The Influence of Geolocated Mobile Coupons on Customer Behavior

2021 ◽  
Vol 17 (2) ◽  
pp. 23-39
Author(s):  
Insaf Khelladi ◽  
Sylvaine Castellano ◽  
Vincent Dutot ◽  
Jean-Marc Lehu ◽  
Raphaela C. Haeb
Keyword(s):  
Social Evolution ◽  
Positive Impact ◽  
Academic Research ◽  
Mobile Advertising ◽  
Relevant Variable ◽  
Coupon Redemption ◽  
Mobile Coupons ◽  
Retail Managers ◽  
Rate Optimization ◽  
Privacy Issues

Despite the growing interest in mobile advertising targeting smartphones' users from a business perspective, academic research is still scarce regarding the implementation of mobile coupons and their redemption in retail stores, especially when integrating the location dimension. This study is addressing the needs for new insights about customers' attitudes, considering the technological and social evolution of the use of smartphones. This article explores how product and retail managers can offer mobile coupon opportunities to increase coupon redemption among potential customers using smartphones, and potentially concerned with privacy issues. Through the theory of planned behavior, this study finds that geolocation is a relevant variable in mobile advertising for a conversion rate optimization. The results suggest that geolocation has a positive impact on behavioral intention and increases the likelihood of coupon redemption.

Consumers’ redemption behavior of recommended mobile coupons in social network sites

2019 ◽  
Vol 57 (9) ◽  
pp. 2477-2500 ◽  
Author(s):  
Qing Tang ◽  
Fen Liu ◽  
Shan Liu ◽  
Yunfeng Ma
Keyword(s):  
Social Network ◽  
Perceived Risk ◽  
Social Network Sites ◽  
Economic Benefits ◽  
Social Recommendation ◽  
Content Type ◽  
Coupon Redemption ◽  
Mobile Coupons ◽  
Key Drivers ◽  
Trust Propensity

Purpose The purpose of this paper is to explore the key factors that affect consumer redemption intention toward mobile coupons recommended in social network sites (SNS). Design/methodology/approach A research model that integrates recommendation trust, positive utilities, and negative utilities of coupon redemption is developed. With the important role of trust in social recommendation taken into consideration, the key drivers of recommendation trust were analyzed in the model. Data were collected from 210 users with mobile coupon recommendation experience in one of the largest SNS (i.e. WeChat) in China. The authors used partial least squares technique to analyze the model. Findings Recommendation trust and positive utilities (economic benefits and perceived enjoyment) positively affect the intention of mobile coupon redemption. Perceived risk, as a negative utility, negatively influences coupon redemption intention. In addition, swift trust (structure assurance, perceived similarity, trust propensity, and expertise of the recommender), knowledge-based trust (familiarity with the retailers), and emotion-based trust (social tie strength) are key drivers that promote recommendation trust. Originality/value While prior research investigated mobile coupon redemption behavior in which coupons were issued by merchants, limited research analyzed consumer responses toward mobile coupons in social recommendation. This study examines the effects of recommendation trust, positive utilities, and negative utilities on mobile coupon redemption in the context of social recommendation and recognizes the key drivers of recommendation trust.

Supported Loving – developing a national network to support positive intimate relationships for people with learning disabilities

2019 ◽  
Vol 24 (1) ◽  
pp. 13-19 ◽  
Author(s):  
Claire Bates
Keyword(s):  
Learning Disabilities ◽  
Intimate Relationships ◽  
Positive Impact ◽  
Academic Research ◽  
Research Literature ◽  
Content Type ◽  
National Network ◽  
Adults With Learning Disabilities ◽  
Practical Development ◽  
Future Growth

Purpose The purpose of this paper is to outline the work of the Supported Loving Network from its origin in academic research to the practical development of a national Network supporting relationships for people with learning disabilities. Design/methodology/approach First, the need for the Network is established through a review of the research literature. The paper goes on to critically discuss the Network’s progress to date including its limitations and difficulties encountered, concluding by considering plans for future growth and development. Findings There is evidence that having a national Network is helpful in supporting intimate relationships for people with learning disabilities. The Network is having a positive impact on professionals who support people with learning disabilities by providing a space for discussion, inspiration and to share positive practice. However, an increase in resources would enable Supported Loving to have a wider reach and possibly a greater influence on organisations that provide social care to adults with learning disabilities. Originality/value The research indicates that people with learning disabilities are still less likely to have a loving relationship. The level of interest and engagement with Supported Loving implies that the Network is of value to people with learning disabilities and the professionals who work with them.

scholarly journals The Effect of TUBITAK’s R&D and Project Fundings on Academic Research Activities

2021 ◽  
Vol 11 (1) ◽  
pp. 83-91
Author(s):  
emine beyza satoğlu
Keyword(s):  
Positive Impact ◽  
Panel Data Analysis ◽  
Research Performance ◽  
Academic Research ◽  
Private Universities ◽  
Research Capacity ◽  
Public And Private ◽  
Research Activities ◽  
Technological Research Council ◽  
The Impact

Universities, through providing research, publications and innovations in the scientific field, provide significant contributions to the national research and development (R&D) system. That is why most governments are keen to support scientific research activities directly or indirectly. In this regard, this paper aims to analyze the impact of R&D supports of TÜBİTAK (The Scientific and Technological Research Council of Turkey) on the research performance of universities in Turkey. The study comparatively investigates the efficiency of the research fundings in different university types, public and private. As an empirical model, a panel data analysis spanning 2013 to 2018 period has been used for the top 10 public and top 11 private universities. Our findings prove that national research grants of TUBITAK have a significant and positive impact on academic research only when the highest-ranking universities are analyzed; otherwise, the impact is insignificant. Secondly, for the large sample analysis, we found that public universities used research funds more efficiently compared to private universities. Furthermore, our findings prove that teaching load does not necessarily risk the research capacity of a university.

scholarly journals Does open access to academic research help small, science-based companies?

2020 ◽  
Vol 2 (3) ◽  
pp. 95-109
Author(s):  
ElHassan ElSabry ◽  
Koichi Sumikura
Keyword(s):  
Open Access ◽  
Positive Impact ◽  
Academic Research ◽  
Poisson Model ◽  
Innovation Activity ◽  
Coping Mechanism ◽  
Content Type ◽  
Small Science ◽  
The Impact ◽  
Gain Access

PurposeThis study investigates the extent to which a company's usage of open access (OA) literature for R&D activities depends on its size. The authors’ assumption is that smaller pharmaceutical companies have less access to (usually expensive) journal subscriptions.Design/methodology/approachA fixed-effect Poisson model was used to study a panel dataset of USPTO pharmaceutical company patents. The dependent variable is the count of citations to OA resources in a given company patent.FindingsResults support current anecdotal evidence that many SMEs suffer from high journal prices.Originality/valueThis result justifies the assumption made by policymakers about the potentially positive impact OA mandates have on national innovation activity. It was also shown that collaborating with universities can be a potential coping mechanism for companies that struggle to gain access to the journals they need. In addition to the novelty of its findings, this study introduces a new way to study the impact of OA in nonacademic contexts.

Academic Research and Canadian Manufacturing Productivity since the Formation of NAFTA

2007 ◽  
Vol 21 (2) ◽  
pp. 145-158
Author(s):  
James Brox
Keyword(s):  
Free Trade ◽  
Positive Impact ◽  
Academic Research ◽  
Free Trade Area ◽  
Variable Cost ◽  
Trade Area ◽  
The North ◽  
Canadian Manufacturing ◽  
Manufacturing Productivity ◽  
The Impact

Does academic research have a positive impact on productivity? To examine this question, the paper focuses on national Canadian manufacturing data, using a variable-cost CES-translog cost system. Changes in the elasticities calculated from the estimation results allow the study of the impact of the free-trade agreements on Canadian production and the effects of academic R&D expenditures. The principal finding is that academic research expenditures have had a positive effect on Canadian manufacturing productivity and that this effect of R&D expenditures has become stronger since the formation of the North American Free Trade Area (NAFTA).

Band Instrument Selection and Assignment

2016 ◽  
Vol 35 (2) ◽  
pp. 46-53
Author(s):  
J. Si Millican
Keyword(s):  
Motor Coordination ◽  
Positive Impact ◽  
Empirical Studies ◽  
Academic Research ◽  
Careful Study ◽  
Music Aptitude ◽  
Instrument Selection ◽  
Professional Educators ◽  
Conflicting Information ◽  
Predicting Success

This review of the literature examines the process of matching students with band instruments as presented in academic research journals and practitioner publications. While some directors may evaluate the potential impact of students’ physical characteristics such as lip size and shape, teeth and jaw structure, body build, and so forth, other sources have cited the importance of fine- and gross-motor coordination, aural skills acuity, music aptitude, timbre preference, motivation, personality, and environmental influences. A few empirical studies have suggested a positive impact on student achievement and retention when professional educators assist students in selecting instruments. Despite conflicting information, helping students match their gifts to specific instruments deserves careful study and more attention from those who assist students in selecting instruments. Motivation to play a particular instrument is a strong factor in predicting success and persistence. Some suggestions for possible approaches to clear up some of the ambiguity are provided.

scholarly journals Predicting Mobile Advertising Response Using Consumer Colocation Networks

2017 ◽  
Vol 81 (4) ◽  
pp. 109-126 ◽  
Author(s):  
Peter Pal Zubcsek ◽  
Zsolt Katona ◽  
Miklos Sarvary
Keyword(s):  
Social Ties ◽  
Dynamic Networks ◽  
Product Category ◽  
Smartphone Application ◽  
Mobile Advertising ◽  
Data Set ◽  
Advertising Industry ◽  
Product Categories ◽  
Mobile Coupons ◽  
Practical Implications

Building on results from economics and consumer behavior, the authors theorize that consumers’ movement patterns are informative of their product preferences, and this study proposes that marketers monetize this information using dynamic networks that capture colocation events (when consumers appear at the same place at approximately the same time). To support this theory, the authors study mobile advertising response in a panel of 217 subscribers. The data set spans three months during which participants were sent mobile coupons from retailers in various product categories through a smartphone application. The data contain coupon conversions, demographic and psychographic information, and information on the hourly GPS location of participants and on their social ties in the form of referrals. The authors find a significant positive relationship between colocated consumers’ response to coupons in the same product category. In addition, they show that incorporating consumers’ location information can increase the accuracy of predicting the most likely conversions by 19%. These findings have important practical implications for marketers engaging in the fast-growing location-based mobile advertising industry.

scholarly journals Development of the School Science Club at Cardiff University

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
James Blaxland ◽  
Rhys Thomas ◽  
Les Baillie
Keyword(s):  
Primary Schools ◽  
Science Communication ◽  
Local Community ◽  
Positive Impact ◽  
Academic Staff ◽  
National Curriculum ◽  
Academic Research ◽  
School Science ◽  
The University ◽  
Science Club

Challenges faced by schools include how to make science interesting, relevant and engaging for their pupils. This can perhaps be made more difficult by staff members not having direct experience in many areas of the science they are tasked to teach, and therefore lacking the confidence to teach in these areas (Murphy et al., 2007). Within the higher education sector, there is demand for researchers to actively engage with the local community (Linder and Spear, 2003; Wynne, 2006). Working with eight schools, we co-developed a programme that both highlights academic research and complements the Key Stage 2 national curriculum with the aims of improving science aspirations, knowledge and confidence in Key Stage 2 (Year 6) children, supporting teachers in the delivery of areas of the curriculum identified as challenging, and increasing science communication and engagement within the university. We delivered two separate sessions with all eight primary schools, interacting with approximately three hundred and fifty pupils. Overall, the project had a positive impact on teachers, children and academic staff. Key findings indicated that 92.9 per cent of 348 children surveyed felt that they had learned something new, while 85.7 per cent surveyed felt they were more interested in science, and 14.3 per cent reported no change in their feelings towards science. The School Science Club represents a collaborative engagement project which highlights the requirement of accurate co-development and outcome settings from both the university and school in order to have a positive impact on all those involved. Findings suggested improvements in planning and delivery for future such endeavours.

Epilogue

Tap ◽  
2017 ◽  
Author(s):  
Anindya Ghose
Keyword(s):  
Mobile Technology ◽  
Data Security ◽  
Security And Privacy ◽  
Mobile Advertising ◽  
The Future ◽  
The Impact ◽  
Privacy Issues ◽  
The Way

This epilogue presents a few closing thoughts about the impact of mobile technology on society at large. It argues that the future of mobile advertising depends on a bargain that consumers and firms need to strike with each other. Both sides will have to make some investments and offer some trust for this give-and-take relationship to prosper. Consumers will need to find better ways to strike a personal balance between their lives and mobile technology. They will need to make the choice about how much they let technology intrude and inform their lives. They will hold the key to how open or private they want to be with their data. But this does not relieve businesses of their responsibilities. They need to pay attention and take their roles very seriously in this ecosystem. They should surprise and impress consumers while helping them with their needs the way a butler or a concierge would. More importantly, they need to take data security and privacy issues seriously.

scholarly journals Role of traditional Chinese philosophies and new product development under circular economy in private manufacturing enterprise performance

2019 ◽  
Vol 57 (23) ◽  
pp. 7219-7234 ◽  
Author(s):  
Nachiappan Subramanian ◽  
Angappa Gunasekaran ◽  
Lin Wu ◽  
Tinghua Shen
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Circular Economy ◽  
Positive Impact ◽  
Academic Research ◽  
New Product ◽  
Process Performance ◽  
And Performance ◽  
The Relationship

The new product development (NPD) process–performance link has been sufficiently studied in academic research. However, recent NPD process is significantly different from the conventional NPD specifically with the inclusion of sustainability considerations under circular economy (CE) context. In theory, NPD with CE considerations (CE-NPD), compared with the conventional NPD, is associated with higher costs and longer development times. This study empirically examines the effect of the CE-NPD process on both time-to-market (TTM) and profit performance in the context of Chinese private enterprises. In addition, the role of traditional Chinese philosophies of Confucianism and Taoism in influencing the CE-NPD process–performance link is also investigated. We find that Confucianism positively moderates the relationship between the CE-NPD process and TTM performance. However, it negatively moderates the CE-NPD-profit link. On the other hand, the moderating effect of Taoism is negative on both the CE-NPD-TTM and CE-NPD-profit links. An interesting finding of this study is that the coexistence of Confucian and Taoist values in NPD workers has the strongest positive impact on the relationship between the CE-NPD process and performance. Our study provides insights on the way in which companies should plan to apply Chinese philosophies during the CE-NPD process to maximise the benefits.

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