Multilingual Electronic Commerce in a Global Economy

2011 ◽  
pp. 1182-1186
Author(s):  
Aryya Gangopadhyay ◽  
Zhensen Huang

The purpose of this research is to further the knowledge required for building electronic commerce systems that operate in multiple languages in global settings. The issues in multilingual electronic commerce are presented in two parts. First we describe a bilingual electronic catalog that can be used by online retailers for selling products and/or services to customers interacting in either English or Chinese that was developed to investigate into the nature of user interactions in multilingual electronic catalogs. Second, we discuss issues in developing multilingual electronic catalogs.


Author(s):  
Aryya Gangopadhyay ◽  
Zhensen Huang

The purpose of this research is to further the knowledge required for building electronic commerce systems that operate in multiple languages in global settings. The issues in multilingual electronic commerce are presented in two parts. First we describe a bilingual electronic catalog that can be used by online retailers for selling products and/or services to customers interacting in either English or Chinese that was developed to investigate into the nature of user interactions in multilingual electronic catalogs. Second, we discuss issues in developing multilingual electronic catalogs.



Author(s):  
Kiryoong Kim ◽  
Dongkyu Kim ◽  
Jeuk Kim ◽  
Sang-uk Park ◽  
Ighoon Lee ◽  
...  

Electronic catalogs are electronic representations about products and services in the electronic commerce environment and require diverse and flexible schemas. Although relational database systems seem to be an obvious choice for their storage, traditional designs of relational schemas do not support electronic catalogs in the most effective ways. Therefore, new models for managing diverse and flexible schemas in relational databases are required for such systems. Proposed in this paper are several models for electronic catalogs using relational tables, and an experimental evaluation of their efficiency. The results of this study can be put to practical use and are, in fact, being applied in the design of a commercial software product.



Author(s):  
Aryya Gangopadhyay ◽  
Zhensen Huang

In this paper we study the behavior and performance of bilingual users in using an electronic catalog. The purpose of this research is to further the knowledge required for building electronic commerce systems that operate in multiple languages in global settings. We describe a bilingual electronic catalog that can be used by online retailers for selling products and/or services to customers interacting in either English or Chinese. We investigate into the nature of user interactions in multilingual electronic catalogs. We have defined three different groups of users: only Chinese speaking, only English speaking, and bilingual. We are specifically interested in investigating into the language preferences of the third group of users. In order to test language preferences, we have selected two types of products: office supplies and ethnic food. We hypothesize that bilingual users will exhibit differential language preferences for the type of products and the tasks performed in using the electronic catalog. Furthermore, learning curves and interaction effects are also tested. Three different task categories have been designed: browsing, directed search, and exact matches. In the first case, the user is a general browser who is looking for what is available in the catalog. In the second case, the user is looking for a class of products but is unsure of the exact item. In the third case the user knows exactly what item he/she is looking for. We propose to test the efficiency of usage by measuring the time as well as studying the path followed by the user in retrieving product information. This research will shed light on the important issue of designing multilingual electronic catalogs for both local and global applications.



Author(s):  
Zhi Yang ◽  
Quang Van Ngo ◽  
Chung Xuan Thi Nguyen

In the era of the information-communication technology with the development of electronic commerce, consumers can buy almost everything anywhere and at any time. One of the greatest benefits of e-commerce has been the convenience and the vast choices which consumers get online. However, some serious issues exist that impede consumers from transaction online. These issues have attracted the attention of many marketing researchers in recent years. In this research, the authors focus on the impact of consumers' ethics perception of e-retailer on their purchase intention and satisfaction. The authors also try to clarify the roles of trust and commitment in the relationship of ethics on consumers purchase decision and satisfaction because of their importance in e-commerce but also the privation in the research of previous studies. The data collected from a survey of 390 online consumers in Vietnam. Results reveal that there are significant relationships between online retailers' ethics and consumers' purchase intention and satisfaction via the mediation of trust and commitment.



Author(s):  
Christopher J. Parker ◽  
Stephen A. Doyle

Electronic Commerce (e-commerce) has transformed the retail environment and has become an ever increasingly important channel of the global economy. Within this, fashion retail has been a driving force, with increasing brand growth and profit deriving through Mobile Commerce (m-commerce). While the high-street fashion retailers have been key drivers and innovators in creating engaging and persuasive m-commerce app offerings, the high end and luxury fields have to date been slow to adopt and innovate at a comparable rate. This chapter explores the history and meaning of luxury and branding, in relation to the current state of m-commerce in fashion. Specific reference is given to the current state of m-commerce design in the retail domain between luxury and high-street market levels. Key questions and leading developments in the realm of interaction and User Experience (UX) design are presented along with directions on how to design for luxury m-commerce interactions.



2014 ◽  
Vol 926-930 ◽  
pp. 2512-2515
Author(s):  
Liu Wei

With popularity of Internet technology in international trade, the demand of electronic commerce information services keeps expanding, and the platform of electronic commerce information services has become key factor in the international trade information management in China to optimize the operation mode of international trade, increase trade opportunities and improve the international competitiveness under global economy integration and information society development .In this paper, the content and characteristics of electronic commerce information service are firstly analyzed ,combined with current situation of information management in international trade and enterprises' Internet infrastructure construction in China, it is proposed to construct an single-window platform, including the national common interface of data exchange, the common data exchange service platform for import and export enterprises, banking, logistics companies and government, and industry cooperative operation platform related to domestic and international trade activities.



Author(s):  
Christopher J. Parker ◽  
Stephen A. Doyle

Electronic Commerce (e-commerce) has transformed the retail environment and has become an ever increasingly important channel of the global economy. Within this, fashion retail has been a driving force, with increasing brand growth and profit deriving through Mobile Commerce (m-commerce). While the high-street fashion retailers have been key drivers and innovators in creating engaging and persuasive m-commerce app offerings, the high end and luxury fields have to date been slow to adopt and innovate at a comparable rate. This chapter explores the history and meaning of luxury and branding, in relation to the current state of m-commerce in fashion. Specific reference is given to the current state of m-commerce design in the retail domain between luxury and high-street market levels. Key questions and leading developments in the realm of interaction and User Experience (UX) design are presented along with directions on how to design for luxury m-commerce interactions.



2011 ◽  
pp. 2376-2394 ◽  
Author(s):  
Sherif Kamel ◽  
Ahmed Ghoneim ◽  
Sherine Ghoneim

Information and communication technology with a focus on the digital economy and the implications of the development of electronic commerce is increasingly playing an active role in the development and growth of the global economy. The implications are wide and diversified. This includes the facilitation of trade transactions and acceleration of movement of capital through the new rules of the digital economy with the removal of time and distance barriers. The impacts are varying in density and effectiveness between developed and developing nations. Electronic commerce could be beneficial to business and socioeconomic development in the north (developed world) as well as in the south (developing nations). Small and medium-sized enterprises stand a unique opportunity worldwide to optimally leverage their capacities and excel from the diversified communication channels the digital economy presents. However, one challenge remains critical and that is the growing digital divide emerging between developed and developing nations as well as within developing nations themselves, which could deepen income and wealth inequalities. In that respect, the government role in developing nations in preventing the widening of the digital divide is becoming increasingly vital with implications that vary and affect business, culture and the society at large. During the past two decades, electronic commerce has had a diversified variety of impacts on organizations of all types and sizes. Such impacts differed from one country to another and from one environment to another, depending on the local conditions and the adaptation of the society. Implications related to the management and leadership of the organizations, their vision, mission and strategies, policies, governance, the organizational learning, ethics and culture among other elements. This chapter demonstrates the role of the government of Egypt in introducing, diffusing and institutionalizing electronic commerce. Electronic commerce represents a tremendous challenge and at the same time a great opportunity for growth and development, and hence it needs an institutional role to regulate it. Electronic commerce promises great potentials for developing nations giving poor nations and their populations additional access to markets, information, and other resources that would have otherwise been inaccessible. However, there has been a great fear of a digital divide emerging between developed and developing nations. Hence, the governments’ involvement of developing nations, such as Egypt, in preventing the appearance or the widening of the digital divide is of paramount importance. With respect to electronic commerce, the role of the government is highly different from its traditional role in other conventional areas that have been subject to extensive research, such as infrastructure and social services amongst others. It is different because electronic commerce is a newly ventured domain for government involvement that requires substantial thinking and structuring of the role it should play; it is more or less a comprehensive new role with aspects related to setting the rules for market operations as well as developing control measures to handle the risk factor associated with electronic commerce-related investments. Electronic commerce represents both a challenge and an opportunity for a developing nation such as Egypt with potentials for growth and development. This chapter introduces electronic commerce in Egypt with a focus on the prevailing status and the institutional role of the government to regulate electronic commerce and develop the electronic trading industry.



2005 ◽  
pp. 309-331
Author(s):  
Benjamin P.C. Yen

Electronic catalogs are at the core of information system support for electronic commerce. Unlike traditional paper-based product catalogs which are limited by size, access method, high production cost, and obsolete information, electronic catalogs promise up-to-date information, more flexible methods of search and retrieval, interactive multimedia user interface, and automated linkage and support for various procurement functions. As the World Wide Web became more popular, a tremendous amount of information flooded the cyberspace resulting in the problem of information overload. To attract and retain users, a Web site should be adaptive on information content, information organization and information display. In this chapter, a Personalized Electronic Catalog (PEC) system is proposed to synthesize the Web-based electronic catalog customization on information content, organization, and display; as well as to demonstrate the analysis and improvement of information access for electronic catalogs in an industrial application.



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