In Business It's Always Been About the Social Capital

2019 ◽  
pp. 62-80
Author(s):  
Geoff W. Mackey
Keyword(s):  
Social Capital ◽  
Added Value ◽  
Work Experiences ◽  
Bottom Line ◽  
Balance Sheets ◽  
Management Learning ◽  
Corporate Organization ◽  
The Social ◽  
Selling Point ◽  
Normal Work

The author works within a corporate organization and critically evaluates the development of effective and valuable business relevant personal relationships and networks. Although this may not appear on balance sheets, they can have a significant impact on the bottom line – such relationships may even be an organization's unique selling point (USP) in its environment. Real work experiences have been and are reflected upon in relation to theoretical conceptualizations of social capital and social modes of knowledge production. Working managers need to develop from normal work situations and consider their added value. This chapter considers the development of social capital and its strategic nature in business along with action research and reflection as experiential management learning. It is lastly of note that although the implications of social capital is reflected upon and discussed, no definitive value or measurement for such relationships or management learning is proposed.

Ecological and cross-level studies

2003 ◽  
pp. 97-110
Author(s):  
Jan Neeleman
Keyword(s):  
Social Capital ◽  
Common Mental Disorder ◽  
Added Value ◽  
Ecological Studies ◽  
Ecological Data ◽  
Individual Level ◽  
The Social ◽  
Level Information ◽  
History Of ◽  
Study Designs

Ecological studies differ from other study designs by having groups of individuals as their unit of analysis. Studying differences in risk factors between individuals cannot fully explain variations in the health of populations in different regions or over time, and ignores the fact that a population's health impacts on social functioning and collective economic performance (McMichael and Beaglehole 2000). Similarly, there is increasing interest on the impact of social capital, or those aspects of the social environment that promote cohesion and cooperation, which have been associated with improved health and other outcomes. For example, a recent study found higher rates of common mental disorder among British women living in areas of low social capital (McCulloch 2001). Thus ecological associations can be analysed to gain insight into aetiological mechanisms at the level of individuals (cross-level inference), although there is ongoing debate about whether ecological analyses can add to insights obtained from studies of individual persons. Kasl (1979) stated that ‘ecological analyses lead to results which, in themselves, are opaque, unhelpful, potentially misleading’. Others emphasize that population health is more than the sum of the health of individual population members, and that therefore, ecological studies have a separate role alongside individual-level epidemiological research (Rose 1992). This chapter summarizes the principles and the place of ecological studies in the history of epidemiology, and the distinguishing properties of ecological data. After a description of ecological study designs and their analysis, the chapter argues that ecological data have added value even if individual-level information is available on the associations of interest.

The effect of perceived CSR effort on consumer brand preference in the clothing and footwear sector

2020 ◽  
Vol 32 (2) ◽  
pp. 317-347
Author(s):  
Mohamed Akli Achabou
Keyword(s):  
Value Chain ◽  
Social Issues ◽  
Consumer Preference ◽  
Added Value ◽  
Brand Preference ◽  
Content Type ◽  
The Social ◽  
Selling Point ◽  
Corporate Social ◽  
Practical Implications

Purpose The purpose of this study is to explore the influence of perceived corporate social responsibility (CSR) effort on consumer preference in the case of brands with different CSR histories in the clothing and footwear sector. Design/methodology/approach This study uses the conjoint analysis method and analyzes a sample of 381 French consumers. Two sports brands were tested in this experiment: Nike and Patagonia. Findings The results show that despite the sensitivity of the respondents to the social and environmental conditions involved in the manufacture of the shoes they purchase, they mainly preferred Nike – regardless of its shorter CSR history and significant criticism for social issues in its value chain. Customer recognition of a greater CSR effort by Patagonia does not seem to change this preference. Research limitations/implications One fictional product was tested, and the two selected brands have different levels of recognition by French consumers. To strengthen the external validity of the results, it would be interesting to repeat the study using other, real products and other brands with a similar offer on the market and level of consumer awareness. Practical implications The findings suggest that the ethical dimension of the product should not be put forward as the main selling point, but rather as an added value for the product. Originality/value Although there has been an increasing number of studies of consumer behavior toward ethical attributes in recent years, none to date have compared this behavior for products of ethical brands with different CSR histories.

Socio-cultural Resource for Kazakhstan Modernization

2012 ◽  
pp. 74-82 ◽  
Author(s):  
A. Stavinskaya ◽  
E. Nikishina
Keyword(s):  
Social Capital ◽  
Cultural Capital ◽  
Competitive Advantages ◽  
Institutional Reforms ◽  
Cultural Resource ◽  
Bonding Social Capital ◽  
Social And Cultural Capital ◽  
The Social ◽  
Social And Economic Development ◽  
Cultural Features

The opportunities of the competitive advantages use of the social and cultural capital for pro-modernization institutional reforms in Kazakhstan are considered in the article. Based on a number of sociological surveys national-specific features of the cultural capital are marked, which can encourage the country's social and economic development: bonding social capital, propensity for taking executive positions (not ordinary), mobility and adaptability (characteristic for nomad cultures), high value of education. The analysis shows the resources of the productive use of these socio-cultural features.

A successful person, society and civic activism

2020 ◽  
Vol 16 (10) ◽  
pp. 1800-1816
Author(s):  
G.B. Kozyreva ◽  
T.V. Morozova ◽  
R.V. Belaya
Keyword(s):  
Social Capital ◽  
Political Life ◽  
Public Confidence ◽  
Russian Society ◽  
The Public ◽  
Civic Activism ◽  
The Social ◽  
Human And Social Capital ◽  
Person Model ◽  
Social Disparity

Subject. The article provides considerations on the formation and development of a successful person model in the modern Russian society. Objectives. The study is an attempt to model a successful person in the Russian society, when the ideological subsystem of the institutional matrix is changing. Methods. The study relies upon the theory of institutional matrices by S. Kirdina, theories of human and social capital. We focus on the assumption viewing a person as a carrier of social capital, which conveys a success, socio-economic position, social status, civic activism, doing good to your family and the public, confidence in people and association with your region. The empirical framework comprises data of the sociological survey of the Russian population in 2018. The data were processed through the factor analysis. Results. We devised a model of a successful person in today's Russian society, which reveals that a success, first of all, depends on the economic wellbeing and has little relation to civic activism. The potential involvement (intention, possibility, preparedness) in the social and political life significantly dominates the real engagement of people. The success has a frail correlation with constituents of the social capital, such as confidence in people and doing good to the public. Conclusions and Relevance. Based on the socio-economic wellbeing, that is consumption, the existing model of a successful person proves to be ineffective. The sustainability of socio-economic wellbeing seriously contributes to the social disparity of opportunities, which drive a contemporary Russian to a success in life.

E-Voting Kepala Desa dan Modal Sosial

2019 ◽  
Vol 2 (6) ◽  
pp. 759
Author(s):  
Khaulah Afifah ◽  
Lala M Kolopaking ◽  
Zessy Ardinal Barlan
Keyword(s):  
Social Capital ◽  
Random Sampling ◽  
Qualitative Data ◽  
Sampling Technique ◽  
Cost Effective ◽  
Simple Random Sampling ◽  
Community Based ◽  
Time Saving ◽  
The Social ◽  
Voting System

Head of a village election with e-voting system is a new thing for community The success level of e-voting system can be reached by fulfil several principles in order to the implementation going effective and the result of the election can be accepted by all. The objectives of this research is to analyze the relation between the success level of e-voting system with social capital of the community. This research is carried out with the quantitative approach and supported by qualitative data. This research takes 60 respondents using simple random sampling technique. The results showed that the success level of e-voting has a correlation with the level of social capital of the community. Based on the field study, the social capital of the community is classified as high. The high social capital makes the implementation of e-voting successful and the success level is also high, because in the election ten years ago occurred a conflict. The community considers e-voting easier and more practical, cost effective and time-saving, and the results of e-voting are also reliable. A practical and fast of e-voting system can be a solution especially for “rural-urban” community who are busy or work outside the village.Keywords: E-voting, the success level of the system, social capital Pemilihan kepala desa dengan sistem e-voting merupakan hal yang baru bagi masyarakat. Keberhasilan penerapan sistem e-voting dilihat dari terpenuhinya beberapa prinsip agar penerapannya berlangsung efektif dan hasilnya dapat diterima oleh seluruh masyarakat. Penelitian ini bertujuan untuk menganalisis hubungan tingkat keberhasilan sistem e-voting dalam pemilihan kepala desa dengan tingkat modal sosial masyarakat. Bentuk penelitian ini adalah penelitian kuantitatif yang didukung oleh analisis data kualitatif. Penelitian ini mengambil enam puluh responden dengan teknik simple random sampling. Hasil penelitian menunjukkan bahwa tingkat keberhasilan e-voting memiliki hubungan dengan tingkat modal sosial masyarakat. Berdasarkan kajian di lapang, modal sosial masyarakat tergolong tinggi. Tingginya modal sosial tersebut membuat pelaksanaan e-voting berhasil dan tingkat keberhasilannya juga tergolong tinggi karena pada pemilihan sepuluh tahun silam sempat terjadi konflik. Masyarakat menganggap sistem evoting lebih mudah dan praktis, hemat dalam segi biaya dan waktu, serta hasil dari pemilihan juga dapat dipertanggungjawabkan. Sistem e-voting yang praktis dan cepat dapat menjadi solusi khususnya bagi masyarakat daerah “desa-kota” yang memiliki kesibukan atau pekerjaan di luar desa.Kata Kunci: E-voting, keberhasilan sistem, modal sosial. 

Does Social Capital Matters in Career Development?

2019 ◽  
Vol 6 (2) ◽  
pp. 12-18
Author(s):  
Mahendar Kumar ◽  
Salman Bashir Memon ◽  
Imdad Jukhio
Keyword(s):  
Social Capital ◽  
Career Development ◽  
Community Organization ◽  
Business Graduates ◽  
The Social ◽  
Moderate Relationship

The research was conducted in order to understand the social capital phenomenon in terms of family, friends and community organization networking and how it has an impact on the career development of young business graduates in Karachi. The theories of Bourdieu, Coleman and Putnam were analyzed in order to grasp the field of social capital. The data was collected through a questionnaire from three universities (i.e. SZABIST, SMI, and IQRA) and total numbers of 114 respondents were added in the research. It was found through this study that respondents give more value to networking within the community organization and little less value to family and friends networking. The weaker relationship was observed between family networking and career development of young business graduates and the slightly better correlation was found between friends networking and career development of young business graduates. However, the moderate relationship manifested between community organization/s networking and career development of young business graduates in Karachi, Pakistan.

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