Enlivening the Effect of Tourists' Knowledge and Involvement on Malaysian Heritage Food (MHF) Towards Food Tourism Image in Malaysia

2019 ◽  
Vol 3 (1) ◽  
pp. 23-42 ◽  
Author(s):  
Siti Radhiah Omar ◽  
Shahrim Ab Karim ◽  
Siti Suriawati Isa ◽  
Siti Nazirah Omar
Keyword(s):  
Structural Equation ◽  
Mediating Effect ◽  
Equation Modeling ◽  
Consumption Experience ◽  
International Tourist ◽  
Managerial Implications ◽  
Research Findings ◽  
Food Tourism ◽  
Tourism Image ◽  
Cultural Involvement

This current article aims to empirically test the relationship between international tourist knowledge and Malaysian Heritage Food (MHF) cultural involvement on Malaysia's Food Tourism Image and secondly, to analyze the mediating effect of knowledge for both relationships. A quantitative survey of 719 international tourists with previous MHF consumption experience was conducted and analyzed via a Structural Equation Modeling (SEM) approach. Results demonstrated that the following variables have significant associations with Food Tourism Image while knowledge mediated the subsequent links positively with partial mediation. Regardless of the theoretical and managerial implications and research findings, supplementary investigations are warranted to enhance the growth of food cultural tourism.

Enlivening the Effect of Tourists' Knowledge and Involvement on Malaysian Heritage Food (MHF) Towards Food Tourism Image in Malaysia

2020 ◽  
pp. 268-290
Author(s):  
Siti Radhiah Omar ◽  
Shahrim Ab Karim ◽  
Siti Suriawati Isa ◽  
Siti Nazirah Omar
Keyword(s):  
Structural Equation ◽  
Mediating Effect ◽  
Equation Modeling ◽  
Consumption Experience ◽  
International Tourist ◽  
Managerial Implications ◽  
Research Findings ◽  
Food Tourism ◽  
Tourism Image ◽  
Cultural Involvement

This current article aims to empirically test the relationship between international tourist knowledge and Malaysian Heritage Food (MHF) cultural involvement on Malaysia's Food Tourism Image and secondly, to analyze the mediating effect of knowledge for both relationships. A quantitative survey of 719 international tourists with previous MHF consumption experience was conducted and analyzed via a Structural Equation Modeling (SEM) approach. Results demonstrated that the following variables have significant associations with Food Tourism Image while knowledge mediated the subsequent links positively with partial mediation. Regardless of the theoretical and managerial implications and research findings, supplementary investigations are warranted to enhance the growth of food cultural tourism.

Consumer Confusion in Mobile Application Buying

2014 ◽  
Vol 10 (4) ◽  
pp. 52-70 ◽  
Author(s):  
Tathagata Ghosh ◽  
Venu Gopal Rao
Keyword(s):  
Consumer Behavior ◽  
Structural Equation ◽  
Need For Cognition ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Future Research ◽  
Consumer Confusion ◽  
Managerial Implications ◽  
Research Findings

This study aims to examine effects of consumer confusion proneness on two consumer behavior variables, word of mouth and buying decision, in a confusion prone product market like smartphone and mobile applications (app). Additionally, the study examines the moderating influence of a personality trait variable pertinent to information processing – need for cognition, on the afore-mentioned relationships. Data were collected via a survey from 254 post-graduate students and analyzed with the help of structural equation modeling with a partial least square (PLS) approach using SmartPLS 2.0. Research findings indicate that the dimensions of consumer confusion proneness behave differently in terms of their linkages with consumer behavior. Further, as expected, consumers' need for cognition also play a major moderating role which helps to fathom the concept of consume confusion in the context of mobile and smartphone applications. Academic and managerial implications as well as scope for future research are also discussed.

Product status signaling as mediator between materialism and product satisfaction of Saudis and Malaysians

2016 ◽  
Vol 44 (6) ◽  
pp. 973-985 ◽  
Author(s):  
Norizan Mohd Kassim ◽  
Naima Bogari ◽  
Najah Salamah ◽  
Mohamed Zain
Keyword(s):  
Structural Equation ◽  
Mediating Effect ◽  
Equation Modeling ◽  
Future Research ◽  
Mediating Role ◽  
Status Signaling ◽  
Symbolic Meanings ◽  
Research Findings ◽  
Materialistic Values ◽  
The Relationship

We investigated the mediating role of product status signaling in the relationship between materialism and product satisfaction of Saudi and Malaysian adults. We performed structural equation modeling to analyze data from 894 Generations X and Y participants in Malaysia and Saudi Arabia, who responded to a self-administered survey. Contrary to previous research findings both from Malaysia, and from North American and other Western-culture samples, there were positive significant direct effects of materialism on product satisfaction for consumers in both countries. The results of the mediating effect (materialistic values → product status signaling → product satisfaction) indicated that, for Saudis, the effect was positive and moderate in strength, whereas for Malaysians, the effect was positive and strong. The overall results showed that product status signaling acted as a partial mediator in the relationship between materialistic values and product satisfaction. On the basis of these results, it is important for marketers to understand that both Malaysian and Saudi consumers—Saudis in particular—tend to rely, and focus, on the symbolic meanings attached to products that will only be successfully communicated if the symbolism in the product is socially and visibly recognized by these consumers. Suggestions for future research are offered.

Experience Value Cocreation on Destination Online Platforms

2017 ◽  
Vol 57 (8) ◽  
pp. 1093-1107 ◽  
Author(s):  
Hongmei Zhang ◽  
Susan Gordon ◽  
Dimitrios Buhalis ◽  
Xifen Ding
Keyword(s):  
Structural Equation ◽  
Emotional Experience ◽  
Mediating Effect ◽  
Equation Modeling ◽  
Five Dimensions ◽  
Online Platform ◽  
Online Platforms ◽  
Modeling Analysis ◽  
Managerial Implications ◽  
Value Cocreation

Technology is critical for facilitating the experience value cocreation process in tourism. Online platforms in particular enable consumers to develop realistic expectations and to cocreate their experiences. Limited empirical research has been done to investigate the experience value cocreation process, especially in tourism. This study fills this gap by proposing a cognition–emotion–behavior model. A scenario experiment approach is used to investigate the experience value cocreation process on destination online platforms in the pretravel stage. Structural equation modeling analysis shows that online platform experience significantly affects the destination emotional experience. This, in turn, has significant effects on the five dimensions of destination engagement intention. The mediating effect of destination emotional experience on the relationship between online platform experience and destination engagement intention is supported. These findings contribute to a better understanding of the experience value cocreation process and theoretical and managerial implications are proposed.

scholarly journals The Impact of Spokes-Characters on Customer Loyalty

2017 ◽  
Vol 12 (7) ◽  
pp. 162 ◽  
Author(s):  
Aibala Kassymbayeva
Keyword(s):  
Customer Loyalty ◽  
Structural Equation ◽  
Mediating Effect ◽  
Equation Modeling ◽  
Brand Trust ◽  
Positive Role ◽  
Consumption Experience ◽  
Brand Promotion ◽  
The Impact ◽  
The Relationship

This study aims to explore the relationship among spokes-characters and customer loyalty. To reach the purpose, a conceptual model has been constructed, with three variables, including spokes-characters, customer loyalty and brand trust. Specifically, spokes-characters (SC) is designed as the independent variable, brand trust (BT) as the mediating variable, and customer loyalty (CL) as dependent variable. This study has collected 332 effective samples both online and offline. All the respondents are common consumers with consumption experience. The collected data was processed and analyzed by regression analysis and structural equation modeling with SPSS and AMOS software. The result of this study indicated that spokes-characters have significant impact to customer loyalty, and brand trust has mediating effect on the relationship between spokes-characters and customer loyalty. These finding are important to brand promotion of companies, which suggest that spokes-characters can also play a positive role and marketing managers should attach more importance to spokes-characters.

Consumer Perceptions of Interpersonal Equity and Satisfaction in Transactions: A Field Survey Approach

1989 ◽  
Vol 53 (2) ◽  
pp. 21-35 ◽  
Author(s):  
Richard L. Oliver ◽  
John E. Swan
Keyword(s):  
Maximum Likelihood ◽  
Structural Equation ◽  
Field Survey ◽  
Likelihood Estimation ◽  
Consumer Perceptions ◽  
Mediating Effect ◽  
Equation Modeling ◽  
Managerial Implications ◽  
The Subject ◽  
Survey Approach

Automobile purchasers were surveyed about feelings toward their inputs to and outcomes from the sales transaction, as well as their perceptions of the inputs and outcomes of the salesperson. Structural equation modeling with maximum likelihood estimation shows two concepts advanced in the equity literature, fairness and preference (advantageous inequity), to be related differentially to input and outcome judgments. No necessary symmetry is observed between the weights attached to inputs and outcomes or between those attached to self and salesperson. When framed in a larger perspective involving satisfaction with the salesperson, the fairness dimension mediates the effect of inputs and outcomes on satisfaction whereas preference does not. The fairness influence is robust against the simultaneous inclusion of disconfirmation in the satisfaction equation. Satisfaction, in turn, is related strongly to the consumer's intention cognitions. The findings suggest that the retail sales transaction may differ in substantive ways from the subject-peer and worker-coworker comparisons in other disciplines and that models of interpersonal satisfaction in the sales transaction should include the mediating effect of the fairness dimension of equity. The managerial implications of these findings are discussed.

scholarly journals Antecedents and Consequences of Status Consumption Among Urban Vietnamese Consumers

2011 ◽  
Vol 2 (1) ◽  
pp. 75-98 ◽  
Author(s):  
Nguyen Thi Tuyet Mai ◽  
Siok Kuan Tambyah
Keyword(s):  
Structural Equation ◽  
Quantitative Methods ◽  
Satisfaction With Life ◽  
Positive Impact ◽  
Equation Modeling ◽  
Status Consumption ◽  
Qualitative Focus Groups ◽  
Managerial Implications ◽  
Research Findings ◽  
Antecedents And Consequences

This study examines the antecedents and consequences of status consumption in the transitional economy of Vietnam. Both qualitative (focus groups and in-depth interviews) and quantitative methods (survey) were employed in this investigation. To test the proposed model and hypotheses, a large consumer survey was conducted in the two biggest cities in Vietnam. The results of Structural Equation Modeling provided empirical evidence for the significant impact of most of the proposed antecedents of status consumption. Specifically, modern status orientation, the ‘success’ component of materialism, and both the individualistic self and collectivistic self were found to have a positive impact on status consumption. Traditional status orientation and consumer ethnocentrism were found to be negatively related to status consumption. The findings also suggested the positive consequences of status consumption on satisfaction with status consumption and satisfaction with life in general. Discussion of the research findings and managerial implications are also provided.

scholarly journals Training Perception and Innovative Behavior of SME Employees: Examining the Mediating Effects of Firm Commitment

SAGE Open ◽  
2021 ◽  
Vol 11 (4) ◽  
pp. 215824402110672
Author(s):  
Muhammad Farhan Jalil ◽  
Wasim Ullah ◽  
Zeeshan Ahmed
Keyword(s):  
Structural Equation ◽  
Management Strategies ◽  
The Body ◽  
Mediating Effect ◽  
Equation Modeling ◽  
Innovative Behavior ◽  
Mediating Effects ◽  
Calculative Commitment ◽  
Managerial Implications ◽  
The Relationship

Many critical decisions about an employee’s innovative performance are significantly based on the training results, as they are accountable for a variety of behavioral-related consequences. Training is among the most important human resource management strategies. The aim of this study is to examine the relationship between employees’ perceptions of training and their innovative behavior in the Malaysian SME sector, as well as the mediating effect of affective and calculative commitment on this relationship. Structured questionnaires were used to collect the data. A total of 635 employees from 200 SMEs were selected through a stratified random sampling method, and structural equation modeling was applied to test the relationship. The findings of the study supported the hypothesized relationships, as training in Malaysia significantly engaged SME employees in innovative behavior. Furthermore, the study discovered that affective and calculative commitment have partial mediating effects on the association between training and innovative behavior. In the context of the SME sector, theoretical and managerial implications have been addressed. The originality of the study is that it examines the relationship between employees’ perceptions of training and their innovative behavior in SMEs. The relationship was measured using a multidimensional approach in the study. The research also adds to the body of knowledge by identifying the mediating effect of affective and calculative commitment.

UNDERSTANDING THE EFFECTS OF TECHNOLOGY READINESS, SATISFACTION AND ELECTRONIC WORD-OF-MOUTH ON LOYALTY IN 3C PRODUCTS

2011 ◽  
Vol 01 (03) ◽  
pp. 01-09
Author(s):  
Shih-Chih Chen
Keyword(s):  
Structural Equation ◽  
Online Survey ◽  
Word Of Mouth ◽  
Equation Modeling ◽  
Technology Readiness ◽  
Electronic Word Of Mouth ◽  
Mediation Effects ◽  
Proposed Model ◽  
Managerial Implications ◽  
Research Findings

This research examines the exogenous antecedents of loyalty in the purchase of 3C products. In the proposed model, we assess how the direct effects of technology readiness, satisfaction, and electronic word-of-mouth on consumers’ loyalty and the indirect effects of technology readiness on loyalty via satisfaction and electronic word-of-mouth. Data was collected via online survey from experienced buyers and users of the leading 3C internet forums in Taiwan. Structural Equation modeling was applied to examine the proposed model. According to the analysis results, loyalty is influenced significantly by technology readiness, satisfaction and electronic word-of-mouth. And, technology readiness has the mediation effects on loyalty via satisfaction and electronic word-of-mouth. Finally, detailed research findings and managerial implications are discussed.

scholarly journals Multidimensional Perspective of Firms’ IT Capability Between Digital Business Strategy and Firms’ Efficiency: A Case of Chinese SMEs

SAGE Open ◽  
2020 ◽  
Vol 10 (4) ◽  
pp. 215824402097056
Author(s):  
Zhuquan Wang ◽  
Memon Rafait Mahmood ◽  
Hafeez Ullah ◽  
Imran Hanif ◽  
Qaiser Abbas ◽  
...  
Keyword(s):  
Business Strategy ◽  
Structural Equation ◽  
Business Models ◽  
Digital Technologies ◽  
Mediating Effect ◽  
Equation Modeling ◽  
Survey Questionnaire ◽  
It Capability ◽  
Efficient Performance ◽  
Managerial Implications

In the contemporary and perpetually changing environment, firms have transformed their business models by integrating advanced digital technologies in which their capabilities contribute crucially. This has evoked competition and challenges especially for small and medium-sized enterprises (SMEs). Therefore, the research aimed to analyze the mediating effect of information technology (IT) capability between digital business strategy and firms’ efficiency. The case of Chinese SMEs was considered specifically. The research was quantitative; therefore, the sample comprised 351 participants accumulated using a survey questionnaire. The mediating effect was tested using structural equation modeling (SEM) where partial mediation of the IT capability was found only in terms of IT proactive stance. Therefore, the research has certain managerial implications specifically in terms of proactive stance as the managers need to initiate the transformation within for efficient performance.

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