Factors Influencing Dependency on Smartphone and the Impact on Purchase Behaviour

2017 ◽  
Vol 13 (2) ◽  
pp. 79-92 ◽  
Author(s):  
M. Swapana ◽  
C. Padmavathy
Keyword(s):  
Social Influence ◽  
Structural Equation ◽  
Marketing Strategies ◽  
Social Needs ◽  
The Body ◽  
Equation Modeling ◽  
Brand Name ◽  
Indian Market ◽  
Product Features ◽  
The Impact

The purpose of this study is to investigate the relationships among social needs, social influence, convenience, product features, brand name, dependency on smartphone, and purchase behaviour. A sample of 259 university students is used to test the hypotheses by using structural equation modeling. The results indicate that social needs, social influence, convenience and brand name positively affect dependency on smartphones, and dependency positively affects purchase behaviour. This research implies smartphone manufacturers to employ different marketing strategies and marketing mix to attract young consumers in Indian market. This study contributes to the body of smartphone literature by extending the context of the study to a developing nation where smartphone has penetrated profoundly in recent years.

Factors Influencing Dependency on Smartphone and the Impact on Purchase Behaviour

2019 ◽  
pp. 1518-1532
Author(s):  
M. Swapana ◽  
C. Padmavathy
Keyword(s):  
Social Influence ◽  
Structural Equation ◽  
Social Needs ◽  
The Body ◽  
Equation Modeling ◽  
Brand Name ◽  
Developing Nation ◽  
Product Features ◽  
Factors Influencing ◽  
The Impact

The purpose of this study is to investigate the relationships among social needs, social influence, convenience, product features, brand name, dependency on smartphone, and purchase behaviour. A sample of 259 university students is used to test the hypotheses by using structural equation modeling. The results indicate that social needs, social influence, convenience and brand name positively affect dependency on smartphones, and dependency positively affects purchase behaviour. This research implies smartphone manufacturers to employ different marketing strategies and marketing mix to attract young consumers in Indian market. This study contributes to the body of smartphone literature by extending the context of the study to a developing nation where smartphone has penetrated profoundly in recent years.

Antecedents of horizontal logistics collaboration in agri-food supply chains

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ismail Badraoui ◽  
Ivo van der Lans ◽  
Youssef Boulaksil ◽  
Jack G.A.J. van der Vorst
Keyword(s):  
Supply Chains ◽  
Food Supply ◽  
Structural Equation ◽  
The Body ◽  
Equation Modeling ◽  
Content Type ◽  
Operational Conditions ◽  
Food Supply Chains ◽  
The Impact ◽  
The Relationship

PurposeThis study investigates the impact of agri-food supply chains (AFSCs) characteristics on the antecedents of horizontal logistics collaboration (HLC). Specifically, the study compares the relationship between collaboration activities and outcomes for companies in and outside AFSCs.Design/methodology/approachFirst, a survey was used to collect data from different industries. Second, confirmatory factor analysis and structural equation modeling were applied to compare the measurement and structural models from different industry categories.FindingsThe results support the premise that collaboration improves trust and commitment in the relationship, which in turn enhance satisfaction. The results also show the existence of a minor influence of AFSCs characteristics on HLC antecedents, in the form of an indirect impact of dedicated investments on commitment.Practical implicationsThe factors having a significant influence on the collaboration outcomes and their respective effects are generally similar across food and nonfood supply chains, providing opportunities for interdisciplinary and collaboration experiences.Originality/valueThis research contributes to the body of knowledge on interfirm collaboration by considering the specificities of HLC. It also highlights the importance of conducting contingency research on collaborative experiences, as firms from different industry contexts operate under distinct operational conditions.

scholarly journals Sustainable marketing strategies in the context of a globalized clothing and textile (C&T) sector in Zimbabwe

2017 ◽  
Vol 15 (2) ◽  
pp. 288-300 ◽  
Author(s):  
Africa Makasi ◽  
Krishna Govender
Keyword(s):  
Marketing Strategy ◽  
Structural Equation ◽  
National Policy ◽  
Modern Technology ◽  
Marketing Strategies ◽  
The Body ◽  
Equation Modeling ◽  
Sustainable Marketing ◽  
Research Findings ◽  
New Perspective

This article provides a new perspective on sustainable marketing strategies in the context of a globalized clothing and textile (C&T) sector in Zimbabwe by linking two diverse streams of literature, namely, globalization and marketing strategy. A quantitative approach was adopted to obtain data from 127 respondents using a two-stage cluster sample. Structural Equation Modeling (SEM) confirmed three of four hypothesized relationships, namely that integrated co-alliances, modern technology and national policy impact the sustainability of clothing and textile sector in Zimbabwe. The adoption of a standardized marketing strategy characterized by uniform application of the marketing mix elements with minor modifications will have a significant impact on the capacity of the C&T sector to withstand the adverse effects of globalization. The research extends the body of existing knowledge on marketing strategy in the context of globalization of Zimbabwe’s C&T sector, and argues empirically for a new approach to developing and implementing competitive marketing strategies. The research findings will enable companies in the C&T sector of a developing economy to craft competitive marketing strategies, which incorporate internal company capabilities and technology, and also recognize the role of national policy in the globalization discourse.

Perceived servant leadership: the impact of servant leadership on intrinsic and extrinsic job satisfaction

2020 ◽  
Vol 28 (2) ◽  
pp. 27-29
Keyword(s):  
Job Satisfaction ◽  
Factor Analysis ◽  
Servant Leadership ◽  
Structural Equation ◽  
Service Sector ◽  
The Body ◽  
Equation Modeling ◽  
Good Reliability ◽  
Content Type ◽  
The Impact

Purpose The purpose of this study is to assess the impact of perceived servant leadership on the intrinsic and extrinsic job satisfaction of followers. Design/methodology/approach Data was gathered from the responses of 205 employees working in service- sector organizations in Kuwait as part of a larger questionnaire survey on employee satisfaction and leadership. Servant leadership was then measured using Liden’s (2008) 28 item servant leader instrument and analyzed using factor analysis and structural equation modeling. Findings The results suggest that the seven factor model proposed by Linden (2008) is shown to be valid in this study with good reliability. In addition a second-order factor analysis showed strong positive correlations were found between servant leadership and both intrinsic (0.69) and extrinsic (0.08) job satisfaction. Practical implications Promoting altruistic approaches to leadership which increases extrinsic and intrinsic job satisfaction will have a positive effect on the organizational goals. Leaders should be made aware of this so they can put interventions in place to improve overall performance. Originality/value This paper is of value as research examining the relationship between servant leadership and job satisfaction has been limited so it adds to the body of knowledge with particular relevance to the nature of this relationship in the service sector in the Middle East.

Are personal innovativeness and social influence critical to continue with mobile commerce?

2014 ◽  
Vol 24 (2) ◽  
pp. 134-159 ◽  
Author(s):  
June Lu
Keyword(s):  
Social Influence ◽  
Structural Equation ◽  
Mobile Commerce ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Continuance Intention ◽  
Content Type ◽  
Personal Innovativeness ◽  
The Impact

Purpose – The purpose of this paper is to report a study investigating the impact of personal innovativeness in information technology (PIIT) and social influence on user continuance intention toward mobile commerce (m-commerce) in the USA. Design/methodology/approach – A survey was conducted among undergraduate and graduate mobile users in a regional university. Structural equation modeling procedures were deployed to analyse 323 valid data points. Findings – The study found that among well-educated m-commerce users, user personal innovativeness as measured by PIIT and perceived usefulness, the determinants of initial adoption, remain as strong determinants of user continuance intention. PIIT also remains as the antecedent of perceived ease of use. Social influence has changed the pattern of influence on continuance intention. Research limitations/implications – This study is unable to investigate m-commerce user expectations and satisfaction levels. The small and convenient sample does not offer guarantee of the findings. Practical implications – M-commerce providers should pay adequate attention to personal innovativeness, since it affects mobile user willingness and capability to welcome and adapt to new services and features. They should always utilize social channels to gather feedback, to distribute new changes or features, and to exert positive influence. Originality/value – This study is one of the few examining the effect of PIIT in a post-adoption context and confirms its long-term psychological influence on continuance intention toward m-commerce. This study is also one of the initial to use discursive power perspective to study social influence on continuance intention in the mobile context.

Beyond personality: an emergence view of influential consumers

2019 ◽  
Vol 37 (2) ◽  
pp. 160-169
Author(s):  
Cinthia Beccacece Satornino ◽  
Demetra Andrews ◽  
Rebeca Perren ◽  
Michael K. Brady
Keyword(s):  
Structural Equation ◽  
Marketing Strategies ◽  
Customer Relationship ◽  
Three Dimensions ◽  
Self Concept ◽  
Equation Modeling ◽  
Content Type ◽  
Expert Power ◽  
Concept Theory ◽  
The Impact

Purpose Previous research studies assume that influential consumers (“influentials”), who play a powerful role in the marketplace, are persuasive (or not) based on innate, static personality traits. By contrast, this paper proposes an emergence-based view of influentials. Grounded in dynamic self-concept theory, this research establishes that individuals possess an “influential” self-concept that can be activated by firm-originated communications. Specifically, the authors examine the impact of firm feedback on the three dimensions of influentials (and the corresponding traits and behaviors): who they are (propensity to connect with others), who they know (WOM) and what they know (expert power). Design/methodology/approach The study tests whether an influential self can be evoked by marketers using a longitudinal experimental test with data collected in three periods. The data are analyzed using a multi-mediation model and partial least squares structural equation modeling. Findings The results reveal that even after controlling for the extroversion trait, firm-originated positive feedback increases perceived expert power of participants, which increases word-of-mouth behavior in a subsequent period, both directly and indirectly via an enhanced propensity to connect with others. Research limitations/implications Cultivating the influential self-concept requires time to ensure that the self-concept is sufficiently realized to become an enduring self-concept. Practical implications By cultivating influentials, practitioners are able to leverage diffusion mechanics and reduce costs and inefficiencies associated with traditional customer relationship management marketing strategies focused on finding them. Social implications These findings have implications across all domains that rely on the diffusion and adoption of ideas or products via influentials, including but not limited to public policy, politics, public health and sustainability, in that influentials can be evoked and leveraged to diffuse ideas in these important social domains. Originality/value This paper provides empirical evidence that firms can evoke influential consumer behavior challenging existing views of influence as a static personality trait. It casts a line to connect influential consumers to the nascent study of social emergence.

Brand hate and retaliation in Muslim consumers: does offensive advertising matter?

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Uzma Noor ◽  
Mahnaz Mansoor ◽  
Sajeela Rabbani
Keyword(s):  
Structural Equation ◽  
Partial Least Square ◽  
The Body ◽  
Least Square ◽  
Equation Modeling ◽  
Content Type ◽  
Relationship Of ◽  
The Impact ◽  
The Relationship ◽  
Brand Hate

Purpose This study aims to investigate the generation of negative emotions and behavior in Muslim consumers from their attitude toward offensive advertising. Mediation of brand hate between attitude toward offensive advertising and brand retaliation was examined. The conditional indirect impact of religiosity on attitude toward offensive advertising and brand retaliation through brand hate was also realized. Design/methodology/approach A cross-sectional research design was used using the mall intercept survey technique. Data were collected from 380 respondents visiting the malls in the areas of Pakistan’s twin cities (Rawalpindi and Islamabad) after ensuring appropriateness for the study. Partial least square–structural equation modeling through SmartPLS software was used as a statistical technique to test the hypotheses. Findings The findings confirm that attitude toward offensive advertising affects brand hate and brand retaliation positively. The conditional indirect effect of religiosity on the relationship of attitude toward offensive advertising and brand retaliation has also proved significant. Originality/value The present study has filled a significant gap in the literature of brand hate by introducing brand hate as a mediator in the relationship of attitude toward offensive advertising and brand retaliation. It further added in the body of knowledge of brand hate by a moderated mediation mechanism of religiosity on the relationship of attitude toward offensive advertising and brand retaliation through brand hate. The present study has considered the non-offensive product being promoted through offensive advertising and explored the impact of attitude toward offensive advertising on brand hate and brand retaliation in Muslim consumers.

The role of perceived brand personality in promotion effectiveness and brand equity development of professional sports teams

2017 ◽  
Vol 18 (2) ◽  
pp. 180-195 ◽  
Author(s):  
Marilyn Giroux ◽  
Frank Pons ◽  
Lionel Maltese
Keyword(s):  
Brand Equity ◽  
Structural Equation ◽  
Online Survey ◽  
Positive Impact ◽  
Brand Personality ◽  
Marketing Strategies ◽  
Equation Modeling ◽  
Content Type ◽  
Sports Industry ◽  
The Impact

Purpose In the highly saturated sports industry where sport teams represent a complex offering loaded with intangible and tangible attributes, it is important to implement appropriate marketing strategies that will ultimately contribute to the development of strong brand equity. In this paper, the authors focused on the relationship between brand variables and marketing activities on the development of brand equity. More specifically, the purpose of this paper is to study the impact of brand personality on the evaluation of marketing promotional activities and the impact on the brand equity. Design/methodology/approach Respondents (2,400) were recruited through an online survey and data were analyzed using structural equation modeling. Findings The survey revealed that the congruence between the brand personality and the promotional activities has a positive impact on its evaluation and on brand equity. In addition, the results showed that consumers who consider the financial strength of the team as an important factor evaluate more positively the value of congruent and incongruent promotional activities. Practical implications Brand managers should maintain consistency between their brand personality and their promotional activities in order to maintain and increase their brand equity. Originality/value The results contribute to the literature by investigating the impact of brand personality on the evaluation of promotional activities. Also, it examines an important factor (financial consciousness) that could influence how fans react in front of an incongruent promotional activity. This research brings a better understanding of the impact of brand personality on marketing strategies and brand equity.

Supply chain collaboration in performance-based contracting: an empirical study

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Hasan Uvet ◽  
Hasan Celik ◽  
Sedat Cevikparmak ◽  
Saban Adana
Keyword(s):  
Supply Chain ◽  
Structural Equation ◽  
Convincing Evidence ◽  
The Body ◽  
Amazon Mechanical Turk ◽  
Equation Modeling ◽  
Supply Chain Collaboration ◽  
Content Type ◽  
Using Data ◽  
The Impact

PurposeDespite the significant increase in the adoption of performance-based contracting (PBC) in various industries, the primary value drivers of it are still not clear. Considering a lack of empirical evidence for PBC, this study investigates the effects of collaboration between the suppliers to understand the value offerings created in PBC by empirical findings. The purpose of this paper is to examine how supply chain collaboration (SCC) affects PBC benefits.Design/methodology/approachUsing data from 381 survey participants who hold the title of manager or above, hypotheses are tested using structural equation modeling (SEM).FindingsThe results reveal that a strong and positive relationship between SCC and PBC benefits.Research limitations/implicationsOne of the limitations of this research is the collection of data through the Amazon Mechanical Turk online service. The experience level of participants in PBC and the absence of validation of these scale items by industrial experts are other limitations of this study. Nonetheless, the authors found convincing evidence that SCC has a positive effect on PBC benefits.Practical implicationsThe findings highlight the importance of SCC to increase financial, operational and non-financial benefits of PBC for practitioners. The findings offer guidance for managers aiming to increase PBC benefits through SCC.Originality/valueThis is the first study to empirically examine the impact of SCC for better PBC and contributes to the body of knowledge by providing empirical findings in a PBC context. This research also develops valid and reliable instruments to measure PBC benefits through rigorous empirical and statistical analysis that can be used in future studies.

scholarly journals ANALISIS PENERAPAN MODEL UTAUT (UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY) TERHADAP PERILAKU PENGGUNA SISTEM INFORMASI (STUDI KASUS: SISTEM INFORMASI AKADEMIK PADA STTNAS YOGYAKARTA)

2017 ◽  
Vol 7 (2) ◽  
pp. 165
Author(s):  
Trie Handayani ◽  
Sudiana Sudiana
Keyword(s):  
Information Systems ◽  
Social Influence ◽  
Behavioral Intention ◽  
Structural Equation ◽  
Equation Modeling ◽  
Analysis Tool ◽  
Unified Theory ◽  
Use Of Technology ◽  
Academic Information ◽  
The Impact

The appears of the popularity of web technologies and applications have created a vast opportunity for organizations, including institutions of higher education. With the presence of Academic information systems (SiAkad) that is in STTNAS, then do some research to find out the intention of the behavior in the use of Academic information systems using the UTAUT model (Unified Theory Of Acceptance And Use Of Technology). The phenomenon underlying this study is: not yet optimal use of Academic information systems by civitas academic (professors, students and employees) in the process of learning and socializing, so the existence of maximal and haven't yet SiAkad his crisp utilization impact of its use for the entire civitas academic. The study was limited in its scope: the analysis of the influence of Performance Expextancy, Expextancy Effort, Social Influence and Facilitating Condition against the intention SiAkad usage behavior in STTNAS in Yogyakarta. The data in the study on the test with the SEM analysis tool (Structural Equation Modeling). SEM is a tool of statistical analysis that are used to complete the research of multilevel models simultaneously. SEM can be used to solve equations with variables that make up the path. Research results based on the analysis and discussion is a variable PerformanceExpectancy (PE), Social Influence (SI) and Facilitating Condition (FC) effect significantly to Behavioral Intention, while variable Effort Expectancy (EE) provides results that are not significant. Fourth overall Predictor is only able to explain the impact on behavioral intention of 37,6 percent.

Sign in / Sign up

Export Citation Format

Share Document