A Study of Consumer Switching Behaviour in the Indian Context With Respect to Recycled Products

2021 ◽  
pp. 142-153
Author(s):  
Charul Agrawal ◽  
Taranjeet Duggal
Keyword(s):  
Corporate Social Responsibility ◽  
Circular Economy ◽  
Business Performance ◽  
Green Marketing ◽  
Toxic Substances ◽  
Indian Context ◽  
Indian Consumers ◽  
Consumer Switching ◽  
Corporate Social ◽  
Strong Ground

In recent years, the need of every corporation to address the environmental issues has grown multifold. The corporate social responsibility concerns are growing, and it has become an indicator to judge a business performance. In the context of increasing environmental concerns where issues of pollution, generation of wastes, use of toxic substances for packaging, etc. are gaining strong ground, the consumers have also become alarmed and they fully understand the implications of such issues both on nature and earth. The chapter aims to study the behaviour and the change therein of Indian consumers. It is true that all the efforts and policies targeted towards initiative of green marketing cannot be realised if it is not received by the consumers. The chapter proposes to cover the concept of green marketing and its relation to the circular economy, the green marketing practices in Indian context, the attitude and preference of the Indian consumer towards green products, and the switch in the purchase pattern of the Indian consumers with respect to green/recycled products.

scholarly journals Green Marketing Strategy as a Sustainable Solution to Tourism Development in Vietnam

Webology ◽  
2021 ◽  
Vol 18 (Special Issue 04) ◽  
pp. 116-132
Author(s):  
Hoang Phuong Nguyen ◽  
Viet Duc Bui
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Marketing Strategy ◽  
Corporate Reputation ◽  
Business Performance ◽  
Positive Impact ◽  
Marketing Strategies ◽  
Green Marketing ◽  
Corporate Social ◽  
The Relationship

The study conducted a theoretical review and review of previous studies shows that the research gap is the correlation between social responsibility factors, green marketing strategy, corporate reputation and business performance. The practical context of the tourism service industry in Vietnam is also necessary and suitable for research. The study's overall objective is to propose and test a model on the relationship between corporate social responsibility, green marketing strategy, corporate reputation, and business performance. In the case of the study, it is a travel service business in Ho Chi Minh City. The research methodology of the research is a mixed-method, performed sequentially as follows: the first qualitative research through interviews with 10 experts to consider the necessity of the research problem in Vietnam, to adjust and supplement the scales for research concepts; Quantitative research with a questionnaire survey. According to the quota principle (quota), the sample was selected with a sample size of 218 travel companies to test the proposed theoretical research model. A second qualitative study was performed to aid the interpretation of the results from quantitative data analysis. Research results have identified stakeholders in the tourism industry, including tourists, travel businesses, local authorities and local people. The relationships between research concepts are confirmed, including corporate social responsibility, green marketing strategies that have a positive impact on corporation reputation, corporate social responsibility is found to have a positive impact on green marketing strategies, corporate social responsibility, green marketing strategies, and corporate reputation all have positive effects on business results. At the same time, the enterprise's characteristics in terms of the main type of business and the size of the business are identified as having differences in the relationship between research concepts.

scholarly journals The Impact of Environmental Corporate Social Responsibility on Enterprise Performance——Implications for Sustainable Development Strategy

2021 ◽  
Vol 251 ◽  
pp. 02072
Author(s):  
Ao Xiangyuan ◽  
Ong Tzesan
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Development Strategy ◽  
Positive Impact ◽  
Mainland China ◽  
Green Marketing ◽  
Enterprise Performance ◽  
Short Term ◽  
Corporate Social ◽  
The Impact

This paper selected 119 listed companies from 2008 to 2018 in mainland China as samples, aiming to further explore the different impacts of environmental corporate social responsibility (ECSR) on corporate performance in the long and short term, and explore the mediating role of corporate green marketing performance. The results show that CSR has a significant impact on the return on assets and enterprise value in the short term. In the long-term, the adoption of green marketing innovation has a positive impact on enterprise performance. In general, the results of this paper are of great significance for managers and external investors to implement decisions. In addition, the research results can help enterprises improve their environmental responsibility and green innovation in order to improve their competitiveness.

scholarly journals Circular economy and corporate social responsibility in the agricultural system: Cases study of the Italian agri-food industry

2020 ◽  
Vol 66 (No. 11) ◽  
pp. 489-498
Author(s):  
Simona Fortunati ◽  
Donato Morea ◽  
Enrico Maria Mosconi
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Organizational Performance ◽  
Circular Economy ◽  
Food Industry ◽  
Business Processes ◽  
Agricultural System ◽  
Agricultural Activity ◽  
Enabling Factors ◽  
Corporate Social

The persistent exploitation of natural resources and the consequent use of consumption are driving global food demand with the result that agricultural activity is becoming less and less environmentally friendly. The circular economy (CE) can become a valid alternative, inserting the economic-agricultural system into the harmonic process of material circulation. The corporate social responsibility (CSR) model is particularly interesting not only because of the ethical dimension of the company but also as a factor of strategic business improvement that combines the concepts of CSR and CE as possible solutions for developing sustainable business processes. The objective of the work is to highlight a detailed framework of how the small and medium-sized enterprises (SMEs) of the Italian agri-food industry can provide an adequate level of communication, circular strategies and social responsibility practices. The research methodology is based on a qualitative multiple study conducted on a sample of nine companies in the Italian territory. The study highlights the attention of companies on the issues of the CE for the achievement of the set sustainable objectives and the attention to CSR and CE practices. The work has several implications. It provides a further understanding of CSR and CE policies as enabling factors for the development of sustainable organizational performance in agriculture. Moreover, it better investigates the relationship between CSR and the CE. Finally, it analyses the SMEs state of the art in the CE field and strengthens the concept of CE by analysing corporate practices consistent with sustainability reports.

Corporate Social Responsibility and Business Performance: The Role of Mexican SMEs

2016 ◽  
Vol 6 (10) ◽  
pp. 568-579 ◽  
Author(s):  
Gonzalo Maldonado Guzman ◽  
Sandra Yesenia Pinzon Castro ◽  
Gabriela Citlalli Lopez Torres
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Business Performance ◽  
Corporate Social

The effect of total quality management-enabling factors on corporate social responsibility and business performance: evidence from Vietnamese coffee firms

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Manh-Hoang Do ◽  
Yung-Fu Huang ◽  
Thi-Nga Do
Keyword(s):  
Corporate Social Responsibility ◽  
Quality Management ◽  
Social Responsibility ◽  
Total Quality Management ◽  
Business Performance ◽  
Superior Performance ◽  
Total Quality ◽  
Enabling Factors ◽  
Content Type ◽  
Corporate Social

PurposeThis article aims to evaluate total quality management (TQM)-enabling factors' impact on corporate social responsibility (CSR) activities and business performance through evidence from Vietnamese coffee firms.Design/methodology/approachBased on collecting data via in-depth face-to-face interviews with employees, who are working in the Vietnamese coffee companies. The partial least squares structural equation modeling (PLS-SEM) approach has been employed to investigate the relationship among the TQM-enabling factors, corporate social performance (CSP) and business performance.FindingsA total of 13 TQM-enabling factors have been identified and divided into two categories, namely human and functional. The statistical results revealed a positive signal to remarkably enhance CSP and business performance by adopting those TQM-enabling factors into Vietnamese coffee firms.Research limitations/implicationsThe framework model of this research should be evaluated in different contexts worldwide or in another sector that can further identify the TQM-enabling factor and the correlation among these constructs.Practical implicationsThis article provides top managers of Vietnamese coffee firms with knowledge of TQM-enabling factors that may enable them to meet superior performance, including CSP, finance and reputation.Originality/valueThis is a unique study to employ the approach into the Vietnamese coffee industry context up-to-date, which is one of the essential sectors affecting Vietnam's sustainable development.

scholarly journals Biomimetic Organisations: A Management Model that Learns from Nature

2020 ◽  
Vol 12 (6) ◽  
pp. 2329
Author(s):  
Edita Olaizola ◽  
Rafael Morales-Sánchez ◽  
Marcos Eguiguren Huerta
Keyword(s):  
Social Networks ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Circular Economy ◽  
The Other ◽  
Management Model ◽  
Corporate Management ◽  
Continuous Learning ◽  
The Social ◽  
Corporate Social

Since the end of the last century, different approaches for corporate management have been appearing that try to incorporate the social advances that are being produced and disseminated thanks to the greater capacity of communication available through social networks and other traditional avenues. Among the best known are Corporate Social Responsibility, Sustainability, the Circular Economy, and Collaborative Economics. All of them add value to organisations, and all of them have a common characteristic: they are anthropocentric approaches. Our proposal goes a step further: we need a worldview that is capable of placing organisations in a position of continuous learning looking at nature, because it is the best way to integrate into it as a more ecosystem and thus achieve its flowering respecting the once to all the other subsystems that make up the planet: Organizational Biomimicry. This work compares the anthropocentric vision with the worldview at the same time that it offers a guide of the essential steps so that Organizational Biomimicry is the new model of corporate management.

Ownership influences on corporate social responsibility in the Indian context

2017 ◽  
Vol 35 (4) ◽  
pp. 1107-1136 ◽  
Author(s):  
James J. Cordeiro ◽  
Ambra Galeazzo ◽  
Tara Shankar Shaw ◽  
Rajaram Veliyath ◽  
M. K. Nandakumar
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Indian Context ◽  
Corporate Social

Aufbruch in die Zukunft: Klima- und Umweltschutz des Mittelstands rund um das Mare Balticum

2020 ◽  
Author(s):  
Jürgen Dr. Hogeforster
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Energy Saving ◽  
Circular Economy ◽  
Sustainable Construction ◽  
Energy Service ◽  
Cradle To Cradle ◽  
Corporate Social ◽  
Service Manager

<p>Struktur und Bedeutung kleiner und mittlerer Unternehmen (KMU) in 11 Ostseeländern; bestehende Engpässe sowie Wachstumsfelder Energie, Klima- und Umweltschutz; Realisierung von Ökonomie durch Ökologie und nachhaltiges Wirtschaften der KMU; Beispiele für Leistungen und realisierte Projekte im Klima- und Umweltschutz: Cradle to Cradle, Corporate Social Responsibility, Skills Alliance Energy saving and sustainable Construction, Energy Service Manager in SMEs, Management and Technologies of Water, Wastewater, Waste and Circular Economy, Entwicklung und Export angepasster Energie- und Umwelttechnologien in Schwellen- und Entwicklungsländern; Ausblick auf künftige Beiträge im Klima- und Umweltschutz.</p>

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