Latest Trends in Mobile Business

Author(s):  
Sumeet Gupta

Since the 1990s, a surge in the popularity and usage of e-commerce has led to the recent emergence of conducting business transactions using handheld mobile devices connected by wireless networks (Andrew, Valacich, & Jessup, 2003). Known as mobile commerce, m-commerce allows for anytime and anywhere commercial transactions. M-commerce is an upcoming technology whereby commercial transactions are made through handheld devices, such as mobile phones and personal digital assistants (PDA), which are connected by wireless networks. The ability to conduct business anytime and anywhere through mobile commerce will remove the space and time constraints on an individual for conducting business. Different kinds of services have since emerged for conducting m-commerce, such as location-based services (LBS) (e.g., mobile advertising), pervasive computing, and mobile gaming. These services allow for conducting not only commerce but also business activities using mobile devices. Mobile business (mbusiness) allows for mainly two kinds of services, namely, push-based and pull-based. Push-based services are initiated by the vendor while pull-based services are initiated by the customer. We will discuss these services in m-business together with their advantages and disadvantages.

Author(s):  
Pramod Sharma ◽  
Devon Nugent

This chapter focuses on Mobile GIS (MGIS), which uses wireless networks and small screen mobile devices (such as PDAs and smartphones) to collect or deliver real time, location specific information and services. Such services can be divided into field and consumer (location based services) GIS applications. The use of wireless networks and small screen devices, introduce a series of challenges, not faced by desktop or wired internet GIS applications. This chapter discusses the challenges faced by mobile GIS (e.g. small screen, bandwidth, positioning accuracy, interoperability, etc.) and the various means of overcoming these problems, including the rapid advances in relevant technologies. Despite the challenges, many efficient and effective Mobile GIS applications have been developed, offering a glimpse of the potential market.


2019 ◽  
Vol 8 (06) ◽  
pp. 24693-24697
Author(s):  
Neeta P. Sarode ◽  
Dr. J.W. Bakal

Since the arrival of mobile devices, such as Personal Digital Assistants (PDA’s), smartphones, tablets etc., and their amalgamation with cloud computing is bringing up and transforming ubiquitous computing into actual existence. This concept of ubiquitous computing straightens out the way to unusual and experimental applications, in which the mobile devices are integrated and provide assistance to the users. This paper discusses about the concept of mobile cloud computing, identify advantages and disadvantages of collaborating mobile applications with cloud and identify benefits of leveraging mobile learning services on cloud. Mobile cloud computing induces innumerable benefits and overcomes the technical limitations of mobile learning.


2011 ◽  
Vol 2 (2) ◽  
pp. 1-19
Author(s):  
David Kuo ◽  
Daniel Wong ◽  
Jerry Gao ◽  
Lee Chang

The wide deployment of wireless networks and mobile technologies and the significant increase in the number of mobile device users has created a very strong demand for emerging mobile commerce applications and services. Barcode-based identification and validation solutions are considered an important part of electronic commerce systems, particularly in electronic supply chain systems. This paper reports a mobile-based 2D barcode validation system as part of mobile commerce systems. This barcode-based validation solution is developed based on the Data Matrix 2D-Barcode standard to support barcode-based validation in mobile commerce systems on mobile devices. The paper demonstrates its application by building a mobile movie ticketing system.


Author(s):  
Jari Sao ◽  
Jaana Tahtinen

Mobile advertising, or m-advertising, refers to ads sent to and presented on mobile devices such as cellular phones, PDAs (personal digital assistants), and other handheld devices.1 M-advertising can be seen as a part of m-commerce (e.g., Mennecke & Strader, 2003), which is seen as radically different from traditional commerce (e.g., Choi, Stahl, & Whinston, 1997). Thus, it can be argued that m-advertising is also different. M-advertising enables the advertiser not only to send unique, personalized, and customized ads (Turban, King, Lee, Warkentin, & Chung, 2002), but also to engage consumers in discussions and transactions with the advertiser. Any retailer can make use of m-advertising. Thus this study focuses on the brick-and-mortar retailers’ use of m-advertising in Finland. In Finland, mobile phone subscriptions reached 84% of the population at the end of the year 2002 (Ministry of Transport and Communications Finland, 2003), and more than 30% of the users under 35 years and over 20% of all users have received m-advertising in the form of SMS (www.opas.net/suora/mob%20markk%20nous.htm). However, there are no commercial solutions available for the MMS type of m-advertising. Therefore, the empirical setting of this study is a service system SmartRotuaari, which is a part of a research project (see Ojala et al., 2003; www.rotuaari.net) offering the retailers an infrastructure and a service system for context-dependent m-advertising in the city of Oulu in Northern Finland. This study focuses on permission-based m-advertising. In Finland, that is the only form of m-advertising that is legal. Firstly, we will discuss the features of m-advertising that make it unique. Secondly, we will present some empirical results from the SmartRotuaari case. Based on the recognized features, we study which of them retailers utilized in their m-ads, as well as those remaining unused. The aim is to find out how well the uniqueness of m-advertising was portrayed in the m-ads. The study concludes by suggesting how retailers could improve the use of m-advertising in order to fully harness its power.


Author(s):  
Jocelyn Wishart

Early research on personal digital assistants (PDAs), forerunners of today's Smartphones, shows they have the potential to support pre-service teachers' learning and teaching on placement in schools. This article reports results from three such projects conducted with small groups of graduate student teachers in the UK which indicate that handheld devices are particularly supportive of management of learning and teaching and of building knowledge across contexts. However, mobile phones are viewed in schools as disruptive devices and it became apparent that social pressures on trainees using devices that are, in most schools, banned to pupils were impacting negatively on their use of the technology to support their learning. It is therefore argued that, whilst schools are mostly viewed as learning organisations that support staff professional development, in the case of emerging technologies, this isn't always the case and we need to do more to enable the realisation of these benefits of using mobile devices to support initial teacher education.


Author(s):  
David Kuo ◽  
Daniel Wong ◽  
Jerry Gao ◽  
Lee Chang

The wide deployment of wireless networks and mobile technologies and the significant increase in the number of mobile device users has created a very strong demand for emerging mobile commerce applications and services. Barcode-based identification and validation solutions are considered an important part of electronic commerce systems, particularly in electronic supply chain systems. This paper reports a mobile-based 2D barcode validation system as part of mobile commerce systems. This barcode-based validation solution is developed based on the Data Matrix 2D-Barcode standard to support barcode-based validation in mobile commerce systems on mobile devices. The paper demonstrates its application by building a mobile movie ticketing system.


2011 ◽  
pp. 905-912
Author(s):  
Jari Sao ◽  
Jaana Tahtinen

Mobile advertising, or m-advertising, refers to ads sent to and presented on mobile devices such as cellular phones, PDAs (personal digital assistants), and other handheld devices.1 M-advertising can be seen as a part of m-commerce (e.g., Mennecke & Strader, 2003), which is seen as radically different from traditional commerce (e.g., Choi, Stahl, & Whinston, 1997). Thus, it can be argued that m-advertising is also different. M-advertising enables the advertiser not only to send unique, personalized, and customized ads (Turban, King, Lee, Warkentin, & Chung, 2002), but also to engage consumers in discussions and transactions with the advertiser. Any retailer can make use of m-advertising. Thus this study focuses on the brick-and-mortar retailers’ use of m-advertising in Finland. In Finland, mobile phone subscriptions reached 84% of the population at the end of the year 2002 (Ministry of Transport and Communications Finland, 2003), and more than 30% of the users under 35 years and over 20% of all users have received m-advertising in the form of SMS (www.opas.net/suora/mob%20markk%20nous.htm). However, there are no commercial solutions available for the MMS type of m-advertising. Therefore, the empirical setting of this study is a service system SmartRotuaari, which is a part of a research project (see Ojala et al., 2003; www.rotuaari.net) offering the retailers an infrastructure and a service system for context-dependent m-advertising in the city of Oulu in Northern Finland. This study focuses on permission-based m-advertising. In Finland, that is the only form of m-advertising that is legal. Firstly, we will discuss the features of m-advertising that make it unique. Secondly, we will present some empirical results from the SmartRotuaari case. Based on the recognized features, we study which of them retailers utilized in their m-ads, as well as those remaining unused. The aim is to find out how well the uniqueness of m-advertising was portrayed in the m-ads. The study concludes by suggesting how retailers could improve the use of m-advertising in order to fully harness its power.


Author(s):  
Wen-Chen Hu

Commerce, the exchange or buying and selling of commodities on a large scale involving transportation of goods from place to place, benefits from the convenience and ubiquity conveyed by mobile commerce technology. There are many instances that illustrate how mobile handheld devices help commerce. Important considerations that must be taken into account when trying to categorize applications include the nature of the communicating parties (e.g. people, intelligent agents, databases, sensors), the types of handheld mobile devices involved (e.g., cell phones, smart phones, PDAs, tablets), the nature of the transaction (e.g., push or pull delivery systems), and the actual content of the communication (e.g., a bank transaction, weather alert, or digital image). Not all m-commerce consists of buying and selling; other types of transactions such as banking transactions (e.g. bill paying) or polling (on-line surveys) are also of interest. In fact, “mobile transactions” or “mobile services” are probably more general terms for the concepts that we will discuss here. Obviously, no transaction can take place without some means of communication, whether it be face-to-face speech, so-called “snail” mail, e-mail, telephone, inter-office memos, or other means. Thus, one way in which mobile commerce applications can be differentiated is by their means of communication. For handheld mobile devices this will always involve some form of wireless technology, but the connection could transmit either voices or data. Another way in which mobile commerce applications can be differentiated is by the nature of the entities originating the communications on either end of the transaction; participants in m-commerce might be humans, or they might be intelligent agents representing humans or business entities, and in either case may be either at a fixed location or mobile. A third way to differentiate mobile handheld applications is by the computing demands they place on the handheld device. Applications which can run on ordinary cell phones are suitable for a mass market, while those that require more powerful clients like laptops are more likely to be aimed at smaller groups of users. Mobile applications that are location-aware will require a client device to have GPS capabilities, so that the user’s physical location can be ascertained. Table 2.1 uses these taxonomy features to identify the fundamental nature of applications in each category. The physical devices that support all of these various applications are evolving rapidly. At present there are a number of differently named devices competing in this application arena, including cell phones, “smart” phones, PDAs, tablet PCs and laptop computers. Future research is likely to focus on designing and producing a single device that will support all of these applications for most users. Although calling such a multi-purpose object a “phone” seems grossly inadequate, it will surely include that communication capability because cell phones are the most popular mobile devices today and are generally regarded as indispensable by their owners. The name that will evolve for this gadget is yet to be imagined.


Author(s):  
Ashish Kumar ◽  
Rachna Jain ◽  
Sushila Madan

Mobile commerce (m-commerce) is evolving as an alternative to E-commerce services. M-commerce is a type of e-commerce which emphases on the use of services on handheld devices. It is becoming very popular among users because of ease of connectivity and its usage. With increase in the demand, it becomes essential to provide security to the services used on mobile. The user is using the mobile devices to make their secure payments and transactions. It becomes essential to increase security layers in the m-commerce to provide privacy to the user. The security risks in m-commerce are increasing exponentially. This chapter investigates the security breaches and the solutions associated with the m-commerce. It also focuses on the network services and problem related with device and user authentication. Many algorithms are proposed to make the device and the transaction safe. It is compulsory to make m-payment method very safe and secure, so that user can trust m-commerce to use their sensitive personal information.


2009 ◽  
pp. 1878-1885
Author(s):  
Jari Salo ◽  
Jaana Tähtinen

Mobile advertising, or m-advertising, refers to ads sent to and presented on mobile devices such as cellular phones, PDAs (personal digital assistants), and other handheld devices.1 M-advertising can be seen as a part of m-commerce (e.g., Mennecke & Strader, 2003), which is seen as radically different from traditional commerce (e.g., Choi, Stahl, & Whinston, 1997). Thus, it can be argued that m-advertising is also different. M-advertising enables the advertiser not only to send unique, personalized, and customized ads (Turban, King, Lee, Warkentin, & Chung, 2002), but also to engage consumers in discussions and transactions with the advertiser. Any retailer can make use of m-advertising. Thus this study focuses on the brick-and-mortar retailers’ use of m-advertising in Finland. In Finland, mobile phone subscriptions reached 84% of the population at the end of the year 2002 (Ministry of Transport and Communications Finland, 2003), and more than 30% of the users under 35 years and over 20% of all users have received m-advertising in the form of SMS (www.opas.net/suora/mob%20markk%20nous.htm). However, there are no commercial solutions available for the MMS type of m-advertising. Therefore, the empirical setting of this study is a service system SmartRotuaari, which is a part of a research project (see Ojala et al., 2003; www.rotuaari.net) offering the retailers an infrastructure and a service system for context-dependent m-advertising in the city of Oulu in Northern Finland. This study focuses on permission-based m-advertising. In Finland, that is the only form of m-advertising that is legal. Firstly, we will discuss the features of m-advertising that make it unique. Secondly, we will present some empirical results from the SmartRotuaari case. Based on the recognized features, we study which of them retailers utilized in their m-ads, as well as those remaining unused. The aim is to find out how well the uniqueness of m-advertising was portrayed in the m-ads. The study concludes by suggesting how retailers could improve the use of m-advertising in order to fully harness its power.


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