Corporate Social Responsibility in Tourism Businesses
Tourism is configured as an activity that has a specific weight in the economy of a country, being a palpable reality especially in the case of Spain. Tourist activities have undergone a major evolution, switching from developmentalist models to environmental paradigms. It is in this scenario that Corporate Social Responsibility acquires a specific weight, which can be succinctly defined as the kind of leadership that has in mind, when planning organizational activities, the impact of the activity on the environment, customers and local community. In this contribution we analyze the evolution that have suffered tourism businesses in our country, focusing specifically on the current situation, marked by Corporate Social Responsibility. This way of understanding tourism is particularly relevant and peculiar in a time of economic and sociological changes like the current, and specifically influenced by the international crisis. Tourism businesses, more than any other businesses, have adapted to the turbulent changes that have occurred in the worldwide scenario.