The Value and Scope of GIS in Marketing and Tourism Management

Author(s):  
Mertcan Taşçıoğlu ◽  
Dursun Yener

Geographical information systems (GIS) are the systems that store location-based data and analyze them. GIS originated from the conventional cartographic techniques of simply drawing maps with a pencil and board. Following the adoption of computer technology, GIS further evolved as a geo-referenced dynamic information system, which can today be considered as a multi-disciplinary instrument that links different disciplines like geography, computer science, remote sensing, civil engineering, statistics, marketing, and other social and behavioral sciences. In this chapter, GIS is defined and its importance and functions are described in detail. Usage of GIS in marketing is explained, especially its development in marketing theory. Also, the value and scope of GIS in tourism management with a view to understand the spread of GIS applications in tourism is explored.

Author(s):  
Mertcan Taşçıoğlu ◽  
Dursun Yener

Geographical information systems (GIS) are the systems that store location-based data and analyze them. GIS originated from the conventional cartographic techniques of simply drawing maps with a pencil and board. Following the adoption of computer technology, GIS further evolved as a geo-referenced dynamic information system, which can today be considered as a multi-disciplinary instrument that links different disciplines like geography, computer science, remote sensing, civil engineering, statistics, marketing, and other social and behavioral sciences. In this chapter, GIS is defined and its importance and functions are described in detail. Usage of GIS in marketing is explained, especially its development in marketing theory. Also, the value and scope of GIS in tourism management with a view to understand the spread of GIS applications in tourism is explored.


Author(s):  
Mihai Valentin Herbei ◽  
Roxana Herbei ◽  
Laura Smuleac ◽  
Tudor Salagean

The Geographical Information Systems technology is used in many fields where the spatial information is very important and relevant, that means in all fields that use a system for saving, analyzing and representing the data which are processed. The aim of this paper is using modern technology for monitoring the environment. Geographical Information System together with remote sensing have a very important role in decision process regarding the environment. Integration of remote sensing images in a Geographical Information System which enables complex spatial analysis is a useful and modern solution for environmental management and decision-making process. Satellite images contain various information that can support environmental monitoring, images that can be analyzed and interpreted in various ways by using the Geographical Information System tools.


2021 ◽  
Vol 11 (7) ◽  
Author(s):  
Sara Abdollahi ◽  
Meysam Madadi ◽  
Kaveh Ostad-Ali-Askari

AbstractDust is a phenomenon occurring in most parts of the world causing financial loss and adverse environmental effects and impacts. Many parameters are involved in dust phenomenon occurrence, some of which are natural and some of them are due to human processes and their influence on the environment. Monitoring the environmental changes can be worthwhile and efficient procrastination the occurrence of this phenomenon. In this research, we scrutinized the Persian and English database in a structured way using dust keywords, heavy metals, remote sensing, geographical information systems and statistical methods. Articles taking into consideration these three fields were retrieved, analyzed descriptively and reported. In accordance with this methodology, the study was conducted in a period from 1992 to 2016. Findings: Among the methods used, the method of interpolation, zoning of dust and their distribution with GIS is more applicable, and among satellite images, MODIS images are the most applicable ones. The results obtained from this study indicated that statistical methods, remote sensing and geographical information system are among effective tools in studying germane researches done on dust monitoring and detection.


2013 ◽  
Vol 13 (2) ◽  
Author(s):  
Daru Mulyono

The objectives of the research were to make land suitability map for sugarcane plant (Saccharum officinarum), to give recommendation of location including area for sugarcane plant cultivation and to increase sugarcane plant productivity. The research used maps overlay and Geographical Information System (GIS) which used Arch-View Spatial Analysis version 2,0 A in Remote Sensing Laboratory, Agency for the Assessment and Application of Technology (BPPT), Jakarta. The research was carried out in Tegal Regency starting from June to October 2004.The results of the research showed that the suitable, conditionally suitable, and not suitable land for sugarcane cultivation in Tegal Regency reached to a high of 20,227 ha, 144 ha, and 81,599 ha respectively. There were six most dominant kind of soil: alluvial (32,735 ha), grumosol 5,760 ha), mediteran (17,067 ha), latosol   (18,595 ha), glei humus (596 ha), and regosol (22,721 ha).


2021 ◽  
pp. 118502
Author(s):  
Tavera Busso Iván ◽  
Rodríguez Núñez Martín ◽  
Amarillo Ana Carolina ◽  
Mettan Fabricio ◽  
Carreras Hebe Alejandra

2021 ◽  
Author(s):  
Soheil Hashtarkhani ◽  
Hossein Tabatabaei-Jafari ◽  
Behzad Kiani ◽  
MaryAnne Furst ◽  
Luis Salvador-Carulla ◽  
...  

Abstract Introduction: Geographical Information System (GIS) and spatial analysis have an emerging role in the understanding and management of health-related outcomes. However, there is a knowledge gap about the extent to which GIS has supported Multiple Sclerosis (MS) research. Therefore, this review aimed to explore the types of GIS applications and the complexity of their visualisation in MS research. Methods: A systematic scoping review was conducted based on York’s five-stage framework. PubMed, Scopus and Web of Science were searched for relevant studies published between 2000 and 2020 using a comprehensive search strategy based on the main concepts related to GIS and MS. Grounded, inductive analysis was conducted to organize studies into meaningful application areas. Further, we developed a tool to assess the visualisation complexity of the selected papers.Results: Of 3,723 identified unique citations, 42 papers met our inclusion criteria for the final review. One or more of the following types of GIS applications were reported by these studies: (a) thematic mapping (37 papers); (b) spatial cluster detection (16 papers); (c) risk factors detection (16 papers); and (d) health access and planning (two papers). In the majority of studies (88%), the score of visualisation complexity was relatively low: three or less from the range of zero to six. Conclusions: Although the number of studies using GIS techniques has dramatically increased in the last decade, the use of GIS in the areas of MS access and planning is still under-researched. Additionally, the capacity of GIS in visualising complex nature of MS care system is not yet fully investigated.


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