Online Advertising Strategies in Indian and Australian E-Commerce Companies

2021 ◽  
pp. 124-138
Author(s):  
Varinder Singh ◽  
Sanjay Taneja ◽  
Varinderjeet Singh ◽  
Azad Singh ◽  
Harmesh Lal Paul
Keyword(s):  
Online Advertising ◽  
Online Marketing ◽  
Smart Phones ◽  
Advertising Strategy ◽  
Advertising Strategies ◽  
Different Types ◽  
The Future ◽  
Good For ◽  
Promotional Messages

Online advertising and marketing promote the different types of products through various kinds of advertising modes to customers. Online advertising is promotional messages that show up on the monitors of online laptops, desktops, tablets, televisions, and smart phones. The main objective of the study is to analyze the online advertising and impact comparison of online advertising strategy which is adopted by Indian and Australian e-commerce companies. To achieve the objectives of this study, the authors take the sample of 5 Indian and 5 Australian e-commerce companies. This study also found that the Indian and Australian e-commerce companies are inter-connected. Online advertising in India has been flowering and also increasing because of 4G connections, which are good for the future of online marketing. This chapter explains comparisons of Indian and Australian e-commerce companies and also focuses on the top 10 platforms to increase sales and customer attraction through advertising. The future of online advertising is brilliant and unlimited.

scholarly journals Online Impulse Buying Behavior of Consumer Triggered by Digital Marketing

2019 ◽  
Vol 8 (2S6) ◽  
pp. 648-653
Keyword(s):  
Quantitative Research ◽  
Online Shopping ◽  
Online Advertising ◽  
Online Marketing ◽  
Digital Marketing ◽  
Impulse Buying ◽  
Buying Behavior ◽  
The Future ◽  
Buying Behaviour ◽  
Online Buying

Online marketing is bitten by bit getting to be prominent in creating nations like India. The online advertising has developed as another goal which pulls in a great many customers consistently. "Impulse buy" or "impulse buying depict any buy which a consumer makes, however, has not arranged ahead of time (Baumeister, 2002; Stern, 1962). The components that influence the consumer online buying have been uncovered through quantitative research by breaking down information gathered through an internet-based poll overview. This comprised of 90 consumers who were buying online. This examination additionally talks about the administrative issues, recommendations and suggestions for the future analysts. The understanding of buying behaviour of online customers as far as their impulsive conduct would be useful for the advertisers and academicians. The main aim of this paper is to take a gander at the components which striving for online shopping and to build up a comprehension of the variables affecting the online shopping by the consumers

scholarly journals Asteroid and Comet Surveys

1994 ◽  
Vol 161 ◽  
pp. 385-400
Author(s):  
B.G. Marsden
Keyword(s):  
Logical Sequence ◽  
Different Types ◽  
The Future ◽  
Ecliptic Latitude ◽  
Similarities And Differences

Past surveys are described in the logical sequence of (1) comets visually, (2) asteroids visually, (3) asteroids photographically and (4) comets photographically. Plots show the evolution of asteroid surveys in terms of visual discovery magnitude and ecliptic latitude, and similarities and differences between surveys for the different types of body are discussed. The paper ends with a brief discussion of more recent discovery methods and some thoughts on the future.

scholarly journals Project Narratives That Potentially Perform and Change the Future

2021 ◽  
pp. 875697282199534
Author(s):  
Natalya Sergeeva ◽  
Graham M. Winch
Keyword(s):  
Life Cycle ◽  
Value Creation ◽  
Future Research ◽  
Future Research Agenda ◽  
Project Life Cycle ◽  
Different Types ◽  
The Future ◽  
Organizational Narrative ◽  
Project Life ◽  
Future Project

This article develops a framework for applying organizational narrative theory to understand project narratives that potentially perform and change the future. Project narratives are temporal but often get repeated throughout the project life cycle to stabilize meaning, and could be about project mission, vision, identity, value creation, and so forth. Project narratives have important implications for organizational identity and image crafting. This article differentiates among different types of project narratives in relation to a project life cycle, providing case studies of project narratives on three major UK rail projects. We then set out the future research agenda into project narrative work.

Regulating for Content on the Internet: Meeting Cultural and Social Objectives for Broadband

2001 ◽  
Vol 101 (1) ◽  
pp. 19-31 ◽  
Author(s):  
Gerard Goggin ◽  
Catherine Griff
Keyword(s):  
The Internet ◽  
Final Report ◽  
Media Convergence ◽  
Different Types ◽  
The Future ◽  
Broadcasting Regulation ◽  
Productivity Commission ◽  
Specific Regulation ◽  
Film And Video ◽  
Do So

Much of the present debate about content on the internet revolves around how to control the distribution of different sorts of harmful or undesirable material. Yet there are considerable issues about whether sufficient sorts of desired cultural content will be available, such as ‘national’, ‘Australian’ content. In traditional broadcasting, regulation has been devised to encourage or mandate different types of content, where it is believed that the market will not do so by itself. At present, such regulatory arrangements are under threat in television, as the Productivity Commission Broadcasting Inquiry final report has noted. But what of the future for certain types of content on the internet? Do we need specific regulation and policy to promote the availability of content on the internet? Or is such a project simply irrelevant in the context of gradual but inexorable media convergence? Is regulating for content just as quixotic and fraught with peril as regulating of content from a censorship perspective often appears to be? In this article, we consider the case of Australian content for broadband technologies, especially in relation to film and video, and make some preliminary observations on the promotion and regulation of internet content.

Using rational and emotional appeals in online advertisements for Muslim customers

2014 ◽  
Vol 5 (1) ◽  
pp. 97-124 ◽  
Author(s):  
Mehdi Behboudi ◽  
Hossein Vazifehdoust ◽  
Kobra Najafi ◽  
Mina Najafi
Keyword(s):  
Latent Variables ◽  
Online Advertising ◽  
Product Involvement ◽  
Content Type ◽  
Factors Affecting ◽  
Advertising Appeals ◽  
Emotional Appeals ◽  
Advertising Strategies ◽  
Larger Sample ◽  
Selection Of

Purpose – The purpose of this study is to verify the factors affecting the use of emotional and rational appeals in online advertising among Muslim customers in Iran. Design/methodology/approach – By reviewing the literature of advertising appeals and developing a comprehensive theoretical model, the effect of rational and emotional appeals on online advertising was examined. Expert questionnaire was administered to verify the validity of collected features. The Student's t-test was utilized to analyze the data collected from 271 participants. Findings – Five latent variables, namely user type, product involvement, e-lifestyle, advertising strategies, and internet motives were examined to explain factors affecting online advertising appeals among Muslim customers in Iran. It was found that “advertising strategies” and “user type” are the most effective factors influencing Muslims customers in developing an online advertising campaign. Research limitations/implications – The sample of this study was Iranian experts and it is necessary to conduct a survey with a larger sample size. Originality/value – This study provides insights into factors affecting the selection of emotional and rational appeals in Muslims countries. Moreover, it reports the primary columns of online advertising appeals.

Reimagining American education: Possible futures: A curriculum that promotes civic ends and meets developmental needs

2021 ◽  
Vol 103 (3) ◽  
pp. 54-57
Author(s):  
Carol D. Lee
Keyword(s):  
Prior Knowledge ◽  
Human Learning ◽  
Civic Life ◽  
American Education ◽  
Developmental Needs ◽  
Different Types ◽  
The Future

If schools are to prepare students to participate more productively in civic life, schools will need to ensure that they have opportunities to practice the skills of civic reasoning, argues Carol Lee. Yet schools are challenged by the limits in the curriculum and the difficulty of addressing the different types of prior knowledge that students bring to the classroom. Lee suggests that when schools build their content and pedagogy on current understandings of human learning, they will be better able to enable students from all backgrounds to practice building the understandings they need, now and in the future.

scholarly journals The implementation of fisher yates shuffle on aljabar learning media based on hybrid application

2018 ◽  
Vol 197 ◽  
pp. 01006 ◽  
Author(s):  
Iyon Maryono ◽  
Wildan Budiawan Zulfikar ◽  
Rahayu Kariadinata
Keyword(s):  
School Environment ◽  
Smart Phone ◽  
Smart Phones ◽  
Training Module ◽  
Application Technology ◽  
Screen Size ◽  
Different Types ◽  
Unified Process

Learning media are widely circulated in the school environment, especially Madrasah Tsanawiyah is a native-shaped media for a particular type of smart phone. There is a problem if there are learners who use different types of smart phones of different types of OS, brand, type, and screen size. This work proposed a hybrid application technology to design the learning media so that it can be accessed by various types of smart phones. Rational Unified Process (RUP) implementing as the main framework. The Fisher Yates Shuffle algorithm applied to the training module and exam to display the sequence of questions and random answer options.

scholarly journals Customer Segmentation Through Path Reconstruction

2020 ◽  
Author(s):  
Santiago García
Keyword(s):  
Rapid Development ◽  
Customer Segmentation ◽  
Smart Phones ◽  
Indoor Environments ◽  
Flow Conditions ◽  
Gps Receivers ◽  
Current State ◽  
Different Types

With the rapid development of smart phones, tablets and their operative systems, many positioning enabled sensors have been built into these devices. Users can now accurately fix their location according to the function of GPS receivers. For indoor environments, as in the case we are studying, WiFi based positioning is preferred to GPS due to the attenuation or obstruction of signals. This paper deals with the automatic classification of customers in a Sports Shop Center on the basis of their movements around the shop's premises. To achieve this goal, we start by collecting (x,y) coordinates from customers while they visit the store. Consequently, any costumer's path through the shop is formed by a list of coordinates, obtained with a frequency of one measurement per minute. Then, a guess about the full trajectory is constructed and a number of parameters about these trajectories is calculated before performing an Unsupervised Learning Clustering Process. As a result, we can identify several types of customers, and the dynamics of their behavior inside the shop. This information is of great value to the company, to be used both in the long term and also in short periods of time, monitoring the current state of the shop at any moment, identifying different types of situation appearing during restricted periods, or predicting customer flow conditions

Effects of online advertising on automobile sales

2014 ◽  
Vol 52 (5) ◽  
pp. 834-851 ◽  
Author(s):  
Jianping Peng ◽  
Guoying Zhang ◽  
Shaoling Zhang ◽  
Xin Dai ◽  
Jing Li
Keyword(s):  
Online Advertising ◽  
Content Type ◽  
Search Advertising ◽  
Positive Effects ◽  
Advertising Strategies ◽  
Automobile Sales ◽  
Advertising Spending ◽  
The Relationship ◽  
Practical Implications ◽  
Allocation Strategies

Purpose – The purpose of this paper is to explore the effects of online advertising spending on automobile sales through both search and non-search advertising. Design/methodology/approach – Sales data of the top 52 vehicle models were collected in two consecutive years in China. The advertising spending data of both formats were collected from a leading consulting company and a major search engine company. Then several empirical models were proposed to evaluate the effects of online advertising on automobile sales. Two extended models were further investigated for search advertising. Findings – The results revealed that both formats of online advertising have significantly positive effects on automobile sales. However, excessive spending on non-search advertising does not help sales and a moderate budget is preferred. On the other hand, spending on search advertising has no such constraint to improve the vehicle sales. Practical implications – The empirical findings have proved the importance of online advertising to the automobile companies and thus can help companies improve their decision making in online advertising allocation strategies. Originality/value – This study provides a better understanding of the relationship between online advertising spending and automobile sales, and helps business to define sophisticated online advertising strategies to improve sales performance.

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