A Meta-Analysis Approach toward the Development of an Integrative Framework for Online Consumer Behavior Research

Author(s):  
Khawaja A. Saeed ◽  
Yujong Hwang ◽  
Mun Y. Yi

The recent failure of a large number of e-tail companies epitomizes the challenges of operating through virtual channels and underscores the need to better understand key drivers of online consumer behavior. The objective of this study was to provide a comprehensive review of the extant information systems (IS) literature related to online consumer behavior and integrate the literature, in order to enhance our knowledge of consumer behavior in electronic markets and provide clear directions for future research. Forty-two studies published in major IS journals were located via computer searches of large bibliographic databases (UMI-Proquest and ScienceDirect) and by scanning journals manually. We group these studies into three categories of web use, online purchase, and post-purchase behavior, and describe important predictors identified by those studies for each category. We also conducted a meta-analysis to quantify the interrelationships between the study variables that appeared multiple times across studies. We then introduce a framework, which integrates research findings across studies, to develop a coherent and comprehensive picture of the online consumer behavior research conducted in the IS field. The integrative framework proposes system quality, information quality, service quality, and vendor and channel characteristics as key factors that impact online consumer behavior, achieving their effects by altering the perceptions of usefulness, ease of use, trust, and shopping enjoyment. Consumer characteristics and social context variables are also included in the framework. Future research directions are identified to advance the current status of knowledge and stimulate further research.

Author(s):  
Ceyda Tanrikulu

This chapter aims to provide proposals about understanding the gender difference in online information processing that have been developed based on the theories and the findings of the current research. Major findings in the literature indicate the gender difference in online information processing. This chapter can be used to help gain insight about the online consumer behavior based on gender approach by presenting theoretical perspective, providing basis for future research, enrich the understanding about gender differences in online information processing, and to give suggestion for implications requiring strategic decisions.


Author(s):  
Julian Ramirez Angulo ◽  
◽  
Juan Carlos Londoño Roldán ◽  

The purpose of this chapter is to become a guide for future research agenda that allows researchers in marketing and other disciplines to find a way to drive research studies in consumer behavior. The text provides an interpretative analysis of the latest editorials, reviews and research articles published in top-tier consumer research journals. Journals such as the International Journal of Consumer Studies, Journal of Consumer Affairs, Journal of Consumer Behavior, Journal of Consumer Culture, Journal of Consumer Psychology, Journal of Consumer Research, and Psychology & Marketing among others were selected to offer a broad view of the challenges and research opportunities in this growing research area. Analyzed papers have been grouped by common topics into five theoretical streams (homoeconomicus, psychodynamic, behavioral, cognitive, and humanistic) and two methodological perspectives (positivist, interpretive). Results suggest strong affinity in recent papers to cognitive-humanistic-interpretive research focus, with online consumer behavior, transformative and culture consumer behavior and green consumption as main and commonly treated topics. Conclusions and future perspectives on consumer behavior research are, also presented.


2021 ◽  
Vol 16 (5) ◽  
pp. 1740-1767
Author(s):  
Xi Zhang ◽  
Hongda Liu ◽  
Pinbo Yao

In recent years, the study of online consumption behavior has gradually formed its research system and analysis model based on the inheritance of traditional research paradigms, focusing on the inner mechanism of consumption models explained by consumption activities. Online consumption is based on the research scenario of social e-commerce and forms a broad research network through the extension of consumer objects, consumer psychology, and consumer concepts. Although the theoretical constructs of online consumer behavior continue to improve, the relevant studies still do not fully grasp the research frontiers due to the lagging research nature. In the context of Web 2.0, it is impossible to run through the latest developments in online consumption research. Moreover, the study of online consumer behavior has shown a trend of diversification and multiple schools of thought, and a research jungle has emerged, which in essence is the perfection and new height of the study of consumerism. This paper analyses the origins, frontiers, and prospects of online consumer behavior research to clarify the formation principles, development paths, and future directions of the online consumer behavior research jungle. Ultimately based on the economic changes in the post-pandemic context, this paper integrates and proposes an evolving mechanism for studying online consumption behavior, intending to achieve a peek into and reveal the jungle of online consumption research.


2021 ◽  
Author(s):  
Ghada Alhussein ◽  
Leontios Hadjileontiadis

BACKGROUND Osteoporosis is the fourth most common chronic disease in the world. Adopting preventative measures and effective self-management interventions help in improving bone health. Mobile health (mHealth) technologies can play a key role in osteoporosis patient care and self- management. OBJECTIVE This study presents a systematic review and meta-analysis of the currently available mHealth applications targeting osteoporosis self-management, aiming to determine the current status, gaps and challenges the future research could address, proposing appropriate recommendations. METHODS In this systematic review and meta-analysis, we searched PubMed, Scopus, EBSCO, Web of Science, and IEEExplore databases between Jan 1, 2010 and May 31, 2021, for all English publications that describe apps dedicated to or being useful for osteoporosis, targeting self-management, nutrition, physical activity, risk assessment, delivered on smartphone devices for young and older adults. In addition, a survey of all osteoporosis-related apps available in iOS and Android app stores as of May 31, 2021 was also conducted. Primary outcomes of interest were the prevention or reduction of unhealthy behaviours or improvement in healthy behaviours of the six behaviours. Outcomes were summarised in a narrative synthesis and combined using random-effects meta-analysis. RESULTS In total, 3906 unique articles were identified. Of these, 32 articles met the inclusion criteria and were reviewed in depth. The 32 studies were comprising 14 235 participants, of whom on average 69.5% were female, with a mean age of 49.8 years (SD 17.8). The app search identified 23 relevant apps for osteoporosis self-management. The meta-analysis revealed that mHealth supported interventions resulted in a significant reduction in pain (Hedge’s g -1.09, 95%CI -1.68 to -0.45) and disability (Hedge’s g -0.77, 95%CI -1.59 to 0.05). The post-treatment effect of the digital intervention was significant for physical function (Hedge’s g 2.54, 95%CI -4.08 to 4.08); yet nonsignificant for wellbeing (Hedge’s g 0.17, 95% CI -1.84 to 2.17), physical activity (Hedges’ g 0.09, 95%CI -0.59 to 0.50), anxiety (Hedge’s g -0.29, 95%CI -6.11 to 5.53), fatigue (Hedge’s g -0.34, 95%CI -5.84 to 5.16), calcium (Hedge’s g -0.05, 95%CI -0.59 to 0.50) and vitamin D (Hedge’s g 0.10, 95% CI -4.05 to 4.26) intake, and trabecular score (Hedge’s g 0.06, 95%CI -1.00 to 1.12). CONCLUSIONS Osteoporosis apps have the potential to support and improve the management of the disease and its symptoms; they also appear to be a valuable tool for patients and health professionals. However, the majority of the apps that are currently available lack clinically validated evidence of their efficacy and they most focus on a limited number of symptoms. A more holistic and personalized approach, within a co-creation design ecosystem, is needed.


Author(s):  
Sajad Rezaei ◽  
Maryam Emmi

The Internet and Apps related technologies are considered as information “super highway” since they are able to connect people, computers, and data to one another. Because of them, a new communication medium has risen, which provides an access to the large flow of information across various broad extensions. As a consequence, there has been a need for understanding the behaviors of online consumers, since Information Technology and its usage have had a massive impact on shopping behaviors as well as the rate of market success. This chapter's aim will be to sanitize the current understanding of Apps/online consumer behavior to shape Apps marketing strategies and implementations.


Author(s):  
Syed Habeeb ◽  
K. Francis Sudhakar

The purpose of this chapter is to highlight research areas of customer satisfaction and repurchase intentions and their antecedents in the Indian e-commerce industry. To retain, attract, and satisfy customers, e-retailers need to understand how and why online customers evaluate a web store. The relevant areas of consumer behavior and marketing research were derived to explain the possible gaps to study with respect to e-commerce in India. To do so, a systematic review of online consumer behavior literature is conducted. Following inclusion and exclusion criteria, a total of 109 journal articles are analyzed. The major finding of the chapter was that there is very less amount of research considering the areas of customer satisfaction, trust, loyalty along with repurchase behavior of the online customer in specific to the Indian context. Therefore, it is a need of the hour to extend the study to know the repurchase behavior of the online consumer in present time.


Author(s):  
Mitsunori Hirogaki

In this chapter, the author investigated the characteristics of online consumer behavior regarding the grocery retail market and their impact on retailers' distribution channel strategies. It examined the impact of recent innovations and the globalization of online technology on retail strategy. To achieve these goals, this study analyzed case studies of online consumer behavior in the Japanese online grocery market. Not only has there been a dramatic increase in sales over the last decade, but there have also been significant changes in both online technology and distribution channel strategy in this market. Underlying this transformation is the influence of Japan's characteristic online consumer behavior. Based on an empirical analysis of Japanese consumers and several case studies, this chapter predicts the future features of the online grocery market.


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