Factors Affecting the Adoption of E-Marketing by Decision Makers in SMEs

This study examines the factors that influence decision-makers to adopt e-marketing in small- and medium-sized enterprises (SMEs) in Jordan. There is currently no comprehensive conceptual framework that explains e-marketing adoption in SMEs. Therefore, this study develops a conceptual framework based on the diffusion of innovation (DOI) and technology-organization-environment (TOE) theories. The conceptual framework is composed of four contexts: technological, organizational, managerial, and environmental, and hypothesizes eleven factors significantly influencing e-marketing adoption in SMEs. A self-administrated questionnaire survey was conducted with 362 SMEs in Jordan. Logistic regression was used to test the relevant hypotheses. The obtained results show that relative advantages, complexity, IT expertise, top management support, manager's IT knowledge and external pressure have a significant impact on e-marketing adoption. However, compatibility, cost, firm size, manager innovativeness, and government support do not show any association with e-marketing adoption.

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AN EMPIRICAL ANALYSIS OF FACTORS INFLUENCING INTERNET/E-BUSINESS TECHNOLOGIES ADOPTION BY SMES IN CANADA

International Journal of Information Technology & Decision Making ◽

10.1142/s0219622011004543 ◽

2011 ◽

Vol 10 (04) ◽

pp. 731-766 ◽

Cited By ~ 85

Author(s):

PRINCELY IFINEDO

Keyword(s):

Diffusion Of Innovation ◽

Small And Medium Enterprises ◽

External Pressure ◽

Government Support ◽

Relative Advantage ◽

Management Support ◽

Research Model ◽

Complexity Management ◽

Business Operations ◽

Medium Enterprises

Small and medium enterprises (SMEs) around the world engage in e-commerce and e-business to support business operations as well as to enhance revenue generation from nontraditional sources. Internet and e-business technologies (IEBT) are the pillars of e-commerce and e-business. Despite the universal appeal of IEBT, it has been reported that the adoption of such technologies by SMEs is influenced by contextual imperatives. The objective of this research is to investigate factors impacting the adoption of IEBT in SMEs based in the Maritime region of Canada. A research model based on the diffusion of innovation (DIT) and the Technology–Organization–Environment (TOE) frameworks was used to guide the discourse. Such factors as relative advantage, compatibility, complexity, management support, organizational readiness, external pressure, and government support were used to develop relevant hypotheses. Questionnaires were mailed to key informants in SMEs. Data analysis was performed using the partial least squares (PLS) technique. Predictions related to relative advantage, management support, and competition's pressure were confirmed. The study did not support the constructs of compatibility, complexity, government support, customers' and partners' pressures as significant predictors of IEBT adoption by the SMEs in the region.

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PENGARUH DUKUNGAN MANAJEMEN PUNCAK, MANAJEMEN PROYEK DAN KETERLIBATAN PENGGUNA TERHADAP TINGKAT KESUKSESAN IMPLEMENTASI ENTERPRISE RESOURCE PLANNING PADA PERUSAHAAN DI JABODETABEK

Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT ◽

10.36226/jrmb.v2i2.45 ◽

2017 ◽

Vol 2 (2) ◽

pp. 147-154

Author(s):

Julian Aristo

Keyword(s):

Project Management ◽

Enterprise Resource Planning ◽

User Involvement ◽

Resource Planning ◽

Business Environment ◽

Top Management ◽

Management Support ◽

Erp Systems ◽

Factors Affecting ◽

Top Management Support

Enterprise Resource Planning (ERP) systems have become vital strategic tools in today’s competitive business environment. Implementation of ERP systems is a highly complex process which is influenced not only by technical, but also by other factors. The purpose of this research to find out factors influencing the success of ERP implementations in companies in Jabodetabek. In this research three factors of success implementation ERP were selected on the bases of previous research that includes top management support, project management and user involvement. The results indicate that top management support and project management are key factors affecting the success of ERP implementations, while user involvement does not affect the success of ERP implementations. Top management support, project management and user involvement affect the success rate of 72.7% of ERP implementations. While the rest equal to 27.3% influenced by other variables not included in this research model. Keywords: Enterprise Resource Planning, Top management support, project management, user involvement

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OBSTACLES OF IMPLEMENTING GREEN MAINTENANCE MANAGEMENT IN HOSPITAL BUILDINGS

Proceedings of International Structural Engineering and Construction ◽

10.14455/isec.2021.8(1).aaw-09 ◽

2021 ◽

Vol 8 (1) ◽

Author(s):

AbdulLateef Olanrewaju ◽

Yee Jia Teo ◽

Fikri Mohamed Sarajul

Keyword(s):

New Technologies ◽

Green Buildings ◽

Point Of View ◽

Government Support ◽

Maintenance Management ◽

Energy Costs ◽

Management Support ◽

Top Management Support ◽

Maintenance Practice ◽

Poor Understanding

Demand for green hospital buildings is increasing. While some hospital buildings were designed and constructed as green buildings, many hospital buildings have been upgraded to comply with the green requirements. Green hospital buildings require green maintenance practice. In comparison, procuring green buildings is easy as compared to green maintenance. Through unstructured interviews involving 3 hospitals, this research investigated the complications in the implementation of green maintenance in hospital buildings. The research found that lack of awareness, financial constraints/government support, new technologies, and top management support were the major obstacles toward the implementation of green maintenance. The results also confirmed that the maintenance of hospital buildings is corrective, reactive, and cost-driven. The salient finding from this research is that the maintenance organizations have a poor understanding of the concept of green maintenance practices. Saving energy costs are the main purpose of implementing green maintenance in hospitals. From an ontological point of view, the main findings of this research on the constraints of the implementation of green maintenance are generalizable to other types of buildings in and outside of Malaysia.

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E-commerce Adoption in Nigerian Businesses

Leveraging Developing Economies with the Use of Information Technology ◽

10.4018/978-1-4666-1637-0.ch009 ◽

2012 ◽

pp. 156-178 ◽

Cited By ~ 1

Author(s):

Uyinomen O. Ekong ◽

Princely Ifinedo ◽

Charles K. Ayo ◽

Airi Ifinedo

Keyword(s):

Diffusion Of Innovation ◽

Small Businesses ◽

External Pressure ◽

Sub Saharan Africa ◽

Relative Advantage ◽

Management Support ◽

Business Organizations ◽

Complexity Management ◽

Business Operations ◽

Sub Saharan

Business organizations around the world engage in e-commerce (EC) and e-business to support business operations and enhance revenue generation from non-traditional sources. Studies focusing on EC adoption in Sub Saharan Africa (SSA) are just beginning to emerge in the extant information systems (IS) literature. The objective of this current study is to investigate factors impacting the acceptance of EC in small businesses in SSA with Nigeria as an example. A research model based on the Diffusion of Innovation (DIT) and the Technology–Organization–Environment (TOE) frameworks were used to guide this discourse. Such factors as relative advantage, compatibility, complexity, management support, organizational readiness, external pressure, and IS vendor support were used to develop relevant hypotheses. Questionnaires were administered to respondents in Nigeria and data analysis was performed using the Partial Least Squares (PLS) technique. Predictions related to relative advantage, management support, and IS vendor support were confirmed; the other hypotheses were unsupported by the data. The study’s implications for research and practice are discussed in the chapter.

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An Analysis of Implementation of Digitalisation in SMEs in India

Research Anthology on Small Business Strategies for Success and Survival ◽

10.4018/978-1-7998-9155-0.ch049 ◽

2021 ◽

pp. 1001-1013

Author(s):

Amit Kumar Arora ◽

Priya Rathi

Keyword(s):

Logistic Regression ◽

Current System ◽

Appropriate Technology ◽

Descriptive Statistics ◽

Adoption Process ◽

Management Support ◽

Top Management Support ◽

Manufacturing Enterprises ◽

Motivating Factor ◽

The Impact

This article attempted to analyse the implementation of digitalisation in small and medium manufacturing enterprises in India. The objective of the study is to determine the impact of the size of the firm on the adoption of digitalisation, and motives for the adoption and challenges faced during the adoption process. Logistic regression, t-Test and descriptive statistics have been used to analyse the data. The study found that the size of the firm is an important factor for the adoption of digitalisation. An increase in sales, profitability, competitive capability and awareness of the brand were found as the most motivating factor for the adoption of digitalisation. Satisfaction with the current system, high cost, the lack of appropriate technology and the lack of top management support were the most important challenges faced by the organisations during the adoption process of digitalisation. The study recommended firms which have not adopted digitalisation to think in this regard as there are several benefits associated with the adoption of digitalisation.

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The Mediating Effect of Top Management Support on the Relationship between Organizational Culture and Enterprise Risk Management Effectiveness among Malaysian Public Listed Companies: A Conceptual Framework

10.7176/rjfa/10-2-11 ◽

2019 ◽

Keyword(s):

Risk Management ◽

Organizational Culture ◽

Conceptual Framework ◽

Enterprise Risk Management ◽

Mediating Effect ◽

Management Support ◽

Management Effectiveness ◽

Top Management Support ◽

Enterprise Risk ◽

The Relationship

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Social Media Adoption in Yemeni Local NGOs

Journal of Impact ◽

10.48110/joi.v2i2.36 ◽

2021 ◽

Vol 2 (2) ◽

pp. 28-41

Author(s):

Mohammed Honinah ◽

Wail Alhakimi

Keyword(s):

Social Media ◽

Decision Makers ◽

Top Management ◽

Management Support ◽

Competitive Pressure ◽

Quantitative Evidence ◽

Top Management Support ◽

Perceived Benefit ◽

Adoption Research ◽

Survey Responses

Social media use is rapidly increasing as its platforms keep offering excellent opportunities for individuals and organizations, including NGOs, to develop better outreach with communities, donors and stakeholders, save costs and improve service. This study explores quantitative evidence derived from a survey involving 96 participants from 11 local NGOs in Yemen. The survey responses are analyzed using descriptive statistics that includes means and standard deviations to examine the initially identified 6 Technology-Organization-Environment factors (Technological Factors: perceived benefit, compatibility, complexity; Organizational Factor: top management support; Environmental Factors: bandwagon pressure and competitive pressure). The results suggest that the factors (perceived benefit, compatibility, complexity, top management support, and competitive pressure) are important for social media adoption. It was found that bandwagon pressure is the only factor that does not have a significant role in social media adoption. This study provides a foundation for future social media adoption research as well as useful guidance to NGOs that desire to use social media effectively to benefit their organizations. The findings can be useful to managers and communication officers of NGOs. In this study, it is recommended that understanding the factors related to adoption of social media by Local NGOs will help decision-makers be in a better position to enhance future social media adoption and adoption strategies and accomplish the best outcomes of social media utilizations.

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An Analysis of Implementation of Digitalisation in SMEs in India

International Journal of Online Marketing ◽

10.4018/ijom.2019070104 ◽

2019 ◽

Vol 9 (3) ◽

pp. 70-81

Author(s):

Amit Kumar Arora ◽

Priya Rathi

Keyword(s):

Logistic Regression ◽

Current System ◽

Appropriate Technology ◽

Descriptive Statistics ◽

Adoption Process ◽

Management Support ◽

Top Management Support ◽

Manufacturing Enterprises ◽

Motivating Factor ◽

The Impact

This article attempted to analyse the implementation of digitalisation in small and medium manufacturing enterprises in India. The objective of the study is to determine the impact of the size of the firm on the adoption of digitalisation, and motives for the adoption and challenges faced during the adoption process. Logistic regression, t-Test and descriptive statistics have been used to analyse the data. The study found that the size of the firm is an important factor for the adoption of digitalisation. An increase in sales, profitability, competitive capability and awareness of the brand were found as the most motivating factor for the adoption of digitalisation. Satisfaction with the current system, high cost, the lack of appropriate technology and the lack of top management support were the most important challenges faced by the organisations during the adoption process of digitalisation. The study recommended firms which have not adopted digitalisation to think in this regard as there are several benefits associated with the adoption of digitalisation.

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A Comprehensive Relational Model of Factors Influencing Knowledge Sharing

Business Intelligence ◽

10.4018/978-1-4666-9562-7.ch093 ◽

2016 ◽

pp. 1881-1905

Author(s):

Shang Shanshan

Keyword(s):

Knowledge Sharing ◽

Empirical Test ◽

Influential Factors ◽

Organization Culture ◽

Relational Model ◽

Management Support ◽

Factors Affecting ◽

Top Management Support ◽

Knowledge Implementation ◽

Almost All

This chapter aims to get the main factors affecting knowledge sharing and their influencing route so that to promote knowledge implementation through theory analysis and empirical test. The paper collects almost all the factors that have significant influence on knowledge sharing from a large amount of relative researches, and classifies the effect of factors as direct, indirect, mediate and moderate effect. Based on the deep review and analysis, the paper selects top management support, organization culture, social relationship, attitude to knowledge sharing, self-efficacy, trust, motivation, intention to knowledge sharing, IT, and training as the major influential factors and proposes a comprehensive relational model according to the effects of the factors. Finally, the paper verifies the model and examines the effects of the factors by empirical test through the data collected from questionnaires. The findings can give some guidance to managers and scholars.

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