Innovative Business Models in Tourism and Hospitality
Information and communication technologies had a significant impact throughout the tourism industry, raising a new generation of consumers who discover the potential of technology, especially mobile, to create more attractive tourist experiences. For this reason, there is a need to understand better the new tourist business models resulting from the use of the latest technologies, as an answer to these “new” consumer demands. Therefore, it will assess which business models are most efficient to the success and revenues of mobile travel applications (MTA). The tourist market progress in the last years had serious impacts from the latest technological developments. These changes impact directly the touristic business and new business models have emerged as a response to the arrival of a wide range of new technologies, mainly in the mobile area. Another important factor was the spillover effect that these changes had in the market of MTA. So, it is pressing to understand which models are more viable, why they are a success and how they generate revenues.