Capturing Consumer Preference in System Requirements Through Business Strategy

Author(s):  
Constantinos Giannoulis ◽  
Eric-Oluf Svee ◽  
Jelena Zdravkovic

A core concern within Business-IT alignment is coordinating strategic initiatives and plans with Information Systems (IS). Substantial work has been done on linking strategy to requirements for IS development, but it has usually been focused on the core value exchanges offered by the business, and thus overlooking other aspects that influence the implementation of strategy. One of these, consumer preferences, has been proven to influence the successful provisioning of the business's customer value proposition, and this study aims to establish a conceptual link between both strategy and consumer preferences to system requirements. The core contention is that reflecting consumer preferences through business strategy in system requirements allows for the development of aligned systems, and therefore systems that better support a consumer orientation. The contribution of this paper is an approach to establish such alignment, with this being accomplished through the proposal of a consumer preference meta-model mapped to a business strategy meta-model further linked to a system requirements technique. The validity of this proposal is demonstrated through a case study carried out within an institution of higher education in Sweden.

Author(s):  
Josua Dwi Guna Gultom ◽  
Achmad Rizal ◽  
Walim Lili ◽  
Atikah Nurhayati

The fisheries sector is one of the agricultural sub-sectors that has a role in providing food for the people of Indonesia. Consumers have behavior in purchasing fish in meeting their needs or desires to obtain a product. This study aims to analyze consumer preferences for the type of fish and the order of attributes. The method used in this research is a case study. The research location was carried out at the Muara Baru Modern Fish Market (PIM) DKI Jakarta. The data used are primary data and secondary data. The primary data collection technique used accidental sampling with a sample of 100 respondents while the secondary data were obtained from Perum Perikanan Indonesia as the manager of the Muara Baru Modern Fish Market, the Library, the Central Statistics Agency (BPS) DKI Jakarta, the National Statistics Agency (BPS). Consumer preference analysis used attitude measurement analysis measured by Chi-square and based on rank orders analysis to determine the order of attribute importance. Based on the study results, it was shown that all the attributes observed in this study were significantly different at the 95% confidence level. In contrast, the analysis of the level of importance of the attributes showed that the priority of consumers' interests in fish in the Muara Baru Modern Fish Market (PIM) was price, freshness, cleanliness, texture, and fish scent.


Author(s):  
Fajar Ilyas ◽  
Asep. A. H. Suryana ◽  
Lantun Paradhita Dewanti ◽  
Iwang Gumilar

This study aims to analyze processed fish products which are preferred by the consumers in the Cicadas Market in Bandung City, (Country?) and to analyze the attributes that consumers consider the most in choosing processed fish products in the Cicadas Market in Bandung City. The method used in this research is a case study method using descriptive statistics. Data were collected by direct interviewi of the respondents who were in Cicadas Market using a questionnaire. The attributes observed were packaging color, type of packaging, product color, taste, and price. The questionnaire used has been tested using validity and reliability tests. Respondent characteristics and consumer behavior were analyzed descriptively, while preferences for processed fish products, such as Tuna fish, fish balls, and pempek, as well as the attributes in processed fish products that consumers consider in choosing processed fish products, were analyzed using Chi-Square. The results showed that the processed fish product which is the consumer preference in Cicadas Market is tuna fish mackarel. The most important aspects to consider in choosing Tuna fish mackarel product include the green packaging color, the type of packaging is the leaf, the natural product color, the spicy taste, and the tuna mackarel price of Rp. 15,000 - Rp. 20,000. The things that are most considered in choosing a fish meatball product are the color of the clear packaging, the type of packaging is plastic, the color of the natural product, the original taste, and the price of the processed fish meatball product <Rp. 10,000. The most important consideration in choosing a pempek product is the color of the clear packaging, the type of packaging is plastic, the color of the natural product, the spicy taste, and the price of the pempek product is Rp. 15,000 - Rp. 20,000.


2016 ◽  
Vol 48 (3) ◽  
pp. 241-256 ◽  
Author(s):  
CLINTON L. NEILL ◽  
RYAN B. WILLIAMS

AbstractEcolabeling allows firms to segment a market by informing consumers about unobservable attributes of a product. Previous studies evaluate consumer preferences for products explicitly labeled as possessing positive environmental attributes. This research evaluates consumers’ willingness to pay for a product that is perceived by the consumer as having environmentally friendly attributes. We explore glass packaging for fluid milk as a case study. Data were collected through a contingent valuation survey, and a bound-and-a-half logit model was employed. The estimated premium is 59.78 cents with a premium between $0.73 and $0.92 for consumers more likely to prefer the glass alternative.


2015 ◽  
Vol 30 (2) ◽  
pp. 101-118 ◽  
Author(s):  
Peter Reynolds ◽  
Philip Yetton

The alignment of business and information technology (IT) strategies is an important and enduring theoretical challenge for the information systems discipline, remaining a top issue in practice over the past 20 years. Multi-business organizations (MBOs) present a particular alignment challenge because business strategies are developed at the corporate level, within individual strategic business units and across the corporate investment cycle. In contrast, the extant literature implicitly assumes that IT strategy is aligned with a single business strategy at a single point in time. This paper draws on resource-based theory and path dependence to model functional, structural, and temporal IT strategic alignment in MBOs. Drawing on Makadok's theory of profit, we show how each form of alignment creates value through the three strategic drivers of competence, governance, and flexibility, respectively. We illustrate the model with examples from a case study on the Commonwealth Bank of Australia. We also explore the model's implications for existing IT alignment models, providing alternative theoretical explanations for how IT alignment creates value.


2018 ◽  
Vol 4 (1) ◽  
pp. 35
Author(s):  
Hassan Ahmed Hassan Mohamed

Resilient business enterprises are able to survive strategic disruptions like technology disruptions and come back more successful. They succeed because they develop and effectively implement the resilience strategies of mitigation, adaption, and transformation. This paper proposes an integrated resilience framework that is based on a combination of enterprise architecture and business architecture frameworks. At the core of the proposed framework is a meta-model and a method. The framework guides the development of a unified vision of how a business enterprise can address a specific strategic disruption and transform itself in a successful way. The framework articulates the vision through the lens of business blueprint views that guide the formation of transformation initiatives. Through the mapping capabilities of the framework, the transformation initiatives cross over the boundaries between organization structures and domains. In the last section we demonstrate our proposed method and meta-model with the help of a case study.


Author(s):  
Hassan Ahmed Hassan Mohamed ◽  
Galal Hassan Galal-Edeen

Resilient business enterprises are able to survive strategic disruptions like technology disruptions and come back more successful. They succeed because they develop and effectively implement the resilience strategies of mitigation, adaption, and transformation. This paper proposes an integrated resilience framework that is based on a combination of enterprise architecture and business architecture frameworks. At the core of the proposed framework is a meta-model and a method. The framework guides the development of a unified vision of how a business enterprise can address a specific strategic disruption and transform itself in a successful way. The framework articulates the vision through the lens of business blueprint views that guide the formation of transformation initiatives. Through the mapping capabilities of the framework, the transformation initiatives cross over the boundaries between organization structures and domains. In the last section we demonstrate our proposed method and meta-model with the help of a case study.


2020 ◽  
Author(s):  
Youseef Alotaibi ◽  
Ahmad F. Subahi

UNSTRUCTURED Many e-health projects and innovations are not established based on robust system requirements engineering phase. In order to ensure the success delivery of e-health services to stakeholders, all characteristics of e-health systems and applications must be understood in terms of technological perspectives as well as the all system requirements. Thus, this paper aims to introduce the Goal-Oriented Requirements Extraction Approach (GOREA). It is an elicitation approach that uses, specifically, healthcare business goals to derive the requirements of e-health system to be developed. It consists of two major phases: (1) modelling e-health business requirements phase; and (2) modelling e-health Information Technology (IT) and systems requirements phase. The modelling e-health business requirements phase is divided into two main stages: (1) model e-health business strategy stage; and (2) model e-health business environment stage. The modelling e-health IT and systems requirements phase illustrates the process of obtaining requirements of e-health system from the organizational goals that are determined in the previous phase. It consists of four main steps that deals with business goals of e-health system: (1) modelling e-health business process (BP) step; (2) modelling e-health business goals step; (3) analyzing e-health business goals step; and (4) eliciting e-health system requirements step. A case study based on the basic operations and services in hospital emergency unit for checking patient against COVID-19 virus and taking its diagnostic testing has been set and used to examine the validity of the proposed approach by achieving the conformance of the developed system to the business goals. The results indicate that: (1) the proposed GOREA has a positive influence on the system implementation according to e-health business expectations; and (2) it can successfully fulfil the need of e-health business in order to save the citizens life by checking them against COVID-19 virus.


New Medit ◽  
2020 ◽  
Vol 19 (1) ◽  
pp. 55-68
Author(s):  
Rodolfo Bernabéu ◽  
Fátima Oliveira ◽  
Adrián Rabadán ◽  
Mónica Díaz

Consumers are influenced by a multitude of stimuli, which affect their behaviour and guide their pref-erences towards a particular product. Ethnocentric tendencies are one of these stimuli, understood as consumers’ positive attitudes towards goods produced in their own region rather than those from other regions. From this perspective, the current study describes ethnocentric tendencies and identifies olive oil consumer preferences from Lisbon (Portugal). CETSCALE and the conjoint analysis technique have been used for this purpose. Results show that Portuguese olive oil consumers exhibit a strong ethnocentric ten-dency but the price attribute is also key. Nonetheless, there exists a less ethnocentric segment, on which foreign business strategy can be focused. On this segment, consumers attach lower relative importance to the price and higher relative importance to differentiated-quality parameters: oil type (extra virgin), bottle (glass) and production system (organic).


2012 ◽  
Vol 6 (1-3) ◽  
pp. 309-329
Author(s):  
Claudia V. Camp

I propose that the notion of possession adds an important ideological nuance to the analyses of iconic books set forth by Martin Marty (1980) and, more recently, by James Watts (2006). Using the early second century BCE book of Sirach as a case study, I tease out some of the symbolic dynamics through which the Bible achieved iconic status in the first place, that is, the conditions in which significance was attached to its material, finite shape. For Ben Sira, this symbolism was deeply tied to his honor-shame ethos in which women posed a threat to the honor of his eternal name, a threat resolved through his possession of Torah figured as the Woman Wisdom. What my analysis suggests is that the conflicted perceptions of gender in Ben Sira’s text is fundamental to his appropriation of, and attempt to produce, authoritative religious literature, and thus essential for understanding his relationship to this emerging canon. Torah, conceived as female, was the core of this canon, but Ben Sira adds his own literary production to this female “body” (or feminized corpus, if you will), becoming the voice of both through the experience of perfect possession.


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