Advances in Hospitality, Tourism, and the Services Industry - Strategic Business Models to Support Demand, Supply, and Destination Management in the Tourism and Hospitality Industry
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Published By IGI Global

9781522599364, 9781522599388

Author(s):  
Cláudia Ribeiro de Almeida ◽  
Vânia Costa ◽  
Jorge Abrantes

The new century brought innovation, creative business environments, and above all, new competitors to some sectors. One of them is the airline sector that besides being very dynamic is highly competitive and vulnerable to external factors. The new changes impact directly in the way the product/service is presented and sold with consequences for the demand and tourism flows. After the deregulation process that happen in USA on the '70s and in Europe in the late '90s, the airline sector adjust their business models to the new trends and market changes, regulations, new competitors, and above all, to the new demand profile. This new business models brought new perspectives with more flexible and innovative services and products in order to follow market trends and to attract new boosting tourism demand. Despite the business model, air transportation is essential for some tourism destinations, mainly the ones that are very dependent on one single airline typology or with particular geographical features and needs.



Author(s):  
Ezequiel Azevedo Santos ◽  
Graça Joaquim

Within the framework of the “Tourfly” project, in which cultural and creative industries are central research areas, the authors investigated the relationship of artists with the city of Lisbon by analyzing six emblematic cases where artists are core in the emergence of creative tourism in the city, in terms of both domestic and international tourism. Between the gentrification problem and the social recovery of human communities, the presence of simulacra in tourist offer as opposing to authenticity experiences, the data from six focus group is presented, discussed, and theorized along this current chapter bringing a contribution for the understanding of artists' role in the design of both innovative and social sustainable tourist practices.



Author(s):  
Susana Cró ◽  
Maria de Lurdes Calisto ◽  
António Miguel Martins ◽  
José Manuel Simões

Safety, tranquility, and peace are a necessary condition for prosperous tourism, and security has been identified as one of the five global forces that will drive the tourism industry in the new millennium. Numerous studies have demonstrated that tourism destinations are heavily affected by security perceptions and safety and risk management. In this chapter, the reader may learn about the theoretical models and empirical evidence behind the assertion that security should be seen as a strategic issue not only by tourism destination managers but also by hospitality managers. By the end of the chapter, it will become evident that hospitality managers should take actions in terms of providing their guests higher levels of real and perceived security, as this will be not only ethically right as it will have a positive impact on the company's profitability.



Author(s):  
Armand Faganel ◽  
Roberto Biloslavo ◽  
Aleksander Janeš

The authors have studied in depth small, family-owned, fish farming company because the demand and competition for farmed fish is increasing worldwide, and so is the awareness of its importance for further development of sustainable small business in EU and wider. This chapter contributes to the literature on sustainable business models with a descriptive case study of the complementarity of a fish farming company and ecotourism activities. In this view, innovation is crucial to promote sustainable business models that can achieve a solid economic performance, social responsibility, and at the same time take care of the natural environment. The case study of a sustainable business model (BM) in aquaculture has been analyzed with the use of a business model canvas that links various organizational-oriented elements of a business model with different stakeholder needs, especially customer needs.



Author(s):  
Sonia Ferreira Dias ◽  
Victor Alves Afonso

Information and communication technologies had a significant impact throughout the tourism industry, raising a new generation of consumers who discover the potential of technology, especially mobile, to create more attractive tourist experiences. For this reason, there is a need to understand better the new tourist business models resulting from the use of the latest technologies, as an answer to these “new” consumer demands. Therefore, it will assess which business models are most efficient to the success and revenues of mobile travel applications (MTA). The tourist market progress in the last years had serious impacts from the latest technological developments. These changes impact directly the touristic business and new business models have emerged as a response to the arrival of a wide range of new technologies, mainly in the mobile area. Another important factor was the spillover effect that these changes had in the market of MTA. So, it is pressing to understand which models are more viable, why they are a success and how they generate revenues.



Author(s):  
Luisa Margarida Cagica Carvalho ◽  
Inna Choban de Sousa Paiva

Students seldom contemplate the importance of sustainability in family businesses. Indeed, the economic dimension of sustainability using performance statements remains a neglected field of study. The case of a Spain family firm in the tourism sector, Meliá Hotels International, is used to introduce students to sustainability analyses through the study of the company's sustainability information. This provides instructors with an opportunity to discuss the actual financial state of the company and how to improve some indicators, as well as to present an overview of the long-term sustainability of a family business. A qualitative methodology is used based on the documental analysis of sustainability reporting and information collected from the company's website and the media. This chapter present a case that can be used in management and accounting classes at both the bachelor and master levels. It is an important topic for users of financial information, entrepreneurs and other stakeholders concerned with these issues.



Author(s):  
Miguel Belo ◽  
Nuno Silva Gustavo

In the light of the exponential growth of tourism activity in the city of Lisbon, which is evidenced by several indicators, we face ourselves with a scenario of concentration in the city, not benefiting the whole region of the Lisbon Metropolitan Area (LMA). On the other hand, a unique opportunity of innovation of tourism supply emerges, seizing an increasing and plural demand. The chapter intends to explore the potential of dark immersive theatre experiences (DITE) as a tourism product. By doing so, it is suggested that DITE can innovate the tourism supply of the LMA, contributing to the deconcentration and diversification of tourism, on a themed and territorial perspective, as well as to the mitigation of the impacts of over tourism.



Author(s):  
Gonçalo Poeta Fernandes

The business collaboration assumes several types and varies according to the invested resources and the level of commitment of the partners. The stimulus to collaboration lies in the pressures of globalization and increased competitiveness, supported by the development of new communication and information technologies. Tourism is a highly globalized and competitive sector, with specificities and high level of complexity of markets and tourist destinations. The collaboration promotes a strategic and organizational alignment between partners, which in tourism is decisive for the qualification of the destination and its sustainability. In the Serra da Estrela destination, the development of collaborative relationships is valued as a resource for companies and territories as well as a source of competitive advantages. The sharing of knowledge and experience, the association of corporate images, and the willingness to absorb new methods are considered favorable, but they present problems of formalization and communication, which require correction and coordination.



Author(s):  
Maria Elena Aramendia-Muneta

This theoretical chapter tries to underpin the European Capital of Smart Tourism initiative that was launched in 2018 for the cities of the European Union. It therefore starts with an introduction to smart tourism and to the meaning of a smart tourism city. It follows this with a description of the impact of the smart tourism city award on the European Union, and the rules of the challenge, emphasising the good practice of the two 2019 winning cities, Helsinki and Lyon. Finally, some recommendations for future research and a conclusion are given.



Author(s):  
Patricia Duarte Rosa da Fonseca ◽  
Nuno Gustavo

Comprehending how the new tourist travels and how they search for information is a crucial step for all brands and marketeers. As a result, the analysis of new trends in tourism due to the use of social media, specifically Instagram and the use of digital influencers in marketing strategies, is the prevalent theme of this chapter since these new advances cannot be ignored if a business/destination aims to keep their competitive advantage. The analysis used was based on Quivy's model, through an online questionnaire. The results then showed a positive impact of Instagram's influencers on consumer travel behaviour, in particular when it comes to brand awareness.



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