Sounds of Web Advertising

2011 ◽  
pp. 535-551
Author(s):  
Iben Bredahl Jessen ◽  
Nicolai Jørgensgaard Graakjaer
Keyword(s):  
Theoretical Framework ◽  
Main Argument ◽  
Web Content ◽  
Web Advertising ◽  
Communicative Functions ◽  
Banner Ads ◽  
Visual Phenomena ◽  
Web Ads ◽  
The Web ◽  
Commercial Messages

Sound seems to be a neglected issue in the study of web ads. Web advertising is predominantly regarded as visual phenomena–commercial messages, as for instance banner ads that we watch, read, and eventually click on–but only rarely as something that we listen to. The present chapter presents an overview of the auditory dimensions in web advertising: Which kinds of sounds do we hear in web ads? What are the conditions and functions of sound in web ads? Moreover, the chapter proposes a theoretical framework in order to analyse the communicative functions of sound in web advertising. The main argument is that an understanding of the auditory dimensions in web advertising must include a reflection on the hypertextual settings of the web ad as well as a perspective on how users engage with web content.

A Peripatetic Argument for the Intrinsic Goodness of Human Life: Alexander of Aphrodisias' Ethical Problems I

Apeiron ◽  
2020 ◽  
Vol 0 (0) ◽  
Author(s):  
Javier Echeñique
Keyword(s):  
Human Life ◽  
Theoretical Framework ◽  
Main Argument ◽  
Ethical Problems ◽  
Intrinsic Goodness ◽  
Alexander Of Aphrodisias

AbstractIn this article I argue for the thesis that Alexander's main argument, in Ethical Problems I, is an attempt to block the implication drawn by the Stoics and other ancient philosophers from the double potential of use exhibited by human life, a life that can be either well or badly lived. Alexander wants to resist the thought that this double potential of use allows the Stoics to infer that human life, in itself, or by its own nature, is neither good nor bad (what I call the Indifference Implication). Furthermore, I shall argue that Alexander's main argument establishes that human life, despite exhibiting a double potential of use, is by its own nature or intrinsically good. Finally, given that this is not a conclusion that the Stoics are likely to accept, I shall also contend that the argument should be regarded as conducted for the most part in foro interno, as a way of persuading the Peripatetics themselves of the falsity of the Indifference Implication, precisely because of the risk that such an implication be derived from their own theoretical framework.

scholarly journals RSS FEED VISUALIZATION

2016 ◽  
pp. 29-31
Author(s):  
JYOTSNA BAGRET ◽  
PRASANNA MUNDADA ◽  
SABAH TAZEEN ◽  
TANUJA MULLA
Keyword(s):  
3D Visualization ◽  
Modeling Technique ◽  
Web Content ◽  
Web Page ◽  
Root Node ◽  
Advanced Search ◽  
Rss Feeds ◽  
Different Color ◽  
Search Facility ◽  
The Web

This paper describes how the web content visualization can be greatly improved using the modeling technique. Web content visualization is the outcome of effort made to avail an improved 3D visualization unlike the 2D web content visualization at present. Web page navigation in this case will be depicted by a 2D graph and the web content will be visualized in the form of 3D graph. Also the RSS feeds will be visualized in the form of 3D graph. In normal browser we type name of the URL in the address bar and that URL is downloaded. But the 3D browser takes any URL as an input and generates a 3D graph of the whole website. When we type the URL, a root node of this URL is created. And then this URL goes to the Parser. The parser, parse this web page and gives output in the form of the set of the hyperlinks. Corresponding to each link we create a node and it is attached to the root node. In this way the whole 3D graph of the website is generated. Different color schemes are used for the nodes of different links e.g. text links, image links, video links etc. Advanced search facility is also provided. Moreover as the graph is 3D in nature, the user can rotate the graph as per his requirement.

scholarly journals Classifying Consumer Comparison Opinions to Uncover Product Strengths and Weaknesses

2014 ◽  
pp. 987-1000
Author(s):  
Kaiquan Xu ◽  
Wei Wang ◽  
Jimmy S. J. Ren ◽  
Jin Xu ◽  
Long Liu ◽  
...  
Keyword(s):  
Support Vector ◽  
Online Forums ◽  
Purchasing Decisions ◽  
Web Content ◽  
Political Issues ◽  
Business Values ◽  
Customer Preferences ◽  
Relative Product ◽  
Comparison Relation ◽  
The Web

With the Web 2.0 paradigm, a huge volume of Web content is generated by users at online forums, wikis, blogs, and social networks, among others. These user-contributed contents include numerous user opinions regarding products, services, or political issues. Among these user opinions, certain comparison opinions exist, reflecting customer preferences. Mining comparison opinions is useful as these types of viewpoints can bring more business values than other types of opinion data. Manufacturers can better understand relative product strengths or weaknesses, and accordingly develop better products to meet consumer requirements. Meanwhile, consumers can make purchasing decisions that are more informed by comparing the various features of similar products. In this paper, a novel Support Vector Machine-based method is proposed to automatically identify comparison opinions, extract comparison relations, and display results with the comparison relation maps by mining the volume of consumer opinions posted on the Web. The proposed method is empirically evaluated based on consumer opinions crawled from the Web. The initial experimental results show that the performance of the proposed method is promising and this research opens the door to utilizing these comparison opinions for business intelligence.

Examination of the electronic educational resources accessibility on the university Moodle platform

2021 ◽  
pp. 5-22
Author(s):  
Ye. A. Kosova ◽  
A. S. Gapon ◽  
K. I. Redkokosh
Keyword(s):  
Web Accessibility ◽  
Educational Resources ◽  
Web Content ◽  
Evaluation Tool ◽  
Screen Readers ◽  
Video Lectures ◽  
Expert Analysis ◽  
Accessibility Guidelines ◽  
The University ◽  
The Web

The purpose of the article is to assess the accessibility of electronic educational resources (EER) published in the university Moodle Learning Management System (LMS). The analysis involved 22 EERs in mathematical and information technology disciplines, located in the Moodle LMS of the V. I. Vernadsky Crimean Federal University. The examination algorithm included analysis using the Web Accessibility Evaluation Tool (WAVE) and expert analysis of web accessibility using visual, auditory and manual methods based on 89 checklist attributes. In the result of the analysis, multiple accessibility errors of the Moodle platform and the EERs hosted on it were found. The most serious platform problems include: lack of compatibility with text browsers; errors of reproduction by screen readers; errors of content reproduction on mobile devices. The list of accessibility errors made by the authors of EERs includes: incorrect design of hyperlinks (22.7 % of the EERs); lack of subtitles (13.6 %), transcripts (22.7 %), synopses of video lectures (27.3 %); lack of alternative descriptions for figures (68.2 %); time limit for tests (9.1 %); lack of special markup for mathematical notation (36.4 %) and program code (13.6 %), etc. Results of the survey show need in training of EERs’ authors in technologies for developing accessible educational web content. It is advisable to familiarize web developers deploying an LMS at universities with the basics of web accessibility, LMS accessibility functions and modules in order to select the most suitable platform, determine and install the required set of accessibility tools. Before launching all EERs should be subject to mandatory examination for compliance with the web accessibility guidelines.

The BenToWeb Test Case Suites for the Web Content Accessibility Guidelines (WCAG) 2.0

2008 ◽  
pp. 402-409 ◽  
Author(s):  
Christophe Strobbe ◽  
Johannes Koch ◽  
Evangelos Vlachogiannis ◽  
Reinhard Ruemer ◽  
Carlos A. Velasco ◽  
...  
Keyword(s):  
Test Case ◽  
Web Content ◽  
Wcag 2.0 ◽  
Accessibility Guidelines ◽  
Content Accessibility ◽  
The Web

Supporting Accessible User Interfaces Using Web Services

2016 ◽  
pp. 866-884
Author(s):  
Georgios Bouloukakis ◽  
Ioannis Basdekis ◽  
Constantine Stephanidis
Keyword(s):  
Web Services ◽  
User Interfaces ◽  
Web Applications ◽  
Automatic Generation ◽  
Individual Characteristics ◽  
Web Content ◽  
Interface Elements ◽  
Accessibility Guidelines ◽  
Content Accessibility ◽  
The Web

Web services are an emerging technology that has attracted much attention from both the research and the industry sectors in recent years. The exploitation of Web services as components in Web applications facilitates development and supports application interoperability, regardless of the programming language and platform used. However, existing Web services development standards do not take into account the fact that the provided content and the interactive functionality should be accessible to, and easily operable by, people with disabilities. This chapter presents a platform named myWebAccess, which provides a mechanism for the semi-automated “repair” of Web services' interaction characteristics in order to support the automatic generation of interface elements that conform to the de facto standard of the Web Content Accessibility Guidelines 2.0. myWebAccess enhances interaction quality for specific target user groups, including people with visual and motor disabilities, and supports the use of Web services on diverse platforms (e.g., mobile phones equipped with a browser). The Web developers can build their own design templates and the users of myWebAccess can create a personalized environment containing their favourite services. Thus, they can interact with them through interfaces appropriate to their specific individual characteristics.

Moving beyond the Basics

2016 ◽  
pp. 24-45 ◽  
Author(s):  
Patricia Dickenson ◽  
Martin T. Hall ◽  
Jennifer Courduff
Keyword(s):  
Detailed Analysis ◽  
Theoretical Framework ◽  
Future Research ◽  
Participatory Media ◽  
Cultural Contexts ◽  
Participatory Processes ◽  
The Web ◽  
The Way ◽  
Professional Interactions

The evolution of the web has transformed the way persons communicate and interact with each other, and has reformed institutional operations in various sectors. Examining these changes through the theoretical framework Connectivism, provides a detailed analysis of how the web impacts individuals' context within communities as well as the larger society. This chapter examines the evolution of the web and the characteristics of various iterations of the web. A discussion on the emergence of participatory media and other participatory processes provides insight as to how the web influences personal and professional interactions. Research on how the web has changed cultural contexts as well as systems such as education, governments and businesses is shared and analyzed to identify gaps and provide direction for future research.

Networked Knowledge Workers on the Web

2014 ◽  
pp. 1843-1863
Author(s):  
Toni Ferro ◽  
Mark Zachry
Keyword(s):  
Web 2.0 ◽  
Knowledge Workers ◽  
Social Groups ◽  
Company Size ◽  
Web Content ◽  
Online Services ◽  
Annual Survey ◽  
Survey Results ◽  
Office Location ◽  
The Web

With the growing popularity of online services that allow individuals to consume and contribute Web content with social groups of self-selected affiliates, the socio-technical geography of the Web has become increasingly complex. To map some of this space in a productive way for organizations and online researchers, we focus our attention on a particular segment of Web 2.0 services, publicly available online services (PAOSs) used for work purposes. After defining this segment and its relationship to other kinds of online services, we report the results of an annual survey that looks at who is using such PAOSs for work as well as the nature of that work. As our survey results indicate, how often PAOSs are used for work differs depending on the company size and office location of individuals. To frame our findings, we differentiate among the multiple PAOSs that respondents report using by classifying them as different genres of services, which we find provides a productive typology for understanding such services and their roles in organizations.

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