The Bottled Water Market and Consumer Behavior

2018 ◽  
Vol 7 (1) ◽  
pp. 35-45 ◽  
Author(s):  
Mustafe Pllana ◽  
Arbenita Qosa
Keyword(s):  
Consumer Behavior ◽  
Tap Water ◽  
Bottled Water ◽  
Water Market ◽  
Social Changes ◽  
Small Country ◽  
Water Network ◽  
The Past ◽  
Marketing Activities ◽  
Food And Drink

This article describes how packaged water consumption has risen sharply in the world over the past 30 years. It is the most dynamic sector of the food and drink industry. The growth of bottled water sales is the contribution of the marketing activities, promotion, and aggressive sales. Is there a difference between bottled water and tap water? Opinions are divided. Some are for bottled water, some for tap water. World consumption of bottled water in 2013 was 70,371.6 million gallons or more than consumption in 2008 for 6.2%. Kosovo is a small country with a small purchasing power. In recent years, Kosovo has increased the use of packaged water by the population, due to a lack of viable drinking water running to the water network, and also as a result of social changes and the mentality of people. This article will deal with Kosovo's market developments, consumer behavior and factors that affect the behavior of purchases.

The Bottled Water Market and Consumer Behavior

2019 ◽  
pp. 794-805
Author(s):  
Mustafe Pllana ◽  
Arbenita Qosa
Keyword(s):  
Drinking Water ◽  
Consumer Behavior ◽  
Water Consumption ◽  
Tap Water ◽  
Bottled Water ◽  
Water Market ◽  
Social Changes ◽  
The World ◽  
Marketing Activities ◽  
Food And Drink

This article describes how packaged water consumption has risen sharply in the world over the past 30 years. It is the most dynamic sector of the food and drink industry. The growth of bottled water sales is the contribution of the marketing activities, promotion, and aggressive sales. Is there a difference between bottled water and tap water? Opinions are divided. Some are for bottled water, some for tap water. World consumption of bottled water in 2013 was 70,371.6 million gallons or more than consumption in 2008 for 6.2%. Kosovo is a small country with a small purchasing power. In recent years, Kosovo has increased the use of packaged water by the population, due to a lack of viable drinking water running to the water network, and also as a result of social changes and the mentality of people. This article will deal with Kosovo's market developments, consumer behavior and factors that affect the behavior of purchases.

scholarly journals Crafting the market for bottled water: a social praxeology approach

2015 ◽  
Vol 49 (3/4) ◽  
pp. 327-349 ◽  
Author(s):  
Vinicius Brei ◽  
Mark Tadajewski
Keyword(s):  
Exponential Growth ◽  
Cultural Context ◽  
Tap Water ◽  
Historical Context ◽  
Symbolic Capital ◽  
Bottled Water ◽  
Water Market ◽  
Content Type ◽  
Consumer Value ◽  
The Social

Purpose – This paper aims to account for the crafting of the constellation of brand and consumer values around an everyday product, that of bottled water. This paper situates the exponential growth of this market in its historical and cultural context, paying particular attention to the fostering of the “social conditions of possibility” for this product in the French market. The socio-historical context and the interplay of stakeholders to the respondents’ understanding and uses of bottled water, highlighting the importance of a range of factors that made this market and product resonate with their requirements, are linked. Design/methodology/approach – This account responds to the call for more engagement with social theory in marketing and consumer research (Brownlie and Hewer, 2011). It also connects with recent scholarly pleas for a displacement of the consumer from the center of our analytic attention (Askegaard and Linnet, 2011; Holt, 2012). It does so by using the social praxeology approach associated with Pierre Bourdieu to study the affirmation and sedimentation of the practices surrounding the consumption of bottled water in France. Findings – Influential institutional actors invoked discourses of purity, nature and health, juxtaposing these with the risks of tap water consumption. These were cemented by the influence of pediatricians who encouraged changes in family drinking habits which translated into long-term shifts in consumer behavior. By contrast to studies of different contexts, our respondents were greatly enamored by the materiality of the products themselves, using these in innovative ways for aesthetic pursuits. The social praxeology approach uncovers how brand and consumer value have been constructed in the French bottled water market. Research limitations/implications – This study is based on the historical development and growth of the market for bottled water in France. It would be a valuable exercise to investigate other contexts to determine whether the strategies of symbolic competition, especially the use of expert intermediaries rich in cultural capital that can be identified, are reflected elsewhere. Practical implications – Bottled water producers will have to confront the issue of the resource-intensiveness of their products. This feature stands in marked contrast to the symbolic capital and points of differentiation that producers have weaved around bottled water. Such contradictions will be exposed by actors in other fields (e.g. the environmental movement). This can be expected to have an impact on the consumption and viability of this market in future. Originality/value – This paper uses a philosophical framework – social praxeology – to chart the development, affirmation and exponential growth of the bottled water market. Via a combination of historical re-construction and empirical research, it highlights the interactive relationships between government, producers and consumers, uncovering brand and consumer value creation.

scholarly journals Exploring the value of brands on the montenegrin bottled spring water market

2013 ◽  
Vol 7 (2-3) ◽  
pp. 39-41
Author(s):  
Marija Jankovic
Keyword(s):  
Brand Loyalty ◽  
Marketing Research ◽  
Bottled Water ◽  
Water Market ◽  
Main Task ◽  
Future Goals ◽  
Innovative Products ◽  
Modern Business ◽  
Marketing Activities ◽  
Value Measurement

The branding strategy is based on future goals relating to clients, aimed at increasing awareness of the brand, creating a positive brand image and establishing a preference for the brand and ensuing brand loyalty. A brand is a very important factor for competitiveness and establishes a leadership position in the market, given the major impact that this form of intellectual property has on the perception of consumers and the success of innovative products on the market. The bottled water market has increased by about 35% in the last five years on the global level, dictated by young consumers who are becoming increasingly aware of the significance of proper nutrition in maintaining health. The research presents qualitative information on the market value of bottled water brands, the general characteristics of retailers, as well as on their target customers. The main task of this paper is to confirm the usefulness of marketing research in modern business as well as to present the benefits of brand value measurement to current or future brand owners. It is to be hoped that the results presented in this paper may serve as a good basis for upgrading marketing activities, based on a better understanding of target customers and their particular needs, through better communication for the purpose of stronger corporate branding.

Science and Physical Culture – A Glimpse into the Future

2019 ◽  
Vol 6 (1) ◽  
pp. 5-14
Author(s):  
Nenad Živanović ◽  
Petar Pavlović ◽  
Veroljub Stanković ◽  
Zoran Milošević ◽  
Nebojša Ranđelović ◽  
...  
Keyword(s):  
Physical Exercise ◽  
Social Relations ◽  
Technological Development ◽  
Living Conditions ◽  
Physical Culture ◽  
Social Changes ◽  
Technological Revolution ◽  
Look Back ◽  
Marketing Activities ◽  
Nourishing Food

Summary The end of the 20th and the first decade of the 21st century are characterized by a technological development which could be described as having revolutionary speed. If we were to look back on the revolutionary events during the 17th and 18th century, in the domain of great scientific changes, changes in industry, agriculture, economy, the organization of social relations (democracy and socialism), we could say that we are witnesses to this sixth technological revolution. All these civilizational leaps forward have conditioned, quite expectedly, big changes in our profession. This has been reflected in the goals which have been imposed by social changes initiated by numerous revolutionary changes. Even though man and his need for physical exercise, as the nourishing food necessary for his being, have remained the same, the circumstances which have imposed different living conditions have required changes in our profession. Naturally, this was reflected in our science as well (which we refer to by different names today). The time we live in, caught up in this new sixth technological revolution, requires a different approach to man and his personality. Now, the question is not only how to “drag” him out of a sedentary culture, but also how to fight the increasingly present physical and intellectual inactivity. Through perfectly guided marketing activities which have been made possible by the implementation of new technological aids, man has been drawn into the hedonistic waters of his own inactivity. And unfortunately, he cannot free himself from this skillfully set trap. That is why physical culture and science must be included in finding a means of helping man find his way out of this hedonistic labyrinth and return to his roots.

The wellness habits of men and women in the Northern Great Plain Region

2020 ◽  
Vol 13 (2) ◽  
pp. 123-130
Author(s):  
Péter HIDVÉGI ◽  
◽  
Andrea Puskás LENTÉNÉ ◽  
József Márton PUCSOK ◽  
Melinda BÍRÓ ◽  
...  
Keyword(s):  
Great Plain ◽  
Social Changes ◽  
Northern Great Plain ◽  
Health Tourism ◽  
The Past ◽  
Self Confidence ◽  
Plain Region ◽  
Body And Soul ◽  
Different Dimensions ◽  
Time Changes

In the past decades, the harmony of body and soul was getting more and more important,the balance, the self-confidence, and the positive-being, which is supported mostly by health tourism,so this section is improving with huge steps to serve the increasing needs fluently. For the effect of the consecutive social changes, the rules of genders have also changed. At the same time changes could be realized in the consumption habits of different genders. The resource took place from September to December 2018. It happened with a questionnaire survey; we asked the customers of hotels in the Northern Great Plain Region, and the answering was optional – they do it on their own choice. We investigated the participants' data through different dimensions and look for the answer to the question along these dimensions that which specifies had the service customers.

scholarly journals Examining Recent Trends in the Racial Disparity Gap in Tap Water Consumption: NHANES 2011–2018

2021 ◽  
pp. 1-20
Author(s):  
Asher Y. Rosinger ◽  
Anisha I. Patel ◽  
Francesca Weaks
Keyword(s):  
Water Consumption ◽  
Tap Water ◽  
Ethnic Disparities ◽  
Prevalence Ratio ◽  
Bottled Water ◽  
Water Crisis ◽  
Cross Sectional ◽  
The Us ◽  
Recent Trends ◽  
Nationally Representative

Abstract Objective As tap water distrust has grown in the US with greater levels among Black and Hispanic households, we aimed to examine recent trends in not drinking tap water including the period covering the US Flint Water Crisis and racial/ethnic disparities in these trends. Design Cross-sectional analysis. We used log-binomial regressions and marginal predicted probabilities examined US nationally-representative trends in tap and bottled water consumption overall and by race/ethnicity. Setting The National Health and Nutrition Examination Survey data, 2011–2018. Participants Nationally-representative sample of 9,439 children aged 2-19 and 17,268 adults. Results Among US children and adults, respectively, in 2017-2018 there was a 63% (adjusted prevalence ratio [PR]:1.63, 95%CI: 1.25-2.12, p<0.001) and 40% (PR:1.40, 95%CI: 1.16-1.69, p=0.001) higher prevalence of not drinking tap water compared to 2013-2014 (pre-Flint Water Crisis). For Black children and adults, the probability of not drinking tap water increased significantly from 18.1% (95%CI: 13.4-22.8) and 24.6% (95%CI: 20.7-28.4) in 2013–14 to 29.3% (95%CI: 23.5-35.1) and 34.5% (95%CI: 29.4-39.6) in 2017–2018. Among Hispanic children and adults, not drinking tap water increased significantly from 24.5% (95%CI: 19.4-29.6) and 27.1% (95%CI: 23.0-31.2) in 2013-14 to 39.7% (95%CI: 32.7-46.8) and 38.1% (95%CI: 33.0-43.1) in 2017-2018. No significant increases were observed among Asian or white persons between 2013-14 and 2017-18. Similar trends were found in bottled water consumption. Conclusions This study found persistent disparities in the tap water consumption gap from 2011–2018. Black and Hispanics’ probability of not drinking tap water increased following the Flint Water Crisis.

Reading a water menu: Bottled water and the cultivation of taste

2017 ◽  
Vol 19 (2) ◽  
pp. 231-251 ◽  
Author(s):  
Andrew Biro
Keyword(s):  
Willingness To Pay ◽  
Human Nature ◽  
Market Segmentation ◽  
Economic Inequality ◽  
Leading Edge ◽  
Bottled Water ◽  
Water Market ◽  
Anthropogenic Influence ◽  
Social Character ◽  
The Social

The market for bottled water is growing and increasingly segmented. How do we explain not just the willingness to pay for a substance (water) that is almost free but also the increasing discernment in a drink generally considered tasteless? We argue that bottled water market segmentation is a leading edge of processes of water commodification, associated with the crisis of Fordism and rise of consumerist capitalism, where the assertion of status through commodity consumption is increasingly necessary. The extensive Ray’s & Stark water menu is analyzed to show how the taste for bottled waters is cultivated. In the menu, references to gustatory sensation are limited. Instead, the tastefulness of water inheres in the distance from anthropogenic influence, made visible through scientific (geological) discourses. The tension between the desire to consume unmediated nature and the scientific abstraction necessary to recognize it reveals the social character of the taste for bottled waters. The highly refined sense of taste that the water menu’s readers are presumed to have is a reflection of consumerist capitalism’s distinctive ways of reproducing socio-economic inequality and metabolizing non-human nature.

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