"Within the hour" and "wherever you are"

The use of healthcare apps for medical advice is becoming increasingly common. This paper explores apps that offer interaction with medical experts. Working from the supposition that digital technologies are intimately entangled in their cultural context, we argue that the apps do more than just neutrally mediate contacts and offer medical and psychological advice. The article addresses the cultural dimensions of healthcare apps and answers questions about the ways in which such apps contribute to forming changing notions of what “healthcare” and being a “patient” entail. Three popular Swedish apps and their marketing material is studied using a discursive interface analysis of the apps’ affordances. The results show that the apps significantly contribute to producing a marketable narrative about app health care that includes accessibility, security/safety and personalisation, and which is partly produced as an alternative to what is offered by Swedish public health care. The results further show that this narrative primarily represents and addresses users who are young, busy, urban consumers of care – partly contrasting policy expectations and hopes.

Exploring the world together: The colonial continuity of family adventure travel

The article examines notions of family holidays in the marketing of family adventure travel, a small but growing segment of the alternative tourism sector in Sweden. In family adventure travel, the family vacation is oriented toward exotic destinations in the Global South. The analysis is conducted through a multimodal discourse analysis of web-based marketing material from seven Swedish travel agencies. It shows that the travel style of family adventure travel is constructed through a novel discourse, filled with overlapping meanings of family life, authenticity, and adventure. The article offers a unique approach to family tourism research by theorizing family adventure travel from a post-colonial perspective. It demonstrates how family adventure travel entails a colonial continuity, where notions of exploring and discovering the world become reproduced and re-negotiated in the context of family tourism. In the marketing of family adventure travel, the family vacation is reimagined as a journey of discovery.

Institutions, platforms and the production of debut success in contemporary book culture

Bestsellers, defined by the high sales numbers they achieve and the hype they generate, are success stories that periodically galvanise the contemporary book industry. Most publishers actively seek to produce bestsellers, using a range of strategies. Contemporary bestsellers, particularly from peripheral markets and by debut authors, are produced through the strategic joining of two co-existing modes of capitalism: conglomerate capitalism and platform capitalism. This article analyses the publication pathways and reception of two debut bestsellers by Australian authors: Hannah Kent’s Burial Rites and Heather Morris’ The Tattooist of Auschwitz. To analyse these case study titles, we constructed publishing histories, collected five media reviews for each book from reputable publications and literary journals, and scraped the top 100 reviews on Goodreads. These case studies show how the particular textual qualities of each book, highlighted in publishers’ marketing material, shape the media and reader reception of each book, and the mechanisms and strategic alliances with traditional institutional and platform networks at work in producing success in post-digital book culture. Bestsellers show the logics and systems of an industry in flux, and the strategies that can support a debut work to reach a mass audience.

#YouWillBeFound: Participatory fandom, social media marketing and Dear Evan Hansen

Drawing on studies of fan participation, labour and parasociality, this article explores the continuing diversification of musical theatre fandom via social media and the interactive ways in which productions harness fan engagement. The analysis focuses on Dear Evan Hansen (2016) as a musical that depicts emotionally vulnerable teenagers and exploitative online communication, notions that are also often reflected in how fans interact with the show. Fan-generated content is regularly recycled as marketing material, and even as merchandise, that is used to sell the production. Similarly, the musical’s producers and marketing team frequently invite interaction around the musical’s core mantra, ‘You Will Be Found’. These interactions can benefit fans by potentially eliciting feelings of social inclusion that may be experienced as empowering. However, this practice can also be interpreted as equally as ethically dubious as some of the musical’s narrative content, given that fans are ultimately providing free advertising for a commercial musical.

For Whom Does the Clock Tick?: Male Repro-Temporality in Fertility Campaigns, Scientific Literature, and Commercial Accounts

Sperm swimming in circles or a lone sperm cell with two heads: male reproductive aging is increasingly equated with poor sperm quality, the prevalence of offspring learning disabilities even schizophrenia. To discuss the construction of a male biological clock, this article asks: how does the biological clock intervene in men’s reproductive bodies. And secondly: how is male repro-temporality visually and rhetorically invoked in fertility campaigns, in medical scientific accounts and in the marketing material of one elective sperm-freezing company? Situated within an interdisciplinary theoretical framework, the article draws upon biomedicalization theory (e.g. Clarke et al. 2003), reproductive masculinity studies (e.g. Daniels 2006; Almeling and Waggoner 2013), and social scientific theorizing of time and temporality (e.g. Amir 2006; van de Wiel 2014a; 2014b) to discuss the emergence of male repro-temporality. This article contributes to the interdisciplinary scholarly agenda on time and temporality by theorizing the emergence of a male biological clock as a type of repro-temporality that, in its discursive and aesthetic framing, portrays male reproductive aging as involving loss and disability. The article concludes that while the biological clock derives its temporal force from the logic of decay, it simultaneously cements heteronormative ideals of the nuclear family, re-naturalizes the genetic unit, and situates men as proactive and modern in their anticipation of future infertility.

An Analysis of Identification of Students’ Need in Learning English at Marketing Department of SMK Negeri 1 Kolaka

This research is aimed to answer the problem of the research “What are the students’ needs in the Marketing Department at SMK Negeri 1 Kolaka in learning English?” This research uses a qualitative research design where the data are explained in the description form. The instruments of the research are questionnaires and interview guidelines. The participants of the research are students of the Marketing Department in the second grade in SMK Negeri 1 Kolaka. The result showed the student needs, the first is for the student's necessities who are more likely to learn speaking skills, and also for the material they wanted is online marketing material, which means that they considered their needs in the future when they enter the world of work, another thing that students’ needs in their English learning is they need a material that is appropriate to their major so that what they learn in school can be applied when they are working later, while the students’ lack is their speaking skill and also vocabulary deficiencies. Where they have no space or place to use their English skills that they have learned and for the desires of students in terms of learning English, students are more likely want to learn English by going outside. And for the learning methods that used by the teacher, students are more likely want to study in pairs or groups with their friends rather than study alone. Besides, students also want the teachers who can become facilitators and guides in the English learning process.

Mengatasi Dampak Negatif Voluntourism Dalam Komunitas Lokal (Studi Kasus Lembaga Kursus Bahasa Jepang Bunka Kenkyuukai Yogyakarta, Indonesia)

Abstrak Penelitian ini merupakan penelitian kualitatif mengenai dampak negatif yang ditimbulkan program voluntourism dalam bidang pendidikan di Bunka Kenkyuukai, sebuah lembaga kursus Bahasa Jepang dan Indonesia di Yogyakarta, yang merupakan destinasi program voluntourism dari agen wisata Jepang. Beberapa efek negatif yang ditimbulkan seperti tidak terpenuhinya kebutuhan Bunka Kenkyuukai, terhambatnya proses belajar mengajar dan gagalnya proses pertukaran lintas budaya yang berguna bagi pendidikan siswa disebabkan karena Bunka Kenkyuukai sebagai local host community tidak memiliki control terhadap jalannya program. Penelitian ini dilakukan dengan melakukan sejumlah observasi dan wawancara kepada direktur, staff, guru dan siswa di Bunka Kenkyuukai mengenai jalannya program voluntourism. Hasil dari penelitian ini berupa saran yang dapat dilakukan oleh Bunka Kenkyuukai untuk mengambil control terhadap jalannya program, agar program tersebut dapat memberikan manfaat sebagaimana mestinya. Saran yang diusulkan dalam penelitian ini adalah dengan melakukan serangkaian manajemen internal mulai dari manajemen strategi, manajemen marketing, manajemen operational hingga manajemen finansial. Dengan melakukan perubahan dalam hal manajemen diharapkan program voluntourism di Bunka Kenkyuukai dapat memberikan manfaaat tidak hanya bagi perkembangan pendidikan siswa tetapi juga bagi kelangsungan bisnis Bunka Kenkyuukai. Kata Kunci : Budaya, Program, Voluntourism Taking the Host Community’s Control Back Towards Negatif Impact of Voluntourism. Case Study in Japanese Language Course Bunka Kenkyuukai, Yogyakarta Indonesia. Abstract This research is qualitative research about how to maximize benefit and reduce the negative impacts of voluntourism in Japanese Language Course Bunka Kenkyuukai in Yogyakarta. Some negative impacts that obstructed Bunka Kenkyuukai’s course activities happened because Bunka Kenkyuukai as a localhost community did not have any control in running of voluntourism program. This research was done by doing some observations and interviews with the director, staff, teachers, and students in Bunka Kenkyuukai. The result of this research is a piece of advice that can be done to take control of running the program, so the program can provide more benefits. The proposed suggestion in this research by doing some internal management start from strategy management with adjusting the voluntourism program to the Bunka Kenkyuukai’s purpose, marketing management by making the program as marketing material, operational marketing by redesign the running of voluntourism program, up to financial management by making projections of income and expenditure items related to the voluntourism program. By doing so, the voluntourism program is expected to provide more benefits to Bunka Kyenkyuukai not only in student’s progress but also business continuity of Bunka Kenkyuukai. Keywords : Culture. Programme, Voluntourism

The Private Tutoring Industry in Denmark: Market Making and Modes of Moral Justification

Purpose: The article focuses on the emergence of a private tutoring industry in Denmark over the last decade. Specifically, it explores how private tutoring companies legitimize themselves in a social and cultural context where education has for long predominantly been understood in egalitarian terms. Design/Approach/Methods: The article takes inspiration from Viviana Zelizer’s work on morally controversial markets. It explores the “moral labor” performed by private tutoring companies to redefine the exchange of private tutoring services as a socially wholesome activity. It does so through a close analysis of business information, company websites, and news media articles on private tutoring. Findings: The article argues that, generally, the marketing material of tutoring companies focuses more on social equality and student well-being than on academic success. Thus, the companies predominantly legitimize themselves in terms of long-standing Scandinavian ideals of education. Increasingly, these are also the terms in which the companies criticize mainstream schooling. Originality/Value: The article contributes new knowledge of private tutoring in a Scandinavian context where very little research on the issue has so far been conducted. Theoretically, it relates previous research on “legitimation projects” of private tutoring companies to broader sociological theories on market making.

Limitless? Imaginaries of cognitive enhancement and the labouring body

This article seeks to situate pharmacological cognitive enhancement as part of a broader relationship between cultural understandings of the body-brain and the political economy. It is the body of the worker that forms the intersection of this relationship and through which it comes to be enacted and experienced. In this article, we investigate the imaginaries that both inform and are reproduced by representations of pharmacological cognitive enhancement, drawing on cultural sources such as newspaper articles and films, policy documents, and pharmaceutical marketing material to illustrate our argument. Through analysis of these diverse cultural sources, we argue that the use of pharmaceuticals has come to be seen not only as a way to manage our brains, but through this as a means to manage our productive selves, and thereby to better manage the economy. We develop three analytical themes. First, we consider the cultural representations of the brain in connection with the idea of plasticity – captured most graphically in images of morphing – and the representation of enhancement as a desirable, inevitable, and almost painless process in which the mind-brain realizes its full potential and asserts its will over matter. Following this, we explore the social value accorded to productive employment and the contemporary (biopolitical) ethos of working on or managing oneself, particularly in respect of improving one’s productive performance through cognitive enhancement. Developing this, we elaborate a third theme by looking at the moulding of the worker’s productive body-brain in relation to the demands of the economic system.

Theme and authenticity: experiencing heritage at The Venetian

PurposeThis article analyzes the concepts of experience economy and promotion of authenticity at The Venetian Hotel and Casino in Las Vegas by exploring the resort's tangible and intangible heritage use in design and marketing strategies.Design/methodology/approachThis qualitative study conducts a content analysis of marketing material, historical documents, and site observations.FindingsVisitors' active involvement, combined with The Venetian's use of tangible and intangible heritage, is used in creating an authentic themed experience. In addition, our study suggests that authenticity constitutes a key concept for today's hospitality industry.Research limitations/implicationsThis study centers on a single case study, and requires adjustments in order to be replicated. However, The Venetian represents one of the most prominent models followed by the hospitality industry worldwide.Practical implicationsThis analysis provides a baseline for comparison among resorts that have theming but do not integrate it in the same way, or in general, to other professionals and academics considering themed experiences.Social implicationsThe manuscript centers on several aspects that are being debated in numerous fields, from business to sociology, such as customers' desire for authentic experiences through the creation of themed attractions.Originality/valueThis research fills a gap in hospitality marketing research into authenticity and themed experience by investigating how The Venetian Hotel and Casino uses the heritage of another, tourism-focused city (Venice) to promote itself. The investigation uncovers how themed attractions in hospitality create an experience-based involvement that centers on the authenticity of the theme (in our case cultural heritage) they replicate.