Virtual Dark Tourism

2020 ◽  
pp. 231-249
Author(s):  
Maximiliano Emanuel Korstanje ◽  
Handayani Bintang
Keyword(s):  
Augmented Reality ◽  
Shared Values ◽  
Future Research ◽  
Target Market ◽  
Tourist Attraction ◽  
Dark Tourism ◽  
Tourist Demand ◽  
Segmented Target ◽  
Target Markets

Death is a great unifier, not only for one who is in grief but also those who have similar shared values (i.e., tourist demand for visiting death sites). In this sense, visitation to the death sites denotes its importance to people's lives. However, as types of death sites are distinctively different from one to another, death sites as tourist attraction remains a segmented target market. This chapter looks at some viewpoints for making death sites not only for a segmented target market, which leads to discourse of virtual dark tourism (VDT) formation. With sound branding coupled with augmented reality (AR) as tools to support the claims of virtual dark tourism, death sites, which are considered exclusive touristic market offerings, presumably could be consumed by more target markets. Several issues and direction for future research are discussed.

Virtual Dark Tourism

2020 ◽  
pp. 183-203
Author(s):  
Bintang Handayani ◽  
Maximiliano E. Korstanje
Keyword(s):  
Virtual Reality ◽  
Augmented Reality ◽  
State Of The Art ◽  
Social Constructionist ◽  
Future Research ◽  
Dark Tourism ◽  
Research Philosophy ◽  
Compositional Interpretation

This study looks at some primary points in the discourse of virtual dark tourism (VDT) formation. Derived from the spectrum of sound branding (SB), virtual reality (VR), coupled with augmented reality (AR), the case is used as a tool to support the claims of VDT. Findings suggest viewpoints for making death sites exclusive, and offer valuable clues to the design of VDT formation as an option to include death sites as market offerings of dark tourism. Guided by social constructionist research philosophy, coupled with semiology and compositional interpretation, the analysis offers valuable clues to position sites built around the narratives of death. Not only does it verify elements of unique and emotional selling propositions in the typology of death sites, but it also signifies the emerging state of the art on the nexus between VDT and SB. Specifically, dark themed songs coupled AR are used as tourism drivers for designing Trunyan Cemetery, Bali. Overall, this review shows preliminary designs for prototype death sites. Several issues and directions for future research are discussed.

Virtual Dark Tourism

2018 ◽  
Vol 2 (2) ◽  
pp. 1-17
Author(s):  
Bintang Handayani ◽  
Maximiliano E. Korstanje
Keyword(s):  
Virtual Reality ◽  
Augmented Reality ◽  
State Of The Art ◽  
Social Constructionist ◽  
Future Research ◽  
Dark Tourism ◽  
Research Philosophy ◽  
Compositional Interpretation

This study looks at some primary points in the discourse of virtual dark tourism (VDT) formation. Derived from the spectrum of sound branding (SB), virtual reality (VR), coupled with augmented reality (AR), the case is used as a tool to support the claims of VDT. Findings suggest viewpoints for making death sites exclusive, and offer valuable clues to the design of VDT formation as an option to include death sites as market offerings of dark tourism. Guided by social constructionist research philosophy, coupled with semiology and compositional interpretation, the analysis offers valuable clues to position sites built around the narratives of death. Not only does it verify elements of unique and emotional selling propositions in the typology of death sites, but it also signifies the emerging state of the art on the nexus between VDT and SB. Specifically, dark themed songs coupled AR are used as tourism drivers for designing Trunyan Cemetery, Bali. Overall, this review shows preliminary designs for prototype death sites. Several issues and directions for future research are discussed.

scholarly journals Personalized Augmented Reality Based Tourism System: Big Data and User Demographic Contexts

2021 ◽  
Vol 11 (13) ◽  
pp. 6047
Author(s):  
Soheil Rezaee ◽  
Abolghasem Sadeghi-Niaraki ◽  
Maryam Shakeri ◽  
Soo-Mi Choi
Keyword(s):  
Big Data ◽  
Augmented Reality ◽  
User Study ◽  
Spatial Information ◽  
Ease Of Use ◽  
Tourist Attraction ◽  
Gender And Education ◽  
Time Distance ◽  
Data Source ◽  
The Right

A lack of required data resources is one of the challenges of accepting the Augmented Reality (AR) to provide the right services to the users, whereas the amount of spatial information produced by people is increasing daily. This research aims to design a personalized AR that is based on a tourist system that retrieves the big data according to the users’ demographic contexts in order to enrich the AR data source in tourism. This research is conducted in two main steps. First, the type of the tourist attraction where the users interest is predicted according to the user demographic contexts, which include age, gender, and education level, by using a machine learning method. Second, the correct data for the user are extracted from the big data by considering time, distance, popularity, and the neighborhood of the tourist places, by using the VIKOR and SWAR decision making methods. By about 6%, the results show better performance of the decision tree by predicting the type of tourist attraction, when compared to the SVM method. In addition, the results of the user study of the system show the overall satisfaction of the participants in terms of the ease-of-use, which is about 55%, and in terms of the systems usefulness, about 56%.

Virtuelle Techniken in der Fertigung/Virtual technologies in production

2018 ◽  
Vol 108 (03) ◽  
pp. 169-173
Author(s):  
P. Brunkow ◽  
Y. Müller
Keyword(s):  
Augmented Reality ◽  
Critical Factor ◽  
Future Research ◽  
Research Needs ◽  
Innovative Techniques

Virtuelle Techniken wie Augmented Reality (AR) ermöglichen die Visualisierung virtueller Informationen wie beispielsweise Geometriedaten im selben Bild. In diesem Artikel werden Potenziale und Herausforderungen beim Einsatz von AR in der Fertigung dargestellt. Darüber hinaus wird der Mitarbeiter als kritischer Erfolgsfaktor bei der Implementierung von innovativen Techniken betrachtet und der künftige Forschungsbedarf aufgezeigt.   Virtual technologies such as Augmented Reality (AR) allow the visualization of virtual information. This article describes potentials and challenges, applying AR in production. Furthermore the employee is outlined as critical factor of success for the implementation of innovative techniques. Future research needs are pointed out.

scholarly journals Study the Effect of Culture on Customer Loyalty on the Target Markets for Successful Export

2017 ◽  
Vol 9 (2) ◽  
pp. 148 ◽  
Author(s):  
Farzad Tarhani ◽  
Solmaz Janfadaei
Keyword(s):  
Cultural Values ◽  
Customer Loyalty ◽  
Cultural Beliefs ◽  
Foreign Market ◽  
Structural Equations ◽  
Cultural Dimension ◽  
Target Market ◽  
Validity And Reliability ◽  
Wide Range ◽  
Target Markets

Export deals with a wide range of environmental factors, customers and competitors that are different with the domestic market. That’s why market research and export promotion require management plans and appropriate procedures to their target markets and audiences. Exporter before entering a foreign market requires that by doing the necessary research on the marketrealizethe type of information required and how to collect it from a country other than their country and study about the cultural dimensions.In fact, differences in the environment, cultural, legal, political, economic, financial, geographic, multinational markets, free trade zones and economic agreements include the level of economic development and the risks and major exporter that they should do an investigation to consider the conditions of satisfaction and thus increase customer loyalty.This applied research was done aims to determine the effect of culture on customer loyalty at target markets for successful export using a descriptive method by a questionnaire that its validity and reliability was calculated. To analyze the issue of structural equations and correlation test was used. Based on the results, this study found a relationship between the cultural dimension, cultural beliefs and cultural values and traditions with customer loyalty at target market.

scholarly journals Usability in 4D AR: Visualising Multi-temporal Real-time Geo-data in Augmented Reality Environments

2015 ◽  
Vol 9 (4) ◽  
pp. 23 ◽  
Author(s):  
Bernd Resch ◽  
Andreas Wichmann ◽  
Nicolas Göll
Keyword(s):  
Augmented Reality ◽  
Real Time ◽  
Temporal Variations ◽  
Time Base ◽  
Future Research ◽  
Time Data ◽  
Orientation Data ◽  
Information Density ◽  
Real Time Data ◽  
Multi Temporal

Even though advantages of 3D visualisation of multi-temporal geo-data versus 2D approaches have been widely proven, the particular pertaining challenge of real-time visualisation of geo-data in mobile Digital Earth applications has not been thoroughly tackled so far. In the emerging field of Augmented Reality (AR), research needs comprise finding the optimal information density, the interplay between orientation data in the background and other information layers, using the appropriate graphical variables for display, or selecting real-time base data with adequate quality and suitable spatial accuracy. In this paper we present a concept for integrating real-time data into 4D (three spatial dimensions plus time) AR environments, i.e., data with “high” spatial and temporal variations. We focus on three research challenges: 1.) high-performance integration of real-time data into AR; 2.) usability design in terms of displaying spatio-temporal developments and the interaction with the application; and 3.) design considerations regarding reality vs. virtuality, visualisation complexity and information density. We validated our approach in a prototypical application and extracted several limitations and future research areas including natural feature recognition, the cross-connection of (oftentimes monolithic) AR interface developments and well-established cartographic principles, or fostering the understanding of the temporal context in dynamic 4D Augmented Reality environments.

scholarly journals Designing a Promotional Video as a Tool to Promote Swiss-Belinn Airport Hotel Surabaya to its Target Market

K ta Kita ◽  
2020 ◽  
Vol 8 (2) ◽  
pp. 201-211
Author(s):  
Nathalia Cindy Cindy
Keyword(s):  
Target Market ◽  
Creative Thesis ◽  
Project Report ◽  
Final Project ◽  
Close Proximity ◽  
Short Video ◽  
Promotional Video ◽  
Potential Customers ◽  
Target Markets

This is a Creative Thesis Final Project Report on a problem at Swiss-Belinn Airport Hotel Surabaya (SAHS). SAHS is a hotel that is located strategically in close proximity to Juanda Airport. The hotel has three types of rooms and provide various facilities, such as restaurant, pool etc. The target markets for these products are people who need meeting rooms, and are away on business trips, vacations, and transit. However, the hotel is struggling to reach out to individual guests. Thus, in order to effectively introduce and inform the hotel to a wider population, a tool is needed. A Promotional Video (PV) is a short video or movie to promote a product or service to potential customers. PV can highlight the USP of the hotel. However, due to the current pandemic, creating the promotional video is unattainable. Thus, this thesis would cover interviews for the data and/until the act of creating the plotline for the promotional video.Keywords: Promotional tool, promotional video, USP, target market

scholarly journals Augmented Reality: Focusing on Photonics in Industry 4.0

2022 ◽  
Author(s):  
Tariq Masood ◽  
Johannes Egger
Keyword(s):  
Augmented Reality ◽  
Industry 4.0 ◽  
Success Factors ◽  
Industrial Revolution ◽  
Value Chains ◽  
Future Research ◽  
Digital Information ◽  
Font Size ◽  
Academic Literature ◽  
Broad Variety

Industry 4.0 (or 4<sup>th</sup> industrial revolution) facilitates horizontal and vertical digital information flow along value chains up to the end-customer and is highly relevant in a broad variety of industries. Augmented reality (AR) is a key technology in Industry 4.0, which connects the virtual and real-world environments using such digital information flows. In doing so, the technology relies upon the systems that includes hardware and software components. Particularly, optics and photonics are of much importance in the display and processing of information in these systems. However, a particular challenge is that the AR-based systems have not been adopted in the industry as much as other technologies even after several decades of their existence. Based on review of academic literature, an industrial survey and experiments conducted in the industry, this article aims to identify success factors and challenges of AR systems and metrics of photonic components that can form the basis of an AR* framework for photonics-based system design for future research. @font-face {font-family:"Cambria Math"; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:roman; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;}p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-unhide:no; mso-style-qformat:yes; mso-style-parent:""; margin:0cm; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman",serif; mso-fareast-font-family:"Times New Roman"; mso-ansi-language:EN-US; mso-fareast-language:EN-US;}.MsoChpDefault {mso-style-type:export-only; mso-default-props:yes; font-size:10.0pt; mso-ansi-font-size:10.0pt; mso-bidi-font-size:10.0pt; mso-ansi-language:EN-US; mso-fareast-language:EN-US;}div.WordSection1 {page:WordSection1;}

scholarly journals PENGEMBANGAN APLIKASI AUGMENTED REALITY BOOK PENGENALAN OBJEK WISATA TAMAN UJUNG SOEKASADA DAN TAMAN AR TIRTA GANGGA DI KABUPATEN KARANGASEM

2014 ◽  
Vol 11 (2) ◽  
Author(s):  
Putu Angga Sudyatmika ◽  
Padma Nyoman Crisnapati ◽  
I Gede Mahendra Darmawiguna ◽  
Made Windu Antara Kesiman
Keyword(s):  
Augmented Reality ◽  
Research And Development ◽  
Tourist Attraction ◽  
3 Dimensional ◽  
Real Environment ◽  
The Village

Taman Ujung Soekasada and Tirta Gangga is a famous tourist attraction inKarangasem regency. Taman Ujung is located at the village of Tumbu, district of Karangasem. The park was built in 1919 by the king of Karangasem, namely I Gusti BagusJelantik with the purpose to entertain important guests who visitied the region of Karangasem.Tirta Gangga was rebuilt in 1948 on the initiative of The King of Karangasem namely AnakAgung Anglurah Ketut Karangasem. Situated in Ababi Village, 6 kilometers northern Taman Ujung Soekasada. This water park built as a place for bathing the King and his family.This research is aims to develop an android-based application that can be used as a medium for learning and preserving Taman Ujung Soekasada and Tirta Gangga. The researchmethod used was research and development by using the model of the waterfall. Thisapplication uses the vuforia library to display 3 dimensional building objects into a real environment by using the book and the android smartphone.The end of result is a book that contains about information and images related toTaman Ujung Soekasada and Tirta Gangga that functioned as a marker as well as android based on Augmented Rality application that is capable of displaying the object of Taman Ujung and Tirta Gangga buildings in 3 dimensional above the marker complete with thenarrative sound explanation

scholarly journals Pengaruh Destination Image dan Tourist Atraction terhadap Tourist Satisfaction dan Post Visit Behavioral Intention

2019 ◽  
Vol 3 (2) ◽  
pp. 131
Author(s):  
Eny Endah Pujiastuti ◽  
Sadeli Sadeli ◽  
Anisa Destiana
Keyword(s):  
Indirect Effect ◽  
Behavioral Intention ◽  
Destination Image ◽  
Future Research ◽  
Tourist Attraction ◽  
Behavior Intention ◽  
Tourist Satisfaction ◽  
Tourism Sector ◽  
The Government

The purpose of this study is to understand the influence between Destination Image, Tourist Atraction, Tourist Satisfaction and Post Visit Behavioral Intention. In this study, a total of 115 effective questionnaires were collected which would then be processed using Structural Equating Modeling (SEM) which was operated using the AMOS application. The results of the study show that 1). Destination image has a significant effect on tourist satisfaction. 2). Tourist attraction has a significant effect on tourist satisfaction. 3). Destination image has a significant effect on the post visit behavior intention. 4). Tourist attraction has a significant effect on the post visit behavior intention. 5). Tourist satisfaction has a significant effect on the post visit behavior intention. 6). Destination image has an indirect effect on post visit intention behavior through tourist satisfaction. 7). Tourist attraction influences indirectly on post visit intention behavior through tourist satisfaction. Based on the results of the research, the research not only provides advice for the government tourism sector, but also provides direction for future research.

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