scholarly journals Exploiting Collaborative Tagging Systems to Unveil the User-Experience of Web Contents

2010 ◽  
pp. 119-132
Author(s):  
A. Malizia ◽  
A. De Angeli ◽  
S. Levialdi ◽  
I. Aedo Cuevas
Keyword(s):  
User Experience ◽  
Web Sites ◽  
User Satisfaction ◽  
Web Site ◽  
Collaborative Tagging ◽  
Computational Tool ◽  
Web Contents ◽  
Site Evaluation ◽  
Potential Use ◽  
Traditional Evaluation

The User Experience (UX) is a crucial factor for designing and enhancing the user satisfaction when interacting with a computational tool or with a system. Thus, measuring the UX can be very effective when designing or updating a Web site. Currently, there are many Web sites that rely on collaborative tagging: such systems allow users to add labels (tags) for categorizing contents. In this chapter the authors present a set of techniques for detecting the user experience through Collaborative Tagging Systems and we present an example on how to apply the approach for a Web site evaluation. This chapter highlights the potential use of collaborative tagging systems for measuring users’ satisfaction and discusses the future implications of this approach as compared to traditional evaluation tools, such as questionnaires, or interviews.

Exploiting Collaborative Tagging Systems to Unveil the User-Experience of Web Contents

2011 ◽  
pp. 1374-1387
Author(s):  
A. Malizia ◽  
A De Angeli ◽  
S. Levialdi ◽  
I. Aedo Cuevas
Keyword(s):  
User Experience ◽  
Web Sites ◽  
User Satisfaction ◽  
Web Site ◽  
Collaborative Tagging ◽  
Computational Tool ◽  
Web Contents ◽  
Site Evaluation ◽  
Potential Use ◽  
Traditional Evaluation

The User Experience (UX) is a crucial factor for designing and enhancing the user satisfaction when interacting with a computational tool or with a system. Thus, measuring the UX can be very effective when designing or updating a Web site. Currently, there are many Web sites that rely on collaborative tagging: such systems allow users to add labels (tags) for categorizing contents. In this chapter the authors present a set of techniques for detecting the user experience through Collaborative Tagging Systems and we present an example on how to apply the approach for a Web site evaluation. This chapter highlights the potential use of collaborative tagging systems for measuring users’ satisfaction and discusses the future implications of this approach as compared to traditional evaluation tools, such as questionnaires, or interviews.

Aviation-Related Expertise and Usability

2011 ◽  
pp. 1312-1327
Author(s):  
Ferne Friedman-Berg ◽  
Kenneth Allendoerfer ◽  
Shantanu Pai
Keyword(s):  
Web Sites ◽  
Traffic Control ◽  
User Satisfaction ◽  
Web Site ◽  
Evaluation Process ◽  
Federal Aviation Administration ◽  
Aviation Industry ◽  
Usability Assessment ◽  
Government Web Sites ◽  
Quantitative Metrics

The Federal Aviation Administration (FAA) Human Factors Team - Atlantic City conducted a usability assessment of the www.fly.faa.gov Web site to examine user satisfaction and identify site usability issues. The FAA Air Traffic Control System Command Center uses this Web site to provide information about airport conditions, such as arrival and departure delays, to the public and the aviation industry. The most important aspect of this assessment was its use of quantitative metrics to evaluate how successfully users with different levels of aviation-related expertise could complete common tasks, such as determining the amount of delay at an airport. The researchers used the findings from this assessment to make design recommendations for future system enhancements that would benefit all users. They discuss why usability assessments are an important part of the process of evaluating e-government Web sites and why their usability evaluation process should be applied to the development of other e-government Web sites.

Complementary Features of Reverse Auction Web Sites

2007 ◽  
pp. 306-325
Author(s):  
Aayush Shrivastava ◽  
Gautam Gupta ◽  
Pratap K.J. Mohapatra
Keyword(s):  
Web Sites ◽  
Web Site ◽  
Evaluation Index ◽  
Reverse Auction ◽  
Evaluation Indexes ◽  
Site Design ◽  
Site Evaluation ◽  
The Web

The objective of this chapter is to study the features of reverse auction sites. Twenty-five features of 38 reverse auction sites have been studied. The features are divided into core and complementary features. These sites are broadly divided into B2B/B2G and B2C/C2C groups. We show the differences that exist in the site design of these two groups insofar as the inclusion of these features are concerned. We derive weights, signifying the importance which the site designs have assigned to various complementary features. These weights are used in two ways: to provide benchmarks to evaluate the design of the Web sites, and to find out the site evaluation index of any Web site for comparison with the benchmark. Using their complementary features, we derive weights for the features and develop site evaluation indexes for them.

Extraction of Web Site Evaluation Criteria and Automatic Evaluation

2010 ◽  
Vol 14 (4) ◽  
pp. 396-401 ◽  
Author(s):  
Peng Li ◽  
◽  
Seiji Yamada ◽  
Keyword(s):  
Machine Learning ◽  
Web Sites ◽  
Web Site ◽  
Evaluation Criteria ◽  
Automatic Evaluation ◽  
Discriminant Functions ◽  
High Quality ◽  
Evaluation Data ◽  
Site Evaluation ◽  
Ranking Information

This paper proposes an automated web site evaluation using machine learning to extract evaluation criteria from existing evaluation data. Web site evaluation is a significant task because evaluated web sites provide information useful to users in estimating sites validation and popularity. Although many practical approaches have been taken to present possible measuring sticks for web sites, their evaluation criteria are manually determined. We developed a method to obtain evaluation criteria automatically and rank web sites with the learned classifier. Evaluation criteria are discriminant functions learned from a set of ranking information and evaluation features collected automatically by web robots. Experiments confirmed the effectiveness of our approach and its potential in high-quality web site evaluation.

scholarly journals Eye Tracking Evaluation Of Chinese Web Sites For The Chinese Market

2011 ◽  
Vol 3 (5) ◽  
Author(s):  
Gabriele R. Theuner ◽  
Stefan Steinmetz
Keyword(s):  
Eye Tracking ◽  
Web Sites ◽  
Web Site ◽  
Online Communication ◽  
Site Quality ◽  
Chinese Market ◽  
Internet Users ◽  
Site Evaluation ◽  
Sony Ericsson ◽  
And Behavior

This paper assesses and analyzes ways Chinese and European people view web sites designed in English and Chinese languages. The results suggest some similarities and differences based on different cultures.The Chinese market is gaining more and more importance in the international business arena. Due to the strong Chinese Internet growth rates increasingly more global enterprises use the Internet for e-Commerce, market penetration and expansion, and to communicate information in China. But the success of online communication with customers in the Chinese market is in many cases not as effective as planned, because of cultural differences between Chinese and European people. Specific reading behavior, different cultural color definitions, diverse meanings of symbols or pictures as well as differing Chinese attitudes and values have to be considered when designing web sites for China.To gain more knowledge about the needs, tastes and behavior styles from Chinese Internet users, an experiment was designed with the following hypothesis: Chinese and Europeans differ concerning web site evaluation and recognition due to culture. Web sites designed for Chinese (Mercedes, Sony Ericsson, and China Eastern) were tested using an Eye Tracking camera.Observation, using an Eye Tracking camera, combined with a survey, showed that Chinese users share only preferences like clarity and comprehensibility in web site quality with German users. Significant differences can be named concerning amount of information, design/color design and terminology. During the tests it also became clear that the order in which the Chinese users look at elements (navigation bar, text, pictures, etc.), and the tested recognition is not identical to European users.

Is the Web Site Well Structured?

2017 ◽  
pp. 178-204
Author(s):  
Tingru Cui ◽  
Xinwei Wang ◽  
Hock-Hai Teo
Keyword(s):  
Cognitive Style ◽  
Web Sites ◽  
User Satisfaction ◽  
Web Site ◽  
Cultural Context ◽  
Website Design ◽  
User Perception ◽  
Site Structure ◽  
And Performance ◽  
The Web

Globalization has driven many organizations to develop an international presence on the web. Building a culturally-competent Web site is of paramount importance. This research investigates the effect of cultural cognitive style on user perception of Web site structure characteristics and performance on the Web site, and the subsequent user satisfaction towards the Web site. More specifically, we focus on the breadth versus depth of a Web site's structure. A laboratory experiment involving 125 participants from China and the United States was conducted to test the hypotheses. The results showed that cultural cognitive style and Web site structure indeed interact to affect user perception and performance. People with holistic and analytic cultural cognitive styles displayed different perceived navigability and user performance on “broad” and “deep” Web sites. This study extends Web site structure literature to the cross-cultural context. It also suggests pragmatic strategies for Web site design practitioners to improve website design in order to attract international audience.

Evaluation of Web Sites on Information and Entertainment Properties

2011 ◽  
pp. 1-39
Author(s):  
Sanjeev Swami ◽  
Ram Krishna
Keyword(s):  
Web Sites ◽  
Information Seeking ◽  
Web Site ◽  
Sensation Seeking ◽  
Consumer Involvement ◽  
Psychological Constructs ◽  
Mood Variability ◽  
Significant Relationships ◽  
Site Evaluation ◽  
The Web

This paper addresses the role of consumer involvement in Web site evaluation. We investigate the factors that lead the consumer to be involved with one site more than another. Based on previous research, we use the psychological constructs, information-seeking tendency, and focused attention (Baumgartner & Steenkamp, 1996; Novak, Hoffman, & Yung, 2000) to define the “information profile” of a consumer; and sensation-seeking tendency and mood variability to define the “entertainment profile” of the consumer (Eliashberg & Sawhney, 1994). The information and entertainment factors are hypothesized to affect consumers’ utilitarian (need, value) and hedonic (interest, appeal) evaluations of involvement, respectively, and ultimately, the affect toward the Web site (Holbrook & Hirschman, 1982; Mano & Oliver, 1993; Zaichkowsky, 1985, 1994). We examine these evaluations for various Web sites, whose respective information andentertainment profiles are defined using elements such as informativeness, organization, and entertainment properties (Chen & Wells, 1999). The Web site properties are hypothesized to moderate the relationships between individuals’ profiles and their evaluations of involvement and affect. We conducted our study using three surveys: (1) collection of data for classifying Web sites on information and entertainment properties, (2) collection of data for measurement of involvement, and (3) collection of data for time-based measurement of involvement. Our results show that the consumer’s information and entertainment profiles significantly affect utilitarian and hedonic evaluations of involvement. We also find positive and significant relationships between the evaluations of involvement and affect toward the Web site. Further, we find that the Web site’s information-specific properties moderate the relationship between information profile of the consumer and his/her utilitarian evaluation of involvement. A set of results from representative time-based evaluations of involvement shows that the respective elements of evaluation of involvement show increase/decrease over time if there is a match/mismatch between the user and site properties.

Beliefs and Potential Use of Prescription Drug Information Sources

2002 ◽  
Vol 46 (16) ◽  
pp. 1496-1500 ◽  
Author(s):  
Kevin E. Hicks ◽  
Michael S. Wogalter
Keyword(s):  
Prescription Drug ◽  
Prescription Drugs ◽  
Web Sites ◽  
Web Site ◽  
Information Sources ◽  
Drug Information ◽  
Ease Of Use ◽  
Three Dimensions ◽  
Perceived Ease Of Use ◽  
Potential Use

In recent years consumers are taking more interest in their health care, including having interest in the prescription drugs they take. This research examined people's beliefs and perceptions about using nine sources of prescription drug information. The sources investigated were: (a) physician, (b) pharmacist, (c) family or friend, (d) manufacturer's web site, (e) second-party web sites, (f) medical reference book, (g) manufacturer's consumer phone number, (h) print ads, and (i) television ads. Two hundred thirteen persons were asked to make ratings of these sources according to (1) the likelihood that they would use each source, (2) perceived ease of use to obtain information from each source, and (3) how complete the information would be in providing prescription drug information. The results indicate that the pharmacist and physician sources were in general given significantly higher ratings across all of three dimensions than all the other sources. The two next highly rated sources were family or friend and manufacturer's web site. Television and print ads were rated the lowest among all of the sources. Implications of these results are discussed with emphasis on the Internet as a growing source of prescription drug information.

scholarly journals Evaluating the quality of Navigation designed for a WEB site

2018 ◽  
Vol 7 (2.7) ◽  
pp. 1004
Author(s):  
Gorantla Sahana ◽  
ST. Mary Manasa ◽  
Dr JKR Sastry ◽  
Dr V Chandra Prakash
Keyword(s):  
Web Sites ◽  
User Satisfaction ◽  
Web Site ◽  
Ease Of Use ◽  
Computational Method ◽  
Effective Implementation ◽  
Navigational System ◽  
Computational Basis ◽  
The Web

The whole world is looking for information through web sites. Many search engines have come up to help the users locate the content that they are looking for. User satisfaction is most important to ensure frequent visiting and extensive usage of the web site. The user satisfaction is very much dependent on the kind of navigation designed into the web site. The quality of a WEB site is very much dependent on the kind navigation designed into the system. The ease of use could be affected through simple but effective implementation of the navigational system into the WEB site.Quality of a WEB site is the key for establishing effective web sites thereby enhance the businesses. Many factors are to be considered for evaluating the quality of the web sits one such factor is “Navigation”. Computing the quality of a web site on computational basis is the key to be able to assess the quality of web sites realistically.In this paper, a computational method for computing the quality of the WEB site considering the Navigation built into the WEB site is presented.  

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