scholarly journals The development of online marketing channel for safe vegetable in Thailand

2021 ◽  
Vol 58 (1) ◽  
pp. 3705-3713
Author(s):  
Kanokpatch Koprasert, Nittaya Ngamyingyong, Jemine Settheerathan
Keyword(s):  
Marketing Channel ◽  
Research Area ◽  
Marketing Channels ◽  
Online Marketing ◽  
Extended Model ◽  
Research Model ◽  
Structured Interviews ◽  
Internet Commerce ◽  
Sample Group ◽  
Research Findings

This research aims were to; 1) to develop an online marketing channel for safe vegetable in Thailand. The research model was mixed methods. The theory of Extended Model of Internet Commerce Adoption (eMICA) was used as a research framework. The research area was Nakhon Pathom Province. The sample group was divided into 3 groups as follows; 1) 30 smart farmers who grow safe vegetables; 2) People who are involved in the safe vegetable business, including entrepreneurs and academics, were 10 people by using a specific randomization and 3) 400 people of online consumers by using simple randomization. The tools used were semi-structured interviews and questionnaires. Then analyze the results for the development of online marketing channels. The research found that farmers had online marketing channels sorted by their sales as follows; Facebook 16 users, Instagram 5 users, online orders 7 users and Shopee 2 users. The results of the trial are sold through online marketing channels, when comparing the highest efficiency was Facebook channel where customers can reach at 78.23% and generate the most income at 68.15 percent. Research findings on shipping, packaging, and consumer behavior are emerging in the process of developing online marketing channels  

scholarly journals Analysis of Factors Influencing Marketing Channel Choices by Smallholder Farmers: A Case Study of Paddy Product in Wet and Dry Season of Prey Veng Province, Cambodia

2020 ◽  
Vol 13 (4) ◽  
pp. 15
Author(s):  
Rachana Chiv ◽  
Fengying Nie ◽  
Shu Wu ◽  
Sokea Tum
Keyword(s):  
Smallholder Farmers ◽  
Marketing Channel ◽  
Dry Season ◽  
Marketing Channels ◽  
Primary Data ◽  
Structured Interviews ◽  
Factors Influencing ◽  
Large Irrigation ◽  
The Right

This study analyzes factors influencing marketing channels that were chosen by paddy smallholder farmers in the wet and dry season. The aims focused on determining the factors influence marketing channel choices to be able to reveal out the need for smallholder farmers to increase their productions and investments to formulate policies to enhance them such as increasing revenue, poverty alleviation, food security, and sustainable development. The primary data was collected through structured and semi-structured interviews with 216 smallholder farmers cultivated in both seasons, 12 collectors, 12 traders, 12 millers, 6 wholesalers, and 6 retailers by analyzed with Multinomial Logit. Results revealed that socio-economic, institutional, and marketing factors were different statistically significant influence into marketing channel choices in both seasons. These findings relate to factors that need to resolve and stimulate smallholder farmers to choose the right marketing channels by suggestion to policymakers. The outcomes of policies aim to stimulate and encourage extension office to support, sharing experiences, and knowledge to smallholder farmers who older, low experiences, and low educations. To improve extension services by the focus on telecommunications, storage facilities, and rural infrastructures. Moreover, urge smallholder farmers to market participation, and enhance market competitions. Finally, the policymakers should work efforts to improve and enhance the ongoing investments in the water supporting such as small, medium, large irrigation systems, and so forth for reducing the constraints.

Technology-Driven Online Marketing Performance Measurement

2017 ◽  
pp. 638-657
Author(s):  
David Bowie ◽  
Alexandros Paraskevas ◽  
Anastasia Mariussen
Keyword(s):  
Grounded Theory ◽  
Performance Measurement ◽  
Performance Assessment ◽  
Marketing Channel ◽  
Online Marketing ◽  
Structured Interviews ◽  
Online Forum ◽  
Comprehensive Review ◽  
Marketing Performance ◽  
Depth Analysis

Although the measurement of offline and online marketing is extensively researched, the literature on online performance measurement still has a number of limitations such as slow theory advancement and predominance of technology- and practitioner-driven measurement approaches. By focusing on the widely employed but under-researched affiliate marketing channel, this study addresses these limitations and evaluates the effectiveness of practitioner-led online performance assessment. The paper offers a comprehensive review of extant performance measurement research across traditional, online and affiliate marketing and, employing grounded theory, presents a qualitative in-depth analysis of 72 online forum discussions and 37 semi-structured interviews with the major affiliate marketing stakeholders. As a result, the research identifies a growing need for change in the technology-pushed measurement approaches in affiliate marketing, and proposes actionable improvement recommendations for affiliate and online marketing managers.

scholarly journals ANALISIS PENDAPATAN DAN PEMASARAN USAHATANI BROKOLI (Brassica oleracea L.) DI DESA MUARA PERIKAN KECAMATAN PAGARALAM SELATAN KOTAMADYA PAGARALAM

2012 ◽  
Vol 11 (2) ◽  
pp. 173-186
Author(s):  
Denny Wijaya ◽  
Satria Putra Utama ◽  
Indra Cahyadinata
Keyword(s):  
Brassica Oleracea ◽  
Marketing Channel ◽  
Research Area ◽  
Marketing Channels ◽  
Farm Income ◽  
Channel Activity ◽  
Snowball Sampling ◽  
Sale Price ◽  
Total Profit ◽  
Brassica Oleracea L

This research was conducted with the purpose to : (1) calculate farm income of broccoli, (2) investigate marketing channels of broccoli and (3) calculate its marketing margin. Research area is determined purposively, i.e., Muara Perikan Village Sub-district South Pagaralam. Respondents of broccoli farmers are censused involving 14 farmers while marketing institutions are determined with Snowball Sampling. The research showed that averaged farm income is equal to Rp.11.026.213/farming, or Rp.34.852.536/Ha and efficiency of farm broccoli is equal to 3,56.  This means that broccoli farming in research area is efficient. In terms of marketing channel, three marketing channels were found.  In this study, only two channels were studied. In the first marketing channels, farmers share was high at 66.67% of the final sale price merchants. Total margin from one marketing channel activity of Rp. 3000, the total profit margin of Rp. 2295.26. In the second channels, the percentage share of farmers was 51.43%, with marketing margin of Rp. 5666.67 and the total profit of Rp. 4673.07Keywords: broccoli, marketing channel, margin

Online Marketing Channel in Selling Franchise Business in Indonesia

2015 ◽  
Vol 21 (4) ◽  
pp. 592-595
Author(s):  
Erwin Halim ◽  
Hendry Hartono
Keyword(s):  
Marketing Channel ◽  
The United States ◽  
Marketing Channels ◽  
Online Marketing ◽  
Qualitative Comparison ◽  
Expansion Strategy ◽  
Business Opportunity ◽  
Business Opportunities ◽  
Small Medium Enterprises ◽  
Medium Enterprises

In Indonesia, as well as in the United States, franchise system is used as business expansion strategy for Small Medium Enterprises. In the year 2012, there are 1.700 franchise-format companies. It means that the franchise-format business has significant impact to Indonesia economic. Recently, franchisors are looking the appropriate marketing channels in order to increase their number of outlets. This paper data based on a survey in Jakarta on a 3-days December 2013 Franchise and Business Opportunities Expo with 82 respondents of franchise exhibition visitors (prospective franchisees) and 27 franchise exhibitors (franchisors). Half of this exhibition was followed by some franchisors and the others exhibitors sold products non-business opportunity. By using t-test and qualitative comparison, will be compared the answer from franchisors and franchisees. The objective of this paper is to see the ways of online marketing channel offer by franchisors are absorbed or not by prospective franchisees or investors.

scholarly journals Analisis Saluran dan Margin Pemasaran Bunga Potong Anthurium di Desa Candikuning, Kecamatan Baturiti, Kabupaten Tabanan

2018 ◽  
pp. 182
Author(s):  
FAQIH HASMURULLAH ◽  
I NYOMAN GEDE USTRIYANA ◽  
I GAA LIES ANGGRENI
Keyword(s):  
Research Result ◽  
Secondary Data ◽  
Marketing Channel ◽  
Research Area ◽  
Marketing Channels ◽  
Primary Data ◽  
Cut Flower ◽  
Cut Flowers ◽  
Qualitative And Quantitative ◽  
The Village

This study aimed to determine the pattern of marketing channels, marketing margin of each marketing channel of anthurium cut flowers in the village of Candikuning and problems faced by anthurium cut flowers farmers in marketing their products. Basic method of this research was descriptive qualitative and quantitative. The research area was taken purposively, that is, Candikuning Village, Baturiti Dustrict, Tabanan Ragency. The method to determine the sample of respondents used census method for farmers, because out of the farmers of anthurium cut flowers in the Village of Candikuning there were eight farmers and snowvall sampling for marketing agencies. The data ware taken either in the form of primary data and secondary data through interviewing, recording and observation. The research result showed that there were two patterns of anthurium cut flower marketing channels in Candikuning Village i.e., channel I : Farmers ? Village Collectors ? Retailer Trades ? Consumers, channel II : Farmers ? Retailer Trades ? Consumers. The highest marketing margin was in the first pattern i.e. IDR 3.000 per stalk, for the pattern II amounted to IDR 2.500 per stalk. The higest share received by the farmers was in the marketing pattern II i.e. 37,5%. The problems faced by anthurium cut flower farmers in marketing their products were the price of anthurium flowers in yhe faremr level was low.

scholarly journals Technology-Driven Online Marketing Performance Measurement

2014 ◽  
Vol 4 (4) ◽  
pp. 1-16 ◽  
Author(s):  
David Bowie ◽  
Alexandros Paraskevas ◽  
Anastasia Mariussen
Keyword(s):  
Grounded Theory ◽  
Performance Measurement ◽  
Performance Assessment ◽  
Marketing Channel ◽  
Online Marketing ◽  
Structured Interviews ◽  
Online Forum ◽  
Comprehensive Review ◽  
Marketing Performance ◽  
Depth Analysis

Although the measurement of offline and online marketing is extensively researched, the literature on online performance measurement still has a number of limitations such as slow theory advancement and predominance of technology- and practitioner-driven measurement approaches. By focusing on the widely employed but under-researched affiliate marketing channel, this study addresses these limitations and evaluates the effectiveness of practitioner-led online performance assessment. The paper offers a comprehensive review of extant performance measurement research across traditional, online and affiliate marketing and, employing grounded theory, presents a qualitative in-depth analysis of 72 online forum discussions and 37 semi-structured interviews with the major affiliate marketing stakeholders. As a result, the research identifies a growing need for change in the technology-pushed measurement approaches in affiliate marketing, and proposes actionable improvement recommendations for affiliate and online marketing managers.

scholarly journals ANALISIS TATANIAGA KOPI ARABICA (COFFEA ARABICA L) DESA MEREK, KECAMATAN MEREK, KABUPATEN KAROSUMATERA UTARA TAHUN 2019

2021 ◽  
Vol 29 (2) ◽  
pp. 110
Author(s):  
Dippu Pasaribu ◽  
Robert G. Marpaung ◽  
Jenni A Mendrofa
Keyword(s):  
Random Sampling ◽  
Sampling Method ◽  
Marketing Channel ◽  
Simple Random Sampling ◽  
Research Area ◽  
Marketing Channels ◽  
Trading System ◽  
Arabica Coffee ◽  
Coffea Arabica L ◽  
Tracing Method

This study aims at determining the channels, functions and institutions of the Arabica coffee trading system in the research area, the margin of the trading system produced by the Arabica coffee (coffeaarabica L) in the study area,  the efficiency level of the Arabica coffee trading system (Coffeaarabika. in the research area. The research area was determined by purposive sampling in Brand Village, Merek District, Karo Regency which was held in May 2019 - August 2019. The sampling method was carried out by simple random sampling (simple random). The samples in this study are farmers who cultivated Arabica coffee throughout the year. The number of samples in this study was 30 samples and the sample of traders was determined by the tracing method, namely tracing all traders involved in the Arabica coffee trading process. There are two marketing channels for Arabica coffee in the research area, namely farmers - collecting traders - subdistrict traders and subdistrict farmers - traders. The marketing margin for Arabica coffee from farmers to consumers on channel I is Rp. 14,500, on channel II is Rp. 14,300. The coffee marketing channels in Brand Village, Brand District, Karo Regency are efficient. Of the two marketing channels, the most efficient marketing channel compared to other marketing channels is the second marketing channel, namely sub-district farmers - traders.

scholarly journals STRATEGI PEMASARAN DAN PENGEMBANGAN TEPUNG CASSAVA PADA AGROINDUSTRI UD. NULA ABADI DI KABUPATEN BONDOWOSO

2019 ◽  
Vol 11 (3) ◽  
pp. 39
Author(s):  
Achmad Budi Santoso ◽  
Joni Murti Mulyo Aji
Keyword(s):  
Cost Efficiency ◽  
Strong Field ◽  
Marketing Channel ◽  
Research Area ◽  
Marketing Channels ◽  
Production Costs ◽  
Total Production ◽  
Snowball Sampling ◽  
Cassava Flour ◽  
Flour Production

Cassava flour is one of the derivative products obtained from cassava processing. Cassava flour is different from tapioca because of soaking process and has higher nutritional value. This research is aimed to seek to analyze: 1) Channels and marketing efficiency of cassava flour, 2) Revenue and cost efficiency of cassava flour production and 3) Strategy recommendation for developing cassava flour production and marketing. The research area is determined purposively method with the consideration that UD. Nula Abadi is a new agroindustry with innovative products that are still not widely known by people in Bondowoso Regency. The sample of the producer is determined using purposive sampling and snowball sampling especially for the marketing agency. Data were collected by interview, observation, and documentation. Data analysis used in this research include marketing margin, share and efficiency to answer the first problem and analysis of income as well as R/C ratio to answer the second problem. The analysis of marketing channels and SWOT is done descriptively to answer the third problem. The results showed that 1) marketing channel of cassava flour on UD. Nula Abadi consists of 3 marketing channels and the most efficient marketing is that in channel II (Manufacturer - Large trader - Consumer household / agroindustry). 2) Total revenue of cassava flour Rp. 6.250.000,00 with total production costs of Rp. 3,525,458,33, so that the amount of income is Rp. 2,724,541,67. The value of production cost efficiency (R/C ratio) obtained is 1,17. 3) The competitive relative position of cassava flour agroindustry is located in the field of White Area or potentially strong field, meaning that the agroindustry can use its competence to exploit the prospective opportunity.

scholarly journals NON-FINANCIAL SUPPORT STRATEGIES FOR START-UP HOMESTAY ENTREPRENEURS: AN EXPLORATORY CASE STUDY OF A SMALL ISLAND RURAL AREA OF INDONESIA

2020 ◽  
Vol 2 (4) ◽  
pp. 01-11
Author(s):  
Hiroshi Kuwahara
Keyword(s):  
Rural Communities ◽  
International Development ◽  
Financial Support ◽  
Research Area ◽  
Small Island ◽  
Structured Interviews ◽  
Support Strategies ◽  
Start Up ◽  
Research Findings ◽  
Development Agents

This study explores non-financial support strategies for start-up homestay entrepreneurs in rural communities on a small island in Indonesia from the perspective of international development agents (IDAs). Semi-structured interviews were conducted with start-up homestay entrepreneurs regarding their needs, expectations of support, and the challenges of starting a business. A focus group interview was conducted with tourism experts with knowledge of the research area, to garner opinion about non-financial support strategies. Data from these different interview types were qualitatively interpreted and compared in order to triangulate the findings and develop effective assistance strategies. Three suggestions arise from the research findings. First, support for entrepreneurs with experience of working in tourism-related businesses should be as specific as possible, following a preliminary consultation. Second, support for entrepreneurs with no experience of working in tourism-related businesses should include the provision of information about the key components of tourism, including tourists, hospitality, the tourism business, and homestays, with hands-on activities. Third, IDAs should develop a support system that includes family business-oriented entrepreneurs who have been relatively neglected by conventional support programs aimed at capacity-building in developing countries.

scholarly journals A Qualitative Approach to Analyze Marketing Communication Based on AIDA Model

2015 ◽  
Vol 7 (5) ◽  
pp. 44-54
Author(s):  
Fazal ur Rehman ◽  
Shabir Hyder . ◽  
Sadaqat Ali .
Keyword(s):  
Electronic Mail ◽  
Marketing Channel ◽  
Business Environment ◽  
Marketing Channels ◽  
Qualitative Approach ◽  
Mobile Marketing ◽  
Structured Interviews ◽  
Email Marketing ◽  
Sales Company ◽  
Aida Model

In present spirited business environment, marketers and advertisers are facing trouble in the selection of viable marketing channels. Obviously, mobile phone and electronic mail are the two interesting communication sources. This study aims to emphasize on the effectiveness of mobile and email marketing channels using AIDA model. The study applied qualitative approach to collect data through semi-structured interviews from the registered customers of a retailer and whole sales company “Metro-Habib Cash & Carry Pakistan (MHCCP)”. The collected data were analyzed through matrix structure by defining themes and color codes. The sub-rows and columns were re-arranged with the help of iterative approach to properly manage the data. The study clarified that mobile marketing channel creates better market attention, interest, desire and purchase action as compared to email marketing channel.

Sign in / Sign up

Export Citation Format

Share Document