Digital Transformation of Consumer Engagement by Sustainable Communication Tools

2022 ◽  
pp. 56-73
Author(s):  
Zeynep Genel
Keyword(s):  
Communicative Action ◽  
New Technology ◽  
Digital Transformation ◽  
Social Consequences ◽  
Communication Tools ◽  
The Sustainable Development ◽  
Development Goals ◽  
The Common ◽  
Harmful Effects

The Sustainable Development Goals by United Nations is one of the leading challenges of our world today. The common goal is to achieve a globally collaborative sustainable movement for reducing the harmful effects of climate change and its social consequences. Technology, communication, and collaboration are the pivot components of these targets and the continuing discussion of sustainable communication. Within this scope, the chapter discusses the role of sustainable communication for creating communicative action in the aspect of marketing communications. The chapter explains the role of packaging in terms of building emotional bond between the brand and consumer and offers a new communication perspective building brand purpose by using new technology-based packaging systems by giving some examples. The chapter aims to contribute to studies on Marketing 5.0 and sustainable communication beside starting a discussion for professionals on focusing the role of eco-friendly and communicative packages.

Gender Equity and the SDGs

2018 ◽  
Author(s):  
Elizabeth Dettori ◽  
Geeta Rao Gupta
Keyword(s):  
Gender Equity ◽  
Adolescent Girls ◽  
Well Being ◽  
Economic Resources ◽  
The Sustainable Development ◽  
Global Partnership ◽  
Development Goals ◽  
Gender Based ◽  
Health And Well Being

This chapter identifies some of the most stubborn gender-based risks and vulnerabilities girls face as a cohort from preadolescence through late adolescence across the domains of personal capabilities, security, safety, economic resources, and opportunities. It reviews progress made during the Millennium Development Goal era in improving girls’ health and well-being and looks to the role of adolescent girls in advancing the Sustainable Development Goals. The chapter concludes by recommending an approach for global partnership that is linked to national and local actions and that is centered on priority interventions that can catalyze change, at scale, for adolescent girls.

scholarly journals Towards Sustainable Mobility? The Influence of the COVID-19 Pandemic on Romanian Mobile Citizens in Spain

2021 ◽  
Vol 13 (7) ◽  
pp. 4023
Author(s):  
Silvia Marcu
Keyword(s):  
Sustainable Development Goals ◽  
Human Mobility ◽  
Sustainable Mobility ◽  
The Sustainable Development ◽  
New Models ◽  
Challenges And Opportunities ◽  
Development Goals ◽  
Depth Interviews

Using the case study of Romanians in Spain, this article highlights how the COVID-19 crisis presents both challenges and opportunities when it comes to human mobility and sustainability. Drawing on in-depth interviews with mobile people during the period of lockdown and circulation restrictions, and in accordance with the objectives of the Sustainable Development Goals (SDGs), the paper advances and contributes to the relevance of sustainability and its impact on people’s mobility in the context of the COVID-19 pandemic. I argue that even in the midst of the crisis, sustainable ways may be found to promote and protect human mobility. The paper raises the way sustainability acts as a driver, gains relevance and influence, and contributes to the creation of new models of resilient mobility in times of crisis. The conclusions defend the respect for the SDGs regarding human mobility and emphasise the role of people on the move as sustainable actors learning to overcome distance and the barriers to their mobility during the pandemic.

THE ROLE OF HARMONIZATION OF ACTIVITIES TO IMPROVE THE RATING OF RUSSIA IN THE INTERNATIONAL STATISTICAL COMPARISONS IN TELECOMMUNICATIONS AND ICT

2020 ◽  
Author(s):  
Н.П. РЕЗНИКОВА ◽  
Г.С. АРТЕМЬЕВА ◽  
Д.В. КАЛЮГА
Keyword(s):  
Sustainable Development ◽  
Sustainable Development Goals ◽  
International Telecommunication Union ◽  
The Sustainable Development ◽  
International Telecommunication ◽  
Development Goals ◽  
The Russian Federation ◽  
Ict Development ◽  
The Impact

Представлены основные направления для поиска путей улучшения рейтинга Российской Федерации в международных статистических сопоставлениях в сфере электросвязи/ИКТ с учетом необходимости гармонизации разнообразных направлений деятельности, связанных с оценкой влияния электросвязи/ИКТ на достижение Целей устойчивого развития, а также с появлением Нового индекса Международного союза электросвязи (МСЭ) взамен Индекса развития ИКТ(IDI). OThe main directions for finding ways to improve the rating of the Russian Federation in international statistical comparisons in the field of telecommunications/ICT are presented, taking into account the need to harmonize various activities related to assessing the impact of telecommunications/ICTs on achieving the sustainable development goals, as well as the advent of the new International Telecommunication Union Index instead of the ICT Development Index (IDI).

scholarly journals A Capability Approach to Entrepreneurship Education: The Sprouting Entrepreneurs Programme in Rural South African Schools

2020 ◽  
Vol 11 (1) ◽  
pp. 119-133
Author(s):  
Matthias Forcher-Mayr ◽  
Sabine Mahlknecht
Keyword(s):  
South African ◽  
Capability Approach ◽  
Real Life ◽  
Rural Poverty ◽  
Youth Unemployment ◽  
Entrepreneurship Education ◽  
The Sustainable Development ◽  
Life Challenges ◽  
Development Goals

AbstractSprouting Entrepreneurs is a three-year teaching programme for rural primary and secondary schools that focuses on entrepreneurship in agriculture. It addresses the South African real-life challenges of food insecurity, youth unemployment and rural poverty from a classroom perspective, by linking agriculture, food and entrepreneurship as main learning areas. This paper outlines the programme in its local social and economic context. It argues for the need for a concept of entrepreneurship education that views opportunities in the context of young people’s positive freedoms. Its didactical model combines the EntreComp framework with the capability approach developed by Amartya Sen and others. It emphasises the role of capabilities or freedoms in developing and implementing ideas that create value for others. The Sustainable Development Goals form a medium of learning.

scholarly journals The Role of Faith Systems and Religions in the Future of Sustainable Development: An Islamic Outlook

2019 ◽  
Vol 12 (5) ◽  
pp. 23
Author(s):  
Mamdouh M. A. Sobaihi
Keyword(s):  
Sustainable Development ◽  
Belief Systems ◽  
Distant Future ◽  
The Sustainable Development ◽  
Religious Networks ◽  
Development Plans ◽  
Development Goals ◽  
The Individual ◽  
Shed Light

Reference material concerning sustainable development has increased dramatically over the last decades, with more and more countries, agencies and businesses following the sustainable development ideals and principles. However, one of the most basic of human institutions has not contributed, and perhaps not allowed to contribute, to the debate. Religion and faith systems have a great potential in influencing not only the definitions of sustainable development but also concepts of human sustainable practices to achieve sustainable development goals. The main obstacle to the fulfillment of this potential appears to be the lack of outreach and acceptance of the scientific community to the religious and faith system institutions and individuals. In this paper, a review of the literature is carried out to shed light on the root of this schism between science and belief systems. In addition, the paper will highlight how the majority of the literature deals with process rather than the individual human being and how to make him/her a better practitioner of sustainability. It is also aimed that the paper shed some light on how religious and faith system ideals can be incorporated into sustainable development plans and systems. The main focus of the paper is to cast light on the religion of Islam and some of the Islamic teachings and Ideals and how they can be incorporated in delivering the message of sustainable development since the religion of Islam is forecast to be the largest faith on the planet in the not too distant future. In conclusion, a discussion on how the various religious networks can deliver the message of sustainability will be discussed.

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