽  
Author(s):  
Andrzej Adamski ◽  
Anna Jupowicz-Ginalska ◽  
Iwona Leonowicz-Bukała
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Theoretical Background ◽  
The Other ◽  
The Media ◽  
Use Of Social Media ◽  
The One ◽  
The Church

This paper is the first part of a cycle comprising five texts on the marketing use of social media by nationwide opinion-forming Catholic weeklies in Poland. Considering the state of the research so far, it is not completely clear how to classify Catholic media profiles on social networking sites. On the one hand, the media activity of the Church is typically evangelistic in nature, but on the other hand it takes place in typically secular conditions. The evangelising role of the Catholic media cannot be separated from the opinion-forming function. The main objective of the project is, firstly, to assess the marketing potential of social media used by the aforementioned weeklies and secondly, to complement the previously described online presence of religious entities in the context of the mediatization of religions. This paper—as the theoretical background of the research—presents the detailed interdisciplinary literature review on the issues crucial for the project, as well as the methodological introduction to our study.

Management in medicine or medics in management? The changing role of doctors in German hospitals

2014 ◽  
Vol 27 (5) ◽  
pp. 395-405 ◽  
Author(s):  
Ingo Bode ◽  
Markus Maerker
Keyword(s):  
Health Care ◽  
Contingency Theory ◽  
The Other ◽  
Organizational Level ◽  
Economic Knowledge ◽  
Hospital System ◽  
Content Type ◽  
The One ◽  
Changing Role

Purpose – Internationally, management in medicine has become a topical issue in health care research and policy. Against this background, the purpose of this paper is to examine the changing role of doctors in the management of German hospitals. Design/methodology/approach – The paper is based on a literature review on the one hand, explorative research drawing on field document and expert interviews, on the other. In the light of basic assumptions of neo-institutionalist and contingency theory, major developments regarding the relationship between medicine and management in Germany are sketched. Findings – In the German health care sector, the importance of management in medicine is generally increasing, with more managerial (administrative) functions included in the clinicians’ activity. However, the current situation proves complex. On the one hand, there is more management within medicine, materializing, e.g. in further education schemes embracing economic training or in a general expectation that physicians striving for higher ranks within a hospital's hierarchy should exhibit economic knowledge. On the other hand, the authors see a hesitant attitude of the medical profession toward a greater involvement in management. In addition, policies of hospital owners affecting management roles prove diverse. They range from organizing medical departments as autonomous profit centers to ensuring strong hierarchical control by top management, with this entailing different demands regarding a doctor's managerial skills. Due to the advent of powerful non-clinician managers in part of the sector, moreover, medics are losing influence at top level. Altogether, there seems to be a polarization within the hospital system concerning the role of doctors in hospital management. This, to some extent, sits uneasy with key propositions from neo-institutionalist and contingency theory. Originality/value – The paper retraces general developments concerning the involvement of German hospital doctors in management. Given the paucity of research in this field, it provides preliminary insights on the dynamics that influence the way and degree of this involvement. The major result is that there is structural polarization within an environment which, though streamlining both institutional mind-maps and organizational structures, leaves considerable discretion to the organizational level.

scholarly journals Insights into International Service

1975 ◽  
Vol 27 (2) ◽  
pp. 298-307 ◽  
Author(s):  
Jean Siotis
Keyword(s):  
Social Reform ◽  
Secretary General ◽  
Civil Servants ◽  
The Other ◽  
International Service ◽  
The Media ◽  
The One ◽  
Multilateral Diplomacy ◽  
Personnel Policies

The concept and institutions of an international civil service have been studied by numerous authors. The works reviewed in this article, by Brian Urquhart, Shirley Hazzard, Henry Cabot Lodge, Richard Symonds and Michael Carder, and Alexander Szalai with Margaret Croke and Associates, are all related to the UN Secretariat, its successes and its failures. The practice of multilateral diplomacy as conducted by the Secretary General of the UN, personnel policies and national interference in the UN administration, relations between the international Secretariat and member governments on the one hand and with the media on the other, as well as the role of international civil servants in promoting social reform are discussed. The works under review are found to contain conflicting images of the UN and its Secretariat.

The problem of woman’s emansipation in the feuilleton “Amazonia: a very inept story” by Mykola Chirsky

2020 ◽  
pp. 71-76
Author(s):  
Iryna Rusnak
Keyword(s):  
Scientific Understanding ◽  
The Other ◽  
Literary Studies ◽  
Ethical Guidelines ◽  
Compositional Structure ◽  
Urgent Task ◽  
The Subject ◽  
The One ◽  
Artistic Heritage

The author of the article analyses the problem of the female emancipation in the little-known feuilleton “Amazonia: A Very Inept Story” (1924) by Mykola Chirsky. The author determines the genre affiliation of the work and examines its compositional structure. Three parts are distinguished in the architectonics of associative feuilleton: associative conception; deployment of a “small” topic; conclusion. The author of the article clarifies the role of intertextual elements and the method of constantly switching the tone from serious to comic to reveal the thematic direction of the work. Mykola Chirsky’s interest in the problem of female emancipation is corresponded to the general mood of the era. The subject of ridicule in provocative feuilleton is the woman’s radical metamorphoses, since repulsive manifestations of emancipation becomes commonplace. At the same time, the writer shows respect for the woman, appreciates her femininity, internal and external beauty, personality. He associates the positive in women with the functions of a faithful wife, a caring mother, and a skilled housewife. In feuilleton, the writer does not bypass the problem of the modern man role in a family, but analyses the value and moral and ethical guidelines of his character. The husband’s bad habits receive a caricatured interpretation in the strange behaviour of relatives. On the one hand, the writer does not perceive the extremes brought by female emancipation, and on the other, he mercilessly criticises the male “virtues” of contemporaries far from the standard. The artistic heritage of Mykola Chirsky remains little studied. The urgent task of modern literary studies is the introduction of Mykola Chirsky’s unknown works into the scientific circulation and their thorough scientific understanding.

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