Communicating Corporate Social Responsibility on the Web

Author(s):  
Dinçer Atlı ◽  
Maja Vidović ◽  
Mislav Ante Omazić

The main focus of this article is to thoroughly examine the practice of virtual corporate social responsibility (CSR) communication of the best multinational companies in the world. By distinguishing the benchmarks for CSR communication in this fast-growing area of online CSR communication, we are aiming to provide tools for easier analysis of the best practices and a more widespread adoption of those best practices by other organizations. The empirical analysis focuses on the aspects of the pyramid of CSR. For the topic coding, five categories were differentiated: society, environment, employees, sponsoring and volunteerism. The analysis focused on reports from five consecutive years (2010 to 2014) in order to recognize a trend.

2012 ◽  
Vol 13 (3) ◽  
pp. 393-405 ◽  
Author(s):  
Ruchi Tewari ◽  
Darshana Dave

Purpose: To understand Corporate Social Responsibility (CSR) communication made through the use of sustainability reports and to compare the CSR communication made by the Indian Companies and the Multinational Companies (MNCs) through the medium of sustainability reports. Design/Methodology/Approach: Sustainability reports of the top 100 companies operating in the Information and Technology sector in India were taken and content analysis techniques of visual communication were used to compare the performance of the Indian and the MNCs in terms of CSR disclosure. Further, guidelines stated by the Global Reporting Initiatives (GRT) were taken as a measure of comparison to gauge the standardization of the sustainability reports published by the Indian companies and the MNCs. Findings: The total number of Indian companies in the IT sector publishing sustainability reports is few but the quality of reports is of global standards and the international benchmarks stated by GRI are achieved by a larger percentage of the Indian companies as against the MNCs operating in India in the IT sector. Research Limitations/Implications: The paper considers the sustainability reports only and no other medium of CSR communication. The study is limited to the companies operating in the IT sector only. Originality/Value: Sustainability reports as a medium of CSR communication is highly ignored and therefore the findings will supplement and enhance the understanding of CSR communication.


2020 ◽  
Vol 18 (10) ◽  
pp. 1894-1909
Author(s):  
I.R. Badykova

Subject. This article explores the determinants of social responsibility of backbone enterprises. Objectives. The article aims to investigate the relationships between the socio-economic situation of the monotown where the backbone company operates, and corporate social responsibility (CSR). Methods. For the study, I used a regression analysis and univariate analysis of spatial data. The rating estimates calculated using an original methodology are used as a CSR proxy (dependent variable). Results. Presenting information about the current situation of backbone enterprises and monotowns in Russia, the article reveals the existence of relationships between the backbone enterprise's affiliation to a monotown with a certain socio-economic situation and the level of corporate social responsibility. Conclusions. The situation of the backbone companies is likely to deteriorate. Increasing the level of social responsibility during a crisis seems unlikely.


Author(s):  
Yuming Zhang ◽  
Fan Yang

Companies use corporate social responsibility (CSR) disclosures to communicate their social and environmental policies, practices, and performance to stakeholders. Although the determinants and outcomes of CSR activities are well understood, we know little about how companies use CSR communication to manage a crisis. The few relevant CSR studies have focused on the pressure on corporations exerted by governments, customers, the media, or the public. Although investors have a significant influence on firm value, this stakeholder group has been neglected in research on CSR disclosure. Grounded in legitimacy theory and agency theory, this study uses a sample of Chinese public companies listed on the Shanghai Stock Exchange to investigate CSR disclosure in response to social media criticism posted by investors. The empirical findings show that investors’ social media criticism not only motivates companies to disclose their CSR activities but also increases the substantiveness of their CSR reports, demonstrating that companies’ CSR communication in response to a crisis is substantive rather than merely symbolic. We also find that the impact of social media criticism on CSR disclosure is heterogeneous. Non-state-owned enterprises, companies in regions with high levels of environmental regulations, and companies in regions with local government concern about social issues are most likely to disclose CSR information and report substantive CSR activities. We provide an in-depth analysis of corporate CSR strategies for crisis management and show that crises initiated by investors on social media provide opportunities for corporations to improve their CSR engagement.


2021 ◽  
Vol 303 ◽  
pp. 01003
Author(s):  
Olena Kozyrieva ◽  
Nataliia Tkalenko ◽  
Valentina Vyhovska ◽  
Alina Pinchuk

The article proves that the implementation of the principles and use of the tools of corporate social responsibility can increase the reputation of the corporation and its activity in the world market. The purpose of the article is to substantiate and determine the role of corporate social responsibility of the mining and metals companies in ensuring and improving their reputation in the world market. The article substantiates that the low level of corporate governance practice and insufficient part of social contribution to the companies negatively affect formation of corporate social responsibility of the corporations. The article analyzes the indicators of Corporate sustainability and Transparency for 2018-2019 according to the professional rating of the largest Ukrainian mining and metals companies, based on leading international practices. The analysis of indicators made it possible to identify the proportional dependence of the reputation of the corporation on the measures of corporate social responsibility that the latter implements. It is determined on the basis of the study that corporate social responsibility is an effective tool to increase the competitiveness of mining and metals companies.


Energies ◽  
2021 ◽  
Vol 14 (18) ◽  
pp. 5993
Author(s):  
Katarzyna Huk ◽  
Mateusz Kurowski

Sustainable development is now an important direction for the further development of all economies in the world. It is important to balance economic development with the impact on the environment and our planet. Another direction in the development of management sciences is the emergence of the concept of Corporate Social Responsibility, which considers this impact in three key aspects—economic, environmental and social—in terms of microeconomics. This concept gives companies specific guidelines and tools that minimize their negative impact on the environment. Reducing the negative impact of companies influences the environment and this is what is mainly associated with them. However, companies should also pay attention to internal consistency and caring for employees. Company practices such as the exploitation of people, including children, and injustice in the workplace are some of the factors that can be observed in less developed countries. The article focuses on the presentation of the environmental aspect in the context of the concept of corporate social responsibility. We analyzed individual sectors of the economy in terms of the environmental aspect, with particular emphasis on the energy industry. The study is based on a statistical analysis taking into account data from 1718 companies from all over the world. The aim of the article is to present the environmental aspect in the context of corporate social responsibility in the energy industry as a direction for sustainable development of the economy. The article is based on the analysis of the literature and databases presenting CSR, which was created on the basis of questionnaire research. The article shows which regions of the world are worse and which are better in terms of the environmental aspects of CSR. Conclusions on the main CSR guidelines for the environment are also presented. We analyzed factors such as environmental routines, policies and targets, implementation of environmental management systems, ISO 14001/EMAS certification, environmental reporting, environmental requirements inside the supply chain, the trend of GHG emissions and the trend of energy consumption for their environmental impact. The analysis was carried out on the basis of given regions of the world and individual sectors of the economy, especially the energy industry.


Author(s):  
Mariano Nieto Antolín

Este artículo se centra en el estudio de la dimensión internacional de la responsabilidad social corporativa (RSC). Se estudia el proceso de difusión que han experimentado las prácticas de RSC en el plano internacional, se identifican distintas concepciones de RSC y se analizan sus efectos sobre la eficiencia. Adicionalmente, se analizan los problemas específicos que plantea a las empresas multinacionales la adopción de criterios socialmente responsables.<br /><br />This article focuses on the international dimension of Corporate Social Responsibility (CSR). The diffusion process of CSR practices in an international context is studied, and different views of CSR are identified. Moreover, this paper analyzes how CSR practices affect firm's efficiency and it also explores the specific problems multinational companies face when adopting socially responsible criteria.<br />


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