Building Business Value in E-Commerce Enabled Organizations

Author(s):  
M. Adam Mahmood ◽  
Leopoldo Gemoets ◽  
Laura Lunstrum Hall ◽  
Francisco J. López

This research attempts to identify critical e-commerce success factors essential for building business value within e-commerce enabled organizations. It is important to identify the critical success factors that organizations must pursue in order to facilitate a successful transformation from traditional brick-andmortar organizations to click-and-brick business models. Diffusion theory is used to demonstrate how these success factors create business value within an organization. The research model is fully grounded in information technology business value and productivity literature (e.g., Kauffman & Kriebel (1988), Mahmood, Gemoets, Hall, & Lopez (2008) Mahmood & Mann (1993), and Zhu (2004)). The manuscript utilizes an existing sample set consisting of a population of more than 550 company executives who are successfully implementing e-commerce strategies. The research examines constructs found in the literature and focuses on two importance dimensions of creating business value through e-commerce strategies: IT alignment to organizational strategies (ITOrS) and the quality and effectiveness of existing online systems (OnSQE). Critical success factors for e-commerce business success were found to include ITOrS (IT alignment to organizational strategies), IOrSA (Quality and effectiveness of online systems, OnSE (Online systems efficiency), and OnSQE (Online systems quality and effectiveness). The research produces empirical evidence that strategic decision making concerning implementation of e-commerce technologies and alignment with top management strategic planning is critical to the success of creating business value for e-commerce enabled organizations. The manuscript concludes with limitations of the research and implications for future research studies.

2011 ◽  
pp. 229-253
Author(s):  
M. Adam Mahmood ◽  
Leopoldo Gemoets ◽  
Laura Lunstrum Hall ◽  
Francisco J. López

This research attempts to identify critical e-commerce success factors essential for building business value within e-commerce enabled organizations. It is important to identify the critical success factors that organizations must pursue in order to facilitate a successful transformation from traditional brick-andmortar organizations to click-and-brick business models. Diffusion theory is used to demonstrate how these success factors create business value within an organization. The research model is fully grounded in information technology business value and productivity literature (e.g., Kauffman & Kriebel (1988), Mahmood, Gemoets, Hall, & Lopez (2008) Mahmood & Mann (1993), and Zhu (2004)). The manuscript utilizes an existing sample set consisting of a population of more than 550 company executives who are successfully implementing e-commerce strategies. The research examines constructs found in the literature and focuses on two importance dimensions of creating business value through e-commerce strategies: IT alignment to organizational strategies (ITOrS) and the quality and effectiveness of existing online systems (OnSQE). Critical success factors for e-commerce business success were found to include ITOrS (IT alignment to organizational strategies), IOrSA (Quality and effectiveness of online systems, OnSE (Online systems efficiency), and OnSQE (Online systems quality and effectiveness). The research produces empirical evidence that strategic decision making concerning implementation of e-commerce technologies and alignment with top management strategic planning is critical to the success of creating business value for e-commerce enabled organizations. The manuscript concludes with limitations of the research and implications for future research studies.


2010 ◽  
Vol 6 (3) ◽  
pp. 1-21 ◽  
Author(s):  
Subramanian Sivaramakrishnan ◽  
Marjorie Delbaere ◽  
David Zhang ◽  
Edward Bruning

In this paper, the authors examine critical success factors and outcomes of market knowledge management, which is the management of knowledge pertaining to a firm’s customers, competitors, and suppliers. Using data collected from 307 managers in 105 businesses across Canada, the authors show that a firm’s extent of information technology adoption, its analytical capabilities, and market orientation are critical success factors for the firm’s market knowledge management. An important outcome of market knowledge management is the organization’s financial performance, mediated by customer satisfaction and customer loyalty. Results of this study indicate that superior business performance depends not only on the effective management of knowledge, but also on what type of knowledge is managed. Finally, implications of results and avenues for future research are discussed.


Author(s):  
Stuart J. Barnes ◽  
Eusebio Scornavacca ◽  
Jonathon McKenzie ◽  
Amy Carroll

The deployment of SMS-based marketing campaigns has been noted as a very successful mean of reaching consumers. With this mind, this chapter reports on three different studies that we have conducted aimed at better understanding what makes SMS marketing campaigns successful. The studies were conducted in the past four years and they explore business as well as consumer perspectives: (i) a consumer scenario perspective, which examines the importance of three factors in SMS advertising acceptance; (ii) a consumer decision perspective, which analyses the opt-in decision for an SMS campaign; and (iii) a business, perspective examining managers’ perceptions of the critical success factors in advertising campaigns. The paper rounds off with conclusions and recommendation for future research and practice in the area of mobile advertising.


2016 ◽  
Vol 6 (1) ◽  
pp. 29-41
Author(s):  
Anabela Mesquita ◽  
Paula Peres

Distance learning has evolved a lot since the moment students received materials by mail and as regular correspondence. At that time, students worked already at their own pace and concluded training according to their professional work and agenda. Today, although courses by correspondence still exist, they are being quickly replaced by distance learning. And the success of this format of education are at the basis of the emergence of different offers and new business models. The success of adoption of technology depends on several factors related with the organization where it is implemented and with the individuals involved. In this paper, the authors will present a case, the evolution of the solutions offered concerning distance learning in the school under study, the actual offers and the concerns for the future. The authors will identify the factors that enabled or constrained this evolution. They will also raise some questions that are still unanswered and will point out some clues for future research.


2021 ◽  
Vol 14 (8) ◽  
pp. 385
Author(s):  
Andrejs Čirjevskis

This paper aims to unbundle the antecedents of competence-based synergy in the strategic alliance formation process by employing the ARCTIC framework. The current research provides a new empirical application of the ARCTIC framework to reveal the success factors of reciprocal synergies of the Renault–Nissan–Mitsubishi strategic alliance in the automotive industry. By taking a resource-based view on the sources of competitive advantage, the current paper contributes to theoretical and practical issues of global strategic alliances as part of the existing literature on strategic management, international business, and corporate finance. By bridging qualitative and quantitative research methods, the paper provides validity to the ARCTIC framework with an application of the real option valuation. A conceptual model of research helps practitioners and scholars to explore critical success factors of alliance formation and to predict a competence-based synergy of strategic alliances. Future research may explore the institutional context of strategic alliances, specifically, exploring the impact of the French and Japanese governments on the Renault–Nissan–Mitsubishi alliance’s synergies.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Dinesh Shenoy ◽  
Biswajit Mahanty

PurposeA vast proportion of global megaprojects have not performed up to the expectations of their stakeholders. A failed megaproject has the potential even to derail the economy of a country where it was implemented. Stakeholders must, therefore, ensure that they do not invest in megaprojects that are bound to fail. But, how can stakeholders consistently identify such megaprojects? This paper develops a framework for a metric that can help stakeholders measure the readiness of a megaproject.Design/methodology/approachA comprehensive literature review identified 19 critical success factors of megaprojects. These success factors were integrated into a fuzzy-based model to develop the megaproject readiness metric. An assessment team studied the levels of presence and importance of these success factors in a candidate megaproject to derive its readiness.FindingsThe readiness-based model provides stakeholders valuable insights into the strong and weak areas of a megaproject. It can help stakeholders prioritize and systematically eliminate the identified weaknesses and improve megaproject readiness. While the model was tested on a metro rail megaproject, it can be used on any megaproject across domains.Originality/valueThis paper adopts the concept of readiness for the domain of megaprojects. Besides the readiness measurement framework, a vital contribution of this research is its application to a real-life case. Future research can include more granular success factors to improve the estimate of megaproject readiness.


2019 ◽  
Vol 32 (3) ◽  
pp. 715-730 ◽  
Author(s):  
Vincent Blijleven ◽  
Yiwei Gong ◽  
Afshin Mehrsai ◽  
Kitty Koelemeijer

PurposeFollowing positive results of Lean implementation in manufacturing environments, Lean has become an emerging philosophy for clients and suppliers of information technology (IT) services. However, how to implement Lean in IT outsourcing relationships has been addressed sparsely in academic literature. The purpose of this paper is to investigate critical success factors (CSFs) for implementing Lean in IT outsourcing relationships. Key findings, implications and avenues for future research are discussed.Design/methodology/approachSix IT outsourcing relationships were qualitatively investigated by means of 36 semi-structured interviews. CSFs were identified based on interview transcription analyses, selection techniques and expert reviews.FindingsIn total, 16 CSFs for Lean implementation in IT outsourcing relationships are identified and described.Practical implicationsThe CSFs presented in this paper indicate key areas that deserve managerial attention to steer Lean implementation efforts in IT outsourcing relationships in a favorable direction.Originality/valueThis study is the first to describe the phenomenon of “Lean IT outsourcing” and provides researchers and practitioners with a foundation to further examine Lean implementation in IT outsourcing relationships.


2019 ◽  
pp. 097215091984779 ◽  
Author(s):  
Niraj Kumar Vishvakarma ◽  
Rohit Kumar Singh ◽  
R. R. K. Sharma

The purpose of this study is to explore the critical success factor of radio frequency identification (RFID) implementation and to establish a relationship between critical success factor of RFID and organizational strategies. This article uses DEMATEL (Decision Making Trial and Evaluation Laboratory) and cluster analysis technique to identify the complex relationship between RFID implementation critical success factors (ICSFs) and organizational strategies. The result indicates that extrinsic critical success factors such as privacy and security, potential legislation and cost-effective reusable tags are the three most important RFID ICSFs that are essential for all the organization’s strategy types, whereas the order of priority of other ICSFs depends on organizational strategy types. Implementation of RFID enhances utilization of resources and information. It gives a competitive advantage to businesses. The study significantly contributes to the body of knowledge as applied to theory and practice in RFID implementation.


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