scholarly journals Technology-Driven Online Marketing Performance Measurement

2014 ◽  
Vol 4 (4) ◽  
pp. 1-16 ◽  
Author(s):  
David Bowie ◽  
Alexandros Paraskevas ◽  
Anastasia Mariussen
Keyword(s):  
Grounded Theory ◽  
Performance Measurement ◽  
Performance Assessment ◽  
Marketing Channel ◽  
Online Marketing ◽  
Structured Interviews ◽  
Online Forum ◽  
Comprehensive Review ◽  
Marketing Performance ◽  
Depth Analysis

Although the measurement of offline and online marketing is extensively researched, the literature on online performance measurement still has a number of limitations such as slow theory advancement and predominance of technology- and practitioner-driven measurement approaches. By focusing on the widely employed but under-researched affiliate marketing channel, this study addresses these limitations and evaluates the effectiveness of practitioner-led online performance assessment. The paper offers a comprehensive review of extant performance measurement research across traditional, online and affiliate marketing and, employing grounded theory, presents a qualitative in-depth analysis of 72 online forum discussions and 37 semi-structured interviews with the major affiliate marketing stakeholders. As a result, the research identifies a growing need for change in the technology-pushed measurement approaches in affiliate marketing, and proposes actionable improvement recommendations for affiliate and online marketing managers.

Technology-Driven Online Marketing Performance Measurement

2017 ◽  
pp. 638-657
Author(s):  
David Bowie ◽  
Alexandros Paraskevas ◽  
Anastasia Mariussen
Keyword(s):  
Grounded Theory ◽  
Performance Measurement ◽  
Performance Assessment ◽  
Marketing Channel ◽  
Online Marketing ◽  
Structured Interviews ◽  
Online Forum ◽  
Comprehensive Review ◽  
Marketing Performance ◽  
Depth Analysis

Although the measurement of offline and online marketing is extensively researched, the literature on online performance measurement still has a number of limitations such as slow theory advancement and predominance of technology- and practitioner-driven measurement approaches. By focusing on the widely employed but under-researched affiliate marketing channel, this study addresses these limitations and evaluates the effectiveness of practitioner-led online performance assessment. The paper offers a comprehensive review of extant performance measurement research across traditional, online and affiliate marketing and, employing grounded theory, presents a qualitative in-depth analysis of 72 online forum discussions and 37 semi-structured interviews with the major affiliate marketing stakeholders. As a result, the research identifies a growing need for change in the technology-pushed measurement approaches in affiliate marketing, and proposes actionable improvement recommendations for affiliate and online marketing managers.

scholarly journals Realising the potential of linked data in healthcare performance assessment efforts in New South Wales, Australia

2017 ◽  
Vol 1 (1) ◽  
Author(s):  
Kim Sutherland ◽  
Christopher Papadopoulos ◽  
Sadaf Marashi-Pour ◽  
Huei-Yang Chen ◽  
Jean-Frédéric Lévesque
Keyword(s):  
Performance Measurement ◽  
Performance Assessment ◽  
Linked Data ◽  
Performance Metrics ◽  
New South ◽  
Grey Literature ◽  
New South Wales ◽  
Rapid Review ◽  
Structured Interviews ◽  
South Wales

ABSTRACTObjectivesTo describe: (1) a stepwise guide to the use of linked data in the development of individual healthcare performance metrics; and (2) the application of these metrics in comprehensive performance assessment efforts at a system, regional and hospital level of analysis.ApproachA stepwise guide to the definition and validation of linked-data based indicators was developed following a rapid review of peer reviewed and grey literature and a series of semi-structured interviews with international subject experts. The review and interviews adopted a snowball approach to collect information on the ways in which linked data are currently used in performance measurement efforts. Data collection continued until indicator type saturation was reached. Details about existing applications of linked data in performance reporting were mapped, and used to inform the development of the guide. Indicators were aligned within a conceptual framework that is used to assess healthcare performance in New South Wales, on the basis of accessibility, appropriateness, effectiveness, efficiency, equity and sustainability. ResultsThe guide to indicator development considers the use and contribution of linked data in four stages: defining a cohort; capturing outcomes of interest; risk adjustment; and attribution. A series of vignettes illustrate the various contributions that linked data can make to performance measurement efforts – highlighting the ways in which those data can enhance understanding of complexity and dynamic relationships, and help build a comprehensive picture of performance. ConclusionIn performance measurement efforts internationally, linked data are used to strengthen the reliability, accuracy and precision of individual metrics and to inform efforts to assess various dimensions of healthcare performance. In New South Wales, linked data underpin publicly reported performance measures and have the potential to provide in the future whole-of-government and whole-of-system perspectives on health.

scholarly journals The development of online marketing channel for safe vegetable in Thailand

2021 ◽  
Vol 58 (1) ◽  
pp. 3705-3713
Author(s):  
Kanokpatch Koprasert, Nittaya Ngamyingyong, Jemine Settheerathan
Keyword(s):  
Marketing Channel ◽  
Research Area ◽  
Marketing Channels ◽  
Online Marketing ◽  
Extended Model ◽  
Research Model ◽  
Structured Interviews ◽  
Internet Commerce ◽  
Sample Group ◽  
Research Findings

This research aims were to; 1) to develop an online marketing channel for safe vegetable in Thailand. The research model was mixed methods. The theory of Extended Model of Internet Commerce Adoption (eMICA) was used as a research framework. The research area was Nakhon Pathom Province. The sample group was divided into 3 groups as follows; 1) 30 smart farmers who grow safe vegetables; 2) People who are involved in the safe vegetable business, including entrepreneurs and academics, were 10 people by using a specific randomization and 3) 400 people of online consumers by using simple randomization. The tools used were semi-structured interviews and questionnaires. Then analyze the results for the development of online marketing channels. The research found that farmers had online marketing channels sorted by their sales as follows; Facebook 16 users, Instagram 5 users, online orders 7 users and Shopee 2 users. The results of the trial are sold through online marketing channels, when comparing the highest efficiency was Facebook channel where customers can reach at 78.23% and generate the most income at 68.15 percent. Research findings on shipping, packaging, and consumer behavior are emerging in the process of developing online marketing channels  

Patients’ Perspective on the Psychological Impact of Multiple Sclerosis on Their Life

2021 ◽  
pp. 105413732110068
Author(s):  
Chrysoula Baka ◽  
Kalliopi Chatira ◽  
Evangelos C. Karademas ◽  
Konstantinos G. Kafetsios
Keyword(s):  
Multiple Sclerosis ◽  
Grounded Theory ◽  
Psychological Impact ◽  
Autoimmune Disorder ◽  
Positive Outcomes ◽  
Structured Interviews ◽  
Psychosocial Wellbeing ◽  
Positive Meaning ◽  
Patients Perspective ◽  
The Way

Multiple sclerosis is a chronic autoimmune disorder that greatly impacts on patients’ physical and psychosocial wellbeing. The purpose of this study is to investigate the experiences of people diagnosed with multiple sclerosis in Greece (N = 30), with regard to the way they coped with the diagnosis and the symptoms, the psychological implications of the disorder and the meaning they attributed to it. Data were collected through semi-structured interviews and they were analyzed using grounded theory. The findings showed that despite the negative implications of the disorder and the difficulty in managing the diagnosis and the symptoms, half of the patients attributed positive meaning to the disorder. Taking care of oneself, re-evaluation of life and a sense of liberation were described as the positive outcomes of experiencing multiple sclerosis.

scholarly journals IoT Technologies during and Beyond COVID-19: A Comprehensive Review

2021 ◽  
Vol 13 (5) ◽  
pp. 105
Author(s):  
Mohamed Yousif ◽  
Chaminda Hewage ◽  
Liqaa Nawaf
Keyword(s):  
Social Impact ◽  
Contact Tracing ◽  
Privacy And Security ◽  
Comprehensive Review ◽  
Iot Applications ◽  
Depth Analysis ◽  
Challenges And Opportunities ◽  
Potential Applications ◽  
Readiness Level ◽  
Improved Performance

The COVID-19 pandemic provided a much-needed sanity check for IoT-inspired frameworks and solutions. IoT solutions such as remote health monitoring and contact tracing provided support for authorities to successfully manage the spread of the coronavirus. This article provides the first comprehensive review of key IoT solutions that have had an impact on COVID-19 in healthcare, contact tracing, and transportation during the pandemic. Each sector is investigated in depth; and potential applications, social and economic impact, and barriers for mass adaptation are discussed in detail. Furthermore, it elaborates on the challenges and opportunities for IoT framework solutions in the immediate post-COVID-19 era. To this end, privacy and security concerns of IoT applications are analyzed in depth and emerging standards and code of practices for mass adaptation are also discussed. The main contribution of this review paper is the in-depth analysis and categorization of sector-wise IoT technologies, which have the potential to be prominent applications in the new normal. IoT applications in each selected sector are rated for their potential economic and social impact, timeline for mass adaptation, and Technology Readiness Level (TRL). In addition, this article outlines potential research directions for next-generation IoT applications that would facilitate improved performance with preserved privacy and security, as well as wider adaptation by the population at large.

scholarly journals Barriers to the Implementation of Green Practices in the Integrated Resort Sector

SAGE Open ◽  
2021 ◽  
Vol 11 (3) ◽  
pp. 215824402110302
Author(s):  
Jian Ming Luo ◽  
Ka Yin Chau ◽  
Yulan Fan ◽  
Hong Chen
Keyword(s):  
Grounded Theory ◽  
Qualitative Method ◽  
Qualitative Data ◽  
Structured Interviews ◽  
Green Practices

Green practices and integrated resorts are attracting increasing attention from industry practitioners and academics. However, several barriers limit the growth of green practices, especially in the integrated resorts in Macau. The purpose of this study is to identify the major barriers of implementing green practices in integrated resorts in Macau from the managers’ perspective using qualitative method. Semi-structured interviews were conducted with 12 managers from the integrated resort sector in Macau. Grounded theory was adopted along with NVivo 12.0 to analyze the qualitative data collected from the interviews. Results revealed five major barriers to green practices in the integrated resort sector: policies and regulations, management, resources, costs, and awareness. These findings extend existing theoretical explanations for green practices and provide a guideline of implementing green practices in the integrated resort sector for policymakers and practitioners.

Hybridization as practice: clinical engagement with performance metrics and accounting technologies in the English NHS

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Christos Begkos ◽  
Katerina Antonopoulou
Keyword(s):  
Performance Measurement ◽  
Performance Metrics ◽  
Healthcare Setting ◽  
Business Managers ◽  
Structured Interviews ◽  
Content Type ◽  
Professional Boundaries ◽  
Care Outcomes ◽  
And Performance ◽  
Clinical Engagement

PurposeThis study aims to investigate the hybridization practices that medical managers engage with to promote accounting and performance measurement in the hybrid setting of healthcare. In doing so, the authors explore how medical managers enact and become practitioners of hybridity.Design/methodology/approachThe authors adopt a practice lens to conceptualize hybridization as an emergent, situated practice and capture the micro-activities that medical managers engage with when they enact hybridity. The authors conducted semi-structured interviews with medical managers, business managers and coding professionals and collected documents at an English National Health Service (NHS) hospital over the course of five years.FindingsThe findings accentuate two emergent practices through which medical managers instill hybridity to individuals who are hesitant or resistant to hybridization. Medical managers engage in equivocalizing and de-stigmatizing practices to broaden the understandings, further diversify or reconcile the teleologies of clinicians in non-managerial roles. In doing so, the authors signal the merits of accounting in improving care outcomes and remove the stigma associated to clinical engagement with costs.Originality/valueThe study contributes to hybridization and practice theory literature via capturing how hybridity is enacted in practice in a healthcare setting. As medical managers engage with and promote accounting information and performance measurement technologies in their practice environment, they transcend professional boundaries and hybridize the professional spaces that surround them.

Revisiting presenteeism to broaden its conceptualization: A qualitative study

Work ◽  
2021 ◽  
pp. 1-13
Author(s):  
Mouna Knani ◽  
Pierre-Sébastien Fournier ◽  
Caroline Biron
Keyword(s):  
Work Environment ◽  
Small And Medium Enterprises ◽  
Methodological Approach ◽  
Individual Characteristics ◽  
Small Enterprises ◽  
Structured Interviews ◽  
Depth Analysis ◽  
Holistic Interpretation ◽  
Medium Enterprises ◽  
Negative Factors

BACKGROUND: Presenteeism is generally viewed as a symptom of organizational or individual dysfunction and is rarely considered as a behavioral response to positive triggering factors. Our study examines this issue in small enterprises (SEs), which are an unexplored environment in terms of presenteeism. OBJECTIVE: Through in-depth analysis, this study aims to understand the positive and negative factors that impact presenteeism in the context of small and medium enterprises (SMEs), with a particular focus on SEs. METHODS: We adopt a qualitative methodological approach in which we conducted 17 semi-structured interviews with employees and owner-managers of SEs with between 20 and 49 employees. RESULTS: Our thematic analysis shows that presenteeism can be explained by factors related to pressure to attend work, by individuals’ constraints and commitment, by organizational and individual characteristics and by a congenial work environment. Presenteeism can also be a type of “therapy” which helps individuals to avoid focusing on being sick and enables them to stay active and avoid social isolation. CONCLUSIONS: Our study differs from earlier research by providing a more in-depth analysis of the positive and negative factors that trigger presenteeism. This article will help to expand the current theoretical knowledge about presenteeism and encourage a more holistic interpretation of the phenomenon.

Indicators for Measuring Performance of Financial Cooperatives in Nepal

2017 ◽  
Vol 2 (1-2) ◽  
pp. 66-86
Author(s):  
Nav Raj Simkhada
Keyword(s):  
Focus Group ◽  
Performance Measurement ◽  
Performance Assessment ◽  
Financial Institutions ◽  
Assessment Tool ◽  
Expert Interviews ◽  
Focus Group Discussions ◽  
Group Discussions ◽  
Institutional Assessment ◽  
Financial Cooperatives

Comprehensive institutional assessment tool helps to appraise performance of an organization and adopt appropriate strategies for enhancing performance. Different organizations demand different indicators and standards for appraising performance. Different tools such as PEARLS and CAMEL have been prescribed measure performance of financial institutions. These tools were developed in different contexts and are not adopted in Nepali cooperative sector. The objective of this paper is to identify and recommend different indicators for measuring performance of financial cooperatives in Nepal. Expert interviews and focus group discussions were applied to explore the indicators for performance assessment. The identified indicators were piloted with randomly selected 210 cooperatives. The findings showed that 32 financial ratios under eight performance measurement dimensions and 25 self-governance related indicators are needed to assess the performance of financial cooperatives in Nepal and elsewhere. Implications of the findings are discussed and limitations of the study are highlighted,

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