Understanding Intentions to Switch Toward Cloud Computing at Firms' Level

Author(s):  
Zouhour Smaoui Hachicha ◽  
Karim Mezghani

This research aims to study intentions to switch toward cloud computing at firms' level. As a new way to deploy information technologies (IT) within firms, switching toward cloud computing remains a hard decision that depends on several contextual factors. While several studies have focused mainly on technological aspects, this research adopts a multidimensional perspective by combining the Technology-Organization-Environment (TOE) framework with a two-factor theory perspective. Doing so, the authors attempt to propose a research model that can be useful to deeply understand how firms perform when thinking about switching toward cloud-based solutions. A multiple-case study within five Tunisian firms has been conducted to contextualize the research model and give it more explanation power. The Tunisian context should be interesting, as cloud computing adoption is a new topic that is not sufficiently studied in developing countries, particularly in those characterized by an economy in transition. Data have been collected by semi-structured interviews and coded using the Nvivo software. The analysis of interviews content shows that the expected switching benefits and risks play a mediating role between TOE factors and intentions to switch toward cloud computing. Indeed, the authors found some different results within cases revealing the dual effects of technology, organization, and environment factors on intentions by generating different expected switching benefits and risks. In light of these results, some recommendations are proposed to decision makers in this area.

2018 ◽  
Vol 26 (1) ◽  
pp. 136-165 ◽  
Author(s):  
Zouhour Smaoui Hachicha ◽  
Karim Mezghani

This research aims to study intentions to switch toward cloud computing at firms' level. As a new way to deploy information technologies (IT) within firms, switching toward cloud computing remains a hard decision that depends on several contextual factors. While several studies have focused mainly on technological aspects, this research adopts a multidimensional perspective by combining the Technology-Organization-Environment (TOE) framework with a two-factor theory perspective. Doing so, the authors attempt to propose a research model that can be useful to deeply understand how firms perform when thinking about switching toward cloud-based solutions. A multiple-case study within five Tunisian firms has been conducted to contextualize the research model and give it more explanation power. The Tunisian context should be interesting, as cloud computing adoption is a new topic that is not sufficiently studied in developing countries, particularly in those characterized by an economy in transition. Data have been collected by semi-structured interviews and coded using the Nvivo software. The analysis of interviews content shows that the expected switching benefits and risks play a mediating role between TOE factors and intentions to switch toward cloud computing. Indeed, the authors found some different results within cases revealing the dual effects of technology, organization, and environment factors on intentions by generating different expected switching benefits and risks. In light of these results, some recommendations are proposed to decision makers in this area.


2014 ◽  
Vol 10 (3) ◽  
pp. 46-61 ◽  
Author(s):  
Karim Mezghani

This paper aims to develop a research model to explain managers' intentions to switch toward cloud based ERP (Enterprise Resources Planning). Indeed, as cloud computing is considered as a true revolution in Information Technologies field, ERP market is shaping toward more cloud based solutions. However, since cloud computing is presented as a risky alternative, cloud ERP adoption may faces reticence from managers. On the other hand, thanks to the benefits of such system associated to the known difficulties of On-Premises ERP, some managers would rather be motivated to switch to the cloud solution. Thus, from the proposed research model we attempt to present factors that influence managers' intentions to switch toward cloud ERP. By considering IT switching as a particular form of IT adoption, we based our literature review on Theory of planned behavior (TPB) to identify the determinants of switching. This review also allowed us to integrate the expected switching benefits and risks as antecedents and the personal innovativeness as a moderating factor. To contextualize our research model, we performed semi-structured interviews in four Saudi Small and medium enterprises (SMEs). The use of Nvivo 10 to codify and analyze the interviews content combined to a deep analysis of previous researches helped us to improve the research model by adding two additional factors: “top management support” considered as the main determinant of intentions and “satisfaction with actual system” as an important antecedent linked closely to switching.


2019 ◽  
Vol 3 (1) ◽  
pp. 69
Author(s):  
Tony Haryanto

Cloud computing answers some of the challenges in the ICT world, including the high investment that must be spent. This study aims to examine the adoption of the Roadmap for Cloud Computing Adoption model used for cloud computing implementation at the Indonesian Institute of Sciences. This research model uses cloud computing analysis along with each phase of ROCCA and compared with conditions in Non-Ministry Government Institutions (LPNK). The results of this study are a modification of the adoption model of ROCCA, which consists of 5 (five) stages, namely the Analysis, Design, Adoption, Migration, and Management stages. Then it resulted in the implementation of cloud computing with the implementation model of Private Cloud as a service and Infrastructure as a Service service for research institutions at the Indonesian Institute of Sciences. The implementation of cloud computing at LIPI can run well


2019 ◽  
Vol 3 (02) ◽  
pp. 42-47
Author(s):  
Noor Hazwani Mohamad Puad ◽  
Asma Md Ali ◽  
Mohd Adam Suhaimi ◽  
Husnayati Hussin

The objective of this study is to discover the perspectives of cloud providers towards cloud computing adoption in Malaysia in terms of the challenges faced by cloud providers and reasons for the adoption. Data were collected through semi structured interviews with three cloud providers. The findings indicated security concern, difficulties in learning cloud computing infrastructure, changes in IT roles, high cost of bandwidth and life span of IT equipment as challenges faced by cloud providers in providing cloud service in Malaysia. This study also discovered cloud scalability, end-to-end management, high level security, and customizable as the reasons on cloud computing adoption. The findings of this study help people to understand more about the current situation of cloud computing adoption in Malaysia. Keywords—cloud adoption, cloud computing, cloud providers, Malaysia.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Andrei Bonamigo ◽  
Camila Guimarães Frech ◽  
Ana Carolina Custódio Lopes

Purpose This study aims to empirically investigate how organizations delivering services in business-to-business relations deal with the boundary paradox and knowledge asymmetry in value co-creation. Design/methodology/approach This study adopted a qualitative multiple case study strategy. Datas were gathered through 13 semi-structured interviews that were then analyzed through the content analysis. Findings The authors identified three mechanisms that organizations use to deal with the boundary paradox and two strategies to handle the knowledge asymmetry. Research limitations/implications First, no opportunities were afforded to involve more participants. Second, owning to confidentiality reasons, not all organizations provided us documents to be analyzed. Practical implications The findings guide managers in balancing the use of contracts and trust in inter-firm collaborations and fostering the learning of customers. Also, insights to protect knowledge based on the paradox of openness in value co-creation. Originality/value This study’s findings address the gap in value co-creation literature concerning the lack of empirical studies.


2015 ◽  
Vol 28 (1) ◽  
pp. 107-130 ◽  
Author(s):  
Hemlata Gangwar ◽  
Hema Date ◽  
R Ramaswamy

Purpose – The purpose of this paper is to integrate TAM model and TOE framework for cloud computing adoption at organizational level. Design/methodology/approach – A conceptual framework was developed using technological and organizational variables of TOE framework as external variables of TAM model while environmental variables were proposed to have direct impact on cloud computing adoption. A questionnaire was used to collect the data from 280 companies in IT, manufacturing and finance sectors in India. The data were analyzed using exploratory and confirmatory factor analyses. Further, structural equation modeling was used to test the proposed model. Findings – The study identified relative advantage, compatibility, complexity, organizational readiness, top management commitment, and training and education as important variables for affecting cloud computing adoption using perceived ease of use (PEOU) and perceived usefulness (PU) as mediating variables. Also, competitive pressure and trading partner support were found directly affecting cloud computing adoption intentions. The model explained 62 percent of cloud computing adoption. Practical implications – The model can be used as a guideline to ensure a positive outcome of the cloud computing adoption in organizations. It also provides relevant recommendations to achieve conducive implementation environment for cloud computing adoption. Originality/value – This study integrates two of the information technology adoption models to improve predictive power of resulting model.


2021 ◽  
Vol 21 (1 2021) ◽  
pp. 61-78
Author(s):  
Jovan Miljković ◽  
Marija Todorović

A brand could be named as the marketing goal of any organization, including the educational one. The issue of brand in education is becoming more and more actual, but the current focus of the scientifc community has remained mainly on branding higher education, while non-formal adult education organizations on this issue have been largely ignored. Therefore, we conducted research to determine whether users of non-formal education organizations perceive the educational service provider as a brand, as well as to identify which activities are carried out by non-formal education organizations to reach this level of connection with their users. The research used a combination of quantitative-qualitative research paradigm, with a multiple case study as a research model and a descriptive method as the dominant one. The research sample consists of managers and students of the analyzed foreign language schools. The results of the research indicate that non-formal education organizations in Serbia follow world trends and make efforts to achieve the status of an educational brand, that branding is not a uniform process, and that each organization and their strategies have certain specifcs.


2018 ◽  
Vol 38 (3) ◽  
pp. 810-827 ◽  
Author(s):  
Sambit Lenka ◽  
Vinit Parida ◽  
David Rönnberg Sjödin ◽  
Joakim Wincent

Purpose The dominant-view within servitization literature presupposes a progressive transition from product to service orientation. In reality, however, many manufacturing firms maintain both product and service orientations throughout their servitization journey. Using the theoretical lens of organizational ambivalence, the purpose of this paper is to explore the triggers, manifestation and consequences of these conflicting orientations. Design/methodology/approach A multiple case study method was used to analyze five large manufacturing firms that were engaged in servitization. Semi-structured interviews were conducted with 35 respondents across different functions within these firms. Findings Servitizing firms experience organizational ambivalence during servitization because of co-existing product and service orientations. This paper provides a framework that identifies the triggers of this ambivalence, its multi-level manifestation and its consequences. These provide implications for explaining why firms struggle to implement servitization strategies due to co-existing product and services orientations. Understanding organizational ambivalence, provides opportunity to manage related challenges and can be vital to successful servitization. Originality/value Considering the theoretical concept of ambivalence could advance the understanding of the effects and implications of conflicting orientations during servitization in manufacturing firms.


Author(s):  
Samuel Otero Schmidt ◽  
Edmir Parada Vasques Prado

Organizations are currently investing more in information technology to store and process a vast amount of information. Generally, this information does not comply with any standard, which hinders the decision-making process. The cause of the difficulties can be attributed to Information Quality (IQ), which has technical characteristics related to the architecture used in Data Warehouse (DW) and Business Intelligence (BI) environments. On the basis of the relevant literature in IQ, DW, and BI, a research model was created to identify the relations between components of DW/BI architecture and IQ dimensions. This research model was applied in a real case study (Big Financial Company in Brazil). This case study involved semi-structured interviews with managers and analysts. This chapter attempts to provide a better understanding of the relations between IT architecture and IQ in DW and BI environments. The authors hope to motivate the discussion around the development of IQ-oriented architectures for BI and the relationship between these concepts.


Sign in / Sign up

Export Citation Format

Share Document