scholarly journals Analysis of Consumer’s Preference on Purchasing Fresh Fish (Case Study in Muara Baru Modern Fish Market, DKI Jakarta)

Author(s):  
Josua Dwi Guna Gultom ◽  
Achmad Rizal ◽  
Walim Lili ◽  
Atikah Nurhayati

The fisheries sector is one of the agricultural sub-sectors that has a role in providing food for the people of Indonesia. Consumers have behavior in purchasing fish in meeting their needs or desires to obtain a product. This study aims to analyze consumer preferences for the type of fish and the order of attributes. The method used in this research is a case study. The research location was carried out at the Muara Baru Modern Fish Market (PIM) DKI Jakarta. The data used are primary data and secondary data. The primary data collection technique used accidental sampling with a sample of 100 respondents while the secondary data were obtained from Perum Perikanan Indonesia as the manager of the Muara Baru Modern Fish Market, the Library, the Central Statistics Agency (BPS) DKI Jakarta, the National Statistics Agency (BPS). Consumer preference analysis used attitude measurement analysis measured by Chi-square and based on rank orders analysis to determine the order of attribute importance. Based on the study results, it was shown that all the attributes observed in this study were significantly different at the 95% confidence level. In contrast, the analysis of the level of importance of the attributes showed that the priority of consumers' interests in fish in the Muara Baru Modern Fish Market (PIM) was price, freshness, cleanliness, texture, and fish scent.

Author(s):  
Hamdi Mayulu ◽  
Arif Rahman ◽  
Roosena Yusuf

Meat needs (Broilers) have increased and meat consumption is influenced by consumer preferences caused by shifting consumption patterns, and is supported by low prices compared to beef.  The shift is influenced by prices, substitute goods, tastes, season, age, education, number of dependents, income, and increasing population so that preferences, and attributes that consumers consider in buying broiler meat in traditional markets need to be studied.  The study used a purposive sampling method, with the criteria of the Adji Dilayas Sanggam Market,  Senja Market, and the Milono Market in Berau Regency, having broiler meat traders.  Determination of respondents using proportional sampling techniques, each market 12 respondents (36 respondents), meet the smallest number of traders considered to meet the minimum sample criteria.  Sources of data obtained from primary data and secondary data.  The results showed that broiler meat that has a golden color, clean skin, medium carcass size, physically not bruised, fresh meat, and especially the chest.  Chi Square analysis showed that all attributes were significantly different (p <0.05), meaning that there were differences in preferences for the attributes of broiler meat in traditional markets.  Fishbein Multiatribute Analysis proves that meat freshness, flesh color, carcass physicality, skin cleanliness, carcass size, and carcass portion are the most considered, and or not considered attributes.


Author(s):  
Ernita Anastasia ◽  
Achmad Rizal ◽  
Asep Agus Handaka ◽  
Iwang Gumelar

Consumer preference is a consumer attitude towards a product choice. The needs and desires of consumers are very varied and can change because of the factors that influence consumers in choosing products. This study aims to analyze consumer preferences and what attributes are considered by consumers in making decisions to choose processed fish products. This research was conducted at Bandar Djakarta Restaurant, Summarecon, Bekasi City in February - March 2021. Primary data collection techniques used accidental sampling of 30 respondents, while secondary data was obtained from Bandar Djakarta Bekasi, FPIK Unpad Library and Unpad Public Library. The analytical tool used to determine consumer preferences is the measurement of attitudes using the Likert scale and the attribute analysis tool that is considered in product selection, namely the Chi Square analysis. Based on the results of the analysis of the level of consumer preference at the Bandar Djakarta Restaurant, it shows that the most preferred processed product is shrimp. The attributes that are considered in purchasing processed shrimp products are consecutively good taste, low price, and easy to find, high nutrition and family preference at the same level.


2021 ◽  
Vol 905 (1) ◽  
pp. 012122
Author(s):  
H P Pramana ◽  
S Hastjarjo ◽  
Sudarmo

Abstract This study explains millennial and Gen-Z attitudes, perspectives, and behaviors in implementing the eco-office concept. As a qualitative method study, the study uses primary data through semi-structured interviews and secondary data collected from reports, public/private publications, and census results, using the Yin case study model as data analysis. The study results reveal that the biggest challenge in implementing new policies is self-thinking. Leaders, as change agents, play an essential role in penetrating messages that make them act pro-environment. The reward system will be very effective, especially providing satisfaction for self-actualization. The findings of this study have implications for policymakers as input. For example, the results show that social media plays a crucial role in increasing environmental awareness. In addition, simple shifts such as electronic media use at work will cut the file chain, making it more effective and favored by young people. They understand the consequences of their actions on the environment and have the education, motivation, and social awareness to participate in the green movement. However, beliefs and actions are not fully integrated, and investigating and understanding their behavior and unique needs in the workplace will lead employees to integrate and succeed together to support the environment.


2016 ◽  
Vol 2 (2) ◽  
Author(s):  
Sri Ayu Aniningsih

This study is aimed to describe the developments  and  design a concept of recognition of customary marine rights in future in Kei  Islands. The method of this study is juridical empirical and the specification of it is descriptive analytical. The data consists of primary data and secondary data. It is analyzed by qualitative method. This study results that  the developments of customary marine rights include only in norms as a translation of customary law  principles. The developments of it occur in legal subject and legal object of customary marine rights, traditional institutional structure and the customary law of Kei people. There are many factors that influence the developments of customary marine rights such as economic, social, cultural, and political factors. The principles of customary marine rights in Kei Islands  are : (a). basically the using customary  marine rights just for Kei people, but foreigners can use them too if  knowledge of head of village; (b). communal;  (c). religious-magical;  (d). the highest authority in the head of village; (e).basically the using of customary marine rights only to fulfill the needs of daily living; (f). the using of rights that must be based on customary law. The concept of recognition for customary marine rights in Kei Islands in the future includes the existence legal subjects, legal objects, customary law and the functioning of the traditional institutional structure.


2017 ◽  
Vol 3 (6) ◽  
pp. 603
Author(s):  
Rosiana Febrianila ◽  
Widya P Lokapirnasari ◽  
Tjuk I Restiadi ◽  
Imam Mustofa ◽  
Herry A Hermadi ◽  
...  

Dystocia defined as difficulty of birth. Cattle that experienced dystocia characterized by extended processing time of birth, difficult, and impossible to do without help of human stem. This study aimed to determine the number and causative factor of dystocia in beef cattle in Kunir sub district, Lumajang district. Data acquisition used primary data and secondary data. Primary data was obtained from direct observations about management of maintenance, then interviewed the farmers in Kunir sub district. Secondary data was data obtained from the recording belongs to animal health technical officer. The results showed that the prevalence of dystocia in Kunir district, Lumajang district as many as 63 cases or 11,6 % of 543 births. The result of the research is analyzed using chi square (χ2) method on SPSS 20.0 program and risk factors that increase the incident of dystocia were IB semen which greater than the cattle site, the position of the fetus and inertia uteri can result in weakness of the catrle at the age of older and more likely to give birth. Key words: Dystocia; beef catlle


Author(s):  
Fajar Ilyas ◽  
Asep. A. H. Suryana ◽  
Lantun Paradhita Dewanti ◽  
Iwang Gumilar

This study aims to analyze processed fish products which are preferred by the consumers in the Cicadas Market in Bandung City, (Country?) and to analyze the attributes that consumers consider the most in choosing processed fish products in the Cicadas Market in Bandung City. The method used in this research is a case study method using descriptive statistics. Data were collected by direct interviewi of the respondents who were in Cicadas Market using a questionnaire. The attributes observed were packaging color, type of packaging, product color, taste, and price. The questionnaire used has been tested using validity and reliability tests. Respondent characteristics and consumer behavior were analyzed descriptively, while preferences for processed fish products, such as Tuna fish, fish balls, and pempek, as well as the attributes in processed fish products that consumers consider in choosing processed fish products, were analyzed using Chi-Square. The results showed that the processed fish product which is the consumer preference in Cicadas Market is tuna fish mackarel. The most important aspects to consider in choosing Tuna fish mackarel product include the green packaging color, the type of packaging is the leaf, the natural product color, the spicy taste, and the tuna mackarel price of Rp. 15,000 - Rp. 20,000. The things that are most considered in choosing a fish meatball product are the color of the clear packaging, the type of packaging is plastic, the color of the natural product, the original taste, and the price of the processed fish meatball product <Rp. 10,000. The most important consideration in choosing a pempek product is the color of the clear packaging, the type of packaging is plastic, the color of the natural product, the spicy taste, and the price of the pempek product is Rp. 15,000 - Rp. 20,000.


2017 ◽  
Vol 7 (2) ◽  
pp. 556-564
Author(s):  
Yudhi Harianto ◽  
Nurul Wahdah

            This study aims to examine the attributes of palm sugar which is the preference or preference of consumers in making decisions to purchase palm sugar in traditional markets in the District of Awayan, Balangan Regency. This research was conducted in traditional markets in Awayan District, Balangan Regency, namely Awayan Market and Bihara Market. The basic method of research used is a qualitative descriptive method and the method of data collection using the interview method. Data collection was carried out from May to August 2017. Determination of the study sample using lottery simple random sampling method with a sample size of 50 people. The types of data used are primary data and secondary data. The analytical tool used is Chi-Square analysis. The results of the Chi-Square analysis showed that all variables of palm sugar were significantly different at the 95% confidence level. This means that consumer preference for palm sugar in traditional markets in Awayan District, Balangan Regency is not the same or there are differences in consumer preferences for palm sugar and all attributes included in consumer preferences. Palm sugar which is the preference of consumers in the traditional market of Awayan Subdistrict, Balangan Regency is palm sugar which has a brown color, sweet taste, medium size, plastic packaging and prices range from Rp. 16,000.00 - Rp. 18,000.00 per kg.


ZOOTEC ◽  
2020 ◽  
Vol 40 (2) ◽  
pp. 531
Author(s):  
Selina P Manampiring ◽  
T F.D Lumy ◽  
S P Pangemanan ◽  
I D.R Lumenta

FINANCIAL ANALYSIS OF THE CV. RINDRILLY SWINE FARM AT TONTALETE VILLAGE, KEMA DISTRICT OF NORTH MINAHASA REGENCY. The CV. Rindrilly Swine Farm has been established in the year of 2000. The objective of this study was to evaluate the financial feasibility of CV. Rindrilly Swine Farm. Case study method was applied in this study. The primary data were obtained by interviewing directly to the owner of the pig farm using listed questioners. The secondary data were found from the “Badan Pusat Statistik (BPS)” of North Minahasa regency and other research reports related to this study. Descriptive analysis and investment criteria analysis were used in this study. Results of this study showed that the financial aspect was feasible in term of investment criteria appraisal including BEP unit with 288 heads of pig per period of production and BEP in IDR amount IDR 807,437,525.- per period of production. These criteria was reaching the break event point due to the total animals sold were 1,500 heads per period of production during 6 months with the total IDR output of 8,869,000,000 per year. The values of Net B/C  and Gross B/C  equal to 1.18 and 1.26, respectively. The value of NPV equal to IDR 764,420,240.- and IRR value equal to 22.18 percents > bank interest rates.


Author(s):  
Azkia Nurhadi ◽  
Agus Setiadi ◽  
Hery Setiyawan

ABSTRAKTujuan dari penelitian ini adalah untuk mengetahui preferensi konsumen mengenai gula kelapa yang beredar di pasaran saat ini. Penelitian telah dilaksanakan pada bulan Desember 2017 di Pasar Godean, Sleman, Daerah Istimewa Yogyakarta. Metode yang digunakan dalam penelitian ini adalah survei. Pengumpulan data dilakukan dengan wawancara langsung konsumen gula kelapa yang ada di Pasar Godean dengan bantuan kuisioner yang telah disusun sebelumnya. Lokasi penelitian ditentukan dengan metode purposive. Responden dalam penelitian ini berjumlah 100 orang konsumen gula kelapa. Responden ditentukan dengan metode accidental sampling.  Data yang diambil dalam penelitian ini adalah data primer dan data sekunder. Data primer diperoleh dari wawancara langsung kepada konsumen gula kelapa, sedangkan data sekunder diperoleh dari sumber pustaka yang berkaitan dengan penelitian ini. Data yang telah diperoleh dari wawancara kemudian dilakukan analisis conjoint. Metode pengolahan data dilakukan dengan menggunakan bantuan aplikasi komputer SPSS.Hasil dari penelitian ini yaitu karakteristik konsumen gula kelapa yang ada di Pasar Godean diketahui bahwa 94% adalah perempuan dengan jumlah anggota keluarga antara 2-6 orang. Sebagian besar konsumen gula kelapa di Pasar Godan adalah golongan pendapatan menengah dengan jumlah konsumgi mayoritas antara 1->2,5 kg/bulan/rumah tangga. Prrferensi konsumen gula kelapa di Pasar Godean, Preferensi kombinasi atribut gula kelapa berdasarkan urutan kepentingan relatif yang paling diprioritaskan oleh konsumen berturut-turut dalam membeli gula kelapa adalah berwarna coklat kehitaman, berukuran sedang, dan berbentuk tempurung kelapa. Kata Kunci: Gula Kelapa, Preferensi Konsumen, Pasar. ABSTRACTThe purpose of this research is to know consumer preferences about palm sugar circulating in the market today. The research was conducted in December 2017 in Godean Market, Sleman, Daerah Istimewa Yogyakarta. The method used in this research is survey. The data was collected by direct interviews of consumers of coconut sugar in the Godean Market use questionnaire. The location of research is determined by purposive method. Respondents in this research amounted to 100 consumers of palm sugar. Primary data was obtained from direct interviews to consumers of palm sugar, while secondary data was obtained from literature sources related to this research. The data obtained from the interview is then done conjoint analysis. Data processing method is done by using SPSS computer application. The results of this research are the characteristics of consumers of coconut sugar in Godean Market known that 94% are women with the number of family members between 2-6 people. Most of the consumers of palm sugar in Godan market are middle income group with the majority of consume between   1-> 2.5 kg / month / household. palm sugar consumers' preferences in Godean Market, the preference for the combination of palm sugar attributes based on the order of relative importance most prioritized by consumers in consecutively buying coconut sugar is blackish brown, medium size, and shaped coconut shell. Keywords: Palm Sugar, Consumer Preference, Market


2019 ◽  
Vol 12 (1) ◽  
pp. 42-51
Author(s):  
Dwi Indah Sulistiani ◽  
Ujang Maman ◽  
Junaidi J

Objective of this research; 1) determine the perception of ranchers against the properties and behavior of the leadership of the companion in the Society of Al-Awwaliyah 2) analyze the relationship between productivity breeder with productivity of livestock in the Society of Al-Awwaliyah 3) identify the relationship perceptions of ranchers against the leadership companion with productivity of livestock in the Society of Al-Awwaliyah , The data used in this study are primary and secondary data. Primary data were obtained from questionnaires which stem from ranchers while secondary data sourced from literature in the form of books and articles. Data processing was performed using Chi-square analysis using SPSS software version 21. One of the factors relating to the productivity of ranchers is the perception of ranchers against the leadership of their companion. Leadership companion views of the nature and behavior of which is owned by a companion. Productivity ranchers indirectly related to the productivity of the cattle business. Characteristics breeder visits of age, years of education, experience ranchers, and businesses in addition to ranchers. The results of data analysis showed that there is a significant relationship between business other than ranchers with ranchers productivity. The relationship between the perception of the nature of the companion breeder with productivity ranchers produce Pearson Chi-Square value is 9.751 and Asymp. Sig. (2-sided) of 0.002. This is due to interest ranchers against leadership qualities possessed by a companion who produce prolific ranchers. Ranchers consider that a companion of his leadership qualities are ideal as a companion.


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