Analyzing the Ethical Dilemma between Protecting Consumer Privacy and Marketing Customer Data

2011 ◽  
Vol 2 (3) ◽  
pp. 55-68
Author(s):  
Utpal Bose
Keyword(s):  
Information Technologies ◽  
The United States ◽  
Privacy Regulation ◽  
Customer Data ◽  
Consumer Privacy ◽  
Life Styles ◽  
Consumer Data ◽  
Corporate Goals ◽  
Marketing Information ◽  
Rapid Transformation

Rapid transformation in marketing information technologies has enabled corporations to build ample consumer databases and analyze those using sophisticated data-mining techniques to obtain extensive knowledge about those consumers’ personal life styles and private matters. Considering that the United States Federal Trade Commission (FTC) has relied on fair information principles to guide privacy regulation and left it relatively unregulated, the burden of practicing consumer privacy lies mostly on the marketers who have to follow ethical behavior and maintain consumer privacy. In this paper the authors analyze the ethical nature of corporate decision making on matters of selling consumer data using the normative theories of business ethics and suggests approaches that balance the corporate goals of raising financial gains with the obligations they have to their stakeholders – mainly their customers. The authors also discuss the challenges faced in carrying out the analysis.

Consumer Consent and Firm Targeting After GDPR: The Case of a Large Telecom Provider

2021 ◽  
Author(s):  
Miguel Godinho de Matos ◽  
Idris Adjerid
Keyword(s):  
Firm Behavior ◽  
Personal Information ◽  
Data Types ◽  
Privacy Regulation ◽  
General Data Protection Regulation ◽  
Consumer Privacy ◽  
General Data ◽  
Targeted Marketing ◽  
Dramatic Shift ◽  
Lock In

The general data protection regulation (GDPR) represents a dramatic shift in global privacy regulation. We focus on GDPR’s enhanced consumer consent requirements that aim to provide transparent and active elicitation of data allowances. We evaluate the effect of enhanced consent on consumer opt-in behavior and on firm behavior and outcomes after consent is solicited. Utilizing an experiment at a large telecommunications provider with operations in Europe, we find that opt-in for different data types and uses increased once GDPR-compliant consent was elicited. However, consumers did not uniformly increase data allowances and continued to generally restrict permissions for more sensitive or tangential uses of their personal information. We also find that sales, the efficacy of marketing communications, and contractual lock-in increased after consumers provided new data allowances. Additional analysis suggests that these gains to the firm emerged because new data allowances enabled them to increase their use of targeted marketing for households that were amenable to these marketing efforts. These results have significant implications for firms and policymakers and suggest that enhanced consent provided via GDPR may be effective for increasing consumer privacy protection while also allowing firms reliant on consumers’ personal information to improve outcomes. This paper was accepted by Chris Forman, information systems.

MARKETING OF TELECOMMUNICATION AND INFORMATION TECHNOLOGIES: WORLD AND NATIONAL DIMENSIONS

2019 ◽  
pp. 32-40
Author(s):  
Тetiana KOPAN
Keyword(s):  
Information And Communication Technologies ◽  
Information Technologies ◽  
Marketing Research ◽  
The United States ◽  
It Services ◽  
State Budget ◽  
The World ◽  
Telecommunications Market ◽  
Ict Market ◽  
Ict Companies

Introduction. The development of the information and communication technologies (ICT) market creates the conditions for further growth of other sectors of the economy. ICT companies provide companies, individuals and government with software, Internet, mobile and fixed communications, and so on. The purpose of the article is to study the current state of the ICT market in the world and in Ukraine, to identify major trends and threats for further development of the ICT market. Results. The ICT market is one of the largest dynamically developing markets in the world. Research conducted by leading consulting companies in the world shows that after 2020, the market can grow from 13 to 33 trillion and the blockchain market to 3.1 trillion $. International Data Corporation emphasizes that digital technologies and solutions can reach 60% of global GDP by the end of 2022. The world leader in the number of ICT corporations is the United States, with headquarters of the 65 world's largest companies, 20 in China, Taiwan - 17, Japan - 14, South Korea - 6, India - 5 companies. The IT services market accounts for 0,5% of the global IT services market. In Ukraine there are 125 registered self-employed individuals that are used by large companies to optimize their tax burden. Income of such American ICT companies such as Apple, Amazon, Alphabet, Microsoft significantly exceeds the size of the state budget of Ukraine, and part of the revenues from the ICT market occupies only 4,5% of GDP, which is clearly insufficient and is evidence of an economic development lag. Conclusions. The imperfection of domestic legislation, the lack of incentives for ICT organizations, the possibility to monopolize the market, the insecurity of the interests of individuals and private companies do not stimulate foreign investments in this sector of the economy. In spite of this, Ukraine has a great potential for its growth, for which it is necessary to develop a national concept and model for the development of the ICT market, to restrain the departure of specialists abroad, to ensure the implementation of the business-state partnership strategy, etc. Keywords: telecommunications market, IT market, telecommunications market and IT services, marketing research, investments, ICT companies.

scholarly journals Contents and features of intramural (in-school) sports in the USA

2020 ◽  
pp. 143-147
Author(s):  
I. Turchyk ◽  
R. Chopyk ◽  
N. Kizlo
Keyword(s):  
United States ◽  
Physical Education ◽  
Information Technologies ◽  
The United States ◽  
Theory And Practice ◽  
Successful Implementation ◽  
Intramural Sports ◽  
School Sports ◽  
Motor Activities ◽  
The Usa

The study and generalization of foreign experience is a value for Ukraine, which has set itself the task of integration into the world community and can be an important source of thorough thinking and creative use of positive ideas in domestic theory and practice of physical education and sports. This article analyzes the content and features of the organization of intramural (in-school) sports in the United States. The study found that intramural sports in the United States are an integral part of the overall education program, which provides an opportunity to involve children with different levels of development of motor skills and qualities in motor activities outside of physical education lessons. Participation in intramural sports programs is voluntary. It is determined that the intramural sports program in the United States is characterized by certain features that must be taken into account for its successful implementation. It was found that, first of all, American specialists determine the direction (nature) of the sports program and possible types of physical activity, taking into account the wishes of students; it is important to properly plan and compile a quality schedule for classes in compliance with the capacity of existing sports facilities; it is obligatory to observe the rules of admission of students to classes and competitions, as well as their annual medical examination; implementation of the sports program is carried out with the use of modern information technologies; the accounting and evaluation of the program is constantly carried out; proper administration and quality arbitration are of great importance; special attention is paid to the competition procedure itself and the determination of winners; a special place is given to the financing of programs and their support and promotion.

scholarly journals INFORMATION CONFRONTATION OF NAZI GERMANY AND THE USSR IN HISTORIOGRAPHY

2018 ◽  
pp. 52-62
Author(s):  
Oksana Salata
Keyword(s):  
Soviet Union ◽  
Information Technologies ◽  
Third Reich ◽  
The United States ◽  
Information Policy ◽  
Nazi Germany ◽  
Psychological State ◽  
The Soviet Union ◽  
The Third Reich ◽  
Second World

The second world and its constituent German-Soviet wars became the key events of the 20th century. Currently, the study of domestic and foreign historiography in the context of the disclosure of the information policy of the Soviet Union and Nazi Germany, the information confrontation of the Nazi and Soviet systems of information and psychological infl uence on the enemy population is relevant. Thanks to the work of domestic and foreign scholars, the attraction of new archival materials and documents, the world saw scientifi c works devoted to various aspects of the propaganda activities of Nazi Germany, including in the temporarily occupied territories of Ukraine. Among them are the works of Ukrainian historians: A. Podolsky, Y. Nikolaytsya, P. Rekotov, O. Lysenko, V. Shaikan, M. Mikhailyuk, V. Grinevich; Russian historians M. I. Semiaryagi, E. Makarevich, V. I. Tsymbal and G. F. Voronenkova. An analysis of scientifi c literature published in Germany, England and the United States showed that the eff ectiveness and negative eff ects of German information policy are revealed in the works of German historians and publicists O. Hadamovsky, N. Muller, P. Longerich, R. Coel, et al. Along with the works devoted to armed confrontation, one can single out a study in which the authors try to show the information technologies and methods of psychological action that were used by the governments of both countries to infl uence the consciousness and the moral and psychological state of their own population and the enemy’s population, on the results of the Second World War. Most active in the study of Nazi propaganda and information policy of the Third Reich, in general, were the German historians, in particular E. Hadamovskie , G. Fjorsterch and G. Schnitter, and others. The value of their work is to highlight the process of the creation in 1933–1945 of the National Socialist Party in Germany of an unprecedented system of mass manipulation in the world’s history, fully controlled by the Nazi leadership of the information space. Thus, an analysis of the works of domestic and foreign scholars shows that the information confrontation between Nazi Germany and the Soviet Union was extremely powerful, since both warring parties possessed the most up-to-date information and ideological weapon. Unfortunately, today there is no comprehensive study of this problem that could reveal all aspects of the information confrontation in the modern information world.

Enabling the Shipbuilding Virtual Enterprise

2000 ◽  
Vol 16 (01) ◽  
pp. 1-11
Author(s):  
Richard W. Bolton ◽  
Paul Horstmann ◽  
Darcy Peruzzotti ◽  
Tom Rando
Keyword(s):  
United States ◽  
Cost Effectiveness ◽  
Data Management ◽  
Information Exchange ◽  
Information Technologies ◽  
Team Member ◽  
Virtual Enterprise ◽  
The United States ◽  
Virtual Enterprises ◽  
The Us

Shipbuilding in the United States is characterized by large teams of suppliers and subcontractors who collaborate and support shipbuilders. It is important that these shipbuilding teams function as a single integrated organization: A Virtual Enterprise. The inefficiencies and impediments caused by each team member using their own choice of information technologies, software, data management and processes must be addressed to increase overall US shipbuilding efficiency and cost effectiveness. The NIIIP SPARS project is developing the information infrastructure and protocols to enable shipbuilding Virtual Enterprises that will improve collaboration and information exchange within the US shipbuilding community.

Using Social Media as a Concept and Tool for Teaching Marketing Information Systems

2013 ◽  
pp. 24-44 ◽  
Author(s):  
Theodosios Tsiakis
Keyword(s):  
Social Media ◽  
Information System ◽  
Information Systems ◽  
Information Technologies ◽  
Teaching Tool ◽  
Course Structure ◽  
Marketing Activities ◽  
Social Media Tools ◽  
Marketing Information ◽  
The One

Teachers use social media in order to have instant, comfortable and effective way to communicate and transact with students. Online classrooms also are becoming more and more social. So why not use these methods that are already in wide use as a teaching tool? Social media began as an entertainment tool, then became a marketing phenomenon, and now is seen as a new pedagogical tool. The Marketing Information System course aims in offering students (the tomorrow marketers) an in-depth view and understanding of information systems that support an effective way the marketing activities. MIS is the process of connecting people, processes, and technology. The use of ICT has changed the way marketing decisions are made. On the one hand, using information technologies supports achievement of a current marketing strategy while on the other hand these technologies set new marketing rules, and social media is the technology that represents a unique way of transmitting information in all directions. So with one concept (social media), we can achieve multiple benefits. This chapter (1) provides a literature review (overview) of the current use and benefits of Web 2.0 or so-called social media tools in the support of teaching or pedagogical process, (2) offers a systematic way of understanding and conceptualizing online social media as a teaching tool, and (3) suggests the framework in which social media tools can be applied and used in the Marketing Information System (MkIS) course both as part in the course structure and as a mean to teach MkIS.

Cybermedicine, Telemedicine, and Data Protection in the United States

2009 ◽  
pp. 347-369
Author(s):  
Karin Mika
Keyword(s):  
United States ◽  
Data Protection ◽  
The United States ◽  
Consumer Information ◽  
Expert Advice ◽  
The Internet ◽  
Comprehensive Overview ◽  
Actual Case ◽  
Consumer Privacy ◽  
Privacy Laws

This chapter provides an overview of law relating to online and Internet medical practice, data protection, and consumer information privacy. It provides a comprehensive overview of federal (HIPAA) and state privacy laws, concluding that both those legal resources leave gaps in consumer protection and provide no real penalties for violating the laws. The authors educate the readers to the legal and data protection problems consumers will encounter in purchasing medical and health services on the Internet. Furthermore, the authors recount some actual case studies and follow those with expert advice for those Internet consumers who wish to be not merely informed, but also safe. The authors not only educate the readers to the lack of protection afforded to them but also advocate throughout the chapter that the United States must enact more federal protection for the consumer in order to deter privacy violations and punish criminal, negligent, and wilful violations of personal consumer privacy.

Information Technology and Administrative Reform

2008 ◽  
pp. 1-20 ◽  
Author(s):  
Kenneth Kraemer ◽  
John Leslie King
Keyword(s):  
United States ◽  
Information Technology ◽  
Service Delivery ◽  
Information Technologies ◽  
The United States ◽  
Administrative Reform ◽  
The Internet ◽  
Early Evidence ◽  
Mainframe Computer

This article examines the theoretical ideal of information technology as an instrument of administrative reform and examines the extent to which that ideal has been achieved in the United States. It takes a look at the findings from research about the use and impacts of information technology from the time of the mainframe computer through the PC revolution to the current era of the Internet and e-government. It then concludes that information technology has never been an instrument of administrative reform; rather, it has been used to reinforce existing administrative and political arrangements. It assesses why this is the case and draws conclusions about what should be expected with future applications of information technologies—in the time after e-government. It concludes with a discussion of the early evidence about newer applications for automated service delivery, 24/7 e-government, and e-democracy.

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