Online Consumers' Switching Behavior

2011 ◽  
pp. 216-227
Author(s):  
Dahui Li ◽  
Glenn J. Browne ◽  
James C. Wetherbe
Keyword(s):  
College Students ◽  
Discriminant Analysis ◽  
Web Sites ◽  
Switching Behavior ◽  
Consumer Loyalty ◽  
Five Dimensions ◽  
Relationship Orientation ◽  
Online Consumer ◽  
Comparison Level ◽  
Relationship Orientations

Limited studies have investigated online consumer loyalty and retention from a relationship orientation in electronic commerce research. It is important to understand the differences in relationship orientations between people who have the propensity to stick to particular web sites (“stayers”) and people who have the propensity to switch to alternative web sites (“switchers”). This study proposes a relationship-based classification schema consisting of five dimensions, i.e., commitment, trust, satisfaction, comparison level of the alternatives, and non-retrievable investment. Data were collected from 299 college students who had experience with e-commerce websites. Using discriminant analysis, we found that stayers and switchers were significantly different along the five research dimensions. Satisfaction with the current website was the most important discriminant factor, followed by trust, commitment, comparison level of alternative websites, and non-retrievable investment in the current website. Implications of the findings for researchers and practitioners are discussed.

Online Consumers' Switching Behavior

2008 ◽  
pp. 1595-1606
Author(s):  
Dahui Li ◽  
Glenn J. Browne ◽  
James C. Wetherbe
Keyword(s):  
College Students ◽  
Web Sites ◽  
Web Site ◽  
Switching Behavior ◽  
Consumer Loyalty ◽  
Five Dimensions ◽  
Relationship Orientation ◽  
Online Consumer ◽  
Comparison Level ◽  
Relationship Orientations

Limited studies have investigated online consumer loyalty and retention from a relationship orientation in electronic commerce research. It is important to understand the differences in relationship orientations between people who have the propensity to stick to particular Web sites (“stayers”) and people who have the propensity to switch to alternative Web sites (“switchers”). This study proposes a relationship-based classification schema consisting of five dimensions: that is, commitment, trust, satisfaction, comparison level of the alternatives, and nonretrievable investment. Data were collected from 299 college students who had experience with e-commerce Web sites. Using discriminating analysis, we found that stayers and switchers were significantly different along the five research dimensions. Satisfaction with the current Web site was the most important discriminant factor, followed by trust, commitment, comparison level of alternative Web sites, and nonretrievable investment in the current Web site. Implications of the findings for researchers and practitioners are discussed.

Online Consumers' Switching Behavior

2011 ◽  
pp. 18-29
Author(s):  
Dahui Li ◽  
Glenn J. Browne ◽  
James C. Wetherbe
Keyword(s):  
College Students ◽  
Web Sites ◽  
Web Site ◽  
Switching Behavior ◽  
Consumer Loyalty ◽  
Five Dimensions ◽  
Relationship Orientation ◽  
Online Consumer ◽  
Comparison Level ◽  
Relationship Orientations

Limited studies have investigated online consumer loyalty and retention from a relationship orientation in electronic commerce research. It is important to understand the differences in relationship orientations between people who have the propensity to stick to particular Web sites (“stayers”) and people who have the propensity to switch to alternative Web sites (“switchers”). This study proposes a relationship-based classification schema consisting of five dimensions: that is, commitment, trust, satisfaction, comparison level of the alternatives, and nonretrievable investment. Data were collected from 299 college students who had experience with e-commerce Web sites. Using discriminating analysis, we found that stayers and switchers were significantly different along the five research dimensions. Satisfaction with the current Web site was the most important discriminant factor, followed by trust, commitment, comparison level of alternative Web sites, and nonretrievable investment in the current Web site. Implications of the findings for researchers and practitioners are discussed.

scholarly journals A STUDY OF FACTORS DRIVING BRAND SELECTION & SWITCHING BEHAVIOR AMONG COLLEGE STUDENTS AND EFFECTIVE ADVERTISEMENT APPEALS FOR THIS SEGMENT

2020 ◽  
pp. 126-130
Author(s):  
Aditi Acharya
Keyword(s):  
College Students ◽  
Mobile Phones ◽  
Switching Behavior ◽  
Key Factors ◽  
Celebrity Endorsements ◽  
Five Dimensions ◽  
Advertising Appeals ◽  
Product Categories ◽  
Brand Switching ◽  
Brand Perception

The paper intended to examine the effect of advertising appeals on brand switching of youngsters. A survey was conducted among 400 college students regarding their purchase in six product categories along five dimensions of product discovery, product research, purchase drivers, advertisement recall factors & brand perception. It was found that brand switching was not limited by frequency of usage & pricing of product. Online presence was found to be significant in converting interest into actual purchase. Brand perception & familiarity with the brand were more important than product's features or its monetary value. Visuals & celebrity endorsements of the advertisements were the key factors recalled by the respondents with the exception of practicality being emphasized in case of mobile phones & shampoo. Advertisements were reported to reveal the quality as perceived by the respondents.

Reliability Study of the Defense Mechanism Inventory

1971 ◽  
Vol 29 (3_suppl) ◽  
pp. 1237-1238 ◽  
Author(s):  
Herbert N. Weissman ◽  
Kenneth Ritter ◽  
Robert M. Gordon
Keyword(s):  
College Students ◽  
Sex Differences ◽  
Lower Limit ◽  
Defense Mechanism ◽  
Reliability Study ◽  
Five Dimensions ◽  
Reliability Characteristics

Aims of this study are to replicate and elucidate reliability characteristics of the Defense Mechanism Inventory (Gleser & Ihilevich, 1969). College students (Men = 47, Women = 47) were administered the Defense Mechanism Inventory on two occasions separated by a 17-day interval. Whereas test-retest reliabilities for both the total and the women approximated the ranges reported by Gleser and Ihilevich (1969), the range of correlations for the men had a much lower limit. Significant sex differences were found on four of the five dimensions.

Student Advantage Captures the College Market Through an Integration of Their On and Offline Businesses

2011 ◽  
pp. 151-170
Author(s):  
Margaret T. O’Hara ◽  
Hugh J. Watson
Keyword(s):  
Higher Education ◽  
College Students ◽  
Web Sites ◽  
Business Strategy ◽  
Lessons Learned ◽  
Online Portal ◽  
Education Community ◽  
Brick And Mortar ◽  
Technology Capability ◽  
Information Technology Capability

This chapter describes how Student Advantage successfully transformed itself from a brick-and-mortar company to the leading online portal to the higher education community. The company has followed a business strategy that includes creating Web sites that appeal to college students and forming partnerships with businesses and universities. Through its activities, Student Advantage has assembled a wealth of information about college students, all organized around a common student identifier. This information is important to Student Advantage and to its partners who are willing to pay for the insights that Student Advantage can provide about the college market. Interestingly, Student Advantage only recently developed a strong in-house information technology capability. This capability is now allowing Student Advantage to implement a variety of e-marketing applications. Lessons learned from Student Advantage’s experiences are discussed.

Recommendations for information security awareness training for college students

2014 ◽  
Vol 22 (1) ◽  
pp. 115-126 ◽  
Author(s):  
Eyong B. Kim
Keyword(s):  
College Students ◽  
Information Security ◽  
New England ◽  
Web Sites ◽  
Security Awareness ◽  
Awareness Training ◽  
Content Type ◽  
Information Security Awareness ◽  
The Status ◽  
Security Awareness Training

Purpose – The purpose of this paper is to survey the status of information security awareness among college students in order to develop effective information security awareness training (ISAT). Design/methodology/approach – Based on a review of the literature and theoretical standpoints as well as the National Institute of Standards and Technology Special Publication 800-50 report, the author developed a questionnaire to investigate the attitudes toward information security awareness of undergraduate and graduate students in a business college at a mid-sized university in New England. Based on that survey and the previous literature, suggestions for more effective ISAT are provided. Findings – College students understand the importance and the need for ISAT but many of them do not participate in it. However, security topics that are not commonly covered by any installed (or built-in) programs or web sites have a significant relationship with information security awareness. It seems that students learned security concepts piecemeal from variety of sources. Practical implications – Universities can assess their ISAT for students based on the findings of this study. Originality/value – If any universities want to improve their current ISAT, or establish it, the findings of this study offer some guidelines.

Development of the Problematic Social Networking Services Use Scale with college students

2017 ◽  
Vol 45 (11) ◽  
pp. 1889-1903
Author(s):  
Ji Lou ◽  
Huiyan Liu ◽  
Xiangping Liu
Keyword(s):  
College Students ◽  
Social Networking ◽  
Deviant Behavior ◽  
Reliability And Validity ◽  
Good Reliability ◽  
Confirmatory Factor Analyses ◽  
Social Networking Services ◽  
Five Dimensions ◽  
Average Variance ◽  
Services Use

We developed a scale to assess college students' problematic use of social networking services (SNSs). We conducted qualitative research to identify the constructs of the scale, which comprised five dimensions: (a) attention state, (b) impaired social function, (c) withdrawal, (d) tolerance, and (e) deviant behavior. Based on exploratory and confirmatory factor analyses of a pretest with 300 students, 25 items were retained in the final version of the scale. In the main study with 1,030 students, we confirmed that the Problematic Social Networking Services Use Scale (PSUS) had good reliability and validity. Specifically, the 1-month test–retest reliability coefficient was .681. There was a moderate correlation between the PSUS and Young's Diagnostic Questionnaire of Internet Addiction and the value of the average variance extracted check was .54 (> .50). The PSUS may, therefore, be valuable as an instrument for screening problematic student users of SNSs, and formulating intervention plans.

Service Convenience

2015 ◽  
Vol 7 (3) ◽  
pp. 1-14 ◽  
Author(s):  
Paul Stephens ◽  
Matthew McGowan
Keyword(s):  
College Students ◽  
Factor Analysis ◽  
Literature Review ◽  
Web Sites ◽  
Online Environment ◽  
Business Courses ◽  
Service Environment ◽  
Online Purchases ◽  
Service Convenience ◽  
Brick And Mortar

In this research, the authors assess the applicability of the SERVCON model to the e-commerce (e-service) environment in the context of student textbook purchases. Following a literature review, a survey was developed based on previous scales; items were modified to fit the e-commerce environment. The survey was administered to college students in business courses, and 281 usable responses were received. Factor analysis resulted in several items being dropped, but the six factor SERVCON model was validated in the online environment. The validated model was used to compare service convenience perceptions between students purchasing books online and students purchasing books by traditional methods (brick-and-mortar). The service convenience measures for online purchases than brick-and-mortar purchases for decision, access, benefit, transaction, and postbenefit convenience. The study validates the SERVCON model in the e-service environment, and extends work that explains consumer behavior in e-services. Traditional bookstores need to explore options to improve services in the brick-and-mortar environment. Online vendors can improve their web sites to provide better service convenience to their customers.

Dimensions of Profanity

1974 ◽  
Vol 35 (1) ◽  
pp. 387-391 ◽  
Author(s):  
Edward A. Mabry
Keyword(s):  
College Students ◽  
Factor Analysis ◽  
Language Use ◽  
Future Research ◽  
Research Needs ◽  
Five Dimensions ◽  
Personal Use

The purpose of the study was to investigate the dimensions of profane language use by 283 college students. Responses to a questionnaire on personal use of “sexual vernacular” were submitted to factor analysis. Results of the factor analysis yielded five dimensions of profane language based upon predispositions to use such words. The five dimensions were labeled: Abrasive, Technical, Abrasive-Expletive, Latent, and Euphemistic. Results are discussed in terms of past and future research needs.

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