Corporate Social Responsibility in Tourism Businesses

2019 ◽  
pp. 1444-1461
Author(s):  
Raquel García Revila ◽  
Olga Martínez Moure

Tourism is configured as an activity that has a specific weight in the economy of a country, being a palpable reality especially in the case of Spain. Tourist activities have undergone a major evolution, switching from developmentalist models to environmental paradigms. It is in this scenario that Corporate Social Responsibility acquires a specific weight, which can be succinctly defined as the kind of leadership that has in mind, when planning organizational activities, the impact of the activity on the environment, customers and local community. In this contribution we analyze the evolution that have suffered tourism businesses in our country, focusing specifically on the current situation, marked by Corporate Social Responsibility. This way of understanding tourism is particularly relevant and peculiar in a time of economic and sociological changes like the current, and specifically influenced by the international crisis. Tourism businesses, more than any other businesses, have adapted to the turbulent changes that have occurred in the worldwide scenario.

Author(s):  
Raquel García Revila ◽  
Olga Martínez Moure

Tourism is configured as an activity that has a specific weight in the economy of a country, being a palpable reality especially in the case of Spain. Tourist activities have undergone a major evolution, switching from developmentalist models to environmental paradigms. It is in this scenario that Corporate Social Responsibility acquires a specific weight, which can be succinctly defined as the kind of leadership that has in mind, when planning organizational activities, the impact of the activity on the environment, customers and local community. In this contribution we analyze the evolution that have suffered tourism businesses in our country, focusing specifically on the current situation, marked by Corporate Social Responsibility. This way of understanding tourism is particularly relevant and peculiar in a time of economic and sociological changes like the current, and specifically influenced by the international crisis. Tourism businesses, more than any other businesses, have adapted to the turbulent changes that have occurred in the worldwide scenario.


2020 ◽  
Author(s):  
Haziz Vila ◽  
Nikolaos Sklavounos ◽  
Evangelos Vergos ◽  
Konstantinos Rotsios ◽  
Hysen Shabanaj

Corporate Social Responsibility (CSR) has become an integral part of firms’ strategies in their effort to increase their positive impact on society. This study investigates the impact of a CSR initiative, known as “The LAB Project”, implemented by the TITAN– Sharrcem Company, on the rural community of Hani I Elezit in Kosovo. The LAB project aims to support the establishment and operation of agricultural and food-related start-ups and, most importantly, to ensure their sustainability. The sample of the study consists of 174 area residents. This research examines local residents’ perceptions about a) the TITAN-Sharrcem operations in the area, b) the LAB project’s main contribution to the local community,  c) the project’s overall performance, d)  the profitability of the start-ups created by the project, and e)  the project’s effect on the community’s quality of life. Overall, the results reveal that the project has set the foundation for the community’s sustainable development. To the best of the authors’ knowledge, this is the first research on the effect of such initiatives in the region. Keywords: Corporate Social Responsibility, Rural Entrepreneurship, Community Development


2021 ◽  
Vol 2 (3) ◽  
pp. 9-15
Author(s):  
Khenu Lather ◽  
Munnopule Khlise ◽  
Mashue Kinneth

The purpose of this research is to evaluate the impact of the execution of the Corporate Social Responsibility program on the welfare of the local community. This research technique is descriptive qualitative, and it makes use of both primary and secondary data. The findings of this research show that the implementation of the Corporate Social Responsibility (CSR) program for the benefit of the community has not been successful, which is supported by a number of impediments to the success of these programs


2021 ◽  
Vol 13 (13) ◽  
pp. 7045
Author(s):  
Iwona Zdonek ◽  
Anna Mularczyk ◽  
Grzegorz Polok

The article deals with the issue of corporate social responsibility (CSR) in the awareness of economics students as future managers responsible for the implementation of this idea in enterprises. Due to the fact that CSR is a source of many innovations today, the aim of the research was to learn about the awareness and opinions of students about CSR on such issues as: reasons for implementation, main activities, impact on profitability, and the need to explore and assess the usefulness of this knowledge. The research was conducted in 2019 among students from Poland and Georgia (as countries at various stages of advancement in the market economy). The results of the research were statistically analyzed in terms of obtaining answers to the hypotheses and research questions, checking the significance of differences in the answers due to nationality, and additionally, gender (chi-square test and test for two proportions). The primary contribution of this study is an exploration of the views of students on various issues of CSR and sustainability. The results showed that—according to students—ethical values, increased consumer awareness, and the desire to gain a competitive advantage are the most common reasons for the implementation of the CSR concept by companies. The vast majority of respondents indicated the need to enrich the knowledge of business ethics as an important aspect shaping the attitudes of employers and employees. The positive attitude of students regarding the impact of CSR on the company’s profitability was confirmed, although the authors expected more unambiguous results. Differences were also distinguished between the responses of students from both countries on some issues, such as: opinions on the developing ethical sensitivity, the need for the credibility of the EU economic policy, ecology and relations with the local community, as well as relations with the closest stakeholders of companies. The results of the conducted research suggest the need for intense activity in the field of public awareness and the requirement of personnel training for the skilful implementation of CSR principles in enterprises.


Author(s):  
S. K. Khatik

Corporate Social Responsibility (CSR) is not a new concept in the present scenario. CSR is a continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as the local community and society at large. After replacement of the Company Act 1956 by Corporate Act 2013, certain changes have been made. Earlier CSR was not mandatory for the Indian companies but after enforcement of Corporate Act 2013 it has become mandatory for those companies whose turnover is more than Rs. 1000 crore or net worth is more than Rs. 500 crore or net profit is more than Rs 5 crore. Such companies implement the CSR practice in their business and expend on CSR activities which should be 2% of their net profit. CSR is a concept where an organization considers the interest of society by taking responsibility for the impact of their activities on customers, suppliers, employees, shareholders, and other stakeholders. CSR policies, practices, and programmes are being comprehensively integrated by an increasing number of companies throughout their business operations and processes. This research paper highlights the concept, philosophy, role of CSR in value creation. How Indian companies are treating CSR activities in contemporary environment. In this study we found that community welfare, education and enlightening rural youth is the top priority areas for most Indian Companies.


Think India ◽  
2016 ◽  
Vol 19 (1) ◽  
pp. 25-34
Author(s):  
S. K. Khatik

Corporate Social Responsibility (CSR) is not a new concept in the present scenario. CSR is a continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as the local community and society at large. After replacement of the Company Act 1956 by Corporate Act 2013, certain changes have been made. Earlier CSR was not mandatory for the Indian companies but after enforcement of Corporate Act 2013 it has become mandatory for those companies whose turnover is more than Rs. 1000 crore or net worth is more than Rs. 500 crore or net profit is more than Rs 5 crore. Such companies implement the CSR practice in their business and expend on CSR activities which should be 2% of their net profit. CSR is a concept where an organization considers the interest of society by taking responsibility for the impact of their activities on customers, suppliers, employees, shareholders, and other stakeholders. CSR policies, practices, and programmes are being comprehensively integrated by an increasing number of companies throughout their business operations and processes. This research paper highlights the concept, philosophy, role of CSR in value creation. How Indian companies are treating CSR activities in contemporary environment. In this study we found that community welfare, education and enlightening rural youth is the top priority areas for most Indian Companies.


2017 ◽  
Vol 28 (2) ◽  
pp. 264-281 ◽  
Author(s):  
Eduardo Soares Batista ◽  
Alexandro Reis ◽  
Filipe Bortolini ◽  
Marcelo Alves de Souza ◽  
Miriam Borchardt ◽  
...  

Purpose The purpose of this paper is to examine how corporate social responsibility (CSR) initiatives add value to Brazilian companies and how these companies perceive the impact of CSR initiatives on their customers, employees, and society. Design/methodology/approach A multiple case study was conducted on 17 Brazilian companies, from diverse industries, that started their CSR initiatives between 1984 and 2011. Findings It is possible to identify ten companies with CSR initiatives disconnected from business strategy. In such cases, CSR started as an altruistic contribution to the local community. Actions have been limited to the employees and have demanded resources without perceived value for stakeholders. In seven companies, CSR initiatives are linked to the business strategy. In these cases, CSR initiatives add value to the companies promoting companies’ or brands’ reputation. It is observed to provide better working environment through employees’ motivation and their involvement in CSR initiatives. This value is perceived for the customers, employees, and for the society. However, to reinforce this perception, interested stakeholders should be informed about CSR initiatives and their contribution to the society. Originality/value This research attempts to analyze the CSR initiatives of the companies in emerging countries and to understand how CSR could add value to these companies and how this value is perceived. It also aims to understand how these initiatives have been organized and could support the altruistic efforts with effective results to the companies and to the society.


Corporate Social Responsibility has proved as a significant segment in today’s business environment as mounting efforts by the Small and Medium Enterprises are witnessed. Social role has become an area of all the enterprises irrespective of its size. According to Antonio Dias (2019) enterprises provide importance to CSR activities that helps them to maintain their business and to accomplish economic results. This research analyses the practice of CSR in stakeholder perspective who has the capacity to accelerate or decelerate the enterprise performance. Primary stakeholders considered in this study are employees, customers, community and environment. As far as SMEs are concerned, they are closely bonded to the local community where they operate which makes them to contribute more to the community development. Imran Ali (2010) in his research proved that CSR activities targeted towards employees improves organisation performance which in turn improves sustainability. Russo and Fouts (1997) concluded that commitment towards environment enhanced the profitability of the firm. Customers reward organisations that take efforts to produce quality products and stick to safety measures (Graafland and van de Ven, 2006). Structural Equation Modelling is used to identify the impact of CSR engagement of its primary stakeholders to attain sustainability.


2015 ◽  
Vol 17 (1) ◽  
Author(s):  
Chandra Dewi Puspitasari

This study is aims to determine the implementation of corporate social responsibility in the form of “Program Kemitraan dan Bina Lingkungan (PKBL) at PT Madubaru and the obstacles, and to determine the impact of the implementation of corporate social responsibility, both for companies and for local communities who were targets PKBL. This study is a descriptive study with qualitative approach. Subject of study is determined by purposive and snowball technique. The data was collected by interviews and document studies. Furthermore, the data were analyzed using inductive analysis. The results suggest that corporate social responsibility that is implemented is still largely in the form of momentary fulfillment, not to the aspect of sustainability as intended in community development. Obstacles encountered in implementing PKBL is difficult to find small businesses that fit with the company's business activities, the difficulty of finding good business-minded and responsible, and not compatibles PKBL budget allocation for the activity by the number of requests, so the funds are rolled still considered small by the community. The impact of the implementation is not optimal PKBL felt, because, although PT Madubaru has implemented PKBL in various activities and felt there was a good relationship with the local community that is created through the implementation PKBL, but on the other side of the perceived benefit of trained partners and target communities to the extent not empower society


2020 ◽  
Vol 18 (10) ◽  
pp. 1894-1909
Author(s):  
I.R. Badykova

Subject. This article explores the determinants of social responsibility of backbone enterprises. Objectives. The article aims to investigate the relationships between the socio-economic situation of the monotown where the backbone company operates, and corporate social responsibility (CSR). Methods. For the study, I used a regression analysis and univariate analysis of spatial data. The rating estimates calculated using an original methodology are used as a CSR proxy (dependent variable). Results. Presenting information about the current situation of backbone enterprises and monotowns in Russia, the article reveals the existence of relationships between the backbone enterprise's affiliation to a monotown with a certain socio-economic situation and the level of corporate social responsibility. Conclusions. The situation of the backbone companies is likely to deteriorate. Increasing the level of social responsibility during a crisis seems unlikely.


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