Born-Again Globals

Author(s):  
Ana Vieira ◽  
Ema Fonseca ◽  
Inês Oliveira ◽  
Joana Lobo ◽  
António Carrizo Moreira

Based on the literature on the Uppsala model, born-again globals, non-linear internationalization model, and late market entry, this chapter aims to portray the history, changes, and adaptations of OMEGA's internationalization process. This transitioning firm manufactures furniture and wooden hockey sticks. This chapter identifies that OMEGA follows a non-linear internationalization process and late entry into international markets. The principal added value of the case study presented here is related to presenting OMEGA's non-linear internationalization process, which displays reactive internationalization behavior in response to a saturated domestic market, typical of the Uppsala model, and which subsequently ends in a rapid internationalization process, as a born-again global, as a result of a change in its top management. During its internationalization process, OMEGA changed its internationalization pace, modes of entry, and export actions by adapting to the external environment and then changing its strategic focus.

Author(s):  
Liliana Sofia Pinto ◽  
Maria Manuel Ribeiro ◽  
António Carrizo Moreira

Internationalization involves an active behavior to compete in international markets. Several theories, as well as several entry modes, have been developed to explain why and how firms compete internationally. Nevertheless, the internationalization process is difficult to implement as it involves not only historical reasons, as well as traditional strategies that sometimes are usually not questioned by the firm. This chapter aims to depict a case study in which a firm is trying to deploy an opportunity-driven internationalization, shifting its traditional modus operandi. The firm is analyzed based on several theories, namely the Uppsala model, the network-based theory, the born globals and the born again globals, and it is possible to conclude that despite its more than 80 years of existence, neither of the four theories can be properly used to explain the firm's international behavior. Moreover, to embrace international challenges, the firm needs to reposition its traditional business behavior.


Author(s):  
Julia Vasconcelos Furtado ◽  
Ana Rita Pereira ◽  
Inês Pereira ◽  
António Carrizo Moreira

This chapter analyzes the strategic international formulation of a SME technological service-based firm to perceive the internationalization theory that best suits the company throughout its history. The literature review of the most studied internationalization patterns—Uppsala Model, Born Globals, Born Again Globals, and Born Regionals—allowed comparison of the main characteristics of each theory vis-à-vis the firm's internationalization. A synthesis table summarizes the main characteristics of the internationalization process of each model and presents a clearer view of the particularities of each. Analysis of the primary data and interviews provided by the company's CEO made it possible to compare the internationalization process adopted by the company with those characteristics, facilitating the process of identifying the strategy followed. The present case study took into account the theoretical model with the greatest similarity of characteristics with the path followed by the firm, as well as its learning and future plans.


Author(s):  
Carolina Teixeira Carlos ◽  
Nicole Bento de Jesus ◽  
Raquel Nogueira Henriques ◽  
António Carrizo Moreira

This chapter analyzes the internationalization strategy of a Portuguese knowledge-based service firm. It is based on a case study and the main objective is to discuss what internationalization theory best explains the company's internationalization strategy. The literature reviews the main internationalization patterns—Uppsala model, born globals, born again globals, and born regionals—so that a comparison of the main characteristics of each theory is discussed and analyzed. At the end of the chapter, a table summarizes the main characteristics of the internationalization process of each model presented. The case study is based on the analysis of both primary data from the firm and data obtained from an interview obtained with the CEO.


2012 ◽  
Vol 01 (08) ◽  
pp. 35-53
Author(s):  
Seerat Fatima ◽  
Sheraz Arif

The purpose of this study is to classify the networks according to functions they performed, especially scrutinize their structures. The research concentrates on the influence of these functional networks on the internationalization process of small and medium sized companies (SME) in developing countries. What are the different types of support being provided by network partners? What is the structure of the existing network? The research part is inductive, qualitative and based on case study. The study’s findings illustrate the subtleties of how various network partners interact with entrepreneurs to penetrate, integrate and extend their international markets. Networks can help entrepreneurs expose themselves to new opportunities, obtain knowledge, learn from experiences, and benefit from the synergistic effect of pooled resources. Another contribution of this paper is that it identifies structures of the functional networks, till date networks are classified on the basis of extent of support they provide, not on what support they provide, thus advancing the literature.


Author(s):  
António Carrizo Moreira ◽  
Pedro Miguel Freitas da Silva

The internationalization of firms is a growing important phenomenon in the Economy. Thus, to face the new competitive challenges of globalized markets, industrial small and medium-sized enterprises (SMEs) need to implement new organizational approaches to take on new challenges in international markets. Based on a case study, this chapter reviews the literature on internationalization theories. Drawing on the network-based approach and on the resource-based view of the firm, we examine how collaborative new product development processes played a fundamental role in the internationalization process of a SME using a relationship-based perspective. The featured case concerns to a successful ex-small technical textile firm that leveraged its competitive strategy, climbed up the value chain, and extended its international activities following a technology-based path.


Author(s):  
Alexandra Marisa Bastos Carvalheira ◽  
António Moreira

Internationalization has been adopted by many companies, regardless of size, to boost their growth. Although the Uppsala model and the network approach have been extensively used to analyze how small firms internationalize their operations, this chapter addresses how a small firm of the clean carpentry industry managed to overcome an economic slowdown of its domestic market and boosted its growth. This chapter uses a case study approach that is framed on a literature review covering internationalization of SMEs, entrepreneurship, the importance of the network approach, the search of opportunities and trust, and relationship orientation to show how a firm abandoned its passive behavior and its focus on the domestic market to proactively address the international market following an entrepreneurial perspective.


2020 ◽  
Vol 8 (4) ◽  
pp. 718
Author(s):  
Dwi Maulita ◽  
Wuryaningsih Dwi Sayekti ◽  
Wan Abbas Zakaria

The purposes of this research are to analyze the added value of tapioca flour, identifying the internal and external environment, and formulate development strategies of tapioca flour agroindustry X in Kalirejo Sub- District. The research method is a case study and data used are primary and secondary data. The data are analyzed by using descriptive qualitative and quantitative analysis. The results showed that tapioca flour agroindustry X provided added value of IDR4,475.03/kg of tapioca flour (63.28 %) in grade A; IDR4,084.74/kg of tapioca flour (61.16 %) in grade B; and IDR2,897.05/kg of tapioca flour (52.67 %) in grade C. The internal environment which is the strength of tapioca flour agroindustry X is a quality tapioca flour product and the weakness is the unskilled agro-industry workforce. The external environment which is the opportunity for tapioca flour agroindustry X is technology and the threat is the high product competitiveness. Strategies of tapioca flour agroindustry X are as follows: (a) utilizing quality tapioca flour products to meet consumer demand, (b) utilizing the existence of modern technology by conducting training for workers, (c) increasing the availability of materials standards to meet technological capacity in production, (d) increasing cooperation with suppliers of raw materials to overcome the shortage of raw materials due to the large number of competitors in the same business, and (e) increasing business profits by maximizing the use of technology.Key words: added-value, development strategy, internal and external environment, tapioca flour.The purposes of this research are to analyze the added value of tapioca flour, identifying the internal and external environment, and formulate development strategies of tapioca flour agroindustry X in Kalirejo Sub- District.  The research method is a case study and data used are primary and secondary data.  The dataare analyzed by using descriptive qualitative and quantitative analysis.  The results showed thattapioca flour agroindustry X provided added value of IDR4,475.03/kg of tapioca flour (63.28 %) in grade A; IDR4,084.74/kg of tapioca flour (61.16 %) in grade B; and IDR2,897.05/kg of tapioca flour (52.67 %) in grade C.  The internal environment which isthe strength of tapioca flour agroindustry X is a quality tapioca flour product and the weakness is the unskilled agro-industry workforce.  The external environment which isthe opportunity for tapioca flour agroindustry X is technology and the threat is the high product competitiveness.  Strategies of tapioca flour agroindustry X are as follows: (a) utilizing quality tapioca flour products to meet consumer demand, (b) utilizing the existence of modern technology by conducting training for workers, (c) increasing the availability of materials standards to meet technological capacity in production, (d) increasing cooperation with suppliers of raw materials to overcome the shortage of raw materials due to the large number of competitors in the same business, and (e) increasing business profits by maximizing the use of technology. Key words:  added-value, development strategy, internal and external environment, tapioca flour.


2019 ◽  
Vol 12 (4) ◽  
pp. 679
Author(s):  
Jefferson Marlon Monticelli ◽  
Silvio Luís de Vasconcellos ◽  
Ivan Lapuente Garrido

This study analyses the coopetition strategy adopted by wineries in Southern Brazil with the support of local formal institutions to promote their internationalization. A multiple case study with 21 interviews with wineries and formal institutions of the industry was carried out. We used the discourse analysis based on the following categories: industry characterization, national and international markets, internationalization process, and institutional environment. The interpretations regarding the Integrated Sectorial Project (ISP) Wines of Brasil are shown. Despite its relevance, not all those involved have joined the project, because it promotes the internationalization unevenly through the competitive advantage while enhancing the differences between the wineries.  The main contributions are expanding the knowledge about coopetition by understanding the role of formal institutions and promoting the international competitiveness of firms in the wine industry.


Author(s):  
António Carrizo Moreira ◽  
Mariana Ramos ◽  
Lisa Freitas Ferraz ◽  
Diogo Martins

Although companies seek to export in order to meet the growing importance of international markets, vis-à-vis domestic markets, this chapter presents a case study of a company founded by two former high school teachers who started a beverage company in 2015 and quickly reached an early internationalization. The company produces alcoholic beverages and has won international awards regarding the quality of its product, which has given it an important status and opened the door to a process of rapid internationalization. This will be used to explore the theory of entrepreneurship and how two potential entrepreneurs, with employment difficulties in teaching, began with a project that gave birth to a born global firm.


Author(s):  
António Moreira ◽  
Pedro Miguel Freitas da Silva

The internationalization of firms has reached levels never seen before. As a consequence and in order to face the new competitive challenges of globalized markets, industrial small and medium-sized enterprises must be able to adapt to new organizational approaches, to innovate and to further develop their networks. Based on a case study, this chapter reviews the literature on internationalization and networks and addresses a less researched topic of supplier-clients relationships in the value chain referring to the importance of the networks, resources and collaborative new product development on the internationalization process of firms. The case reports a successful ex-small technical textile company that leveraged its competitive strategy based on technology-based paths and is thriving in both domestic and international markets.


Sign in / Sign up

Export Citation Format

Share Document