Development of E-Commerce

This article describes how in the modern era e-commerce is growing exponentially and the consumers are more likely to shop online. The purpose of this article is to assess the relationship between website quality and the online impulse buying behavior (OIBB). This article further explores the moderating role of sales promotion and online impulse purchasing. Data were collected from 704 online shoppers from two cities, Beijing and Tianjin. Structure equation modeling (SEM), reliability, and validity were employed to test the proposed hypotheses. Findings show that all exogenous factors i.e. website quality, urge to buy, positive effect of emotions, significantly influence online impulse buying; whereas the effects of negative emotions have failed. Sales promotions and the use of credit cards positively moderates the relationship between website quality and online impulse buying. Theoretical and practical implications for managers and academic practitioners are discussed.

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Development of E-Commerce

Journal of Electronic Commerce in Organizations ◽

10.4018/jeco.2018040102 ◽

2018 ◽

Vol 16 (2) ◽

pp. 29-47 ◽

Cited By ~ 1

Author(s):

Umair Akram ◽

Muhammad Kaleem Khan ◽

Peng Hui ◽

Yasir Tanveer ◽

Zubair Akram

Keyword(s):

Reliability And Validity ◽

Sales Promotion ◽

Equation Modeling ◽

Impulse Buying ◽

Buying Behavior ◽

Website Quality ◽

Structure Equation Modeling ◽

Online Shoppers ◽

Exogenous Factors ◽

The Relationship

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How website quality affects online impulse buying

Asia Pacific Journal of Marketing and Logistics ◽

10.1108/apjml-04-2017-0073 ◽

2018 ◽

Vol 30 (1) ◽

pp. 235-256 ◽

Cited By ~ 31

Author(s):

Umair Akram ◽

Peng Hui ◽

Muhammad Kaleem Khan ◽

Yasir Tanveer ◽

Khalid Mehmood ◽

...

Keyword(s):

Credit Card ◽

Sales Promotion ◽

Equation Modeling ◽

Impulse Buying ◽

Website Quality ◽

Content Type ◽

Impulse Purchases ◽

The Impact ◽

The Relationship ◽

Credit Card Use

Purpose The purpose of this paper is to investigate the impact of website quality on online impulse buying behavior (OIBB) in China, and assess the moderating roles of sales promotion and credit card use. Design/methodology/approach An online and personal survey from 1,161 online shoppers belonging to three big cities of China – Beijing, Shanghai, and Nanjing – was conducted. A random sampling technique was utilized for data collection. Data were analyzed using validity and reliability tests, confirmatory factor analysis, and structural equation modeling. Findings Three major findings discovered are: first, the website quality positively affects the OIBB; second, the sales promotion significantly influences OIBB and acts as a strong moderator on the relationship between website quality and online impulse buying; and third, the online impulse purchases are positively influenced by use of credit card, and the use of credit card enhances the relationship between website quality and online impulse buying. Research limitations/implications First, the website quality positively affects the OIBB; second, the sales promotion significantly influences OIBB and acts as a strong moderator in the relationship between website quality and online impulse buying; and third, online impulse purchases are positively influenced by credit card use. Moreover, credit card use enhances the relationship between website quality and online impulse buying. Originality/value This research is the first to investigate the relationship between website quality and OIBB in China, with sales promotion and credit card use as moderators.

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The Measurement of Impulse Buying toward Emotional Responses

International Journal of Science, Technology & Management ◽

10.46729/ijstm.v2i1.144 ◽

2021 ◽

Vol 2 (1) ◽

pp. 210-216

Author(s):

Joseph M J Renwarin

Keyword(s):

Data Analysis ◽

Structural Equation ◽

Research Method ◽

Emotional Responses ◽

Research Data ◽

Sales Promotion ◽

Primary Data ◽

Equation Modeling ◽

Impulse Buying ◽

Sales Promotions

The objective of this research aims to know the influence of sales promotions and store atmosphere towards impulse buying with emotional responses as an intervening variable. The research method explores the primary data using quantitative approach for analysis. The research data of 310 respondents, come from the questionnaire disbursement by google form. The data analysis using SPSS 23.0 and SEM methods (Structural Equation Modeling) 88.0 LISREL. The research results of the analysis stated that sales promotions has no effect towards impulse buying with t value 1.28 (< 1.967); store atmosphere has no effect towards impulse buying with a t value -2.25 (< 1.967); emotional responses affect the impulse buying with t value 4.56 (> 1.967); sales promotion affect to emotional responses with t value 7.68 (> 1.96) and store atmospheric affect on impulse buying with value t of 10.12 (>1.967).

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PENGARUH SALES PROMOTION DAN STORE ATMOSPHERE TERHADAP POSITIVE EMOTION DAN PERILAKU IMPULSE BUYING DI DEPARTEMENT STORE MATAHARI DUTA MALL, BANJARMASIN

JWM (Jurnal Wawasan Manajemen) ◽

10.20527/jwm.v7i1.176 ◽

2019 ◽

Vol 7 (1) ◽

pp. 65

Author(s):

Adista Anjar Diany ◽

Marijati Sangen ◽

Ikhwan Faisal

Keyword(s):

Structural Equation Modeling ◽

Structural Equation ◽

Positive Emotion ◽

Sampling Technique ◽

Department Store ◽

Sales Promotion ◽

Equation Modeling ◽

Impulse Buying ◽

Sales Promotions ◽

Store Design

The purpose of this study was to analyze and find out the effects of sales promotion and store atmosphere on positive emotion and impulse buying at Matahari Departement Store, Duta Mall, Banjarmasin.This research used Non Probability Sampling and Purposive Sampling Technique, with the sample of 148respondents who were the customers of Matahari Departement Store, Duta Mall, Banjarmasin. The instrument of this research was questionnaires and data were analyzed with Structural Equation Modeling (SEM).The results of the analysis proved that the sales promotion did not have significant effects on positive emotion andimpulse buying but store atmosphere had significant effects on positive emotion and impulse buying. Also, positive emotion had significant to the impulse buying of the consumers. Store atmosphere was created by Matahari Departement Store, Duta Mall, Banjarmasin to increase the feelings of satisfaction, comforts and enjoyment when shopping. The highest CR value was positive emotion which had significant effects on impulse buying.It is suggested that Matahari Departement Store, Duta Mall, Banjarmasin should prioritize in increase impulse buying to create positive emotion first. Positive emotion can be established by observing the atmosphere inside and outside outlets such as: music, store design and lighting. Matahari Departement Store, Duta Mall, Banjarmasin also has to make more variations of sales promotions to attract customers to continue shopping. Matahari Departement Store also has to make more variations of sales promotion to attract customers to continue to be in the store. Matahari Department Store should reduce the existing requirements to use given promotions and has regular promotions but not too routine. This allows the consumers to feel getting benefits in a number of existing promotions.

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The effects of cruise attributes on impulse buying behavior: the mediating role of impulsive buying tendency

International Journal of Quality and Service Sciences ◽

10.1108/ijqss-09-2020-0141 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Jookyung Kwon ◽

Jiseon Ahn

Keyword(s):

Service Providers ◽

Equation Modeling ◽

Impulse Buying ◽

Buying Behavior ◽

Content Type ◽

Mediating Role ◽

Impulsive Buying ◽

Positive Direct ◽

The Relationship

Purpose This study aims to examine the effects of cruise attributes on impulse buying of service customers through impulsive buying tendency. Specifically, this study investigates whether service attributes (variety of selection and price) influence the impulsive buying behavior of customers by stimulating their impulsive buying tendency. Design/methodology/approach Partial least squares-structural equation modeling was used to test the hypothesis using a sample of 143 cruise customers. Mediating analysis was conducted to examine whether customer personal traits (impulsivity) mediated the relationship between service attributes and impulsive buying behavior. Findings The findings showed that price attributions had a significant positive direct impact on impulsive buying tendency and behavior, while a variety of selections had a significant direct effect on impulse buying behavior. The results revealed a significant mediating role of impulsive buying tendency in the relationship between price attributions and impulse buying. Originality/value Although studies on the decision-making style of service customers have been widely discussed, a limited number of studies has examined customers’ impulsive buying behavior in the service sector. Considering the importance of impulsive purchasing as a valuable marketing tool, the results of this study can help service providers and researchers enhance their knowledge of the mechanism of impulse buying behavior.

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A Proposed Framework Of Mediating Role Of Interpersonal Employee Conflict Between The Relationship Of Servant Leadership And Academicians OCB, Using PLS

International Journal of Engineering and Advanced Technology - Regular Issue ◽

10.35940/ijeat.e1195.0585c19 ◽

2019 ◽

Vol 8 (5C) ◽

pp. 1369-1374

Keyword(s):

Servant Leadership ◽

Organizational Citizenship ◽

Structure Equation ◽

Equation Modeling ◽

Mediating Role ◽

Structure Equation Modeling ◽

Relationship Of ◽

The Relationship ◽

New Framework

Interpersonal employee conflicts exist in every organization, which relates to Organizational citizenship behaviours of employees. This study investigates the mediating role of interpersonal employee conflict between the relationship of servant leadership approach and academicians OCB. Variance based structure equation modeling is implementes as smar PLS is used to investigate the reltionship. A new framework is proposed as Interpersonal employee conflict mediates the relationship between servant leadership and academicians OCB. It is recommened to reduce the interpersonal employee conflict as these hampers the relationship between servant leadership dimensios ad academicians OCB.

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KETERHUBUNGAN ANTARA KEMAMPUAN, KEBAJIKAN (BENEVOLENCE), DAN INTEGRITAS PERUSAHAAN TERHADAP KEPERCAYAAN DAN PARTISIPASI PELANGGAN: STUDI EMPIRIS PADA TOKOPEDIA

Jurnal Muara Ilmu Ekonomi dan Bisnis ◽

10.24912/jmieb.v4i2.8402 ◽

2020 ◽

Vol 4 (2) ◽

pp. 330

Author(s):

Lidya Gunarso ◽

Jeremy Andriano ◽

Sabrina Oktaria Sihombing

Keyword(s):

Structural Equation Modeling ◽

Structural Equation ◽

Positive Relationship ◽

Reliability And Validity ◽

Likert Scale ◽

Consumer Participation ◽

Consumer Confidence ◽

Equation Modeling ◽

Modeling Data ◽

The Relationship

Penelitian ini bertujuan untuk memprediksi keterhubungan antara kemampuan, kebajikan, dan integritas Tokopedia terhadap kepercayaan dan partisipasi pelanggan Tokopedia. Sebanyak 130 responden terlibat dalam penelitian ini. Kueioner dikembangkan berdasarkan indikator-indikator penelitian sebelumnya. Skala Likert 5 poin digunakan dalam kuesioner tersebut. Sebelum data dianalisis dengan menggunakan structural equation modeling, data terlebih dahulu diuji reliabilitas dan validitasnya. Hasil analisis menunjukkan bahwa terdapat 3 dari tujuh hipotesis yang tidak didukung dalam penelitian ini. Ketiga hipotesis tersebut berkaitan dengan kebajikan dan integritas tidak mempunyai keterhubungan yang positif dengan kepercayaan konsumen. Lebih lanjut, tidak keterhubungan positif antara kebajikan perusahaan dengan tingkat partisipasi konsumen. Pembahasan serta keterbatasan penelitian juga disampaikan. This study aims to predict the relationship between the ability, benevolence, and integrity of Tokopedia to the trust and participation of Tokopedia customers. A total of 130 respondents were involved in this study. The questionnaire was developed based on the indicators of previous studies. A 5-point Likert scale was used in the questionnaire. Before the data are analyzed using structural equation modeling, the data are first tested for reliability and validity. The analysis shows that there are thress of the seven hypotheses that are not supported in this study. The three hypotheses related to benevolence and integrity do not have a positive relationship with consumer confidence. Furthermore, there is no positive relationship between the benevolence of the company and the level of consumer participation. Discussion and limitations of the study were also conveyed.

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Pengaruh Hedonic Shopping Motives dan Promosi Penjualan Terhadap Impulse Buying Konsumen di Matahari Department Store Manado Town Square

JURNAL ADMINISTRASI BISNIS ◽

10.35797/jab.8.2.2019.23627.113-120 ◽

2019 ◽

Vol 8 (2) ◽

pp. 113

Author(s):

Florensia Jovita Poluan ◽

Johny R. E. Tampi ◽

Danny D. S. Mukuan

Keyword(s):

Quantitative Research ◽

Sampling Technique ◽

Department Store ◽

Sales Promotion ◽

Impulse Buying ◽

Sales Promotions ◽

Retail Business ◽

Consumer Attention ◽

Hedonic Shopping ◽

Simultaneous Influence

This study is to determine: partial influence of Hedonic Shopping Motives on Impulse Buying; Partial influence of Sales Promotion on Impulse Buying; simultaneous influence of Hedonic Shopping Motives and Sales Promotions on Impulse Buying. Type of Research is quantitative research. The sample that used in this research were 100 respondents who were consumers in Matahari Department Store Manado Town Square. The sampling technique using is probability sampling and the method that using is purposive sampling. Methods of data collection by questionnaire. Data analysis using is multiple linear regression. The results showed that: There is significant partial effect of Hedonic Shopping Motives on Impulse Buying. There is no partial effect of Sales Promotions on Impulse Buying. There is simultaneous effect between Hedonic Shopping Motives and Sales Promotions on Impulse Buying. Based on the result, it shows that Matahari Department Store Manado Town Square management can use the hedon motivation from their consumer to increase their sales. The company should increase their sales promotion to get consumer attention and to make compete ability in Indonesia retail business

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Analyzing the Relationship between Biophilia and Soft Skills, Using Structure Equation Modeling

Journal of Korean Practical Arts Education ◽

10.20954/jkpae.2016.12.29.4.1 ◽

2016 ◽

Vol 29 (4) ◽

pp. 1 ◽

Cited By ~ 1

Author(s):

Cheong-san Ryu

Keyword(s):

Soft Skills ◽

Structure Equation ◽

Equation Modeling ◽

Structure Equation Modeling ◽

The Relationship

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Consumer mindfulness and impulse buying behavior: testing moderator effects of hedonic shopping value and mood

Innovative Marketing ◽

10.21511/im.16(4).2020.03 ◽

2020 ◽

Vol 16 (4) ◽

pp. 24-36

Author(s):

Melis Kaytaz Yiğit

Keyword(s):

Structural Equation ◽

Equation Modeling ◽

Impulse Buying ◽

Buying Behavior ◽

Study Results ◽

Hedonic Shopping Value ◽

Hedonic Shopping ◽

Moderator Role ◽

The Relationship

Given the limited quantity of studies within the literature, this study investigates the moderator role of hedonic shopping value and mood in the relationship between consumer mindfulness and impulse buying behavior. The study is quantitative and descriptive and using a convenient sampling method, 223 online questionnaires were obtained in Samsun, Trabzon, and İstanbul. The responses collected from a close-ended questionnaire using a 5-point Likert scale was tested at Structural Equation Modeling (SEM) through AMOS.The findings of the study indicated that consumers with mindfulness exhibit negative impulse buying behavior. Although the study results reveal that hedonic shopping value has a moderator role in the relationship between consumers with low mindfulness and their impulse buying behavior, the moderator role of hedonic shopping value in the relationship between consumers with high mindfulness and impulse buying behavior is not proved. Besides, it is found that consumers’ positive and negative moods have not a moderator role in the relationship between mindfulness and impulse buying behavior. From this viewpoint, the study’s result will provide practitioners and academicians to understand the impulse buying behavior patterns of consumers with mindfulness.

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