Communicating in Media Dark Areas

2021 ◽  
pp. 141-156
Author(s):  
Dinesh Kumar ◽  
Punam Gupta
Keyword(s):  
Developing Countries ◽  
Case Studies ◽  
Urban Areas ◽  
Target Audience ◽  
Access To Education ◽  
Media Communication ◽  
Bop Markets ◽  
Developed World ◽  
Communication Methods ◽  
Innovative Approaches

Companies have to communicate with their consumers and deliver value. This is achievable in areas where consumers are educated and have access to media – and these conditions exist in markets in the developed world and also in urban areas in developing countries. But communicating to distant, scattered villages, or areas where the majority of the population is poor—areas called media-dark—poses a great challenge for business. Further, the target audience may also have no access to education or media. Communicating in these markets physically is simply not economical or feasible. This chapter describes the challenges of reaching consumers in media dark environments. It explores how companies are getting over these obstacles. Drawing on case studies describing innovative use of communication methods, it explains how initiatives can succeed in BOP areas using innovative approaches. A media communication mix is proposed for successfully reaching out to consumers in BOP markets.

scholarly journals Observation of Youth in Sociological Context

2021 ◽  
Vol 3 (7) ◽  
pp. 01-05
Author(s):  
Mohammad Taghi Sheykhi
Keyword(s):  
Developing Countries ◽  
Young People ◽  
Child Labor ◽  
Basic Education ◽  
Drop Out ◽  
Access To Education ◽  
Entire Life ◽  
Developing Societies ◽  
Developed World

Sociology as a science of society evaluates the youth from different perspectives. Youth as one-fifth of population in most societies are facing new needs and services. In more developed world, they are almost fulfilled because of the availability of infrastructures, whereas in many developing societies because of such a vacuum, many youth are deprived of their required services and essentials of today's life. However, achievement of modernity has to a large extent provided the youth with new opportunities in many countries. Such a transition has led the youth to growing awareness. When the conditions are favorable, young people will be able to use their ability and capacity much better, or in other words, they will perform their functions/ duties satisfactorily. In such a situation, the society as a whole moves in a positive way. Many have not yet been able to provide their youth to access to education to be used in future creativity and development. Improving the quality of basic education has been highly emphasized by scholars. In many developing countries, many of those who drop out of school in early stages become child-labor; a phenomenon affecting their entire life in a negative manner. Developing societies have a wide need for different skills in various fields, which must be provided by the youth in any society.

DETECTING HIDDEN FAULTS IN URBAN AREAS: CASE STUDIES AND METHODOLOGIES

2018 ◽  
Author(s):  
Amanda R. Hultz ◽  
◽  
Kerri M. Gefeke ◽  
Kerri M. Gefeke ◽  
Elana Balch ◽  
...  
Keyword(s):  
Case Studies ◽  
Urban Areas

scholarly journals Mapping 20 Years of Urban Expansion in 45 Urban Areas of Sub-Saharan Africa

2021 ◽  
Vol 13 (3) ◽  
pp. 525
Author(s):  
Yann Forget ◽  
Michal Shimoni ◽  
Marius Gilbert ◽  
Catherine Linard
Keyword(s):  
Case Studies ◽  
Urban Areas ◽  
Urban Expansion ◽  
Local Population ◽  
Sub Saharan Africa ◽  
Annual Growth Rate ◽  
Urban Dynamics ◽  
Mapping Approach ◽  
Sub Saharan ◽  
The Impact

By 2050, half of the net increase in the world’s population is expected to reside in sub-Saharan Africa (SSA), driving high urbanization rates and drastic land cover changes. However, the data-scarce environment of SSA limits our understanding of the urban dynamics in the region. In this context, Earth Observation (EO) is an opportunity to gather accurate and up-to-date spatial information on urban extents. During the last decade, the adoption of open-access policies by major EO programs (CBERS, Landsat, Sentinel) has allowed the production of several global high resolution (10–30 m) maps of human settlements. However, mapping accuracies in SSA are usually lower, limited by the lack of reference datasets to support the training and the validation of the classification models. Here we propose a mapping approach based on multi-sensor satellite imagery (Landsat, Sentinel-1, Envisat, ERS) and volunteered geographic information (OpenStreetMap) to solve the challenges of urban remote sensing in SSA. The proposed mapping approach is assessed in 17 case studies for an average F1-score of 0.93, and applied in 45 urban areas of SSA to produce a dataset of urban expansion from 1995 to 2015. Across the case studies, built-up areas averaged a compound annual growth rate of 5.5% between 1995 and 2015. The comparison with local population dynamics reveals the heterogeneity of urban dynamics in SSA. Overall, population densities in built-up areas are decreasing. However, the impact of population growth on urban expansion differs depending on the size of the urban area and its income class.

Health and Environment in Urban Areas of Developing Countries

1992 ◽  
Vol 14 (3) ◽  
pp. 267 ◽  
Author(s):  
Carolyn Stephens ◽  
Trudy Harpham
Keyword(s):  
Developing Countries ◽  
Urban Areas

Relating Household Consumption Expenditures to Road Traffic Fatalities: A Rural–Urban Study

2021 ◽  
pp. 036119812110332
Author(s):  
Ruchika Agarwala ◽  
Vinod Vasudevan
Keyword(s):  
Developing Countries ◽  
Traffic Safety ◽  
Rural Areas ◽  
Urban Areas ◽  
Household Consumption ◽  
Household Expenditure ◽  
Traffic Fatality ◽  
Rural And Urban Areas ◽  
Rural And Urban ◽  
The Relationship

Research shows that traffic fatality risk is generally higher in rural areas than in urban areas. In developing countries, vehicle ownership and investments in public transportation typically increase with economic growth. These two factors together increase the vehicle population, which in turn affects traffic safety. This paper presents a study focused on the relationship of various factors—including household consumption expenditure data—with traffic fatality in rural and urban areas and thereby aims to fill some of the gaps in the literature. One such gap is the impacts of personal and non-personal modes of travel on traffic safety in rural versus urban areas in developing countries which remains unexplored. An exhaustive panel data modeling approach is adopted. One important finding of this study is that evidence exists of a contrasting relationship between household expenditure and traffic fatality in rural and urban areas. The relationship between household expenditure and traffic fatality is observed to be positive in rural areas and a negative in urban areas. Increases in most expenditure variables, such as fuel, non-personal modes of travel, and two-wheeler expenditures, are found to be associated with an increase in traffic fatality in rural areas.

scholarly journals First Environmental Investigation of Toxigenic Clostridium difficile at a Large Hospital in Bangladesh

2017 ◽  
Vol 4 (suppl_1) ◽  
pp. S406-S406
Author(s):  
M Jahangir Alam ◽  
Khurshida Begum ◽  
Tasnuva Rashid ◽  
Irtiza Hasan ◽  
Jacob McPherson ◽  
...  
Keyword(s):  
Developing Countries ◽  
Clostridium Difficile ◽  
Enrichment Culture ◽  
Large Hospital ◽  
Environmental Investigation ◽  
Fluorescent Pcr ◽  
High Prevalence ◽  
Pcr Ribotyping ◽  
Developed World ◽  
Culture Positive

Abstract Background Toxigenic Clostridium difficile is the most common cause of infectious diarrhea in hospitalized patients in the developed world and an emerging pathogen in developing countries due to increased use of broad-spectrum antibiotics. Although likely ubiquitous worldwide, the prevalence of toxigenic C. difficile spores in the hospital environs of developing countries is poorly understood. The objectives of the study are to isolate and characterize C. difficile from the hospital environs of a large hospitals in Dhaka, Bangladesh. Methods As part of our environmental surveillance effort, we collected 330 shoe-bottom swab samples from hospital employees, patients, and visitors inside of a large hospital in Dhaka, Bangladesh. Samples were analyzed for C. difficile using anaerobic enrichment culture and molecular methods. Suspected colonies from cycloserine cefoxitin fructose agar (CCFA) plates were identified by PCR (tcdA, tcdB, cdtA, cdtB and tpi genes) and strain typed using fluorescent PCR ribotyping, and MLVA methods. Results A total 149 of 333 (44.7%) shoe-bottom swab samples were culture positive for C. difficile of which 19.8% samples were toxigenic (tcdA and tcdB) C. difficile. A total of 11 distinct ribotypes were identified from 58 toxigenic C. difficile isolates tested. Predominant ribotypes were F053-163 (24.1%), F017 (20.7%), F106 (19.0%), F014-020 (17.2%). Other ribotypes were R001, F005, F010, F018, F054, F216, and FP407. No R027 and R078 C. difficile isolated. A broad MLVA diversity has been seen among the tested strains. Conclusion We identified a high prevalence of toxigenic C. difficile with diverse ribotypes from hospital environmental shoe-bottom swabs in Bangladesh. This is the first hospital environmental report of C. difficile from Bangladesh. Disclosures All authors: No reported disclosures.

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