City Boosterism through Internet Marketing

2011 ◽  
pp. 842-862 ◽  
Author(s):  
María Isabel Huerta-Carvajal ◽  
Luis Felipe Luna-Reyes

Local governments around the world are becoming aware of the importance of identifying and marketing their local assets to promote economic competitiveness. Information and Communication Technologies (ICT) have proven useful in supporting marketing activities in the private sector, but there is still little exploration on their use in the public sector. However, ICT effectiveness is constrained by institutional arrangements and the coordination of the marketing efforts with other government processes such as urban planning and strategy development. The purpose of this chapter is to discuss the strategic scaffolding for ICT as a key component of a city’s marketing strategy using as an example the city of Puebla in Mexico. Although city marketing efforts and ICT use are still at its initial stages in the city, lessons from current efforts in Puebla are related to the key role of stakeholder networks, ICT interoperability, Geographic Information Systems, and government program continuity.

Author(s):  
María Isabel Huerta-Carvajal ◽  
Luis Felipe Luna-Reyes

Local governments around the world are becoming aware of the importance of identifying and marketing their local assets to promote economic competitiveness. Information and Communication Technologies (ICT) have proven useful in supporting marketing activities in the private sector, but there is still little exploration on their use in the public sector. However, ICT effectiveness is constrained by institutional arrangements and the coordination of the marketing efforts with other government processes such as urban planning and strategy development. The purpose of this chapter is to discuss the strategic scaffolding for ICT as a key component of a city’s marketing strategy using as an example the city of Puebla in Mexico. Although city marketing efforts and ICT use are still at its initial stages in the city, lessons from current efforts in Puebla are related to the key role of stakeholder networks, ICT interoperability, Geographic Information Systems, and government program continuity.


Author(s):  
Tetiana Stambulska

The article analyzed the peculiarities of the interpretation of the «communication culture» in the context of scientific researches of the past and contemporary domestic researchers. An analysis was carried out to define the concept of «communication culture of a person», the approaches to the definition of this concept are singled out. The positions of scientists concerning the role of eloquence in the formation of the linguistic personality are analyzed, the language is analyzed as a «social and psychological phenomenon», historical conditions of the formation of the concept of «communication culture» are characterized, in particular, attention is focused on the formation of the linguistic personality. It was found out that studies of the ancient traditions of the formation of the language of culture make it possible to better understand modern trends in the development of the person's communication culture. Modern studies have shown that in linguistics for a long time there was no unity in the interpretation of the concepts of «language» and «communication». Problems of the formation of the culture of broadcasting have become the object of research by eminent thinkers, beginning with the period of Antiquity. The question of the formation of a culture of speech has long traditions. Note that in European linguistics, the first decades of the twentieth century. Theoretical study and approval of the concept of «culture of language» in the scientific circulation is underway. It should be noted that in connection with the introduction of information and communication technologies in all spheres of society life has increased interest in the theory and practice of eloquence. This is explained by the fact that the active use of information and communication technologies involves the search for ways of speaking influence, both on the interpersonal and on the public level. According to authoritative experts in rhetoric, L. Matsko, O. Matsko, N. Mykhailychenko, V. Poltupets, etc., there are also communicative reasons that ensure the actual and further development of the theory and practice of oratory in the XX-beginning of the XXI century.


2008 ◽  
pp. 1431-1439
Author(s):  
Anastasia Papazafeiropoulou ◽  
Anastasia Pouloudi

Following an initial euphoria about the power of the information superhighway to provide better access to information and wealth for all, what we have experienced in reality instead is that information and communication technologies have created further inequalities at individual, business, national and international level. To ease the effects of this “digital divide,” policy makers have taken up the role of change agencies, influencing the public in using innovative information technologies. This chapter focuses on the role of these change agencies for technology diffusion and the elimination of the digital divide. It is argued that examining the interest of change agencies and the other stakeholders involved in the diffusion process from a normative perspective can help in the preparation of effective information technology diffusion policies.


Author(s):  
Anette Hallin

Information and communication technologies (ICTs) cannot only be used practically in marketing efforts, but also as symbols, due to the images and associations they provoke of for example modernity and speed. The marketing of a city through the use of ICT-images however, also involve risks, as ICTs among certain people also bring about negative associations. Therefore, marketers need to be aware of what happens with the marketing material after it has been developed and sent out. The main argument of this chapter is that sense making emerges through a dialogic process. By analyzing semiotically a marketing leaflet for the Stockholm-based ICT-project mCity, and two ads for Nokia phones that appeared in Europe at about the same time as mCity, this chapter challenges the traditional cybernetic sender-receiver model of communication, and proposes that when the sender has sent the message, the message becomes a speaker on its own, interacting with the listener through a dialogic process set in the mind of the lis ener. When understanding this, marketers should benchmark the use of ICTs in other contemporary media in order to ensure the success aimed for with the city marketing material using ICT-imager.


2018 ◽  
Vol 50 (1) ◽  
pp. 56-66 ◽  
Author(s):  
Aroon P. Manoharan ◽  
Alex Ingrams

Over the past two decades, governments have used information and communication technologies (ICTs) to integrate their internal functions and improve their delivery of services. Scholars and practitioners have conceptualized these various ICT trends and referred to them collectively as e-government. As the number of citizens using the Internet and mobile technologies increases, the public sector is constantly innovating to keep pace with the changing technologies and citizens’ expectations. This essay reviews the academic literature on e-government among local governments and explores the issues related to its adoption and implementation. Adopting an e-government stages perspective with attention to institutional capacity, the essay examines the factors and determinants of local e-government success. The essay concludes with directions for future research on e-government and innovation in local governments.


Author(s):  
Anastasia Papazafeiropoulou ◽  
Athanasia Pouloudi

Following an initial euphoria about the power of the information superhighway to provide better access to information and wealth for all, what we have experienced in reality instead is that information and communication technologies have created further inequalities at individual, business, national and international level. To ease the effects of this “digital divide,” policy makers have taken up the role of change agencies, influencing the public in using innovative information technologies. This chapter focuses on the role of these change agencies for technology diffusion and the elimination of the digital divide. It is argued that examining the interest of change agencies and the other stakeholders involved in the diffusion process from a normative perspective can help in the preparation of effective information technology diffusion policies.


Author(s):  
Elsa Negre ◽  
Camille Rosenthal-Sabroux

Smart City is a fuzzy concept that has not been clearly defined either in theoretical studies or in empirical projects. Smart Cities are based on Information and Communication Technologies (ICT), people (with their knowledge, habits, experiences, culture and behaviour) remain at the heart of concerns. In this chapter we are interested in the centrality of citizens (i.e. in the heart of the city) and of ICT in their environment. This leads us to take into account the tacit knowledge brought by citizens and the knowledge that may be divulged through ICT. We then present the concept of the Information and Knowledge System (IKS), and then we explain how it differs from that of the Digital Information System (DIS). We also point to the role of ICT in the DIS, and to their impact on improving the smartness of cities.


2019 ◽  
Vol 23 (1) ◽  
Author(s):  
Andrés Felipe Cruz-Rodríguez ◽  
Sebastián Ospina-Gómez ◽  
Pedro Guillermo Feijóo-García

Introduction: Overpopulation in emergency services is a problem that can be observed worldwide, and although it has been addressed from different disciplines and perspectives, it still afflicts citizens who are subject to long waiting lists before being attended. Objective: The work here describes the design, development and the first validation of a Web and Mobile georeferenced crowd system for the city of Bogotá, Colombia, oriented to inform and empower the citizen on the population status of the emergency services found in the city. Materials and Method: In this document, we present the architecture, design, and features of the GALILEO System, with results regarding the first validation with citizens of Bogotá, to capture the acceptance and perceived impact of this type of solution in the context in which the System is proposed to function. Results and Discussion: Although GALILEO has not yet been massively implemented in the context for which it is proposed, the results presented here allow us to explore how Information and Communication Technologies (ICT) can be proposed to solve complex social problems, particularly considering the role of the citizen as a source and receiver of information.


2018 ◽  
Vol 2 (2) ◽  
Author(s):  
Bustanul Arifin ◽  
Amirah Ulfah

<p>The development of Information and Communication Technologies (ICTs) has brought many fundamental changes in the political practices. One of the main essential aspects of ICTs is internet. This internet plays an important role in developing the information age. Therefore, the information age contributes to the way in which we effectively and efficiently create and consume the information. In this research, we focus to see the role of technology that drives to the practice of netpolitik by both the public and political actors in Indonesia. Netpolitik itself is the combination between internet and politic. Then, we analyze how netpolitik is influencing and changing the political situation in Indonesia during the recent time. Then, we put several aspects in order to see the effects driven by the netpolitik. Finally, we conclude the research by a finding stating that the netpolitik has done a political transformation in Indonesia and it becomes a core engine in determining the behaviour of political actor and audiences.</p><p><strong><em>Keywords:</em></strong><em> Internet, Netpolitik, Public, Political Actors, ICTs, Digital Era, Transformation, and Indonesia</em></p>


2021 ◽  
pp. 98-108
Author(s):  
V.V. Strigunov ◽  

The paper examines the role of information and communication technologies in the development of smart cities, it shows the importance of supporting the consistency and functional compatibility of smart city devices and services through ICT architecture. A version of the multi-level ICT architecture of a smart city, based on the analysis of various architectures, is proposed, which describes in detail the connection and interaction of individual elements of the city digital infrastructure, as well as the impact which technical and regulatory requirements have on them.


Sign in / Sign up

Export Citation Format

Share Document