Marketing Strategies of Cultural Institutions in a City Divided by a Border

2020 ◽  
pp. 152-167
Author(s):  
Łukasz Wróblewski ◽  
Marcin Lis
Keyword(s):  
21St Century ◽  
Marketing Strategies ◽  
Creative Industries ◽  
Cultural Industries ◽  
Cultural Institutions ◽  
Cultural Management ◽  
Individual Interviews ◽  
Management Concepts ◽  
Technological Growth ◽  
Culture Development

In the 21st Century, it is possible to observe a pattern of numerous changes in the sphere of functioning of the cultural institutions also in cities divided by a border. These trends include globalization of culture, development of cultural industries and creative industries, rapid technical and technological growth, occurrence of new cultural management concepts and marketing strategies. Therefore, this chapter presents models of marketing strategies that can be applied in cities divided by a border. Based on individual interviews with 40 experts, four model marketing strategies are proposed which can be used by managers of cultural institutions in cities such as Cieszyn-Czech Cieszyn. Proposed strategies are in relation to specified target markets - residents of a city divided by a border. The practical application aspect of this chapter is evident in the indication of the direction future marketing efforts of cultural institutions should take to improve their market position.

scholarly journals The Benefit of Failure: On the Development of Ostrava’s Culture

2019 ◽  
Vol 11 (9) ◽  
pp. 2592 ◽  
Author(s):  
Jan Suchacek
Keyword(s):  
Research Question ◽  
Creative Industries ◽  
Cultural Industries ◽  
Structured Interviews ◽  
The Czech Republic ◽  
Cultural Management ◽  
Traditional Industry ◽  
Cultural And Creative Industries ◽  
The Town

Peculiar cultures are symptomatic for areas of traditional industry. The purpose of this paper is to analyze and evaluate cultural and creative industries in Ostrava, the third largest town of the country that at the same time constitutes a typical representative of old industrial urban fabrics in the Czech Republic. Special attention will be devoted to the emerging cultural clusters that appear to be indispensable in terms of sustainable cultural management. Unique qualities of Ostrava’s culture culminated in 2009, when the town decided to stand for the prestigious title of the European Capital of Culture. Finally, Ostrava did not succeed, nonetheless the contest vivified the discourse on Ostrava’s culture and a distinctive potential for the creation of cultural clusters was revealed. Semi-structured interviews accomplished with relevant actors of the town’s culture facilitated contextual interpretation of the role of cultural and creative industries as well as mapping the potential cultural clusters in the town. The research question posed in this article is as follows: do development effects formed by the concentration of creative and cultural industries in Ostrava exist? It turned out that the paths towards cultural management sustainability can differ substantially from recipes, which are well-proven in leading developed territories. The results of our analysis confirmed some developmental effects evoked by the concentration of cultural industries and cultural clusters in Ostrava can be identified, but genuine qualitative transformation towards a more cultural and sustainable milieu in Ostrava undoubtedly requires more time.

scholarly journals Britishness and otherness: Representing and constructing identity in BBC’s Land Girls

2019 ◽  
Vol 14 (1) ◽  
pp. 90-105
Author(s):  
Bonnie White
Keyword(s):  
National Identity ◽  
21St Century ◽  
Second World War ◽  
Cultural Institutions ◽  
World War ◽  
Second World

This article situates Land Girls (BBC, 2009–2011) in dialogue with the Second World War and its legacy. Although the series ostensibly deals with the experience of British Land Girls during the war in a melodramatic way, Land Girls is best understood as an anxious commentary on the place of Britain and its cultural institutions following the war. The series uses national, racial and economic others in order to de-romanticise notions of a collective national identity, while simultaneously using those others to help articulate an idealised sense of Britishness for a 21st-century audience.

Unveiling the subject behind diversity: Exploring the micro-politics of representation in ethnic minority creatives’ identity work

Organization ◽  
2017 ◽  
Vol 24 (3) ◽  
pp. 330-354 ◽  
Author(s):  
Patrizia Zanoni ◽  
Annelies Thoelen ◽  
Sierk Ybema
Keyword(s):  
Ethnic Minority ◽  
Identity Work ◽  
Creative Industries ◽  
The Other ◽  
Politics Of Representation ◽  
Cultural Industries ◽  
Creative Work ◽  
The West ◽  
The Subject ◽  
Creative Subject

Much literature on the cultural industries celebrates ethnicity as a source of creativity. Despite its positive connotation, this discourse reduces ethnic minority creatives to manifestations of a collective ethnic identity automatically leading to creativity, creating a paradox of creativity without a creative subject. Approaching creatives with an ethnic minority background as agents, this article investigates how they self-reflectively and purposely discursively construct ethnicity as a source of creativity in their identity work. Empirically, we analyze interviews with well-established creatives with an ethnic minority background active in Belgium. Most respondents construct their ethnic background as ‘hybrid’, ‘exotic’, or ‘liminal’ to craft an identity as creatives and claim creativity for their work. Only few refuse to discursively deploy ethnicity as a source of creativity, crafting more individualized identities as creatives. Our study contributes to the literature on power and ethnicity in the creative industries by documenting ethnic minority creatives’ discursive micro-struggle over what is creative work and who qualifies as a creative. Specifically, we show their counterpolitics of representation of ethnicity in the creative industries through the re-signification of the relation between the ‘west’ and the ‘other’ in less disadvantageous terms. Despite such re-signification, the continued relevance of the discourse of ethnicity as a key marker of difference suggests that ethnicity remains a principle of unequal organization of the creative industries.

scholarly journals Electronic Imaging & the Visual Arts. EVA 2013 Florence

2013 ◽  
Keyword(s):  
Visual Arts ◽  
Data Access ◽  
Cultural Tourism ◽  
Creative Industries ◽  
Multimedia Systems ◽  
Archaeological Sites ◽  
Cultural Institutions ◽  
Data Bases ◽  
Strategic Issues ◽  
Electronic Imaging

Important Information Technology topics are presented: multimedia systems, data-bases, protection of data, access to the content. Particular reference is reserved to digital images (2D, 3D) regarding Cultural Institutions (Museums, Libraries, Palace – Monuments, Archaeological Sites). The main parts of the Conference Proceedings regard: Strategic Issues, EC Projects and Related Networks & Initiatives, International Forum on “Culture & Technology”, 2D – 3D Technologies & Applications, Virtual Galleries – Museums and Related Initiatives, Access to the Culture Information. Three Workshops are related to: International Cooperation, Innovation and Enterprise, Creative Industries and Cultural Tourism.

Path to Success

2013 ◽  
pp. 122-143
Author(s):  
Ahu Genis-Gruber ◽  
Ramazan Aktas
Keyword(s):  
Management Strategies ◽  
Organizational Structures ◽  
International Management ◽  
Marketing Strategies ◽  
Management Approach ◽  
Current Case ◽  
Cultural Management ◽  
The World ◽  
Management Techniques ◽  
Cross Cultural Management

The current case examines the management strategies of a leading furniture company that started off as a small business and rapidly expanded globally. The success the company has achieved through its innovative marketing strategies and use of international management techniques is presented. The case highlights the company’s flexibility in adapting its organizational structures to the nature of the market in different countries, and its reliance on a cross-cultural management approach to marketing in order to increase product acceptance by consumers across the world.

scholarly journals PROMOTING COMPETITIVENESS IN CREATIVE INDUSTRIES: CHANGES AND TRENDS OF LITHUANIAN FILM INDUSTRY IN 21ST CENTURY / VERSLUMO SKATINIMAS KŪRYBINĖSE INDUSTRIJOSE: POKYČIAI IR TENDENCIJOS LIETUVOS KINO INDUSTRIJOJE XXI AMŽIUJE

2017 ◽  
Vol 10 (1) ◽  
pp. 14-25 ◽  
Author(s):  
Tomas MITKUS ◽  
Vaida NEDZINSKAITĖ-MITKĖ
Keyword(s):  
Survey Data ◽  
21St Century ◽  
Quantitative Research ◽  
Film Industry ◽  
Creative Industries ◽  
The Political ◽  
Economic Aspects ◽  
Output Level ◽  
Industry Output ◽  
Qualitative Changes

This article is a continuation of a 2011 publication about the Lithuanian film industry that examined the cultural and economic aspects of the Lithuanian film industry’s national and global situation and developments in the 21st century. The authors review changes in the political, legal, tax, and other circumstances in 2011–2014 that led to qualitative changes in the film industry over the last four years. The authors conducted quantitative research in order to properly evaluate the symbolic and cultural national film industry output level. The survey data is analyzed and compared with survey data from the previous year.

Forging an ‘Asian’ media fusion: Singapore as a 21st century media hub

2016 ◽  
Vol 158 (1) ◽  
pp. 80-89 ◽  
Author(s):  
Terence Lee
Keyword(s):  
Development Strategy ◽  
21St Century ◽  
Cultural Policy ◽  
Creative Industries ◽  
Global Media ◽  
Telecommunications Infrastructure ◽  
Media System ◽  
The Media ◽  
The Government ◽  
City State

The city-state of Singapore commemorated its 50th year of independence in 2015. In that 50-year period, Singapore defied the odds by forging itself into an important media and communication hub, one that services the Asian region by linking it to other global media centres. This article examines Singapore’s efforts to develop its media sector over the years from a historical (and) policy perspective. The article begins by explaining how early policy discourses were bifurcated along internal versus external lines, where the development of a national media system to mould a fledgling society was the internal mission, while externally, the vision was to promote Singapore to the rest of the world as a reliable port (where media and cultural goods can be safely and reliable transported to/through) and teleport (where messages and satellite signals can be exchanged via reliable telecommunications infrastructure and uplink–downlink facilities). It was not until the early 2000s, with the launch of Media 21 and the Creative Industries Development Strategy (both in 2002), that the external mission began to dominate. In 2009, the Singapore Media Fusion Plan (SMFP) declared that Singapore would become a ‘Trusted Global Capital for New Asia Media’. While articulating that a strong media sector engenders a better understanding of Singapore culture, the latest policy does little to promote local culture. Instead, the cultural footprint of Singapore has expanded to include not just Asia, but ‘new Asia’, defined very problematically in the report as ‘newly confident Asian countries’ (p. 26). This article unpacks the ‘Asian media fusion’ discourse and contends that the positioning of Singapore as a 21st century media hub is arguably the most overtly economic media and cultural policy that Singapore has yet produced. It is clear that the media sector is a little more than a cluster of economic activity, where the goal of the government and the agencies involved is to boost Singapore’s status as the best business city. The media hub policy rationales have thus been, for better or worse, coherent with the Singapore government’s broader economic ideologies over the past 50 years and look set to continue into the foreseeable future.

Creative industries policies and conditions of cinema labor in Colombia in the 21st century

2020 ◽  
Vol 13 (3) ◽  
pp. 228-243
Author(s):  
Enrique Uribe-Jongbloed ◽  
Manuel A. Corredor-Aristizábal
Keyword(s):  
21St Century ◽  
Creative Industries

21st century luxury fashion retailers' marketing strategies for customer satisfaction: UK perspective

2016 ◽  
Vol 16 (1) ◽  
pp. 79 ◽  
Author(s):  
Daniella Ryding ◽  
Gianpaolo Vignali ◽  
Myriam Caratù ◽  
Yen Yin Wang ◽  
Robin Carey
Keyword(s):  
Customer Satisfaction ◽  
21St Century ◽  
Marketing Strategies
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