scholarly journals The Measurement of Impulse Buying toward Emotional Responses

2021 ◽  
Vol 2 (1) ◽  
pp. 210-216
Author(s):  
Joseph M J Renwarin
Keyword(s):  
Data Analysis ◽  
Structural Equation ◽  
Research Method ◽  
Emotional Responses ◽  
Research Data ◽  
Sales Promotion ◽  
Primary Data ◽  
Equation Modeling ◽  
Impulse Buying ◽  
Sales Promotions

The objective of this research aims to know the influence of sales promotions and store atmosphere towards impulse buying with emotional responses as an intervening variable. The research method explores the primary data using quantitative approach for analysis.  The research data of 310 respondents, come from the questionnaire disbursement by google form. The data analysis using SPSS 23.0 and SEM methods (Structural Equation Modeling) 88.0 LISREL. The research results of the analysis stated that sales promotions has no effect towards impulse buying with t value 1.28 (< 1.967); store atmosphere has no effect towards impulse buying with a t value -2.25 (< 1.967); emotional responses affect the impulse buying with t value 4.56 (> 1.967); sales promotion affect to emotional responses with t value 7.68 (> 1.96) and store atmospheric affect on impulse buying with value t of 10.12 (>1.967).

scholarly journals PENGARUH SALES PROMOTION DAN STORE ATMOSPHERE TERHADAP POSITIVE EMOTION DAN PERILAKU IMPULSE BUYING DI DEPARTEMENT STORE MATAHARI DUTA MALL, BANJARMASIN

2019 ◽  
Vol 7 (1) ◽  
pp. 65
Author(s):  
Adista Anjar Diany ◽  
Marijati Sangen ◽  
Ikhwan Faisal
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Positive Emotion ◽  
Sampling Technique ◽  
Department Store ◽  
Sales Promotion ◽  
Equation Modeling ◽  
Impulse Buying ◽  
Sales Promotions ◽  
Store Design

<p><em>The purpose of this study was to analyze and   find out the effects of sales promotion and store atmosphere on positive emotion and impulse buying at Matahari Departement Store, Duta Mall, Banjarmasin.</em></p><p><em>This  research  used  Non  Probability  Sampling  and  Purposive  Sampling  Technique,  with  the  sample  of  148</em></p><p><em>respondents who were the customers of Matahari Departement Store, Duta Mall, Banjarmasin. The instrument of this research was questionnaires and data were analyzed with Structural Equation Modeling (SEM).</em></p><p><em>The results of the analysis proved that the sales promotion did not have significant effects on positive emotion and</em></p><p><em>impulse buying but store atmosphere had significant effects on positive emotion and impulse buying. Also, positive emotion had significant to the impulse buying of the consumers. Store atmosphere was created by Matahari Departement Store, Duta Mall, Banjarmasin to increase the feelings of satisfaction, comforts and enjoyment when shopping. The highest CR value was positive emotion which had significant effects on impulse buying.</em></p><p><em>It is suggested that Matahari Departement Store, Duta Mall, Banjarmasin should prioritize in increase impulse buying to create positive emotion first. Positive emotion can be established by observing the atmosphere inside and outside outlets such as: music, store design and lighting. Matahari Departement Store, Duta Mall, Banjarmasin also has to make more variations of sales promotions to attract customers to continue shopping. Matahari Departement Store also has to make more variations of sales promotion to attract customers to continue to be in the store. Matahari Department Store should reduce the existing requirements to use given promotions and has regular promotions but not too routine. This allows the consumers to feel getting benefits in a number of existing promotions.</em></p>

scholarly journals Pengaruh Financial Literacy Dan Financial Attitude Terhadap Financial Satisfaction

2021 ◽  
Vol 3 (2) ◽  
pp. 417
Author(s):  
Natasya Putri Himawan ◽  
Hendra Wiyanto
Keyword(s):  
Structural Equation Modeling ◽  
Data Analysis ◽  
Financial Literacy ◽  
Structural Equation ◽  
Primary Data ◽  
Equation Modeling ◽  
Financial Satisfaction ◽  
Probability Sampling ◽  
Analysis Technique ◽  
Program Version

The purpose of this research is to analyze and find out the impacts of financial literacy and financial attitude towards financial satisfaction. This research uses primary data by spreading online google form questionaire, with non-probability sampling. The samples used in the research are Go-Pay users based in West Jakarta. There are 264 respondents in total, but the usable data was as many as 240 respondents. The data analysis technique used is Structural Equation Modeling (SEM) with Smart-PLS program version 3.3.2. The result of this study show that there is a positive positive impacts between financial literacy and financial attitude towards financial satisfaction of Go-Pay user in West Jakarta. Tujuan dari penelitian ini adalah untuk menganalisa dan mengetahui pengaruh dari financial literacy dan financial attitude terhadap financial satisfaction. Penelitian ini menggunakan data primer melalui proses pengumpulan data dengan cara membagikan kuisioner secara online menggunakan google form serta menggunakan metode non-probability sampling. Sampel dalam penelitian ini adalah pengguna Go-Pay yang berdomisili di Jakarta Barat. Data yang berhasil dikumpulkan berjumlah 264 responden, namun data yang dapat digunakan adalah sebanyak 240 responden. Teknik analisis data yang digunakan adalah Structural Equation Modeling dengan program Smart-PLS versi 3.3.2. Hasil dari penelitian ini menunjukkan bahwa terdapat pengaruh positif antara financial literacy dan financial attitude terhadap financial satisfaction pada pengguna Go-Pay di Jakarta Barat.

scholarly journals Pengaruh Insentif dan Budaya Organisasi terhadap Komitmen Organisasi

2020 ◽  
Vol 2 (3) ◽  
pp. 587
Author(s):  
Cynthia Dewi ◽  
Joyce Angelique Turangan
Keyword(s):  
Organizational Culture ◽  
Structural Equation Modeling ◽  
Organizational Commitment ◽  
Structural Equation ◽  
Positive Influence ◽  
Research Data ◽  
Partial Least Square ◽  
Least Square ◽  
Primary Data ◽  
Equation Modeling

In this study there are 3 variables used, namely incentives, organizational culture, and organizational commitment. X1 = incentives, X2 = organizational culture, and Y = organizational commitment. Incentives in the form of rewards, awards or benefits provided to employees for their hard work given to the company, so that indirectly foster their loyalty to the company. While organizational culture is a belief in the values that are embraced, and trusted, which values are the guidelines for every employee of the organization in carrying out organizational activities. And for organizational commitment is where employees in this organization want to remain part of the organization's members and want to do anything to remain in the organization. the purpose of this study was to determine the effect of incentives and culture on organizational commitment. The data used in this study are primary data. and this research data is processed using PLS-SEM (Partial Least Square - Structural Equation Modeling). The choice of using PLS-SEM is because the sample used in the study was relatively small, namely 26 people. Which is because the population used in this study is small. The population consists of employees of PT. Rizky Indah Makmur. From the results of this study, the fact is that there is a positive influence between the incentives and organizational culture on organizational commitment.Pada penelitian ini terdapat 3 variabel yang digunakan yaitu insentif, budaya organisasi, dan komitmen organisasi. X1= insentif, X2= budaya organsisi, dan Y= komitmen organisasi. Insentif adalah berupa imbalan, penghargaan atau tunjangan yang diberikan kepada karyawan atas kerja keras mereka yang mereka berikan kepada perusahaan, agar mereka secara tidak langsung menumbuhkan loyalitas mereka kepada karyawan. Sedangkan budaya organisasi adalah kepercayaan yang dianut akan nilai-nilai yang dipercayai, yang mana nilainilai tersebut sebagai pedoman setiap karyawan organisasi dalam menjalankan kegiatan organisasi. Dan untuk komitmen organisasi adalah situasi dimana karyawan pada organisasi tersebut ingin tetap menjadi bagian dari anggota organisasi tersebut dan ingin melakukan apa pun agar tetap berada di dalam organisasi tersebut. Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh insentif dan budaya organisasi terhadap komitmen organisasi. Data yang digunakan dalam penelitian ini merupakan data yang bersifat data primer. Yang mana data penelitian ini diolah menggunakan PLS-SEM (Partial Least Square - Structural Equation Modeling). Pemilihan penggunaan PLS-SEM dikarenakan sample yang digunakan dalam penelitian relatif kecil, yaitu 26 orang. Yang mana hal tersebut disebabkan karena populasi yang digunakan dalam penelitian ini kecil. Populasi tersebut terdiri dari karyawan-karyawan PT. Rizky Indah Makmur Dari hasil penelitian ini didapatkan bahwa terdapat pengaruh positif antara indentif dan budaya organisasi terhadap komitmen organisasi.

scholarly journals MODEL PENGELOLAAN SUMBER DAYA PERIKANAN TANGKAP BERBASIS RESOLUSI KONFLIK

2012 ◽  
Vol 1 (2) ◽  
pp. 65
Author(s):  
Rusmilyansari Rusmilyansari ◽  
B. Wiryawan ◽  
J. Haluan ◽  
D. Simbolon
Keyword(s):  
Conflict Resolution ◽  
Conflict Management ◽  
Structural Equation ◽  
Research Method ◽  
Primary Data ◽  
Equation Modeling ◽  
Fisheries Resources ◽  
The Government ◽  
Perception Survey ◽  
Structured Questionnaire

Capture fishery conflicts is one issue that requires serious attention. The government has tried to overcome the fisheries conflicts by issuing various regulations, but the results have not been effective. This study aims to create a model of conflict management. The research method used the perception survey. Primary data collected through using a structured questionnaire done purposively to some respondents. Analytical survey of perceptions using SEM (Structural Equation Modeling). The results showed: (i) Simultaneously, the better the ability to identify the causes of the conflict the better the ability to determine the conflict resolution techniques. Furthermore, the better the ability to determine an appropriate conflict resolution techniques will increase support for the management of fisheries resources is responsible (ii) Partially causes of conflict are determined by the indicators of competition, opposition, economic, actors and cultural (ii) facilitation techniques, negotiation, litigation and avoidance can be used as an appropriate conflict resolution techniques (iii) an understanding of community participation and conservation of fishery resources determines the creation of sustainable fisheries resource management is responsible.

scholarly journals The Effect Of Knowledge Sharing On Teacher Performance Mediated By Teacher Job Satisfaction In Vocational High Schools In Malang City

2021 ◽  
Vol 2 (1) ◽  
pp. 31-35
Author(s):  
Afifuddin ABHA ◽  
Widji ASTUTI ◽  
Boge TRIATMANTO
Keyword(s):  
Job Satisfaction ◽  
Data Analysis ◽  
Knowledge Sharing ◽  
Structural Equation ◽  
Research Method ◽  
Teacher Performance ◽  
Teacher Job Satisfaction ◽  
Equation Modeling ◽  
Analysis Technique ◽  
Vocational High Schools

The purpose of this study is to determine the effect of knowledge sharing on teacher job satisfaction, to determine the effect of knowledge sharing on teacher performance, to determine the effect of teacher job satisfaction on teacher performance, to determine the effect of knowledge sharing on teacher performance mediated by teacher job satisfaction. The population in this study were 1156 teachers with the research sample involving 200 teachers. The research method used in this research is explanatory research, while the data analysis technique used is Structural Equation Modeling (SEM) with AMOS 23 and SPSS 21 software. The results show that (1) knowledge sharing has an effect on teacher job satisfaction. 2) knowledge sharing affects teacher performance, (3) job satisfaction affects teacher performance,

scholarly journals Digital payment system innovations: A marketing perspective on intention and actual use in the retail sector

2021 ◽  
Vol 17 (3) ◽  
pp. 109-123
Author(s):  
Singha Chaveesuk ◽  
Bilal Khalid ◽  
Wornchanok Chaiyasoonthorn
Keyword(s):  
Data Analysis ◽  
Behavioral Intention ◽  
Perceived Risk ◽  
Structural Equation ◽  
Physical Contact ◽  
Primary Data ◽  
Equation Modeling ◽  
Retail Sector ◽  
Payment Systems ◽  
Actual Use

This study empirically investigated the marketing perspectives of behavioral intention and the actual use of digital payment solutions as electronic innovation for retail purchases in Thailand. This is important as leveraging digital innovation can be applied to minimize physical contact between retailers and customers, especially in the COVID-19 era. The UTAUT model was used and extended to include attitude, social distancing, and perceived risk variables. The study was conducted using primary data collected from 467 Thai respondents who used digital payment systems as a means of payment in retail purchases. The study data were collected employing a structured questionnaire. Techniques used in data analysis include Confirmatory Factor Analysis and Structural Equation Modeling. The results from the data analysis highlighted that behavioral intention to use digital payment innovation in Thailand was influenced by Perceived Risk (PR), Facilitating Condition (FC), Performance Expectancy (PE), and Attitudes (AT) of people. The study also revealed that exploring the marketing perspectives, Behavioral Intention (BI) significantly influenced the Actual Use (AU) of digital payment systems. The implication is that stakeholders in retail and financial sectors, such as banks and other digital payment providers, should consider aspects of people’s attitudes and perceived risk as they influence the use and adoption of innovative digital payment solutions. Thus, it is, appropriate to propose policies and regulations that promote the effective use of digital payment systems in the Thai retail sector. Acknowledgment This work is supported by King Mongkut’s Institute of Technology Ladkrabang.

Development of E-Commerce

2021 ◽  
pp. 122-142
Author(s):  
Umair Akram ◽  
Muhammad Kaleem Khan ◽  
Peng Hui ◽  
Yasir Tanveer ◽  
Zubair Akram
Keyword(s):  
Reliability And Validity ◽  
Sales Promotion ◽  
Equation Modeling ◽  
Impulse Buying ◽  
Sales Promotions ◽  
Website Quality ◽  
Structure Equation Modeling ◽  
Online Shoppers ◽  
Exogenous Factors ◽  
The Relationship

This article describes how in the modern era e-commerce is growing exponentially and the consumers are more likely to shop online. The purpose of this article is to assess the relationship between website quality and the online impulse buying behavior (OIBB). This article further explores the moderating role of sales promotion and online impulse purchasing. Data were collected from 704 online shoppers from two cities, Beijing and Tianjin. Structure equation modeling (SEM), reliability, and validity were employed to test the proposed hypotheses. Findings show that all exogenous factors i.e. website quality, urge to buy, positive effect of emotions, significantly influence online impulse buying; whereas the effects of negative emotions have failed. Sales promotions and the use of credit cards positively moderates the relationship between website quality and online impulse buying. Theoretical and practical implications for managers and academic practitioners are discussed.

scholarly journals ORIENTASI KEWIRAUSAHAAN UNTUK MEMBANGUN KERELASIAN PEMBELI, PEMASOK, PRODUK KOMPLEMENTER DAN IMPLIKASINYA TERHADAP KINERJA BISNIS

2019 ◽  
Vol 1 (1) ◽  
pp. 29-38
Author(s):  
Cecep Daryus Darusman
Keyword(s):  
Data Analysis ◽  
Structural Equation ◽  
Research Method ◽  
Business Performance ◽  
Equation Modeling ◽  
Survey Method ◽  
Analysis Method ◽  
Data Processing Software ◽  
Processing Software ◽  
Descriptive Survey

This research aimed to examine whether there is the influence of entrepreneurship orientation on relationship with buyers, suppliers, and complementary products and implications on business performance. The research method used is descriptive survey method and explanatory survey with a sample size of 200 respondents, namely entrepreneurs Bandung City Distro. Data analysis method used in this study are SEM (Structural Equation Modeling) with data processing software LISREL 8.30.

scholarly journals Pengaruh Store Image dan Hedonic Motives terhadap Impulse Buying Konsumen Buah

2021 ◽  
Vol 5 (4) ◽  
pp. 1217-1226
Author(s):  
Wellynda Kusumawati ◽  
◽  
Bambang Ariadi ◽  
Ary Bakhtiar
Keyword(s):  
Structural Equation ◽  
Sampling Method ◽  
Sampling Technique ◽  
Partial Least Square ◽  
Least Square ◽  
Primary Data ◽  
Equation Modeling ◽  
Store Image ◽  
Impulse Buying ◽  
Purposive Sampling

Impulse buying has several factors that effect, among others, store image and hedonic motives. This research aims to determine the effect of store image on impulse buying fruit consumers and know the effect of hedonic motives on impulse buying fruit consumers. Location determination using purposive sampling method. The type and source of data used are primary data. Data collection methods in this study used questionnaires and interviews. The sampling method uses a purposive sampling technique, with a total sample of 65 respondents. Variable measurement using a likert scale. Data analysis method used Structural Equation Modeling - Partial Least Square (SEM - PLS), using SmartPLS software. The results showed that there was a significant effect of store image on impulse buying fruit products. Consumer interest in a good store image makes consumers feel happy shopping and makes consumers have a good impression on a store, thus making consumers make impulse buying. showed that there was a significant influence of hedonic motives on impulse buying fruit products. The existence of internal factors that exist in consumers, especially the nature of hedonic motives can shape the perception of consumers doing impulse buying. The recommendation of this research is to develop the influence of impulse buying consumers from other factors.

scholarly journals Pengaruh Kesenangan Hedonis, Availability of Time dan Availability of Money terhadap Impulse Buying

2020 ◽  
Vol 2 (2) ◽  
pp. 1-12
Author(s):  
Muhammad Haddid Azizi ◽  
Muhammad Naufal Arfani ◽  
Yerlinda Agustina ◽  
Vicky F Sanjaya
Keyword(s):  
Structural Equation ◽  
Statistical Tests ◽  
Sampling Technique ◽  
Sales Promotion ◽  
Equation Modeling ◽  
Impulse Buying ◽  
Online Sales ◽  
External Variables ◽  
Average Variance ◽  
Visual Merchandising

This research is a follow-up study from the article (Trifiyanto, 2019), which is according to the suggestions put forward in his research entitled "The Influence of Dimensions Online. Visual Merchandising and Online Sales Promotion on Impulse Buying”is suggested for the next research to add internal factors such as hedonic pleasure, availability of money and others to Impulse Buying. It needs to be informed that this study does not include the two external variables that have been discussed in previous studies, namely the Dimensions of Online Visual Merchandising and Online Sales Promotion due to our limitations in obtaining data and information to examine these two external variables. The method used in this research is a questionnaire instrument. The sampling technique used the technique total sampling. The sample of this study amounted to 100 respondents. Statistical tests were performed using PLS-based Structural Equation Modeling. The validity test uses the loading factor value, while the reliability test uses Cronbach's alpha value, composite reliability and Average Variance Extracted (AVE). After all the results of the indicator items used in this study were valid and reliable, then the hypothesis was tested. Of the three hypotheses proposed, the first hypothesis is rejected, but the second and third hypotheses are accepted. The conclusion of this study is that hedonic pleasure has no effect on impulse buying, while the availability of time and availability of money have a significant effect on impulse buying in the Shopee marketplace case study.

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