Modeling the Customer Value Generation in the Industry's Supply Chain

2019 ◽  
Vol 8 (4) ◽  
pp. 1-13
Author(s):  
Milton M. Herrera ◽  
Lina A. Carvajal-Prieto ◽  
Mauricio Uriona-Maldonado ◽  
Fernando Ojeda

This article shows that customer value generation has drivers, which could be different according to each stakeholder within the electricity industry, affecting its growth. Each stakeholder has different interests that affect the decision-making process and the customer value perception in the long term, which impacts on profitability. In order to illustrate how to identify and model key performance drivers to evaluate creating value in the electricity utility industry, this study used a simulation with the system dynamics methodology. Through simulation scenarios, this study shows that, the high customer value perception allows the electricity utilities industry to create more value. This is illustrated with the case of some electricity utilities engaged in the generation and distribution in the Colombian electricity market. The results show a new point of view that contributes to marketers and engineers in the analysis of the relationship between the stakeholders and electricity firms.

2018 ◽  
Vol 30 (3) ◽  
pp. 246-271 ◽  
Author(s):  
Barbara Jensen ◽  
Fatima Annan-Diab ◽  
Nina Seppala

PurposeThe purpose of this paper is to develop a framework that describes and explains how corporate social responsibility (CSR) initiatives are perceived by customers and links customer perception to the notion of customer value perception. To explore customer value conception firstly, the perception of CSR initiatives is investigated; secondly, indications for the value-enhancing effects of CSR initiatives are studied, and finally, the varying effects which different value categories can have on customer attitudes and behaviour are extracted.Design/methodology/approachThe data consists of 12 semi-structured interviews with customers of European telecommunication companies.FindingsThe results suggest that CSR initiatives, when communicated efficiently and considered as relevant by customers, will enhance two customer value categories: the extrinsic self-oriented value defined as efficiency and excellence and the intrinsic other-oriented value pertaining to ethics or spirituality. Enhancement of extrinsic self-oriented value imbeds the potential of CSR initiatives to affect customers’ purchase behaviour and thus strengthen ethical consumerism within the telecommunications industry.Research limitations/implicationsThe main implication for research is a better understanding of the relationship between customer perception and customer value perception in the field of ethical consumerism. Focussing on one industry for the study can be named as a limitation.Practical implicationsAs indicated by the research, results by customers prioritised CSR initiative can affect the customer value perception, mainly the extrinsic/self-oriented value. If the company is aiming to change customer behaviour and to strengthen ethical consumerism, it is important that the customer experience of CSR initiatives improve excellence (quality) and/or efficiency of the product/service.Originality/valueThis paper fulfils an identified need of research on how CSR initiatives can influence consumer behaviour.


2015 ◽  
Vol 40 (4) ◽  
pp. 5-9 ◽  
Author(s):  
Paola Somma

If ever Africa had disappeared, it has now reappeared on the maps of investors seeking for land and resources. The entire continent seems to have become attractive for international financial institutions, which intensify their recommendations to single national Governments in order for them to further remove obstacles and make Africa an “ever better place to do business”. Rwanda represents an emblematic example of the rapidity and size of transformations Africa is faced with, which touch every sector, from the land ownership model to the modes of land use, from the distribution of population, to the construction of infrastructure. It is a fertile country, with a good water supply and two crop seasons, and is almost entirely cultivated. The majority of the inhabitants work the land, and subside thanks to agriculture. Today, however, the Government's goal, synthetically expressed in the slogan that defines the future of Rwanda as Africa's Singapore (Vesperini, 2010), is the modernization of agriculture, and the reduction of its weight in favour of a service economy. The most visible effects of this approach are the expulsion from the countryside of a huge number of families which lose any type of sustainment, and the grouping of many small plots in large territorial extensions which are often given for long term use to multinational agribusiness corporations. The transformation of agriculture is accompanied by the redistribution of population, traditionally settled in scattered patterns across the whole country. The massive migration from the countryside is explicitly sought by Government, whose target is to reach, by 2020, a 35% urbanization rate up from today's 18%. The three issues, total and unconditional opening to foreign investment, population resettlement and transformation of the agricultural activities, which are the pillars of the development programs initiated by Government and international advisors, are producing dramatic changes on the physical and built environment, and affect the living conditions of the weakest groups (White, Borras, Hall, Scoones, Walford, 2012). The paper proposes a reflection on themes which have general relevance, but which also need to be locally grounded. Of particular importance are urbanization, the relationship between towns and countryside, and the relationship between social and economic structure and territorial planning. In 2012 the author took part as consultant to the drafting of the Urbanization sector strategic plan 2012-2017. The views expressed here are personal and do not in any way represent the Government or Institutions’ point of view.


2016 ◽  
Vol 118 (2) ◽  
pp. 396-411 ◽  
Author(s):  
Barbara Seegebarth ◽  
Stefan Henrik Behrens ◽  
Christiane Klarmann ◽  
Nadine Hennigs ◽  
Lisa Luebbehusen Scribner

Purpose – Due to consumer concerns about food-related diseases and an increase in the use of genetically modified food, more and more “green consumers” integrate environmental considerations into daily purchases, asking for healthier, safer and higher quality food. Marketing managers still face the challenge of broadening the understanding of how and why consumers purchase organic food. Specifically, a deeper understanding of the value dimensions consumers perceive in the context of organic food products is required to develop and implement successful management strategies which might transfer positive consumer perceptions to actual buying behavior and satisfaction. The paper aims to discuss these issues. Design/methodology/approach – Drawing on theoretical and empirical insights on organic food consumption in different markets, this research investigates antecedents of organic food products and differences regarding the relative importance of the value-based drivers across two Western nations. Findings – The results from survey data indicate significant differences in the value perceptions, especially the functional and individual value perceptions, and recommendation behavior related to organic food for consumers from the USA and Germany. In addition, the segmentation approach provides evidence for consumer segments that cross-national borders: the “convinced opponents,” the “silent/private consumers,” the “prestige-seekers” and the “passionate evangelists.” Originality/value – Consequently, instead of a country-based segmentation approach, marketers should emphasize the different types of consumers across national borders in order to address the differences in customer value perception in the organic food market.


2018 ◽  
Vol 10 (2) ◽  
pp. 157
Author(s):  
Anotonius Agus Susanto

<p>The purpose of this study is to examine the determinants of customer value perception of the purchase intention on the internet consumer services. The methodology of this research was hypothesis testing. Sample in this research is conducted by non-probability method with purposive sampling technique from<br />350 internet subscribers in Jakarta. The result of the research by structural equation modeling analysis in the first model showed that the service quality, experience economy and price fairness have a significant influence to customer value perception. In the second model, the results showed that service quality, experience economic, price fairness and customer value perception have a significant influence<br />to purchase intention.</p>


Author(s):  
Rod Downey ◽  
Noam Greenberg

This introductory chapter provides an overview of computability theory. The roots of computability theory go back to the work of Borel, Dedekind, Hermann, Dehn, and others in the late nineteenth and early twentieth centuries. From a modern point of view, these authors were highly interested in algorithmic procedures in algebra. What does it take to perform a certain construction? In computability theory, this question is the basis of a long-term programme which seeks to understand the relationship between dynamic properties of sets and their algorithmic complexity. The main thesis of this book is that where the computably enumerable (c.e.) Turing degrees are concerned, a degree can compute complicated objects if and only if some functions in the degree are difficult to approximate. Computability-theoretic tools allow one to quantify precisely what is meant by “difficult to approximate,”


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