The Moderating Effects of Awareness on Antecedents of Behavioral Intention to adopt Mobile Government Services

2018 ◽  
Vol 10 (2) ◽  
pp. 50-69
Author(s):  
Herman Mandari ◽  
Yee-Lee Chong
Keyword(s):  
Rural Areas ◽  
Behavioral Intention ◽  
Structural Equation ◽  
Moderating Effect ◽  
Ease Of Use ◽  
Government Support ◽  
Relative Advantage ◽  
Government Services ◽  
Intention To Adopt ◽  
Multi Stage

The motives behind this study were to examine the moderating effect of awareness as well as direct effect of several determinants on behavioral intention to adopt m-government services. A quantitative survey was conducted in Tanzania rural area to collect data used in this study. Stratified and multi-stage sampling techniques were employed to select unit of interest. 407 usable questionnaires were collected and analyzed by using structural equation modelling. The results show that awareness does not have moderating effect on the specified model's paths. Furthermore, the study shows that relative advantage, ease-of-use, compatibility and government support have significant direct influence on rural farmers' behavioral intention to adopt m-government services. This study expands scholars' knowledge on the moderating effect of awareness on the adoption of m-government technologies, furthermore the study provides useful practical implications to policy makers on how to increase the adoption of m-government services in Tanzania rural areas.

The Moderating Effects of Awareness on Antecedents of Behavioral Intention to Adopt Mobile Government Services

2020 ◽  
pp. 1503-1524
Author(s):  
Herman Mandari ◽  
Yee-Lee Chong
Keyword(s):  
Rural Areas ◽  
Behavioral Intention ◽  
Structural Equation ◽  
Moderating Effect ◽  
Ease Of Use ◽  
Government Support ◽  
Relative Advantage ◽  
Government Services ◽  
Intention To Adopt ◽  
Multi Stage

The motives behind this study were to examine the moderating effect of awareness as well as direct effect of several determinants on behavioral intention to adopt m-government services. A quantitative survey was conducted in Tanzania rural area to collect data used in this study. Stratified and multi-stage sampling techniques were employed to select unit of interest. 407 usable questionnaires were collected and analyzed by using structural equation modelling. The results show that awareness does not have moderating effect on the specified model's paths. Furthermore, the study shows that relative advantage, ease-of-use, compatibility and government support have significant direct influence on rural farmers' behavioral intention to adopt m-government services. This study expands scholars' knowledge on the moderating effect of awareness on the adoption of m-government technologies, furthermore the study provides useful practical implications to policy makers on how to increase the adoption of m-government services in Tanzania rural areas.

The influence of government support and awareness on rural farmers’ intention to adopt mobile government services in Tanzania

2017 ◽  
Vol 19 (1/2) ◽  
pp. 42-64 ◽  
Author(s):  
Herman Eliewaha Mandari ◽  
Yee-Lee Chong ◽  
Chung-Khain Wye
Keyword(s):  
Structural Equation ◽  
Ease Of Use ◽  
Government Support ◽  
Relative Advantage ◽  
Equation Modeling ◽  
Direct Influence ◽  
Content Type ◽  
Rural Farmers ◽  
Intention To Adopt ◽  
Multi Stage

Purpose Generally, this paper aims to develop a model by identifying factors which will assist policy makers in implementing m-government in Tanzania. The paper identifies direct and indirect factors which may influence adoption of m-government among the rural farmers in Tanzania. Design/methodology/approach The paper conducted a survey by using Drop Off/Pick Up method to collect data from rural farmers. Stratified and multi-stage sampling were used to collect 407 valid responses from rural farmers in Tanzania. Data collected were analyzed by using structural equation modeling (SEM). Findings The results show that government support has direct influence, while awareness has indirect influence through relative advantage, ease of use, compatibility and visibility. Furthermore, relative advantage, compatibility, ease of use, visibility and results demonstrability have direct influence on rural farmers intention to adopt m-government. Originality/value This study contributes to knowledge because no study in this area has been conducted in developing countries to examine factors that influence adoption of m-government. Furthermore, this study tests the mediating effects of perceived characteristics of innovation which have not yet been investigated to date.

The Role of Income and Awareness as Moderating Variables on Adoption of Mobile Government Services in Tanzania Rural Areas

2021 ◽  
Vol 17 (2) ◽  
pp. 62-79
Author(s):  
Herman Mandari
Keyword(s):  
Rural Areas ◽  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Moderating Variables ◽  
Government Services ◽  
Multi Stage ◽  
Tam Model ◽  
The Relationship

Tanzania has adopted the uses of m-government services in providing public services to citizens. However, acceptance of this technology to citizens is still very low particularly in rural areas. Therefore, this study extended TAM model using awareness and income variables to examine direct and moderating effects. Stratified sampling, multi-stage, proportionate, and simple random samplings were then applied to draw 793 valid and complete responses. Structural equation modelling was further applied to examine the hypothesized relationships. Findings show that perceived usefulness, perceived ease of use, and awareness have positive and significant direct effects on intention to use m-government services. Furthermore, findings show that income and awareness tend to moderate the relationship between perceived usefulness and behaviour intention as well as the relationship between awareness and behaviour intention. The study has provided contributions to academia and policymakers on how to increase the acceptance of m-government services in Tanzania rural areas.

Determinants and outcomes ofe-business adoption among manufacturing SMEs: Insights from a developing country

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Muneer Abbad ◽  
Ibrahim Hussien Musa Magboul ◽  
Kholoud AlQeisi
Keyword(s):  
Structural Equation ◽  
Small And Medium Enterprises ◽  
Ease Of Use ◽  
Government Support ◽  
Relative Advantage ◽  
Perceived Ease Of Use ◽  
Content Type ◽  
Business Practitioners ◽  
Using Data ◽  
Medium Enterprises

Purpose In response to a turbulent industrial environment, especially for small and medium enterprises (SMEs), organizations have widely adopted e-business to improve their processes. This study aims to propose a model that encapsulates the determinants and outcomes of e-business adoption. Design/methodology/approach The determinants and outcomes of e-business adoption were tested using data gathered from 282 managers and analysed using structural equation modelling techniques. Findings The results indicated that owner support, perceived ease of use and government support were important determinants that influence e-business adoption. Attitude, competitive pressureand relative advantage were not significant. Regarding outcomes, e-business adoption had a major impact on SME functioning and operational progress; however, it had no influence on competitive advantage. Originality/value By ascertaining the determinants and outcomes of e-business adoption, the findings provide e-business practitioners and managers with guidelines that can encourage more efficient and effective e-business adoption within their organizations. The results also provide a basis for more precise e-business studies to be conducted in developing countries.

scholarly journals Studying the Moderating Effect of a Respondent’s Locality in M-commerce Adoption Intention

2019 ◽  
Vol 15 (29) ◽  
pp. 1-23
Author(s):  
Abhishek Tandon ◽  
Himanshu Sharma ◽  
Anu G. Aggarwal
Keyword(s):  
Rural Areas ◽  
Mobile Commerce ◽  
Moderating Effect ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Internet Technology ◽  
Utaut Model ◽  
Intention To Adopt ◽  
Rural And Urban ◽  
Adoption Intention

Introduction: The present research was conducted at the University of Delhi in 2018. Problem: With the increase in usage of internet technology through wireless devices, the relevance of m-commerce has amplified. In a developing country like India, the rural and urban population is not equally divided on the use of m-commerce and this demands a detailed study regarding this problem.  Objective: The study aims to determine the factors that influence the m-commerce adoption intention of customers and how the effect varies over rural and urban populations. Methodology: This study combines the TAM and UTAUT model to consider the determinants as perceived ease of use, perceived usefulness, perceived risk, perceived cost, social interaction, and facilitating conditions, taking the endogenous variable as intention to adopt m-commerce.     Results: The results of PLS-SEM accepted the hypotheses underlying the model and also validated the moderating role played by a respondent’s locality over the intention to adopt m-commerce. Conclusion: The proposed model was validated by using PLS-SEM approach on a sample size of 200 collected from the urban and rural areas of Delhi NCR. Moreover, the moderating effect of a respondent’s locality was observed over adoption intention. Originality: With the advancement in technological infrastructure and improvement in mobile data facilities, customers have shown enthusiasm towards making online transactions using their phones. The advantage of mobile commerce over computer based electronic commerce is its mobility. Extant research has shown interest in studying the adoption intention of mobile commerce, based on determinants from the TAM or UTAUT model or their combinations. This study combines both models to choose the determinants of mobile adoption intention.  Limitation: Further studies can be conducted by considering other combinations of determinants and extending the model to incorporate the loyalty measures.

scholarly journals The impact of motivation factors and intention to adopt Jordan as a destination for medical tourism in the Middle East

2020 ◽  
Vol 16 (2) ◽  
pp. 146-158
Author(s):  
Ahmad Al Adwan
Keyword(s):  
Middle East ◽  
Rural Areas ◽  
Structural Equation ◽  
Medical Tourism ◽  
Government Support ◽  
Equation Modeling ◽  
Image Perception ◽  
Motivation Factors ◽  
Intention To Adopt ◽  
The Impact

The study aimed to investigate the impact of motivation factors on an individual’s decision to choose Jordan as their primary tourism destination in the Middle East. The decision to choose Jordan as a medical destination will be analyzed based on factors, including government support; push engagement, and image perception. To this end, the study will gather data from 300 online individuals who have traveled to the Middle East for medical purposes. A qualitative approach will be adopted to provide insight into an individual’s preference for Jordan as the primary medical destination. A Partial Least Squares Structural Equation Modeling method was adopted, which allows for the creation of relations with different variables. The study’s findings indicate that people from rural areas in the Middle East preferred Jordan as a medical destination. Also, more women than men traveled to Jordan for medical purposes. Finally, more single people than married persons choose medical assistance in Jordan. Future studies are needed to ascertain how factors such as quality and cost influenced medical tourism into Jordan. AcknowledgmentsI would like to thank the Business School at Al Ahliyya Amman University, Jordan. Specifically, many thanks go to the departments of marketing.

scholarly journals Path Analytic Investigation of the Intention to adopt E-Government Services through Mobile Applications in Qatar (TAM revisited)

2020 ◽  
Author(s):  
Rima Charbaji El-Kassem ◽  
Ali Al-Kuabaisi ◽  
Maitha Al Naimi ◽  
Aisha Al-Hamadi ◽  
Noof Al Rakeb
Keyword(s):  
Technology Acceptance ◽  
Mobile Applications ◽  
Structural Equation ◽  
Equation Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Future Research ◽  
Perceived Ease Of Use ◽  
Government Services ◽  
Intention To Adopt

The aim of this research is to examine the factors that affect user’s intention to use e-government services through mobile applications in Qatar. Based on valid responses from 1,340 adults out of a representative sample size of 7200 (response rate=18.6%) in Qatar aged 18 to 77 years old, this study uses factor analysis and structural equation model to identify the variables that influence users’ intention to adopt mobile applications in Qatar. Findings of this study indicate that factors affecting the intention to adopt e-government services through mobile applications are: awareness, perceived trust, perceived ease of use and perceived usefulness of mobile applications. The present study supports the hypothesis through the findings that perceived usefulness and perceived ease of use leads to mobile application of e-government adoption. The present study adds a relevant and a novel contribution to the field of technology acceptance by encompassing the TAM theory to smartphone applications. The paper concludes with recommendations for institutional policy and future research. This article has been published in June 2020 at the Scopus Indexed International Journal of Advanced Research in Engineering and Technology (IJARET).

Roles of perceived value and individual differences in the acceptance of mobile coupon applications

2015 ◽  
Vol 25 (3) ◽  
pp. 471-495 ◽  
Author(s):  
Fen Liu ◽  
Xuefeng Zhao ◽  
Patrick Y.K. Chau ◽  
Qing Tang
Keyword(s):  
Behavioral Intention ◽  
Structural Equation ◽  
Positive Impact ◽  
Perceived Value ◽  
Moderating Effect ◽  
Equation Modeling ◽  
Personality Factors ◽  
Content Type ◽  
Personal Innovativeness ◽  
Intention To Adopt

Purpose – The purpose of this paper is to examine how consumers’ value evaluation and personality factors influence consumers’ intention to adopt mobile coupon (M-coupon) applications in China. The moderating effect of gender on the relationships between personality factors and consumers’ adoption intention is also tested. Design/methodology/approach – This study conducted a survey to collect data from M-coupon application users. In total, 271 valid responses were analyzed using structural equation modeling (SEM) technology. Findings – The results indicate that perceived value, personal innovativeness, and coupon proneness positively affect consumers’ acceptance of M-coupon applications. Personal innovativeness has more positive impact on behavioral intention for males than for females. However, the differential effects of coupon proneness on behavioral intention are not significant between males and females. In addition, the findings show that perceived convenience, perceived enjoyment, and perceived money savings positively influence perceived value, whereas perceived fees and perceived privacy risk negatively influence it. Practical implications – This study helps M-coupon application providers to identify who is positive toward their services and how to improve consumers’ perceived value of the services, eventually expanding their user base. Originality/value – Prior studies mainly focussed on the usage behavior of M-coupons and overlooked the important role of M-coupon applications in promoting M-coupon use. This research fills this gap. The research findings offer insights into the factors influencing consumers’ behavioral intention to adopt M-coupon applications. Besides, the results of gender’s moderating effect advance the understanding of the differences in males’ coupon usage intentions between the contexts of M-coupon applications and paper-based coupon services, which enrich couponing research.

Understanding the Moderating Impact of Context-Awareness and Ubiquity on Mobile Government Services Adoption

2022 ◽  
Vol 14 (1) ◽  
pp. 0-0
Keyword(s):  
Technology Acceptance ◽  
Context Awareness ◽  
Structural Equation ◽  
Moderating Effect ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Policy Implications ◽  
Equation Modeling ◽  
Future Research ◽  
The Impact

The factors of context-awareness and mobile ubiquity are major components in the development and diffusion of any mobile technology-driven applications and services. Principally in the m-government development space, the issues of context-awareness and ubiquity are crucial if m-government initiatives are to be successful. The moderating effect of context-awareness and ubiquity on mobile government adoption is examined for 409 students from a Chinese University based on the Technology Acceptance Model. Using the Structural Equation Modeling technique, the results indicate that perceived ease of use (PEOU) was significantly related to intention to use, but perceived usefulness (PU) did not have a significant effect on mobile government adoption. The moderating analysis indicated that context-awareness significantly moderated the impact of PU but had no moderating effect on PEOU. Also, it was discovered that ubiquity was significant in moderating both the PEOU and PU on mobile government adoption. Policy implications and directions for future research are presented.

scholarly journals Investigasi Faktor Yang Mempengaruhi Behavioral Intention Pada Pengguna Grab Bike

2019 ◽  
Vol 3 (2) ◽  
pp. 94
Author(s):  
Sulaiman Sulaiman ◽  
Zainal Abidin ◽  
Suharno Suharno
Keyword(s):  
Structural Equation Modeling ◽  
Behavioral Intention ◽  
Perceived Risk ◽  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Perceived Ease Of Use ◽  
Software Analysis

Tujuan penelitian ini mengetahui pengaruh behavioral intention (BI) terhadap transportasi online grab bike dengan menggunakan variabel trust, perceived ease of use (PEOU), perceived risk (PR) dan perceived usefulness (PU). Sebanyak 161 orang menjadi responden dalam penelitian ini dengan cara mengisi kuesioner. Data yang diperoleh kemudian dianalisis menggunakan alat analisis Structural Equation Modeling (SEM) dengan menggunakan software analysis of moment structure (AMOS). Setelah dilakukan penelitian diperoleh hasil bahwa PR berpengaruh signifikan terhadap trust, PEOU  berpengaruh signifikan terhadap trust, PU berpengaruh signifikan terhadap trust. Begitu pula pengaruh PR signifikan terhadap behavioral intention, PEOU, PU signifikan terhadap behavioral intention, serta trust signifikan terhadap behavioral intention.

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