Perfume Consumption in India

Author(s):  
David James Bamber ◽  
Clay Alex Gransden

Perfumes have been important in India for millennia and so have the stories connected with them. The perfume business in India is worth billions ($). A background from which the Indian perfume industry can be understood in terms of the Berger's STEPP model, the consumers' cognitive schemas, consumers' behaviors, and the story of the product, brand, and their customers' stories. Three sets of themes—product perceptions, concerns, and consumers' lifestyle—are identified, each with their own sub-themes that are antecedents to perfume purchasing behavior. Segments in the Indian perfume market are also identified. Each consumer segment has their own behavioral nuances and they consider different aspects of the perfume product taking into account their own income and aspects of the three themes and 19 sub-themes. It is important for perfume marketing managers to consider each aspect of the STEPPs modeland for the Indian government to locate and develop a “Place of Perfume” within India that will eventually challenge the region of Grasse in France as the global perfume marketplace.

Author(s):  
David James Bamber ◽  
Clay Alex Gransden ◽  
Swati Aisha Beg

Perfumes have been important in India for millennia and so have the stories connected with them. The perfume business in India is worth billions. The chapter provides a background from which the Indian perfume industry can be understood in terms of the Berger's STEPP model, and the chapter shows how the consumers' cognitive schema and consumers' behaviors are necessarily entwined with the story of the product, brand and their own stories. Three sets of themes: product perceptions, concerns, and consumers' lifestyle are identified, each with their own sub-themes that are antecedents to perfume purchasing behavior. Segments in the Indian perfume market are also identified. Each consumer segment has their own behavioral nuances and they consider different aspects of the perfume product taking into account their own income and aspects of the three themes and nineteen sub-themes. It is important for perfume marketing managers to consider each aspect of the STEPPs model in relation to their target markets in order to maintain competitive advantage.


2018 ◽  
Vol 7 (2) ◽  
Author(s):  
Arif Julianto Sri Nugroho ◽  
Roos Kities Andadari ◽  
Eric Kunto Aribowo

The segment of Muslim consumers in Indonesia currently has a high sense of concern for the halal goods and services they consume. This consumer segment, in addition to wanting high-quality products, also demands that the products they consume comply with the rules set by Islamic law. This segment has a tendency to be able to recommend to other parties the products they perceive are halal, they even want to pay a more expensive price if there are no alternative products of the kind they perceive halal. Instead, they can provide incorrect information which results in a viral effect and leads to encouragement to boycott the consumption of goods and services. This study aimed to examine the effect of halal supply chain knowledge on Muslim and non-Muslim consumers on the motivation and purchasing behavior of halal chicken meat. The halal supply chain knowledge tested includes halal feed dimensions, halal slaughtering processes, halal storage and logistics, and halal packaging and logistics. The research was conducted with a quantitative approach through multivariate multiple regression statistical tests. The population in the study was all consumers of halal chicken meat in Klaten City. Sampling using purposive sampling as many as 102 respondents. The final stage of the study found the findings of the four antecedent variables, three supply chain knowledge variables in the form of halal slaughter process, halal storage and logistics and halal labeling packing had a significant influence on purchasing motivation. Halal slaughter process had the highest influence on consumers because the halal perception that is most familiar to them is the slaughter process. One variable had no significant influence in the form of halal feed. In the motivation variable, the findings of this dimension had a significant influence on behavior.===========================================================================================Rantai Pasok dan Perilaku Pembelian Daging Ayam Halal. Segmen konsumen muslim di Indonesia saat ini memiliki rasa kepedulian yang tinggi terhadap kehalalan barang dan jasa yang mereka konsumsi. Segmen konsumen ini selain menginginkan produk yang berkualitas juga menuntut produk yang mereka konsumsi mematuhi aturan-aturan yang ditetapkan oleh syariat Islam. Segmen ini memiliki kecenderungan bisa merekomendasikan ke pihak lain produk yang mereka persepsikan halal, bahkan mereka mau membayar dengan harga yang lebih mahal jika tidak terdapat alternatif produk sejenis yang mereka persepsikan halal. Sebaliknya, mereka dapat memberikan informasi yang tidak benar yang mengakibatkan efek viral dan berujung anjuran memboikot konsumsi barang dan jasa tersebut. Penelitian ini bertujuan menguji pengaruh pengetahuan rantai pasok halal pada konsumen muslim dan non-muslim terhadap motivasi dan perilaku pembelian daging ayam halal. Pengetahuan rantai pasok halal yang diuji meliputi dimensi halal pakan, halal proses penyembelihan, halal penyimpanan dan logistic, serta halal pengepakan dan logistik. Penelitian dilakukan dengan pendekatan kuantitatif melalui uji statistik multivariat regresi berganda. Populasi dalam penelitian adalah seluruh konsumen daging ayam halal di Klaten, Indonesia. Pengambilan sampel menggunakan purposive sampling sebanyak 102 responden. Tahap akhir penelitian diperoleh temuan dari empat variabel anteseden, tiga variabel pengetahuan rantai pasok berupa halal proses penyembelihan, halal penyimpanan dan logistik, serta halal pengepakan labelling berpengaruh signifikan terhadap motivasi pembelian. Halal proses penyembelihan memiliki pengaruh paling tinggi pada konsumen karena persepsi halal yang paling familiar bagi mereka adalah kegiatan proses penyembelihan. Satu variabel tidak berpengaruh signifikan berupa halal pakan. Pada variabel motivasi diperoleh temuan dimensi ini berpengaruh signifikan terhadap perilaku.


Author(s):  
Muhammad Mathori ◽  
Uswatun Chasanah

This study aims to identify the determinants that influence the attitudes of consumers of green purchases and the willingness to pay more on green products, specifically on energy-saving lighting products. The variables studied included environmental knowledge, environmental awareness and perceived effectiveness. The sample of this study was 196 students, but out of 196 respondents after the questionnaire was distributed only 189 could be processed. Validity and reliability test results show valid values of loading factors of more than 0.4 while for reliability testing using the cronbach’s alpha criteria above 0.5 indicates reliable. Through the multiple linear regression analysis, the variables of environmental knowledge, environmental awareness and effectiveness are felt to have a positive and significant effect on the attitude of buying and willingness to pay more. Green purchasing attitudes and willingness to pay more have a positive and significant effect on green purchasing behavior. Green purchasing attitudes have a greater influence on green purchasing behavior compared to willingness to pay more.


2014 ◽  
pp. 207-222
Author(s):  
Tsekouropoulos Georgios ◽  
Katsonis Nikolaos ◽  
Eugenia Papaioannou ◽  
Vatis Stilianos-Eustratios ◽  
Andreopoulou Zacharoula

1988 ◽  
Vol 5 (2) ◽  
pp. 285-287
Author(s):  
Akbar S. Ahmed

One of the great paradoxes of the modern world is that India, the land that produced such major world religions as Buddhism Jainism is now torn apart by caste and communal violence. Pakistan and Sri Lanka, like India, face severe ethnic problems. Law and order are to be emphasized. Caste and community must be protected by the executive branch of the Indian Government. This bas been laid down in the rules framed by the legislative branch. When this is not done there is a breakdown. No one is safe and no group is secure. In India today this is clearly the case. This book by M. J. Akbar is a collection of 15 journalistic pieces, written for Akbar's newspaper and magazine, The Telegraph and Sunday over the last decade. Because it is journalism, the important "burning" issues are covered such as the Moradabad massacre in 1980, the slaughter of the Uttar Pradesh Harijans in 1981 and the ongoing Babri Masjid controversey. It is journalism, but the writing is of high quality and evocative: "It is early morning and a mist lies on the river, making the pre-dawn haze more blurred. A part of the Howrah Bridge looms through the gauze, like a picture deliberately created by a photographer in search of art. The fires are out." (p. 170) Akbar's material is hard, brittle, compelling stuff. He writes with the passion of the committed and his commitments are to secularism, to humanity, to the truth, as he sees it, on the ground. Here, a brief account of Dr. Akbar's cultural background seems appropriate: He was born in 1951 and has become the English-speaking voice of post-Midnight's Children of India. The significance of post 1947 independence as a dividing line is generally not fully appreciated. Missing is the literary, sentimental romanticism of the earlier Indian generation of writers. Don Moraes and Ved Mehta already appear as dated figures of the past. Their India is another country. In Akbar's background there is no punting on English rivers, laboring at Oxford intonations, getting drunk after the Oxford-Cambridge boat race nor leisurely reading of the English romantic poets on the banks of the Cam. Akbar lives in the urban nightmare of Calcutta and in his nostrils is the smell of burning flesh and rotting corpses. Missing, though he is aware of the loss, is the romantic vision of Nehru and the religious idealism of Gandhi. Akbar is an Indian writing with a white-hot pen for Indians of today's India ...


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