Big Data and Digital Analytics

Data becomes big data when then the size of data exceeds the ability of our IT systems in terms of 3Vs (volume, velocity, and variety). When the data sets are large and complex, it becomes a great difficult task for handling such voluminous data. This chapter will provide a detailed knowledge of the major concepts and components of big data and also the transformation of big data in to business operations. Collection and storage of big data will not help out in creation of business values. Values and importance are created once when the action starts on data by performing an analysis. Hence, this chapter provides a view on various kinds of analysis that can be done with big data and also the differences between traditional analytics and big data analytics. The transformation of digital data into business values could be in terms of reports, research analyses, recommendations, predictions, and optimizations. In addition to the concept of big data, this chapter discuss about the basic concepts of digital analytics, methods, and techniques for digital analysis.

Māori Business Perceptions of the Potential Use of Biotechnologies in Pest Wasp Management

<p>The government has set a target of Aotearoa becoming predator-free by 2050. Scientists see biotechnologies as a potential solution for pest management at large scale, with wasps identified as an opportune prototype for consideration as a trial. Wasps are identified to be costing $133 million annually to the New Zealand economy. Primary industries are most affected, spaces that Māori occupy as part of the burgeoning Māori economy. Given the complex relationship Māori have historically had with genetic modification and biotechnologies, and their involvement with industries said to benefit from wasp eradication, the views from Māori businesses are important. In this thesis, a kaupapa Māori, mixed-methodology study is conducted with people from eight businesses who intersect on these issues. Interviews helped gauge the ‘pulse’ of where Māori businesses stand on these issues. Five novel biotechnologies being actively researched for potential use, including gene drive and pheromone lures, are presented to participants. Which, if any, biotechnology might be acceptable for pest control? Views ranged from accepting to disapproving. A diverse economy framework is used to deepen understanding of participant priorities and implications for business values. Economic factors take a backseat and Māori values surface in non-market activity, transactions that deviate from capitalism, which are found to play an important role in decision-making on biotechnologies. A diverse economy framework thus sheds far more light on an issue than simple impact calculations. Communication of biotechnologies to lay audiences needs attention. Furthermore, impartial and credible evidence from multiple sources, not just scientists, is needed to best inform people on these issues.</p>

Māori Business Perceptions of the Potential Use of Biotechnologies in Pest Wasp Management

<p>The government has set a target of Aotearoa becoming predator-free by 2050. Scientists see biotechnologies as a potential solution for pest management at large scale, with wasps identified as an opportune prototype for consideration as a trial. Wasps are identified to be costing $133 million annually to the New Zealand economy. Primary industries are most affected, spaces that Māori occupy as part of the burgeoning Māori economy. Given the complex relationship Māori have historically had with genetic modification and biotechnologies, and their involvement with industries said to benefit from wasp eradication, the views from Māori businesses are important. In this thesis, a kaupapa Māori, mixed-methodology study is conducted with people from eight businesses who intersect on these issues. Interviews helped gauge the ‘pulse’ of where Māori businesses stand on these issues. Five novel biotechnologies being actively researched for potential use, including gene drive and pheromone lures, are presented to participants. Which, if any, biotechnology might be acceptable for pest control? Views ranged from accepting to disapproving. A diverse economy framework is used to deepen understanding of participant priorities and implications for business values. Economic factors take a backseat and Māori values surface in non-market activity, transactions that deviate from capitalism, which are found to play an important role in decision-making on biotechnologies. A diverse economy framework thus sheds far more light on an issue than simple impact calculations. Communication of biotechnologies to lay audiences needs attention. Furthermore, impartial and credible evidence from multiple sources, not just scientists, is needed to best inform people on these issues.</p>

The Applications of Domestication and Foreignization in the Translation of English and Chinese Movie Titles

Taking domestication and foreignization as the research object, this paper is meant to explore the applications of domestication and foreignization in English and Chinese film titles. Firstly, it probes into the main factors that have influence on the translation of film titles, namely ways of thinking, aesthetic concepts, business values and translators’ understandings of the cultural background of the source language. Secondly, by introducing translators like Venuti, Fu Lei, Qian Zhongshu and Eugene Nida, the paper demonstrates domestication and foreignization, and then discusses them in the film titles. Finally, the paper elaborates the reasons and examples behind domestication and foreignization and a combination of the two. According to the study, the usage of domestication or foreignization is closely connected with the linguistic characteristics and cultural background of English and Chinese. Besides, these two translation strategies reinforce each other and are closely interwoven.

PENGARUH KUALITAS PRODUK DAN PEMASARAN DIGITAL TERHADAP KEPUTUSAN PEMBELIAN BIOSKOP CINEMA XXI (Studi Pada Mahasiswa di D.I Yogyakarta)

ABSTRAK Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh kualitas produk dan pemasaran digital terhadap keputusan pembelian di Bioskop Cinema XXI. Penelitian ini dilakukan menggunakan pendekatan kuantitatif, sampel yang diambil sebanyak 100 mahasiswa yang pernah menonton film di Bioskop Cinema XXI. Metode pengumpulan data menggunakan kuesioner kemudian dianalisis secara deskriptif, analisis linear berganda, koefisien determinasi, uji F, dan uji t. Hasil analisis menunjukkan bahwa variabel pengaruh kualitas produk, pemasaran digital berpengaruh secara signifikan terhadap keputusan pembelian di Bioskop Cinema XXI. Maka dari itu, penting halnya untuk memperhatikan kualitas produk dan pemasaran digital untuk meningkatkan keputusan pembelian. Koefisien determinasi (adjusted R2) penelitian ini sebesar 0,782 yang berarti variabel dependen yaitu keputusan berkunjung dipengaruhi sebesar 78,2% oleh variabel independen yaitu kualitas produk dan pemasaran digital. Sedangkan sisanya 21,8% dipengaruhi oleh variabel lain yang tidak diteliti. Penelitian ini dilakukan pada bulan Januari 2021, berdasarkan penelitian ini variabel kualitas produk dan pemasaran digital secara simultan berpengaruh signifikan terhadap keputusan pembelian, sehingga Cinema XXI perlu terus meningkatkan kualitas dan menciptakan nilai tambah dan nilai bisnis di era bisnis digital saat ini.Kata Kunci: kualitas produk, pemasaran digital, dan keputusan pembelian ABSTRACT This research was conducted with the aim to determine the influence of product quality and digital marketing on purchasing decisions at Bioskop Cinema XXI. This research was conducted by a quantitative approach, samples taken as many as 100 students for those who have attended Cinema XXI. The data collection methods were using questionnaire that would be analyzed descriptively, multiple linear analysis, coefficient of determination, F test, and t test. The results of the analysis showed that the product quality and digital marketing significantly influenced the purchase decision at Cinema XXI. Based on the results of data analysis, it showed that product quality was proven to have a positive and sifnificant effect indicated by the value < 0.05, namely 0.000, marketing digital was proven to have a positive and significant effect indicated by the value < 0.05 which was 0.003. The coefficient of determination (adjusted R2) of this study was 0.782 which meant the dependent variable which was the purchase decision was influenced 78.2% by the independent variables of product quality and digital marketing. Whereas, the remaining 21.8% was influenced by other variables that not examined. This research was done on January 2021. Based on the result of this research, the variables of product quality and digital marketing have simultaneously influenced on puchase decision, so they need to be maintained and even better in the future in the middle of this digital business era. For the managerial implication, they have always to create added business values which will enhance customer purchase decision.Keywords: product quality, digital marketing, and purchase decisions

Pengukuran Kinerja Pegawai Dinas Pekerjaan Umum Provinsi Maluku Dalam Pemanfaatan Sistem Informasi Dengan Menggunakan IT Balanced Scorecard

The public works office of Maluku province is one of the public bodies that has the task of carrying out the affairs of the local government. The purpose of the research is to find out the extent of contribution and utilization through IT applications in supporting employee performance needs. This study uses IT Balanced Scorecard method as a means of measuring clearly, monitoring and optimizing the realization of business values or benefits and benefits of Information Technology where IT Balanced Scorecard has 4 perspectives (Organizational Contribution Perspective, User Orientation Perspective, Operational Excellence Perspective, and Future Orientation Perspective). The research method that will be used in The Measurement of Performance of Public Works Service Employees is mixed methods. In this study, data collection was obtained through interviews, observations, and dissemination of questionnaires to a selected number of respondents based on their abilities and relevant to their work. This study showed the measurement value of Organizational Contribution by 23 percent, User Orientation by 19 percent, Operations by 21 percent, and Future Orientation by 20 percent and for the average result of the IT Balanced Scorecard value is 85 percent. In the employee measurement results, the highest perspective is organization contribution by 23 percent, and the lowest perspective is User Orientation by 19 percent. Thus, it indicates that the employee as a user is not adequate in the activities for the future. The ability and expertise of employees still have limitations with a number of obstacles in organizing the system appropriately. Therefore, it is necessary to improve the competence and expertise in the training provided. And also satisfaction in using information system applications need to be improved again so as to be able to face the changes to come.