e-Sport as Leverage for Growth Strategy

Author(s):  
Myriam Davidovici-Nora

While e-Sport today becomes a big business and a highly publicized industry, a big business and a highly-publicized industry, it is still studied from a descriptive perspective rather than from an analytical one. In this paper, the author proposes to analyze the relationship between e-Sport and the growth strategy of the game League of Legends (LoL) developed by Riot Games. How competitive community and casual community evolve together? What are the conditions for a virtuous growth? The author deepens the link between the traditional free-to-play dynamics based on acquisition-retention-monetization of players and the dynamics of e-Sport based on managing audience, pro-gamers, competitive events and broadcasting. The author finds that casual players and pro-gamers have specific roles that, combined with an active policy centered on player's experience developed by Riot Games and with a growing media ecosystem, create externalities on each other.

Author(s):  
Myriam Davidovici-Nora

While e-Sport today becomes a big business and a highly publicized industry, a big business and a highly-publicized industry, it is still studied from a descriptive perspective rather than from an analytical one. In this paper, the author proposes to analyze the relationship between e-Sport and the growth strategy of the game League of Legends (LoL) developed by Riot Games. How competitive community and casual community evolve together? What are the conditions for a virtuous growth? The author deepens the link between the traditional free-to-play dynamics based on acquisition-retention-monetization of players and the dynamics of e-Sport based on managing audience, pro-gamers, competitive events and broadcasting. The author finds that casual players and pro-gamers have specific roles that, combined with an active policy centered on player's experience developed by Riot Games and with a growing media ecosystem, create externalities on each other.


2021 ◽  
Vol 14 (8) ◽  
pp. 338
Author(s):  
Peter Balsarini ◽  
Claire Lambert ◽  
Maria M. Ryan ◽  
Martin MacCarthy

Franchising has long been a method by which organizations seek to expand and facilitate local market development. However, franchising as a growth strategy can often be hampered by lack of suitable franchisees. To mitigate this shortage, some franchisors have engaged in recruiting franchisees internally from the ranks of their employees in addition to the traditional approach of recruiting franchisees externally. Predominantly franchisees are individuals rather than corporations and thus purchasing a franchise should most commonly be characterized as a consumer acquisition. To explore the relationship between subjective knowledge, perceived risk, and information search behaviors when purchasing a franchise qualitative interviews were conducted with franchisees from the restaurant industry. Half of these respondents were externally recruited having never worked for the franchisor and half were internally recruited having previously been employees of the franchisor. The external recruits expressed a strong desire to own their own business and engaged in extensive decision-making processes with significant information search when purchasing their franchises. Contrastingly, the internal recruits expressed a strong desire to be their own boss and engaged in limited, bordering on habitual decision-making processes with negligible information search when acquiring their franchises. The results reveal that differences in subjective knowledge and perceived risk appear to significantly impact the extent of information search between these two groups. A model of the relationship between subjective knowledge, perceived risk and information search in the purchasing of a franchise is developed that reconciles these findings. The findings also have practical implications for franchisors’ franchisee recruiting efforts which are integral to their capacity to develop local markets.


2018 ◽  
Vol 373 (1741) ◽  
pp. 20160446 ◽  
Author(s):  
Pat Monaghan ◽  
Susan E. Ozanne

Much telomere loss takes place during the period of most rapid growth when cell proliferation and potentially energy expenditure are high. Fast growth is linked to reduced longevity. Therefore, the effects of somatic cell proliferation on telomere loss and cell senescence might play a significant role in driving the growth-lifespan trade-off. While different species will have evolved a growth strategy that maximizes lifetime fitness, environmental conditions encountered during periods of growth will influence individual optima. In this review, we first discuss the routes by which altered cellular conditions could influence telomere loss in vertebrates, with a focus on oxidative stress in both in vitro and in vivo studies. We discuss the relationship between body growth and telomere length, and evaluate the empirical evidence that this relationship is generally negative. We further discuss the potentially conflicting hypotheses that arise when other factors are taken into account, and the further work that needs to be undertaken to disentangle confounding variables. This article is part of the theme issue ‘Understanding diversity in telomere dynamics’.


Author(s):  
John Harriss ◽  
Andrew Wyatt

The political economy of Tamil Nadu presents a puzzle: in spite of politics that are generally considered to be unhelpful to development, the state does relatively well in terms both of economic growth and of human development. The chapter argues that Tamil Nadu is neither a developmental nor a social democratic state, while having some of the features of both. It is, rather, characterized by Bonapartism. While the state has generally been supportive of big business, the relationship between the corporate sector and the political elite is distinctly “arm’s-length.” The power and influence of business groups has not “grown enormously,” as has been claimed elsewhere. Tamil politicians do not rely for financial resources on big business but have their own sources of finance, some of them in semilegal or illegal activities such as sand mining and granite quarrying.


Urban Studies ◽  
2020 ◽  
pp. 004209802091345
Author(s):  
Larry Knopp ◽  
Michael Brown

In this paper we focus on LGBTQ+ travel guides and the creation of a North American LGBTQ+ urban imaginary as forms and facilitators of activism. Specifically, we consider one of the few continuously published sources detailing such an imaginary in the mid-20th century and its construction of an ‘epistemological grid’ onto which entries were placed. We briefly situate the guides in the context of an emerging (and frequently politicised) mid-20th-century LGBTQ+ media ecosystem, then proceed to a detailed analysis of the imaginary they evoke. Cities are the guides’ assumed building-blocks, along with certain other ontologies, most notably bars, sex establishments and other meeting places (though these change over time). As aggregators of information at a national scale, the guides standardised and communicated particular notions of what LGBTQ+ space was (and is). At the same time, as way-finding tools they helped readers navigate actual communities at the local scale. In so doing, we argue, Damron guides helped shape early forms of LGBTQ+ identity and community in North America – including the establishment of ‘gaybourhoods’. We therefore interpret the guides as both activist and facilitators of activism. They claimed space at an abstract level while simultaneously facilitating place-making, territorialisation and simple survival strategies by actual people on the ground. Our analysis contributes to understandings of the relationship, over time and at multiple scales, between travel guides, an urban-based North American spatial imaginary and LGBTQ+ activism. It also highlights Damron guides’ potential as a rich source of data.


2021 ◽  
Vol 12 ◽  
Author(s):  
Neal S. Hinvest ◽  
Muhamed Alsharman ◽  
Margot Roell ◽  
Richard Fairchild

Increasing financial trading performance is big business. A lingering question within academia and industry concerns whether emotions improve or degrade trading performance. In this study, 30 participants distributed hypothetical wealth between a share (a risk) and the bank (paying a small, sure, gain) within four trading games. Skin Conductance Response was measured while playing the games to measure anticipatory emotion, a covert emotion signal that impacts decision-making. Anticipatory emotion was significantly associated with trading performance but the direction of the correlation was dependent upon the share’s movement. Thus, anticipatory emotion is neither wholly “good” nor “bad” for trading; instead, the relationship is context-dependent. This is one of the first studies exploring the association between anticipatory emotion and trading behaviour using trading games within an experimentally rigorous environment. Our findings elucidate the relationship between anticipatory emotion and financial decision-making and have applications for improving trading performance in novice and expert traders.


2017 ◽  
Vol 10 (1) ◽  
pp. 1
Author(s):  
Thiago Abboud Campaz ◽  
Perla Calil Pongeluppe Wadhy Rebehy ◽  
Matheus Alberto Consoli ◽  
Carlos Alberto Gabrieli Barreto Campello

The sugarcane sector has been gaining more importance in both Brazilian and World economies, even though it has had a lack of agricultural investments and climate issues has generated questionings about the future of the sector. To analyse this trend, the present work was based on the following growth strategies: internal growth, horizontal integration, diversification, and vertical integration. The objective of the present research is to assess the relationship between these types of strategies and macro-environmental variables in order to determine any possible correlation. Bibliographic and documental survey on the behaviour of macro-environment variables was carried out. The Pearson’s correlation test was used to identify the relationship between these variables and growth strategies. It was possible to observe that each type of growth strategy is related to one specific type of variable, which is exclusive to each strategy, except in the case of diversification. That is, electric energy prices have a correlation with internal growth and the real growth rate is correlated with horizontal growth. None of these macro-environmental variables repeated in other growth strategies. The only exception was the diversification strategy, which was correlated with eight variables, with five of these being exclusive to this type of strategy. 


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